Midwest Equipment Sales

What Midwest Equipment Sales does

Midwest Equipment Sales (MWE Sales) is a US-based specialty distributor of heavy equipment undercarriage components, primarily replacement tracks, tires, and undercarriage parts, serving heavy machinery operators and equipment dealers. The company traces its operating history to 1886 and is headquartered in Columbus, OH, with four additional regional offices in Lacey WA, Woodbine GA, Shreveport LA, and Sparks NV supporting nationwide dealer fulfillment. MWE runs two branded e-commerce storefronts—tracksandtires.com targeting end-use heavy machinery operators and mwedealers.com targeting authorized resellers—and operates a dealer/channel network selling B2B on a quote-based pricing model with publicly undisclosed pricing.

Its core products are mechanical undercarriage and track/tire components for heavy machinery used in construction and industrial applications. There is no proprietary software platform; the underlying technology is physical parts inventory and logistics rather than digital systems. The revenue model is hardware sales via B2B (dealer network) and B2C (direct e-commerce) channels. In 2024, MWE became a wholly-owned subsidiary of Westinghouse Electric Corporation, which expanded its product surface to include Westinghouse-branded generators and brought cross-promotion with the Westinghouse consumer brand. The company previously acquired Westpro Power Systems in 2016 and received a funding round in April 2020 led by Tecum Capital Partners with Centerfield Capital Partners and Provariant Equity Partners.

Name

Midwest Equipment Sales

Legal name

Midwest Equipment Sales, LLC

Website

https://mwesales.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

11–50 employees

Short description

MWE Sales is a US specialty distributor of heavy equipment undercarriage parts—tracks, tires, and related components—serving heavy machinery operators and equipment dealers via branded e-commerce sites and a dealer network.

Ownership category

akta.pro rank

Product category

Heavy Equipment Replacement Parts

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Outdoor Power Equipment Retailers (444230)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Compact equipment parts
• Undercarriage solutions
• Heavy machinery tracks
• Outdoor power equipment
• Equipment replacement parts

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Heavy Equipment Parts Sales: Sale of replacement tracks, tires, and undercarriage parts for heavy machinery and equipment. Business operates as a subsidiary of Westinghouse, distributing quality equipment components through dealer networks and branded websites.

Distribution channels2 records

Marketing channels2 records

Core offering

Midwest Equipment Sales distributes replacement tracks, tires, and undercarriage parts for heavy machinery and equipment used in construction, industrial, and agricultural applications. Through its Tracks & Tires and MWE Dealers branded platforms, the company sells components directly to equipment owners and supplies dealers who resell to end customers. It also distributes Westinghouse-branded generators for home, outdoor, and lifestyle use under its corporate parent's portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Tracks and Tires: Quality tracks and tires for various heavy machinery and equipment
• MWE Dealers

Products and services

• Tracks & Tires
• MWE Dealers (Dealer Supply Program)
• Westinghouse Generators Innovative, reliable, user-friendly generators for home, outdoor, and lifestyle needs, distributed by MWE Sales as part of the Westinghouse family.
• Heavy Equipment Undercarriage Parts Replacement tracks, tires, and undercarriage components for heavy machinery and equipment, designed to keep construction, industrial, and agricultural equipment operationally ready and minimize downtime.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Westinghouse Electric CorporationcoreStrategic or Co-development PartnerMWE Sales is now a subsidiary of Westinghouse Electric Corporation. This partnership combines MWE's expertise in tracks, tires, and undercarriage solutions with Westinghouse's legacy of innovation and reliability. Westinghouse provides advanced technology and resources while MWE continues to provide industry-leading products and personalized service.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Camso (Michelin): Camso, now part of Michelin, manufactures rubber tracks and OTR tires specifically for compact construction equipment, skid steers, and compact track loaders — directly competing with MWE's core product categories of tracks and tires.
• Titan International: Titan International is a leading manufacturer of OTR tires, tracks, and undercarriage components for agricultural, construction, and earthmoving equipment, competing head-to-head in MWE's core product lines.
• Rubbertrax: Rubbertrax is a specialized distributor of rubber tracks, tires, and undercarriage parts for compact equipment and skid steers — a direct e-commerce and dealer-channel competitor to MWE.

Broad incumbents

• Trelleborg Wheel Systems: Trelleborg produces a broad portfolio of off-highway tires and tracks for construction, agricultural, and material-handling equipment, overlapping with MWE's distribution footprint while serving a wider global market.
• Bridgestone Off-the-Road: Bridgestone's OTR division manufactures and distributes tires for construction, mining, and industrial equipment, supplying directly to OEMs and dealers — competing with MWE's tire distribution business at scale.
• Caterpillar Inc. Caterpillar is the dominant OEM of compact and heavy construction equipment with a global Cat Parts distribution network, setting the benchmark for aftermarket parts availability and competing for the same end-customer wallet share.
• Komatsu America: Komatsu manufactures compact and heavy construction equipment and operates a factory-backed parts distribution program that competes with independent aftermarket distributors like MWE for service-and-repair share.
• Bobcat Company (Doosan): Bobcat is a leading OEM of compact equipment (skid steers, compact track loaders, mini excavators) whose genuine parts program directly competes with MWE's tracks-and-tires distribution to owners of Bobcat equipment.

Emerging players

• Loegering Mfg (Bridgestone): Loegering, now part of Bridgestone, manufactures rubber tracks and undercarriage solutions for compact construction equipment — a niche but increasingly scaled competitor in MWE's product categories.
• NPK Attachments: NPK manufactures attachments and complementary wear/replacement parts for compact construction equipment, sharing the same equipment-owner customer base as MWE and competing for dealer shelf space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TRACKSANDTIRES
• LinkedInlinkedin.com/company/midwest-equipment-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Equipment Sales