Crisp

What Crisp does

Crisp is a private, bootstrapped, Atlanta-based growth company that sells coaching, marketing, video production, talent recruitment, and team-training services exclusively to law firms in the United States. Originally founded as Crisp Video Group around 2013, the company has organized its offering around five functional pillars: Crisp Coach (a tiered coaching program with Elite, Premier, Select, and CrispX tiers priced to law firm revenue size from sub-$1M to $20M+), Crisp Marketing (Social Stack, Streaming Stack, and multi-channel digital marketing), Crisp Video (production for case studies, testimonials, and brand storytelling), Crisp Recruit (attorney and staff talent search), and team development through Crisp Experience, Onsite Trainings, and quarterly Focus Retreats. Adjacent products include Crisp Academy (educational courses for law firm marketers), the Game Changers Summit flagship conference, the EVOLVE virtual summit, and the Million Dollar Day intensive. A wholly-owned subsidiary, Crisp Ventures, makes strategic investments in the legal industry.

Crisp's go-to-market is community- and content-led, anchored by the #1-ranked podcast in the legal industry, a #1 Amazon best-selling book, an active social presence across Facebook, Instagram, TikTok, and LinkedIn, and recurring webinars. Distribution is executed through a tiered sales motion: a lower-friction self-service/consultative entry for the Elite tier, an inside-sales motion for the Premier tier ($1M–$10M+ firms), and high-touch enterprise field sales for Select ($10M+) and CrispX ($20M+) tiers. Annual subscription billing dominates the coaching line, complemented by project-based video production and recurring marketing retainers. Partnerships deepen reach into specific plaintiff-law segments: Crisp is exclusively endorsed by The National Trial Lawyers, is the Official Video Partner of Mass Torts Made Perfect, and is a Platinum Sponsor of Avvo Lawyernomics.

The company has been founder-led since inception by Michael Mogill (EY Entrepreneur of the Year 2023). It has appeared on the Inc. 5000 list seven times (2016–2022, with continued recognition in 2024), has earned the Atlanta Pacesetter Award for ten consecutive years (Hall of Fame inductee), and has been named a Top Workplace in Atlanta for multiple consecutive years. The company reports it has served 1,000+ law firms, driven over $1B in revenue for its clients, and operates with 101–250 employees from its Atlanta headquarters. Crisp has set a public long-term goal of helping 10,000 law firms generate $100B in economic impact.

Name

Crisp

Legal name

Crisp

Website

https://crisp.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Crisp is a private, Atlanta-based growth company that sells tiered coaching, digital marketing, video production, talent recruiting, and team-training services exclusively to US law firms, anchored by a content- and community-led go-to-market built around its podcast, book, and Game Changers Summit.

Ownership category

akta.pro rank

Product category

Law Firm Growth Services

NAICS

All Other Professional, Scientific, and Technical Services (541990)

SIC

Services-Services, Nec (8900)

akta.pro primary industry

Legal, Governance, Privacy & Audit Certifications (EDAAANAN)

akta.pro secondary industry

Mergers & Acquisitions (M&A) & Securities Law (BPAHAAAI)

Keywords

• Law firm coaching
• Legal marketing services
• Law firm growth
• Legal video production
• Law firm consulting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coaching Programs: Tiered subscription-based coaching programs (Elite, Premier, Select, CrispX) priced by law firm revenue size. Programs include ongoing coaching, training, and resources delivered through recurring membership model with annual billing typical.
2. Video Production Services: One-time and project-based video production services for law firms. Includes case study videos, testimonial videos, and marketing content production.
3. Marketing Services: Ongoing marketing retainer services including digital marketing, advertising, and brand development. Billed as recurring retainers with variable scope based on firm needs.
4. Recruiting Services: Talent recruitment services for law firms seeking to build high-performing attorney and staff teams. One-time placement or ongoing retained search arrangements.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Crisp provides comprehensive growth services for law firms, including tiered coaching programs (Elite, Premier, Select, CrispX) segmented by firm revenue, digital marketing services (Social Stack, Streaming Stack), video production, talent recruitment, and team training. The company targets law firms across all growth stages, from under $1M to $20M+ in annual revenue, offering an integrated platform of coaching, marketing, and execution services designed to accelerate firm growth.

Product overview

Crisp is a law firm growth company offering a comprehensive ecosystem of services organized around five core pillars: coaching (Crisp Coach with tiered programs Elite, Premier, Select, and CrispX for firms based on revenue), marketing (Social Stack, Streaming Stack, and Crisp Marketing for digital presence), video production (Crisp Video for brand storytelling), talent solutions (Crisp Recruit for hiring A-players), and team development (Crisp Experience, Onsite Trainings, and Focus Retreats). Additional offerings include educational resources through Crisp Academy, live events including the Game Changers Summit and EVOLVE Summit, and the Crisp Million Dollar Day intensive. The company targets law firms across all growth stages, from those under $1M to those exceeding $20M in annual revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Crisp Coach: Transformational coaching programs for law firm owners including ELITE (<$1M revenue), PREMIER ($1-10M+), SELECT ($10M+), and CrispX ($20M+) tiers
• Crisp Marketing
• Crisp Video
• Crisp Recruit
• Crisp Experience
• Game Changers Summit
• EVOLVE Summit
• Crisp ELEVATE

