What Pepine Realty does

Pepine Realty is a privately held, founder-led full-service real estate brokerage founded in 2010 by Betsy Pepine and headquartered in Gainesville, Florida. The company buys and sells residential property across Greater Gainesville, Alachua County, and Marion County, with additional luxury (Pepine Luxury Collective) and new-construction (West Lake Hawthorne) offerings. Beyond core brokerage, the firm operates an integrated family of companies: Pepine Property Management (residential rentals across Gainesville to Jacksonville–Daytona Beach), Gator Title (in-house title and closing with a secure digital portal and Remote Online Notarization), the Real Estate School of North Central Florida (63-hour Florida pre-licensing course), and the 501(c)(3) Pepine Gives foundation.

The technology stack centers on MLS / IDX integration with an interactive property search, Google Maps–enabled map browsing, a free Property Tracker account with automated listing alerts, a Gator Title secure closing portal, and a 12-language website supporting international buyers. Email marketing is operated through Constant Contact. Reported scale metrics include $1.2 billion in lifetime real estate sold, 5,000+ households served, 99% of list price achieved on average, and 4.9/5 customer ratings across 1,200+ reviews.

The business model combines traditional transaction-fee real estate commissions with managed-service property management fees, title and escrow fees, one-time education tuition, a $495 VIP Buyer Program subscription, a $100/year referral network, and seller-side programs including Guaranteed Sale, Insta-Offer (iBuyer-style cash offers), and Certified Pre-Owned. GTM is sales-led via a 40+ agent field team, supplemented by self-serve digital tools, the annual Pepine Parade of Homes, referral and community partnerships, and PR leverage from a Barbara Corcoran endorsement and Wall Street Journal team rankings. The company is fully founder-owned with no disclosed outside funding.

Name

Pepine Realty

Legal name

Pepine Realty

Website

https://pepinerealty.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pepine Realty is a founder-led, full-service residential real estate brokerage in Greater Gainesville, Florida, serving home buyers and sellers with an integrated family of companies spanning brokerage, property management, title, and real estate education.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Title Insurance (6361)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Property management services
• Title and closing services
• Luxury home sales
• Real estate education

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue from residential and commercial property sales. Brokerage earns a percentage of each transaction closed by affiliated agents.
2. Property Management Services: Full-service property management fees for residential rentals, including tenant placement, maintenance coordination, and rent collection.
3. Title and Closing Services: Gator Title provides closing services, title searches, and escrow services for real estate transactions.
4. Real Estate Education: Real Estate School of North Central Florida offers 63-hour pre-licensing course and continuing education for aspiring Florida real estate agents.
5. VIP Buyer Program: Premium buyer representation program offering exclusive bonuses including home warranty, inspection credit, and lender credit for $495 enrollment.
6. Referral Network: Agent referral program charging $100 annual fee. Participants earn referral commissions by connecting clients with top Realtors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pepine Realty is a full-service residential real estate brokerage serving the Greater Gainesville, Alachua County, Marion County, and North Central Florida markets. The company supports buyers and sellers through agent-led representation, advanced MLS-integrated property search, and an in-house ecosystem of affiliated companies covering property management (Pepine Property Management), title and closing (Gator Title), pre-licensing education (Real Estate School of North Central Florida), and value-add buyer/seller programs (VIP Buyer Program, Guaranteed Sale Program, Insta-Offer, Certified Pre-Owned Home Program).

Product overview

Pepine Realty operates as a full-service real estate brokerage platform serving Greater Gainesville and North Central Florida. The core offering is the Pepine Realty brokerage (buying and selling services), supported by a family of integrated companies including Pepine Property Management (rental management), Gator Title (in-house closing services), Real Estate School of North Central Florida (agent training), and Pepine Gives (nonprofit foundation). Value-add programs include the VIP Buyer Program, Certified Pre-Owned Home Program, Guaranteed Sale Program, and Insta-Offer for sellers; the Pepine Luxury Collective for high-end properties; West Lake Hawthorne new construction development; Property Tracker account-based search; Mortgage Calculator tool; and the annual Pepine Parade of Homes event.

Differentiator

Problem solved

Functional benefit

Brands

• Pepine Luxury Collective: Luxury real estate division with Certified Luxury Home Marketing Specialist (CLHMS) designated agents serving high-end property buyers and sellers in North Central Florida
• Certified Pre-Owned Home Program
• Insta-Offer
• Guaranteed Sale Program
• VIP Buyer Program

Products and services

• Pepine Realty Brokerage
• Pepine Property Management
• Gator Title
• Real Estate School of North Central Florida
• VIP Buyer Program
• Certified Pre-Owned Home Program
• Guaranteed Sale Program
• Insta-Offer
• Pepine Luxury Collective
• West Lake Hawthorne
• Pepine Realty Referral Network

