Pro Performance

What Pro Performance does

Pro Performance RX is a dual-location fitness and athletic training company headquartered in Morgantown, West Virginia, founded in September 2006 by the Lynch Family. The company operates from a 78,000 sq ft flagship facility at Mylan Park (featuring a 50,000 sq ft indoor turf arena with 90-foot ceilings, six batting cages, a 3,000 sq ft sports performance area, and a collegiate-style weight room) and a 10,000 sq ft 24/7 facility at Pierpont. Pro Performance serves two primary customer bases through two complementary divisions: a fitness division offering memberships, personal training, group classes, FitClub small-group training, and Mountaineer CrossFit (Morgantown's original CrossFit box, est. 2009); and a Pro Elite Athletics division providing sport-specific training across baseball, soccer, softball, and flag football for athletes ranging from youth to professional level.

The company generates revenue through a hybrid model combining recurring memberships ($32-$60/month across individual, student, corporate/public service, family, and aquatic dual tiers), usage-based personal training and instruction ($30-$100/session), subscription-based semi-private training ($75-$175/month), facility rentals ($20-$275/hour for batting cages and turf arena), and transaction-fee youth and adult league registrations ($135-$750). Technology infrastructure is built around third-party integrations rather than proprietary platforms: Rapsodo Pitching 2.0 for advanced baseball analytics, Functional Movement Screen (FMS) methodology for athletic movement analysis, a custom mobile app built on Smart Health Clubs, TeamSnap and BlueSomerset for league registration, and TrainHeroic for remote baseball training. The technology footprint is functional rather than differentiating.

Pro Performance's customer segments span individual members (general fitness), athletes from youth to professional (sport-specific training), organized sports teams, corporate and public service employees, and WVU students at $32/month. Strategic partnerships include a dual membership with Peak Health Aquatic Center (2021), hosting Prep Baseball Report West Virginia (2024), a naming-rights partnership with Mountaineer United Soccer Club (2024), and a hotel partnership with Hampton Inn & Suites. The company has produced 50+ professional and collegiate baseball players, including Jedd Gyorko (St. Louis Cardinals) and David Carpenter, and continues to operate as a privately-held, family-owned business with no disclosed institutional investment.

Name

Pro Performance

Legal name

Pro Performance RX

Website

https://properformancerx.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Performance RX is a dual-location fitness and athletic training company in Morgantown, WV, offering gym memberships, personal training, and sport-specific training in baseball, soccer, softball, and flag football for general fitness members, WVU students, and youth-to-professional athletes.

Ownership category

akta.pro rank

Product category

Fitness and Sports Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Fitness training services
• Sports performance coaching
• Group fitness classes
• Youth athletic development
• Personal training programs

Headquarters

HQ city

Morgantown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Gym Membership Subscriptions: Monthly, semi-annual, and annual membership fees providing access to all Pro Performance fitness facilities. Individual memberships range from $32/month (student) to $49.99/month, with discounted rates for additional family members. Corporate and public service rates available.
2. Dual Aquatic Membership: Partnership with Peak Health Aquatic Center offering combined membership to aquatic center and all Pro Performance locations at $60/month, including exclusive hours and locker rentals.
3. Fit Club Program: Small group training program at $99/month for members and $150/month for non-members. Includes three 30-minute workouts per week with trainer guidance on nutrition and motivation.
4. Personal Training Sessions: One-on-one personal training sessions at $50-100 per session. Includes customized fitness programs, motivation, and optimization coaching.
5. Baseball Instruction: Private baseball instruction at $30 for 30-minute sessions and $60 for 60-minute sessions. Covers hitting, pitching, defense for all skill levels.
6. Softball Lessons: Private softball instruction with member rates of $30-$700 depending on session count (1/2 session to 20 sessions). Taught by former college players.
7. Facility Rentals: Batting cage rentals ($20/hour members, $30/hour non-members) and turf arena rentals ($175-$275/hour depending on field size). Available for individual and team bookings.
8. Sports Performance Training: Semi-private training at $75 for 5 sessions, $125 for 12 sessions, or $175/month unlimited. Group/team programs also available.
9. Youth Sports Leagues: Organized league play including flag football ($135-$165/player with sibling discounts), soccer leagues ($525-$750 for adult teams, $525-$620 for youth teams), and high school leagues.
10. Online Training Programs: Online personal training at $79-$184 for 4-8 week programs. Includes video examples and trainer check-ins. Online baseball training at $30 initial assessment plus $50/month.
11. Summer Camps: Youth sports camps for various sports including softball, baseball, and general sports. Weekly, daily, full day, and half day options available through external registration.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Pro Performance operates two fitness and athletic training facilities in Morgantown, West Virginia, providing gym memberships, personal training, group fitness classes, and sport-specific athletic development programs. The company serves both general fitness members and competitive athletes (youth through professional) across baseball, softball, soccer, and flag football, with supporting offerings in CrossFit, Brazilian Jiu Jitsu, facility rentals, online training, and youth leagues/camps/tournaments.

