What ARAD Ltd does

Arad Ltd. is an Israeli designer, manufacturer and seller of water meters and advanced metering infrastructure (AMR/AMI), headquartered at Kibbutz Daliya and publicly traded on the Tel Aviv Stock Exchange under ticker ARD since 2004. Founded in 1941 (originally as 'Alliance Rakabi Daliya'), the company serves water utilities, water companies, industrial operators and agricultural enterprises in more than 60 countries through seven business divisions across four continents. Core products include ultrasonic residential and bulk meters (Sonata, Octave), positive-displacement and multi-jet mechanical meters (Gladiator, M, MS, Tavor, FAM, P, MH), Woltman bulk meters, agricultural/fertilizer meters, and the Dialog 3G cellular AMR system, LoRaWAN Interpreter and Allegro AMI platform.

Underlying technology centers on ultrasonic transit-time measurement for both residential and bulk applications, proprietary Dialog 3G cellular AMR/AMI, LoRaWAN connectivity (with Actility ThingPark network management), and the CityMind web-based Meter Data Management platform developed in cooperation with IBM that integrates with SAP and Salesforce. The company employs 251–500 people, produces over 500,000 units annually and has deployed more than 3 million smart meters globally, including 1 million+ active LoRaWAN-based sensors in Israel.

The business model is overwhelmingly B2B enterprise hardware sales (water meters, AMR/AMI components, fixed-network base stations, registers) at quote-based pricing under multi-year utility contracts, supplemented by recurring subscription revenue from CityMind MDM and professional services for planning, implementation and maintenance. Distribution is via direct enterprise sales and five wholly-owned subsidiaries — Master Meter (USA, 1985), Arad Technologies (R&D center, 2000), Arad China (2009), Contazara Spain (40% national market share, 2013), Cicasa Mexico (2014) — plus majority-owned WaterTech (Italy/Colombia, 2018). Approximately 6% of revenue is reinvested in R&D.

Name

ARAD Ltd

Legal name

Arad Ltd.

Website

https://arad.co.il

Company type

Public

Founded year

1941

Operating status

Operating

Headcount range

251–500 employees

Short description

ARAD Ltd (TASE: ARD) is an Israeli designer and manufacturer of ultrasonic and mechanical water meters, AMR/AMI systems and the CityMind meter data management software, sold to water utilities, industrial networks and agricultural enterprises in 60+ countries.

Ownership category

akta.pro rank

Product category

Water Meters and Metering Solutions

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Water Supply and Irrigation Systems (22131)

SIC

Totalizing Fluid Meters & Counting Devices (3824), Water Supply (4941)

akta.pro primary industry

Metering Hardware & Field Services (AMI/AMR meters, endpoints, installation, maintenance) (EUANAIAA)

akta.pro secondary industries

Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

Keywords

• Smart water meters
• Ultrasonic metering
• AMR AMI systems
• Water management solutions
• Bulk water meters

Headquarters

HQ city

Dalia

HQ country

Israel

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Meters (Residential, Bulk, Agricultural): Manufacture and sale of water meters including residential ultrasonic and mechanical meters, bulk water meters for waterworks networks and industrial applications, and agriculture-specific meters for irrigation and fertilizer applications. Products sold globally through subsidiaries and distribution.
2. AMR/AMI Systems and Components: Sale of Automatic Meter Reading and Advanced Metering Infrastructure systems including Dialog 3G cellular units, fixed network base stations, concentrators, registers, and related communication hardware. Systems enable automated data collection from water meters.
3. Professional Services and Technical Support: Full range of professional services including planning, implementation, management, support and control of water metering networks. Training services for operating water management systems. Maintenance services during warranty and post-warranty periods.
4. CityMind MDM Software: Web-based Meter Data Management software platform providing real-time monitoring, alerts, reporting, and analytics for water utilities. Includes consumer portal for water usage transparency.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

ARAD Ltd designs, develops, manufactures, sells, and supports water meters (residential ultrasonic and mechanical, bulk ultrasonic and Woltman, agricultural irrigation and fertilizer meters) along with AMR/AMI communication systems (Dialog 3G cellular, LoRaWAN, Drive By/Walk By, fixed network) and the CityMind cloud-based Meter Data Management software platform. The company serves water utilities, water companies, industrial operations, and agricultural customers across more than 60 countries through wholly-owned subsidiaries and an international distribution network, manufacturing over 500,000 units annually.

