Rubbertrax

What Rubbertrax does

Rubbertrax is a U.S. aftermarket parts distributor founded in 2001 by Larry Griffeth, a 30-year industrial tire industry veteran, and currently operating as a subsidiary of Summit Supply Group LLC. The company sells replacement rubber tracks, solid-cushion skid steer tires, agricultural tracks, and undercarriage components — sprockets, rollers, and idlers — for compact track loaders, multi-terrain loaders, mini excavators, mini skid steers, and tracked agricultural equipment manufactured by Bobcat, Caterpillar, Kubota, John Deere, Takeuchi, Volvo, and other major OEMs. Its product portfolio is anchored by rubber tracks built with Continuous Steel Cord (CSC) construction, hardened forged steel drive links, and proprietary rubber compounds, alongside patented galvanized steel cable architecture for agricultural tracks and spin-induction heat-treated sprockets hardened several millimeters deep.

The business operates a direct-to-consumer e-commerce model through store.rubbertrax.com, supplemented by inside sales at 1-800-719-4160 and a tiered distributor/reseller channel for holders of re-sale certificates. Twelve warehouse and distribution locations across Georgia, Pennsylvania, Utah, Texas, Iowa, and other states enable next-day delivery in 42 states and free shipping to commercial addresses across 48 contiguous states; international orders ship to Canada via ground freight or freight forwarders. Pricing is unit-based, ranging from $34 for individual undercarriage parts to over $12,000 for large agricultural tracks, with separate commercial and consumer price tiers. Customer segments include heavy equipment owners and operators, agricultural equipment operators (tractors, combines, grain carts), and resellers/distributors. The company is transitioning its brand identity toward "Parts ASAP," with co-branded logos and the Parts ASAP contact email already in use, suggesting consolidation under the Summit Supply Group umbrella alongside sister brands such as Burns Ag Supply, Combine World, All State Ag Parts, Contrax Equipment, and others.

Commercially, Rubbertrax supports customers through the RTX Tips knowledge base (20+ years of accumulated tread pattern, undercarriage, and maintenance content), a measurement guide tool for fitment verification, and an active presence across Instagram, Facebook, LinkedIn, YouTube, and Twitter. The company is a multi-year sponsor of Equipment World's Contractor's Dream Package sweepstakes for the contractor community. There are no disclosed funding rounds, M&A transactions, or regulatory actions in the source material, and ownership remains founder-controlled via the Summit Supply Group LLC holding entity.

Name

Rubbertrax

Legal name

Rubbertrax, Inc.

Website

https://rubbertrax.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Rubbertrax is a U.S. aftermarket parts distributor selling replacement rubber tracks, solid-cushion tires, and undercarriage components for compact track loaders, mini excavators, skid steers, and tracked agricultural equipment to contractors, farmers, and equipment resellers.

Ownership category

akta.pro rank

Product category

Aftermarket Heavy Equipment Parts

NAICS

Tire Manufacturing (except Retreading) (326211), Rubber Product Manufacturing for Mechanical Use (326291), Tire Manufacturing (32621)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

akta.pro secondary industries

Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI), Agricultural Tires Manufacturing (IMANAKAE), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Rubber track parts
• Aftermarket undercarriage
• Compact equipment parts
• Skid steer tires
• Agricultural rubber tracks

Headquarters

HQ city

Conyers

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of aftermarket rubber tracks, tires, sprockets, rollers, and idlers for construction and agricultural equipment. Products sold individually or in pairs depending on item type. Ag tracks must be ordered in pairs for balanced operations.
2. Aftermarket Parts Distribution: Distribution of replacement undercarriage parts and wear parts for heavy equipment brands including Bobcat, Caterpillar, Kubota, John Deere, Takeuchi, Volvo, and many others. Wide selection supporting machines built in the past 20 years.
3. Distributor and Reseller Sales: Sales to distributors with price levels for re-sellers and stocking distributors that have re-sale certificates. Volume-based pricing available for commercial customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rubbertrax sells aftermarket replacement rubber tracks, skid steer tires, over-the-tire track systems, agricultural tracks, and undercarriage parts (sprockets, rollers, idlers) for compact track loaders, multi-terrain loaders, mini excavators, mini skid steers, and agricultural equipment. Products feature proprietary Continuous Steel Cord construction, patented galvanized cable structures, advanced rubber compounds, and spin induction heat-treated components, distributed through an e-commerce storefront, phone sales, and a 12-warehouse U.S. network.