Product overview

Pro Performance RX is a dual-location fitness and athletics company in Morgantown, WV, operating under a single unified brand with distinct product lines. The core Fitness division offers gym memberships with access to state-of-the-art equipment at two facilities (Mylan Park and Pierpont), free group fitness classes (cycling, yoga, HIIT, dance fitness, and more), personal training, and the FitClub 30-minute small-group workout program. The Mountaineer CrossFit sub-brand operates as a standalone CrossFit box. The athletics division, branded Pro Elite Athletics, encompasses sport-specific training across baseball (Pro Elite Baseball), soccer (Pro Elite Soccer), softball (Pro Elite Softball), and flag football, plus a comprehensive Strength & Conditioning program. Add-on services include online personal training, Rapsodo pitch analysis technology, Pro Elite Online Baseball Training via TrainHeroic, facility rentals (arena and batting cages), lodging partnerships, off-season and summer camp programs, sports leagues, and Brazilian Jiu Jitsu classes at Pierpont. The two Mylan Park and Pierpont facilities are included in all memberships, with the Mylan Park location featuring a 50,000 sq ft indoor turf arena.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Membership Full-service gym membership providing access to both Pro Performance locations (Mylan Park and Pierpont) in Morgantown, WV. Includes fitness areas, weight rooms, cardio equipment, Hammer Strength machines, free weights, and indoor turf areas (during non-booked times). Free fitness assessments and access to group fitness classes are included with membership.
• Personal Training Individualized one-on-one training sessions with certified personal trainers. Services include customized exercise programs, motivation, nutrition guidance, and progress tracking. Sessions available at $50-100 per session depending on trainer and program type.
• FitClub (Small Group Training) 30-minute small group workout program running three sessions per week, designed to maximize metabolism and strength for all fitness levels. Priced at $99/month for members and $150/month for non-members, held at both Mylan Park and Pierpont locations.
• Group Fitness Classes Free group fitness classes included with membership, featuring over 20 formats including Cycling, Barre Above, BOSU Blast, CORE DE FORCE, Yoga, Zumba, INSANITY Live, P90X Live, Pilates, PiYo, and more. Classes are held at Pierpont location with cycling studio and group exercise studio.
• Mountaineer CrossFit Morgantown's original CrossFit box established in 2009, offering CrossFit classes for all fitness levels including CrossFit Kids program. Produces Individual regional competition competitors annually since 2010. Full access to all Pro Performance locations with CrossFit membership.
• Pro Elite Baseball Premier baseball training program offering private instruction (hitting, pitching, defense), camps and clinics, tournaments, off-season programs, Rapsodo pitch analysis, online baseball training via TrainHeroic, and college recruiting assistance. Private lessons: 30 min $30, 60 min $60.
• Pro Elite Soccer Soccer training program combining physical and cognitive skill development, offering camps, clinics, tournaments, private instruction, high school leagues, youth/adult indoor leagues, and strength & conditioning. Soccer leagues use TeamSnap for registration.
