Stylus

What Stylus does

Stylus is a London-based trends intelligence company founded in 2009 (legal entity: Stylus Media Group Limited) that delivers cross-industry trend forecasting and consumer-insight research to more than 500 global brands, agencies, and businesses. Its core product is an AI-augmented subscription platform providing access to 1,500+ trend reports, webinars, and videos produced annually, spanning 20+ industries and 7 global regions, with proprietary tools including Stat Bank (data and proof points), Colour Library (visual palettes), and Scrapbook (team research organisation), plus an AI-powered search and summarisation layer. Underpinning the platform is a network of 400+ trend experts applying a proprietary Macro Drivers of Change (STEEP) framework to deliver category-specific forecasting across consumer lifestyle, beauty, fashion, retail, technology, and design verticals.

Name

Stylus

Legal name

Stylus Media Group Limited

Website

https://stylus.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Stylus is a London-based cross-industry trends intelligence subscription platform serving 500+ global brands and agencies, combining 400+ trend experts, 1,500+ annual reports, and AI-powered search across 20+ industries.

Ownership category

akta.pro rank

Product category

Market Intelligence and Trends Forecasting

NAICS

Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (541), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors) (HDACAMAL)

akta.pro secondary industry

STM Publishing (Science, Technical & Medical) (MPAJABAD)

Keywords

• Trends intelligence
• Consumer forecasting
• Market research platform
• Cross-industry insights
• Strategic advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership subscriptions: Annual membership subscriptions providing access to the trends intelligence platform, expert analysis, AI-powered tools, and dedicated member support. Minimum term of 12 months with annual renewal.
2. Advisory projects: Bespoke research projects tailored to specific client business challenges, delivered through reports, presentations, workshops, trend videos, and expert-led treks. Additional Solutions ordered during the membership term.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stylus is a cross-industry trends intelligence business that sells annual membership subscriptions to an AI-powered research platform containing 1,500+ expert-authored trend reports, webinars, and videos across 20+ industries, supported by tools such as Stat Bank, Colour Library, and Scrapbook. Alongside the platform, it offers a separate Advisory service delivering bespoke research projects, workshops, trend videos, and expert-led trend treks to global brands and agencies.

Product overview

Stylus operates as a trends intelligence platform with two main service offerings: Membership (the core platform) and Advisory (bespoke consulting services). The Membership platform provides access to 1,500+ cross-industry trend reports, webinars, and videos across 20 industries, supported by AI-powered search, Stat Bank, Colour Library, and Scrapbook tools. The Advisory service offers tailored research, workshops, and strategic consulting. Both services are powered by a proprietary AI System that generates content and aggregates insights from Stylus's content library. The company also delivers content through weekly newsletters and annual webinar events like Look Ahead 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Stylus Membership Platform Annual subscription platform delivering expert analysis, data-driven insights, and intuitive tools across 1,500+ cross-industry trend reports, webinars, and videos, including built-in tools such as Stat Bank, Colour Library, and Scrapbook. Targets global brands and agencies needing validated cross-industry trends.
• Stylus Advisory

Quantifiable outcome

• Members reduce research time by up to 20% with 48-hour report-sourcing service
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• LookFantasticminorStrategic or Co-development PartnerLookFantastic partnered with Hyde London City to launch Self-Care Room Service, an in-hotel skincare experience. Stylus covered this partnership as a trend story in its hospitality and leisure coverage.
• Hyde London CityminorStrategic or Co-development PartnerHyde London City partnered with LookFantastic to offer in-room beauty edits for guests as part of the 'glowcation' travel trend.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Future Laboratory: The Future Laboratory is a UK-based consumer foresight and trend forecasting consultancy offering subscription and bespoke services to brands globally. Like Stylus, it emphasizes cross-industry consumer trends and has comparable client-side enterprise buyers.
• WGSN: WGSN is the leading trend forecasting subscription platform covering fashion, design, beauty, food, and consumer lifestyle — the closest direct competitor to Stylus. Both sell annual subscription trend intelligence to global brands and agencies, with overlapping content coverage and overlapping client rosters (multiple Stylus team members came from WGSN).
• Mintel: Mintel is a global market research firm publishing consumer trend reports, category forecasts, and consumer insights across FMCG and consumer-facing industries. Like Stylus, it sells subscription intelligence to enterprises (with at least one Stylus advisory team member previously at Mintel), and competes head-to-head on consumer trends and innovation insights.
• TrendWatching: TrendWatching is a consumer trends intelligence firm producing trend reports, premium content, and consulting services for global brands. It competes with Stylus in cross-industry trend subscriptions and bespoke consumer trend advisory, targeting a similar enterprise audience.
• Kantar (including Kantar Futures): Kantar is a global market research and consumer insights powerhouse, with Kantar Futures specifically covering cultural trends and futures — directly comparable to Stylus Advisory. Kantar's broad portfolio of research tools overlaps substantially with Stylus's enterprise intelligence offering.
• Sparks & Honey: Sparks & Honey is a cultural intelligence and trend forecasting firm using AI-powered audience insights and cultural strategy for brands. It overlaps with Stylus on cultural trends, consumer attitudes, and AI-augmented intelligence (at least one Stylus advisor previously worked at Sparks & Honey).

Broad incumbents

• Forrester Research: Forrester is a major research and advisory firm offering subscription research and consulting across technology, customer experience, and consumer trends. While not a direct fashion/lifestyle-trend competitor, its subscription research model and enterprise client base are structurally similar to Stylus.
• Euromonitor International: Euromonitor is a global market research company providing consumer trends, country reports, and industry analysis across hundreds of markets. It overlaps with Stylus on consumer trend intelligence but operates a much broader market-research portfolio and serves larger enterprise accounts.

Emerging players

• J. Walter Thompson Intelligence (JWT): JWT Intelligence (part of Wunderman Thompson) was a notable cultural trends publication and forecasting unit within a major advertising network. Its scope and format are closely comparable to Stylus's editorial trend content; its senior leadership joined or competed with Stylus directly.
• CB Insights: CB Insights is a tech-focused market intelligence platform combining proprietary data, AI-powered search, and analyst research sold via subscription to enterprises. While oriented toward tech/M&A rather than consumer trends, its AI-augmented intelligence model and enterprise subscription GTM are structurally similar to Stylus's platform approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Stylus_LIVE
• Facebookfacebook.com/stylusdaily
• LinkedInlinkedin.com/company/stylus-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stylus