Product overview

Rubbertrax is an aftermarket parts distributor specializing in rubber tracks, tires, and undercarriage components for compact track loaders, multi-terrain loaders, mini excavators, mini skid steers, and agricultural equipment. The core product portfolio consists of Rubber Tracks (with Continuous Steel Cord construction), Skid Steer Tires (flat-proof solid-cushion pre-mounted tires), Over-the-Tire Tracks (for skid steer flotation solutions), and Agricultural Tracks (for tractors, combines, and grain carts). Supporting the core products are undercarriage components including Sprockets, Rollers, and Idlers, all manufactured with special heat treatment processes. The company also offers six distinct Tread Pattern options (Staggered Block, C-Pad, Straight-Bar, Zig Zag, Multi-Bar, Turf) to match various operating conditions. Customer support is enhanced through a Measurement Guide tool and RTX Tips knowledge resource. Founded in 2001, Rubbertrax serves customers through multiple warehouse locations with online store and phone sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Rubber Tracks Aftermarket replacement rubber tracks for compact track loaders, multi-terrain loaders, mini excavators, and tracked skid steers. Built with Continuous Steel Cord (CSC) construction, hardened forged steel drive links, and an advanced rubber compound for durability and longevity. Sold in multiple tread patterns and sized to fit machines from brands such as Bobcat, Caterpillar, Kubota, John Deere, Takeuchi, and Volvo.
• Skid Steer Tires Aftermarket flat-proof solid-cushion skid steer tires pre-mounted on reusable rims for easy installation. Feature sidewall aperture holes for shock absorption and operator comfort, and a flexible elasticized rubber compound. Marketed as lasting up to four times longer than pneumatic tires, with non-marking variants available for surface-sensitive environments.
• Over-the-Tire Tracks Interchangeable Over-the-Tire Track system (Traxter) for skid steers needing flotation in mud and wet conditions while protecting finished surfaces on concrete and asphalt. Features an innovative modular design with adjustable length for broad model application and a reinforced hi-flotation profile for all-terrain operation.
• Agricultural Tracks Rubber tracks engineered specifically for agricultural equipment including tractors, combines, and grain carts. Built with patented galvanized steel cables wound continuously through the track length with multiple wire plies, a special rubber tread formula for high wear resistance, a thicker carcass for tear resistance, and reinforced drive lugs. Designed to minimize ground compaction and crop damage.
• Sprockets Aftermarket replacement drive sprockets for compact track loaders, multi-terrain loaders, mini excavators, and tracked skid steers. Manufactured from high-quality steel with spin induction heat treatment followed by immediate quenching, hardening the tooth surface several millimeters deeper than competitor parts for longer service life.
• Rollers Aftermarket replacement bottom and carrier rollers for compact track loader and tracked equipment undercarriage systems. Manufactured from high-quality materials with a special heat treatment process to ensure consistent surface hardness depth and stronger core, available in single, double, and triple flange configurations across major equipment brands.
• Idlers Aftermarket replacement front and rear idlers for compact track loaders, multi-terrain loaders, mini excavators, and mini skid steers. Manufactured with a special heat treatment process for consistent surface hardness depth and stronger core, available in single, dual, and triple flange designs to fit major OEM configurations.