Product overview

ARAD Ltd offers an integrated portfolio of smart water metering solutions comprising hardware water meters and advanced metering infrastructure (AMI/AMR) systems. The core product lines include: (1) Residential water meters - ultrasonic (Sonata), positive displacement (Gladiator), multi-jet mechanical (M, MS, Tavor, Q, FAM, P, MH, Carmel), (2) Bulk water meters - ultrasonic (Octave variants in stainless steel, polymer, cast iron), and mechanical Woltman (WSTsb), (3) Agriculture solutions - irrigation meters (WMR, IRT), fertilizer meters (SF, PB), and couplings, and (4) AMR/AMI products - Dialog3G cellular systems (DC500 concentrator, Universal Unit, WINDRIVER concentrator, Register), and LoRaWAN Interpreter. These hardware products integrate with the CityMind cloud-based Meter Data Management (MDM) software platform that provides real-time monitoring, analytics, and consumer engagement. The company manufactures over 500,000 units annually with products sold in over 60 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Master Meter: Wholly owned US subsidiary of Arad Group, providing advanced water management solutions and water meters for the North American market.
• Contazara
• Cicasa
• Arad China
• WaterTech
• Arad Technologies
• Dialog 3G Cellular
• CityMind

Products and services

• Sonata Ultrasonic Residential Water Meter Advanced ultrasonic residential water meter with no moving parts, bi-directional flow measurement, battery life up to 15 years, and support for LoRaWAN and Dialog 3G communication protocols; intended for residential and domestic metering by water utilities.
• Octave Ultrasonic Bulk Water Meter Revolutionary ultrasonic bulk water meter with dual beam technology, bi-directional measurement, and batteries lasting up to 15 years; available in stainless steel, polymer, and cast iron body variants. Designed for utilities, waterworks networks, industrial, and agricultural applications.
• Gladiator EU/Australia Positive Displacement Water Meter Super-sensitive positive displacement water meter of rotating piston type designed for high accuracy and wide measuring range; AMR/AMI ready with LoRaWAN and Dialog 3G support. Sold to utilities for residential metering in EU and Australian markets.
• Gladiator UK Positive Displacement Water Meter Tailor-made positive displacement water meter for the UK market with rotating piston technology; supports LoRaWAN and Dialog 3G communication. Used by UK water utilities including Southern Water.
• M Multi-Jet Magnetic Water Meter High quality, robust, dry register multi-jet meter with proven long-term reliability; available for residential, agricultural, and industrial use.
• MS Multi-Jet Magnetic Water Meter Revolutionized multi-jet magnetic water meter with superior performance and unique magnetic transmission; eliminates requirement for straight pipe section installation.
• MH Hot Water Meter Hot water meter for domestic, agricultural, and industrial use with magnetically driven sealed registers and stainless steel cup.
• Tavor Multi-Jet High Performance Water Meter Multi-jet water meter with enhanced hydraulic performance and reinforced body; features security ring against anti-vandalism and long life components.
• Q Multi-Jet Magnetic Water Meter Multi-jet meter with light body and top attachable register unit totally isolated from water pressure; lightweight with rotatable register.
• FAM Flexible Axis Water Meter New concept water meter with 360-degree installation range; flow tube can be installed horizontally, vertically, or at any angle while measuring chamber remains horizontal.
• P Positive Displacement Water Meter Positive displacement water meter with rotating piston type mechanism; for residential and agricultural greenhouse applications.
• WSTsb Woltman Silver Turbo Water Meter Advanced Woltman turbo water meter with wide measuring rate for water supply networks, agricultural, and industrial applications; available in bayonet configuration.
• WMR Irrigation/Agriculture Water Meter Agricultural water meter with helical axial turbine allowing foreign matter to pass through without clogging; easy installation using coupling set.
• IRT Irrigation/Agriculture Water Meter Agricultural water meter with special free water passage design for measurement of water with high content of impurities; field replaceable measuring unit.
• SF Polymeric Fertilizer Meter Fertilizer and chemical solutions meter with impeller as only moving part in contact with liquid; compatible with Dialog automatic reading system.
• PB Liquid Chemical Meter Angle type polymeric body multi-jet liquid chemical meter for agriculture, distilled water, seawater, and diluted solutions; corrosion-resistant impeller.
• Dialog3G Cellular 500 (DC500) Concentrator Self-powered cellular concentrator unit for up to 500 water meters using a built-in GPRS modem for transmitting metering data via cellular networks; provides automated remote meter reading for utilities.
• Dialog3G Register Integrated wireless register unified into a water meter designed for outdoor application; transmits readings at programmed intervals from 10 to 30 seconds.
• Dialog3G Cellular Universal Unit External unit that turns dumb water meters into wireless Dialog3G transmitting meters; supports various input connection types including single switch, 3-wire pulse output, and MagneLatch valves.
• Dialog3G Cellular WINDRIVER Concentrator AMI system concentrator providing data-rich communications platform between endpoint meters, boosters, repeaters, and utility communication server; supports up to 50,000 meters.
• LoRa Interpreter Register LoRaWAN register with integrated Bluetooth Low Energy and radio antenna for remote data transmission; provides online access to water consumption, temperature, alerts, tampering detection, and backflow prevention.
• CityMind Meter Data Management Software Web-based Meter Data Management platform developed in cooperation with IBM water management professionals; provides real-time alerts, GPS-style mapping, DMA management, anomaly detection, and consumer portal. Integrates with SAP and Salesforce for billing and CRM.
• Allegro End-to-End Two-Way AMI System End-to-end two-way AMI system providing real-time water meter data and remote control; enables utilities to collect time-stamped alerts, hourly consumption information, and perform remote firmware upgrades.
• Professional Services and Technical Support Full range of professional services including planning, implementation, management, support and control of water metering networks, training services for operating water management systems, and maintenance services during warranty and post-warranty periods.

