EOS Worldwide
EOS Worldwide commercializes the Entrepreneurial Operating System, a complete business operating system of frameworks, tools, and software for entrepreneurial companies with 10–250 employees, delivered through 1,000+ certified Implementers and the EOS One SaaS platform.
- Company typePrivate
- Founded2008
- HeadquartersLivonia, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What EOS Worldwide does
EOS Worldwide, LLC is a privately held Michigan-based operating company that commercializes the Entrepreneurial Operating System (EOS), a proprietary business operating system created by Gino Wickman in the early 2000s and introduced via the 2007 book Traction. The company's core offering is the 'Six Key Components' framework (Vision, People, Data, Issues, Process, Traction) packaged as the EOS Model (the framework), the EOS Toolbox (practical tools including the V/TO, Accountability Chart, Scorecard, Level 10 Meeting, Rocks, People Analyzer, GWC, and IDS), and the EOS Process (a structured implementation methodology). These are delivered to end customers through a franchise network of 1,000+ certified Professional EOS Implementers, with a stated goal of helping each Implementer build a $400K+ practice with 20 client companies; 200,000+ companies worldwide are cited as running their businesses on EOS.
The company's product surface combines content (a Traction Library of 10+ books translated into 10+ languages), software (the EOS One SaaS platform for managing Rocks, Scorecards, and V/TOs), learning platforms (EOS Academy for self-implementers, Rocket Fuel University for Visionaries/Integrators), events (the annual EOS Conference in Kansas City and quarterly exchanges), and a 30+ person Speakers Bureau. Revenue mechanics span franchise licensing fees from Implementers, book sales (with 50% volume discounts on 20+ copy orders), SaaS subscriptions, conference ticketing, and licensee partnerships (e.g., Wonder as Official EOS Licensee, ENRG as the first nonprofit community licensee). The company is led by Mark O'Donnell (Visionary, since 2020) and Kelly Knight (Integrator, since 2016), with co-founders Gino Wickman and Don Tinney having stepped back from day-to-day operations. The organization is remote-first with 101–250 employees.
EOS Worldwide firmographics
Firmographics- Name
- EOS Worldwide
- Legal name
- EOS Worldwide, LLC
- Website
- https://eosworldwide.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- EOS Worldwide commercializes the Entrepreneurial Operating System, a complete business operating system of frameworks, tools, and software for entrepreneurial companies with 10–250 employees, delivered through 1,000+ certified Implementers and the EOS One SaaS platform.
- Ownership category
- akta.pro rank
EOS Worldwide industry classification
Industry- Product category
- Business Operating System Consulting
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Service Management (ESM) Platforms (HDAEALAB)
Keywords
Where EOS Worldwide is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EOS Worldwide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Professional EOS Implementer Licensing/Franchising: Independent business coaches become certified EOS Implementers through a franchise model. They pay licensing fees and attend Boot Camp training. The opportunity is designed to help Implementers reach $400K+ with 20 clients.
- Traction Library Book Sales: Sale of EOS books including Traction, Rocket Fuel, Get A Grip, How to Be a Great Boss, What the Heck is EOS?, The EOS Life, People, Process!, Data, and Issues. Books available in multiple languages including Spanish, Portuguese, Romanian, Hungarian, Japanese, Korean, Chinese, French, Vietnamese. Bulk discounts available (50% off for 20+ copies).
- EOS One Software Subscription: All-in-one software platform with 30-day free trial. Subscription-based SaaS model for ongoing access to EOS tools.
- EOS Conference and Events: Annual EOS Conference (Kansas City) and various events including Quarterly Collaborative Exchange (QCE), Quarterly Integrator Exchange (QIE), and Rocket Fuel Masterclass.
- EOS Implementer Community Platform (EOS Academy/Base Camp): Learning and community platform for EOS Implementers and self-implementing companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Implementer Business Model |
| One time/ perpetual license | One time | Team Book Orders |
| Subscription | Monthly | EOS One Software |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
EOS Worldwide product offering
Product offeringCore offering
EOS Worldwide provides a complete Entrepreneurial Operating System (EOS) for small and mid-sized businesses, including a six-component framework (Vision, People, Data, Issues, Process, Traction), proprietary software tools (EOS One, later branded Ninety), a library of published books, and a global network of certified EOS Implementers who deliver on-site and virtual coaching, workshops, and leadership team training.
Product overview
EOS Worldwide offers the Entrepreneurial Operating System (EOS), a complete business operating system comprising the EOS ONE software platform, the EOS Toolbox with foundational tools (Vision/Traction Organizer, Accountability Chart, Scorecard, Rocks, Level 10 Meeting), and role concepts (Visionary, Integrator, GWC). The ecosystem extends through Rocket Fuel University for learning, EOS Academy for training, the Professional EOS Implementer franchise network, the EOS Conference, and a comprehensive Traction Library of 10 books covering all Six Key Components (Vision, People, Data, Issues, Process, Traction). The software EOS ONE provides all-in-one digital workspace, while the Implementer Program trains and certifies coaches to deliver EOS to entrepreneurial companies. The offering is structured as a platform-and-community model: the core operating system and tools serve all customers, supported by a franchise network of certified Implementers and a subscription-based learning ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Traction Library: The collection of EOS books including Traction, Rocket Fuel, Get A Grip, How to Be a Great Boss, What the Heck is EOS?, The EOS Life, People, Process!, Data, and Issues.