Quantifiable outcome

• $1.2 Billion in real estate sold
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Coker Mortgage GroupcoreGTM or Marketing PartnerPreferred mortgage lender partner with 20+ years of experience assisting families with homeownership. Provides tailored lending experience and support through the home buying process for Pepine Realty clients.
• Union Home MortgagecoreGTM or Marketing PartnerPreferred mortgage lender providing innovative lending solutions for home buyers. Technology-focused approach to mortgage services.
• Alachua Habitat for HumanitycoreStrategic or Co-development PartnerNonprofit housing organization and preferred vendor partner. Founded 1986, builds homes for cost-burdened families in Alachua County. Pepine Gives partners with them for annual Greater Gainesville Pickleball Open charity event.
• B&B Home RepairminorGTM or Marketing PartnerPreferred vendor providing professional trade services including electrical, plumbing, masonry, carpentry, HVAC, and alarm systems. Licensed and insured contractor network for Pepine clients.
• UF Mover GuysminorGTM or Marketing PartnerPreferred moving company offering full-service residential and commercial moving, packing, storage solutions. Designated as #1 Gainesville Moving Company.
• Gainesville Turnover SpecialistsminorGTM or Marketing PartnerPreferred vendor for property turnover services including apartment turnovers, carpet repairs, and commercial cleaning for investors and property managers.
• Eagle Eye Home InspectionsminorGTM or Marketing PartnerPreferred home inspection service operated by retired U.S. military veteran with 25+ years building industry experience. InterNACHI certified inspector.
• The Best RestorationminorGTM or Marketing PartnerPreferred vendor for carpet cleaning, restoration, water extraction, flood damage cleanup, fire damage repair, and mold remediation services. IICRC certified technicians.
• True Force RoofingminorGTM or Marketing PartnerPreferred roofing contractor founded by Air Force veteran. Services include roof repair, replacement, and storm damage mitigation for metal, shingle, and flat roof systems.
• Florida Farm Bureau Insurance (Casey Hahn)minorGTM or Marketing PartnerPreferred insurance provider specializing in home, auto, and life insurance. 19 years of insurance sales experience with 14+ years as local Farm Bureau agent.
• Bin There Dump ThatminorGTM or Marketing PartnerPreferred dumpster rental service for North Central Florida. Driveway protection system and compact footprint dumpsters ranging from 4 to 20 yards. Same-day or next-day delivery.
• Raheem Barnwell Painting LLCminorGTM or Marketing PartnerPreferred vendor for professional exterior and interior painting services. Locally owned and operated for over 15 years with excellent customer service reputation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Compass: Tech-enabled national real estate brokerage that combines traditional agent representation with proprietary technology platform and marketing tools. Directly comparable to Pepine in core residential brokerage services but at vastly greater scale and with significant venture backing.
• eXp Realty: Cloud-based real estate brokerage operating on a low-overhead, agent-centric model with revenue sharing. Comparable to Pepine as a full-service residential brokerage, but with 80K+ agents and a national footprint that contrasts with Pepine's regional Florida focus.
• Redfin: Technology-driven residential brokerage and home-buying platform combining salaried agents, tech tools, and a direct-to-consumer portal. Comparable to Pepine in core brokerage services, with a differentiated self-serve property search and lower commission model that may pressure traditional brokers like Pepine.
• HomeSmart: Fast-growing national residential brokerage with a tech-enabled platform and agent-friendly economics. Comparable to Pepine in core residential services, with a similar growth trajectory and focus on capturing market share from traditional incumbents.

Broad incumbents

• Coldwell Banker Realty: Established national real estate franchise brand operating across residential brokerage. Comparable to Pepine in core buyer/seller representation services, but with a much larger franchise network, brand recognition, and corporate technology platform (CBx).
• Keller Williams Realty: Largest real estate franchise in the US by agent count, focused on residential brokerage with an agent-centric economics model. Comparable to Pepine in core services but with 180K+ agents globally and a heavily developed training and technology ecosystem.
• RE/MAX: Globally recognized real estate franchise with strong presence in Florida markets including Gainesville. Comparable to Pepine as a residential brokerage serving similar buyer/seller segments, but with a much larger franchise network and brand reach.

Regional players

• Watson Realty Corp. Long-established Florida-based real estate brokerage headquartered in Jacksonville with a strong North Florida presence. Comparable to Pepine as a regional Florida brokerage serving overlapping North Central Florida markets, though Watson is substantially larger by agent count and transaction volume.

Emerging players

• Offerpad: iBuyer that makes direct cash offers on homes and resells them, competing with traditional brokerages on the seller side. Comparable to Pepine's Insta-Offer and Guaranteed Sale Programs, but at a much larger national scale with institutional capital backing.
• Vylla: Hybrid real estate brokerage combining traditional agent services with iBuying and home trade-in solutions. Comparable to Pepine's mix of full-service brokerage plus instant-offer seller programs, though operating in a different geographic footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PepineRealty
• LinkedInlinkedin.com/company/pepinerealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepine Realty