Quantifiable outcome

• Non-revenue water reduced by 75% at Meimei Hadarom agricultural cooperative
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Itron: Global leader in smart utility metering (water, gas, electricity) with a comprehensive AMI platform. Directly competes with ARAD in the smart water metering space, serving utilities with endpoints, network infrastructure, and analytics software.
• Badger Meter: US-listed manufacturer of flow measurement and control instruments for water applications. Competes directly with ARAD's residential and bulk water meter lines and AMR/AMI offerings in North American and select international markets.
• Xylem (Sensus): Global water technology company whose Sensus utility solutions division provides smart water meters, AMI networks, and analytics. Overlaps directly with ARAD's end-to-end smart water metering portfolio for utilities worldwide.
• Mueller Water Products: North American provider of water infrastructure products including smart water meters and AMI technology under the Mueller/Hanson brand. Direct competitor in residential and bulk water metering for utilities.
• Kamstrup: Danish-based manufacturer of smart metering solutions for water, heat, and electricity with ultrasonic meter technology. Closely comparable to ARAD on technology (ultrasonic), target customer (utilities), and product architecture.
• Diehl Metering: German manufacturer of metering solutions for water, heat, and gas including smart ultrasonic water meters and AMI. Direct competitor in European markets and emerging regions.
• Neptune Technology Group: North American provider of water metering AMR/AMI solutions including the Neptune AWWA C750-compliant product line. Direct competitor for utility AMR/AMI deployments in the US market.
• Zenner: German-headquartered manufacturer of water, heat, and gas meters with global distribution. Comparable in offering breadth and direct overlap with ARAD's mechanical and electronic meter portfolio.
• Aclara (Hubbell): Provider of smart infrastructure solutions for water and gas utilities including AMI endpoints and headend software. Direct competitor to ARAD's Dialog 3G and CityMind MDM offerings in the utility segment.

Broad incumbents

• Honeywell (Elster Metering): Diversified industrial conglomerate whose Elster division provides water, gas, and electricity metering solutions. Competes with ARAD in water metering but as part of a much broader industrial and automation portfolio rather than a focused water specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheAradGroup
• LinkedInlinkedin.com/company/arad-arad-group
• Xx.com/aradgroup
• Facebookfacebook.com/arad-group-100110393505643

Compliance21 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARAD Ltd