• Pro Elite Softball Softball training program covering hitting, pitching, catching, infield play, outfield play, base running, and team strategies. Offers private lessons, camps, tournaments, and strength & conditioning. Lessons: 1/2 session $30 member/$35 non-member; 1 session $50/$60; 10 sessions $400/$500.
• Pro Elite Strength & Conditioning Age-appropriate, sport-specific athletic training program focused on strength, explosive power, speed, conditioning, flexibility, nutrition education, and injury reduction. Offers private training, semi-private training (limited to 7 people), group/team sessions, and remote/off-site training. Individual sessions priced $50-$100.
• Youth Flag Football League Coed youth flag football league for ages 5-13, offered in fall and spring seasons. NFL Flag program with official flags and reversible jerseys. Includes optional pre-season clinic, combine/draft event, 8-game regular season plus playoffs. Early sign-up $135, regular $145, day-of-combine $165. Games played at indoor turf arena at Mylan Park.
• Arena & Batting Cage Rentals Facility rentals for sporting events and occasions including team practices, charity events, team building, and parties. Features 50,000 sq ft indoor turf arena (Back Half: RMD Roofing Field; Front Half: Stewart Design Field). Batting cage rentals: $20/hour members, $30/hour non-members. Turf rentals: Full field $275/hour, 1/2 field $175/hour.
• Online Personal Training Remote personal training program allowing workouts at home, Pro Performance, or any fitness facility. Includes access to workout app, individualized exercise programs, video clip examples, weekly trainer check-ins, and workout logging. 4-week program: $79 member/$99 non-member; 8-week program: $129/$184.
• Rapsodo Pitching Analysis Pitch tracking technology using Rapsodo Pitching 2.0 device in private instructional sessions. Provides pitch velocity, spin rate, true spin rate, spin axis, spin efficiency, strike zone analysis, horizontal/vertical break, 3D trajectory, and pitch release data. Yearly personal subscription available for $100; private session add-on $30.
• Pro Elite Online Baseball Training Remote baseball training via TrainHeroic app for athletes unable to regularly visit the facility. Initial assessment (in-person or video) $30; monthly subscription $50 includes one uploaded session per week. Covers hitting, pitching, arm care, and strength programming with video analysis and personalized drill recommendations.
• Off Season Baseball Program Comprehensive off-season training program running October through February. High School Group (16+): M/W 3:30-5:00pm all skills, Fridays 3:30-5:00pm hitting. Middle School/HS Freshman Group (15-): M/W 4:30-6:00pm all skills, Fridays 3:30-5:00pm hitting. Includes strength & conditioning option.
• Sports Leagues Organized league play for youth, high school, and adult athletes across multiple sports including soccer (adult and youth indoor leagues, high school leagues), flag football (youth coed), and baseball tournaments (Winter Blast). Adult soccer leagues: $750/team; youth soccer: $525-$620/team plus referee fees.
• Summer Sports Camps Weekly and daily summer camp options for youth athletes. Available in full day and half day formats. Includes sports-specific instruction and activities in softball, baseball, and general sports.
• Brazilian Jiu Jitsu Brazilian Jiu Jitsu classes available at the Pierpont location, provided by Team RJ BJJ. For details contact 304.276.1787 or visit teamrjbjj.com.

Quantifiable outcome

• 50+ elite baseball players have progressed to professional and collegiate careers through Pro Elite Baseball programs
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mountaineer United Soccer Club (MUSC)coreStrategic or Co-development Partner · 1 January 2025Pro Performance's indoor turf field becomes the official indoor home for MUSC. Joint investment in facility upgrades including roof repairs and heating system enhancements. MUSC receives dedicated year-round scheduling access including facility priority for practices, clinics, league play, and tournaments. The partnership represents a significant milestone for both programs and the broader community.
• Prep Baseball Report (PBR) West VirginiacoreStrategic or Co-development PartnerPro Performance becomes the official home of Prep Baseball Report West Virginia. This partnership brings PBR's nationally known premier scouting service for high school recruiting, events, and showcases to West Virginia. The collaboration aims to bring big time events to the WV High School Baseball scene throughout the year.
• Hampton Inn & Suites (University Town Centre)minorGTM or Marketing PartnerPreferred hotel partner offering Pro Performance guests a 15% discount. Booking link provided with corporate code for out-of-town visitors attending programs, tournaments, or training. Contact Tori Kozak for booking assistance.
• The Peak Health Aquatic CentercoreStrategic or Co-development PartnerDual membership partnership offering combined access to the aquatic center and all Pro Performance locations. Includes member-exclusive hours at aquatic center, unlimited access to all four facilities, access to WVU Medicine Fitness Center and Peak Health Track Complex, discounted program prices, monthly locker rentals, and fitness assessments.
• Team RJBJJ (Brazilian Jiu Jitsu)minorChannel Partner/ Reseller/ DistributorBrazilian Jiu Jitsu classes now available at the Pierpont location. Visit teamrjbjj.com for details or call 304.276.1787. Operates as an additional program offering within the facility.
• Mountaineer CrossFitminorChannel Partner/ Reseller/ DistributorMorgantown's original CrossFit box (established 2009) operating as Mountaineer CrossFit at the Pierpont location. Offers CrossFit classes for all fitness levels including CrossFit Kids program. Full access to all three Pro Performance fitness locations with CrossFit membership.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• 9Round Fitness: 9Round is a kickboxing-themed fitness franchise offering 30-minute circuit workouts with membership and personal training components. Comparable to Pro Performance's FitClub small-group model and subscription-based group training pricing, though specialized in kickboxing rather than sports performance.
• i9 Sports: i9 Sports is a youth sports league franchise offering flag football, soccer, basketball, and baseball programs for children. Comparable to Pro Performance's youth flag football and soccer leagues in community-based youth sports programming and event-driven revenue model.

Broad incumbents

• Chuze Fitness: Chuze Fitness is a regional low-cost fitness chain operating in the western and southern US, offering memberships, group classes and personal training. Comparable to Pro Performance as a competing mid-market fitness operator, though without the elite sports performance overlay.
• Gold's Gym: Gold's Gym is an established global fitness chain offering gym memberships, personal training, and group classes. Comparable to Pro Performance in core membership + personal training revenue model, though lacks Pro Performance's elite sports performance specialization.
• EXOS (formerly Athletes' Performance): EXOS is a larger, established human performance company offering sports performance training, fitness programming, and coaching at corporate and elite-athlete scale. Comparable to Pro Performance in FMS-based assessment methodology and sports performance offering, but operates at significantly larger scale with professional team clients.
• CrossFit Inc. CrossFit is the global functional fitness methodology with affiliated boxes worldwide. Comparable to Pro Performance's Mountaineer CrossFit sub-brand and to its group training methodology broadly, though CrossFit Inc. operates the licensing/affiliation model rather than direct facility ownership at scale.
• Life Time Fitness: Life Time is a premium national fitness operator offering memberships, group classes, personal training, and sport-specific programming (including pickleball, swimming, basketball). Comparable to Pro Performance in full-service dual-format offering (memberships + elite sports programs), but operates 170+ locations at significantly larger scale.

Regional players

• Edge Fitness Clubs: Edge Fitness Clubs is a regional multi-location fitness operator in the Northeast and Midwest US offering memberships, group classes and personal training. Comparable to Pro Performance as a competing regional fitness operator in the eastern US, though without elite sports performance specialization.

Direct peers

• D1 Training: D1 Training is a national sports performance training franchise offering group and personal training for athletes and general fitness clients across all ages. Highly comparable to Pro Performance's Pro Elite Athletics division in coaching methodology, age-segment targeting, and subscription-based sports performance model.
• Parisi Speed School: Parisi Speed School is a youth athletic performance franchise specializing in speed, strength and conditioning training for young athletes. Closely comparable to Pro Performance's youth-to-pro athletic development model, sport-specific instruction, and franchise-style multi-location expansion playbook.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProPerformRX
• Facebookfacebook.com/MUSCWV

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Performance