Products and services

• Crisp Coach Transformational coaching program offering a closed-door community of high-performing law firms with tiered programs (Elite, Premier, Select, CrispX) based on firm annual revenue, designed to help law firm owners become better leaders and build self-managing firms.
• Crisp Elite Coaching program tier for law firms with less than $1M annual revenue, providing foundational growth strategies and community access.
• Crisp Premier Coaching program tier for law firms with $1–$10M+ annual revenue, offering advanced growth strategies and leadership development.
• Crisp Select Coaching program tier for law firms with $10M+ annual revenue, providing elite-level coaching and strategic growth support.
• CrispX Executive-level coaching program for law firms with $20M+ annual revenue, featuring exclusive experiences like yacht retreats and high-level mastermind access.
• Crisp Experience Comprehensive team training program designed to develop A-players within law firms through intensive training and development.
• Onsite Trainings Hands-on experiential training delivered at law firm locations to equip organizations with practical skills and strategies for growth.
• Focus Retreats Quarterly executive offsites designed to help law firm leadership focus on strategic priorities and make firm success inevitable.
• Social Stack Social media marketing solution that relentlessly boosts law firm brands across social media channels to attract ideal clients.
• Streaming Stack Multi-channel marketing solution maximizing law firm brand presence across the most popular streaming platforms and ad placements.
• Crisp Video World-class video production services for law firms, creating powerful compelling videos that tell the firm's story in ways ideal clients cannot ignore and competitors cannot match.
• Crisp Recruit Talent recruitment solution designed to find, vet, hire, onboard, and train A-players who help solve operational challenges and take law firms to the next level.
• Crisp Marketing Relentless digital marketing solution providing multi-channel marketing that works 24/7/365 to build law firm brands and attract ideal clients.

Quantifiable outcome

• Law firms achieving $50M+ in annual revenue growth
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• DigitalMarketerminorGTM or Marketing PartnerMarketing and education partnership for sharing growth strategies and marketing expertise across complementary audiences. Joint content and educational initiatives.
• The National Trial LawyerscoreStrategic or Co-development PartnerExclusively endorsed partnership providing Crisp's services to The National Trial Lawyers member law firms. Primary industry association partnership for the plaintiff attorney market.
• Mass Torts Made Perfect (MTMP)coreStrategic or Co-development PartnerNamed the Official Video Partner of MTMP, a major industry event and community for mass torts attorneys. Provides video production and marketing services to the mass torts legal market.
• Avvo LawyernomicsminorGTM or Marketing PartnerPlatinum Sponsor of Avvo Lawyernomics, a major legal industry conference and professional development event. Brand visibility and relationship building within the legal community.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Lawyer Marketing Inc: Lawyer Marketing Inc provides marketing, advertising, and growth services to law firms of various sizes. It is a direct peer competing for the same law firm marketing budgets and serving comparable customers.
• JDL Group: JDL Group is a law firm consulting and coaching company that provides marketing, intake optimization, and growth services to plaintiff attorneys. It is a direct peer overlapping Crisp on coaching and marketing for law firms.
• LeadRival: LeadRival is a digital marketing agency specializing in lead generation and growth marketing for law firms. It overlaps with Crisp's marketing and Social Stack/Streaming Stack offerings for the same plaintiff-side buyer.
• Guru Marketing Group: Guru Marketing Group provides coaching and marketing services specifically to law firms, including branding, video, and digital marketing. It is a direct peer targeting the same law firm customer base with comparable service bundles.
• Great Legal Marketing: Great Legal Marketing is a coaching and marketing services firm focused exclusively on law firms, offering consulting, video, and growth programs. It directly competes with Crisp in the same target market with similar coaching and marketing offerings.
• NexLevel Strategy: NexLevel Strategy offers coaching and consulting programs for law firm owners seeking to grow revenue and build self-managing firms. It directly competes with Crisp's Elite/Premier/Select coaching tiers in the same SMB-to-mid-market law firm segment.
• Spotlight Branding: Spotlight Branding provides branding, marketing, and growth consulting services tailored to law firms. It is a direct peer offering comparable marketing and consulting deliverables to the same plaintiff and defense law firm buyers as Crisp.

Broad incumbents

• EOS Worldwide: EOS Worldwide provides the Entrepreneurial Operating System, a coaching and operating framework for small and mid-sized businesses. While not law-firm-specific, its tiered coaching model and implementation partners compete for similar growth-coaching budgets that Crisp targets with its Select and CrispX tiers.
• Strategic Coach: Strategic Coach offers tiered coaching programs for entrepreneurs and business owners across multiple industries. It is a broader incumbent in the entrepreneur coaching space, with similar subscription tiering and cohort-based delivery models used by Crisp.
• Vistage Worldwide: Vistage Worldwide operates CEO peer advisory groups and executive coaching for SMB and mid-market leaders. While not vertical-specific to legal, its tiered membership model and focus on leadership development for owner-operators is structurally analogous to Crisp's coaching tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@crispco
• Xx.com/crispvideogroup
• Facebookfacebook.com/CrispVideoGroup
• LinkedInlinkedin.com/company/crisp-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crisp