Quantifiable outcome

• Flat-proof solid-cushion tires last up to 4 times longer than pneumatic tires
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Parts ASAPminorChannel Partner/ Reseller/ DistributorParts ASAP is listed as a brand partner on Rubbertrax's Our Brands page. Parts ASAP appears to be a related parts distribution company under the same corporate umbrella (Summit Supply Group LLC).
• Burns Ag SupplyminorChannel Partner/ Reseller/ DistributorBurns Ag Supply is listed as a brand partner on Rubbertrax's Our Brands page, serving the agricultural equipment parts market.
• Combine WorldminorChannel Partner/ Reseller/ DistributorCombine World is listed as a brand partner specializing in combine and tractor parts for agricultural equipment.
• All State Ag PartsminorChannel Partner/ Reseller/ DistributorAll State Ag Parts is listed as a brand partner serving the agricultural equipment replacement parts market.
• Contrax EquipmentminorChannel Partner/ Reseller/ DistributorContrax Equipment is listed as a brand partner specializing in equipment parts and undercarriage solutions.
• Hoye Tractor PartsminorChannel Partner/ Reseller/ DistributorHoye Tractor Parts is listed as a brand partner serving the tractor replacement parts market.
• Summit SupplyminorChannel Partner/ Reseller/ DistributorSummit Supply is listed as a brand partner and is identified as the parent company of Rubbertrax (Summit Supply Group LLC). They specialize in rubber tracks and undercarriage parts.
• RomacminorChannel Partner/ Reseller/ DistributorRomac is listed as a brand partner specializing in equipment parts distribution.
• Yesterday's TractorminorChannel Partner/ Reseller/ DistributorYesterday's Tractor is listed as a brand partner serving the vintage and classic tractor parts market.
• H&R PartsminorChannel Partner/ Reseller/ DistributorH&R Parts is listed as a brand partner specializing in heavy equipment replacement parts.
• DominionminorChannel Partner/ Reseller/ DistributorDominion is listed as a brand partner specializing in equipment parts distribution.
• Arrow Material Handling ProductsminorChannel Partner/ Reseller/ DistributorArrow Material Handling Products is listed as a brand partner specializing in material handling equipment parts.
• Steel Tracks Inc.minorChannel Partner/ Reseller/ DistributorSteel Tracks Inc. is listed as a brand partner specializing in steel track solutions for heavy equipment.
• Equipment WorldcoreGTM or Marketing PartnerEquipment World is a construction industry media outlet running the Contractor's Dream Package sweepstakes. Rubbertrax has been a proud sponsor throughout the years, providing $2,000 purchase credit as part of the prize package in 2021.
• Pedigree TechnologiesminorGTM or Marketing PartnerPedigree Technologies is included in the Contractor's Dream Package sweepstakes prize along with Rubbertrax, providing tracking packages for winning contractors.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Loc Performance (Stomper Tracks): Loc Performance manufactures rubber tracks and undercarriage systems for defense and commercial tracked vehicles. Comparable to Rubbertrax in rubber track manufacturing technology and product engineering.
• Camso (now Michelin Camso): Camso, now part of Michelin, is one of the largest global manufacturers of rubber tracks for construction and agricultural equipment. It directly competes with Rubbertrax in OTR and mini-excavator rubber tracks and serves the same compact equipment and ag end markets.
• Soucy Tracks: Soucy is a major rubber track manufacturer serving agricultural tractors, construction equipment, and snowmobile markets. Comparable to Rubbertrax in track technology and core product categories, with overlap in ag-track customers.

Emerging players

• Mattracks: Mattracks manufactures rubber track conversion systems for skid steers, UTVs, and ATVs. Comparable to Rubbertrax's over-the-tire track systems, addressing similar compact equipment flotation use cases.
• Apex Rubber Tracks: Apex is an aftermarket rubber track supplier for compact track loaders, mini excavators, and tracked skid steers. Directly comparable to Rubbertrax in product scope and distribution model, generally focused on construction rather than agricultural tracks.
• VTS Track Solutions: VTS supplies replacement rubber tracks and undercarriage parts for compact equipment in North America. Directly comparable to Rubbertrax in aftermarket track distribution with similar CTL/skid steer focus.

Broad incumbents

• Caterpillar Parts (Cat.com): Caterpillar's parts division supplies OEM undercarriage components, tracks, and tires for its CTL and mini excavator product lines. Directly comparable to Rubbertrax on heavy equipment undercarriage parts, with the strength of OEM positioning.
• Trelleborg Wheel Systems: Trelleborg manufactures industrial and agricultural tires including solid tires for material handling and skid steers. Comparable to Rubbertrax's solid cushion tire product line for the same compact equipment and material-handling end users.
• Bobcat Genuine Parts: Bobcat's OEM parts division distributes genuine replacement tracks, tires, and undercarriage components for its own equipment. Competes with Rubbertrax for the same end customers via dealer channels at premium OEM pricing.
• Bridgestone/Firestone: Bridgestone is a global tire and rubber products giant whose OTR, agricultural, and industrial solid tire divisions compete with Rubbertrax's solid cushion and ag tires, though across a much broader product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Rubbertrax
• YouTubeyoutube.com/channel/UCB48GZTjjcW4jJ8MXuQZJFg
• Facebookfacebook.com/pages/Rubbertrax/172030423715
• LinkedInlinkedin.com/company/rubbertrax
• Instagraminstagram.com/rubbertrax

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubbertrax