True Force Roofing Llc

What True Force Roofing Llc does

True Force Roofing LLC is a privately held, veteran-owned roofing contractor headquartered in Gainesville, Florida, operating across North Central Florida. The company provides a comprehensive suite of exterior services for residential and commercial customers, including full roof installation (asphalt shingle, metal, tile, stone-coated steel, and flat/low-slope systems), targeted roof repairs, 24/7/365 emergency response with same-day tarping, a subscription Roof Maintenance Program, seamless aluminum gutters with guards, soffit and fascia replacement, and hurricane-impact and energy-efficient window installation. Service delivery uses company-employed crews rather than subcontractors, with bilingual (English/Spanish) inside sales handling inbound and emergency calls, field sales conducting complimentary inspections and written estimates, and a dedicated superintendent assigned per project.

The business operates without proprietary technology platforms, AI/ML capabilities, or APIs; its primary digital assets are a customer-facing portal for real-time project updates and a marketing stack anchored by 700+ five-star Google reviews, service-area SEO pages, and a roofing guides blog. Revenue is overwhelmingly project-based professional services (installation, repair, emergency, gutters, windows, soffit/fascia) with one emerging subscription layer (Roof Maintenance Program, monthly or annual billing). Customer acquisition is local and reputation-driven, supported by GAF Master Elite certification (top 3% of contractors), GAF President's Club, Platinum Master status with Premier Metal Roof Manufacturing, Authorized Duro-Last Contractor status for commercial low-slope work, Pella Certified Contractor status for windows, and BBB A+ accreditation.

The company serves 18 cities and towns across at least five counties (Alachua, Marion, Levy, Union, Bradford, Gilchrist), with three physical locations in Gainesville: a headquarters at 2420 NW 66th Court, a customer showroom at 7220 W University Ave, and a production/warehouse facility at 2405 NW 71st Pl. It is led by founder Derek King, an Air Force veteran and aircraft technician who applies military precision standards to project execution. Scale indicators include 1,000+ roof installations completed, 1,500+ satisfied customers, and 500+ maintenance program subscribers, but revenue, headcount, and unit economics are not publicly disclosed.

Name

True Force Roofing Llc

Legal name

True Force Roofing LLC

Website

https://trueforceroofing.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Veteran-owned, GAF Master Elite certified roofing contractor serving North Central Florida with installation, repair, maintenance, and related exterior services for residential and commercial customers across 18 cities.

Ownership category

akta.pro rank

Product category

Roofing Contracting Services

NAICS

Roofing Contractors (23816), Siding Contractors (23817)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Flashing, Vent & Penetration Repair (Chimney/Skylight/Pipe Boots) (HSAGAKAF), Fascia & Soffit Repair/Replacement (HSAGAIAB), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Residential roofing services
• Commercial roof installation
• Roof repair and maintenance
• Emergency roof repair
• Gutter and window installation

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roof Installation Services: Full tear-off and replacement of residential and commercial roofing systems including shingle, metal, tile, stone-coated steel, and flat roof applications. One-time service revenue with manufacturer warranties on materials and workmanship coverage.
2. Roof Repair Services: Targeted repair services for leaks, storm damage, and aging components. Includes emergency repair response available 24/7/365. One-time service revenue.
3. Roof Maintenance Program: Annual maintenance program with scheduled visits, documented inspections, and repair services. Offered with monthly auto-pay or annual payment options. Recurring subscription revenue model.
4. Window Replacement: Installation of hurricane impact windows and energy-efficient Regency Plus vinyl windows. Includes storm-rated glass and insurance qualification assistance.
5. Gutter Services: Seamless aluminum gutter installation, repair, and gutter guard installation. Product sales combined with professional installation services.
6. Emergency Response Services: 24/7 emergency tarping and temporary repair services for storm damage and active water intrusion. Emergency service revenue with same-day response capability.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

True Force Roofing is a GAF Master Elite certified roofing contractor that installs, repairs, replaces, and maintains residential and commercial roofing systems across North Central Florida. The company delivers full tear-off and replacement in shingle, metal, tile, stone-coated steel, and flat/low-slope applications, alongside targeted repairs, 24/7 emergency tarping, hurricane impact window replacement, seamless gutter installation, soffit/fascia work, and an annual subscription Roof Maintenance Program.

Product overview

True Force Roofing LLC is a GAF Master Elite certified roofing contractor providing a comprehensive suite of roofing services across North Central Florida. The company operates as a unified service offering rather than a platform-plus-modules architecture, delivering roof installation, repair, replacement, and maintenance for both residential and commercial properties. Core services include Roof Installation (new construction and full tear-off replacement), Residential Roofing, Roof Repairs, Roof Types & Materials (asphalt shingles, metal, tile, stone-coated steel, flat systems), Roof Coating (silicone and acrylic elastomeric coatings), Window Replacement (hurricane impact and energy-efficient), Soffit & Fascia Replacement, Gutter Services (seamless aluminum with guards), Emergency Roof Repair (24/7 response), and a Roof Maintenance Program (annual subscription). The company also offers commercial roofing as an Authorized Duro-Last Contractor for low-slope applications. Services are delivered through company-owned crews without subcontracting, backed by manufacturer certifications and warranties including GAF Golden Pledge.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Installation

Quantifiable outcome

• Emergency tarping and temporary repairs completed same-day to prevent further water damage
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• GAFcoreTechnology or IntegrationGAF Master Elite certification partnership enabling access to top-tier roofing materials (Timberline HDZ, UHDZ shingles) and industry-leading warranties including Golden Pledge, Silver Pledge, and System Plus Limited Warranties. Only top 3% of contractors nationwide achieve this certification, which requires annual requalification.
• Duro-LastcoreTechnology or IntegrationAuthorized Duro-Last Contractor enabling installation of factory-fabricated PVC roofing systems for low-slope commercial and residential applications. Provides access to industry-leading warranties for Duro-Last products including PVC, TPO, and Silicone Fluid Applied systems.
• Premier Metal Roof ManufacturingcoreTechnology or IntegrationPlatinum Master Certified Contractor status, the only contractor in Florida with this designation. Enables certified warranties on standing seam roof systems and access to Florida's fastest growing metal roof manufacturer's products and support.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• RoofClaim.com: Direct-to-consumer residential roofing platform with a digitally-led sales motion and storm-damage focus, operating across multiple states including Florida. Highly comparable to True Force in customer segment (homeowners), service mix (full replacement, repair, storm response), and insurance claim coordination workflow.
• Mighty Dog Roofing: National residential roofing franchise with full exterior services including roofing, gutters, siding, and windows. Comparable to True Force in its multi-product exterior offering, homeowner focus, and franchise/regional-owner deployment model.
• Storm Guard Roofing & Restoration: National residential roofing and exterior services franchise with strong storm-damage and insurance-claim orientation. Closely comparable to True Force on customer segment, insurance-claim workflow, and the storm-response go-to-market motion.
• Bone Dry Roofing: Multi-state residential roofing franchise with a similar full-service offering (installation, repair, gutters, insulation) and a comparable owner-operator regional model. Comparable to True Force in target customer (homeowners), service mix, and reliance on localized brand building.
• Restoration Builders: Residential roofing and restoration franchise operating across multiple U.S. regions with a comparable full-service mix including gutters, siding, and windows. Comparable to True Force in customer segment, exterior-services adjacency, and franchise-driven regional replication.

Broad incumbents

• Erie Construction: Established multi-state exterior remodeling company with a residential roofing and window replacement offering. Comparable to True Force in the homeowner segment and window+roofing adjacency, though operating at significantly broader scale and geographic reach.
• Roofing Corp of America: PE-backed residential roofing roll-up platform acquiring regional contractors across the U.S. Operates as a broader incumbent with a portfolio approach; comparable to True Force as a potential acquirer or strategic exit path given overlapping residential replacement focus.
• Tecta America: Large national commercial roofing platform with a broader service portfolio across new construction, maintenance, and repair. Comparable as a broad incumbent in the roofing services category, though more weighted toward commercial than True Force's residential core.

Regional players

• Advanced Roofing Inc. Florida-based commercial roofing contractor with strong low-slope and commercial service capabilities, including hurricane response. Comparable to True Force in Florida geographic focus and Duro-Last/Master Elite-adjacent commercial capabilities, though weighted toward commercial rather than residential.
• Westfall Roofing: Florida-based residential and commercial roofing contractor with multi-office coverage across the state. Comparable to True Force in geographic focus (Florida), full-service residential offering, and use of manufacturer certifications for differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trueforceroofingfl
• Instagraminstagram.com/trueforceroofing
• LinkedInlinkedin.com/company/true-force-roofing

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Force Roofing Llc