- Rocket Fuel
- EOS One
- EOS Academy
- Rocket Fuel University
- EOS Implementer
Products and services
- EOS One / Ninety Software Suite
Quantifiable outcome
- Companies report revenue increases of 68% and margin improvements of 41%
- +4 more outcomes
Companies that use EOS Worldwide
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
EOS Worldwide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
EOS Worldwide partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WondercoreWonder, a Greenville, South Carolina-based brand strategy, marketing, media, and technology agency, was named an Official EOS Licensee by EOS Worldwide. The designation recognizes Wonder as a vetted, approved resource for the more than 200,000 companies worldwide that run their businesses on EOS, confirming alignment with the EOS framework's 90-day execution cycle methodology. Wonder's Next 90 Marketing Operating System mirrors EOS structure and philosophy.
- ENRGcoreEOS Worldwide and ENRG finalized a licensing agreement establishing ENRG as the first licensed, nonprofit, values-aligned community layer for entrepreneurs using the EOS Model. ENRG grew from 4 to over 65 active chapters across North America in just seven months. The partnership ensures ENRG properly uses EOS's intellectual property while aligning with EOS Worldwide's brand standards.
- Southern Professionals (EOS Implementation Client)minorSouthern Professionals completed an EOS implementation led by Implementer Eric Dykes to streamline operations, increase accountability, and prepare for growth. The initiative led to clearer roles, better alignment, and improved predictability within the company.
- Rocket Fuel (Acquired Learning Platform)coreEOS Worldwide acquired Rocket Fuel, a learning platform for Visionaries and Integrators on EOS. The acquisition led to the launch of new community and certification programs for EOS professionals. Rocket Fuel University is now a core component of the EOS ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
EOS Worldwide competitors and assessment
Company assessmentDirect peers
- Rhythm Systems: Rhythm Systems provides a business operating system (the 'Rhythm software platform') and coaching program targeting small and mid-market leadership teams — directly competing with EOS Worldwide's Six Key Components + EOS One implementation methodology and software.
- Strategic Coach: Strategic Coach is a Dan Sullivan-led entrepreneur coaching program for owners of 10-250+ employee firms, using a parallel franchise/coaching model and proprietary methodology that overlaps directly with EOS Implementer services.
- EMyth (Michael Gerber): EMyth, founded by Michael Gerber (The E-Myth Revisited), sells a business operating system and coaching program for small business owners — directly comparable to EOS's complete operating-system-plus-coach offering for entrepreneurial companies.
- Gazelles International (Scaling Up): Gazelles International (built on Verne Harnish's Scaling Up methodology) is one of EOS's closest competitors in the business operating system category for growth-stage companies, offering a parallel set of tools, traction tools, and certified coach network.
Others
- orgVue (formerly Concentra): orgVue (formerly Concentra) provides org design, accountability-charting, and workforce analytics tooling that overlaps with EOS's Accountability Chart and People Analyzer tools, serving similar enterprise transformation buyers.
Emerging players
- WorkBoard: WorkBoard is an enterprise OKR and strategy execution platform that competes for the same quarterly-Rocks, scorecard, and accountability use cases that EOS One addresses, particularly as IT departments centralize these tools.
- Perdoo: Perdoo is an OKR and strategy execution SaaS platform used by mid-market leadership teams as an alternative to EOS's quarterly Rocks + Scorecard + Level 10 Meeting rituals, with a focus on measurable goal execution.
- Quantive (formerly Gtmhub): Quantive is an OKR and strategy execution platform targeting mid-market and enterprise customers, directly overlapping with EOS One's functionality around Rocks, scorecards, and quarterly execution.
Broad incumbents
- FranklinCovey: FranklinCovey is a large leadership and organizational effectiveness training franchise (The 7 Habits, etc.) with a global certified-coach distribution model and content library that competes with EOS Implementer and Traction Library offerings for mid-market leadership training budgets.
- Vistage Worldwide: Vistage is the largest peer advisory and executive coaching organization for CEOs and business leaders, serving similar mid-market customers with group coaching, workshops, and proprietary content — a broader incumbent that competes for the same leadership-team dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EOS Worldwide social profiles
Digital presenceEOS Worldwide financial estimates
Financial estimateRevenue estimate
Valuation estimate
EOS Worldwide leadership team
Management profileNumber of profiles
Profiles6 records
EOS Worldwide subsidiaries and ownership
Company hierarchySubsidiaries1 record
EOS Worldwide funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EOS Worldwide M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EOS Worldwide
What does EOS Worldwide do?
EOS Worldwide provides a complete Entrepreneurial Operating System (EOS) for small and mid-sized businesses, including a six-component framework (Vision, People, Data, Issues, Process, Traction), proprietary software tools (EOS One, later branded Ninety), a library of published books, and a global network of certified EOS Implementers who deliver on-site and virtual coaching, workshops, and leadership team training.
Is EOS Worldwide a public or private company?
EOS Worldwide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EOS Worldwide founded?
EOS Worldwide was founded in 2008. It employs 501 to 1,000 people.
Where is EOS Worldwide based?
EOS Worldwide is headquartered in Livonia, United States, in the North America region.
How does EOS Worldwide make money?
Five revenue lines are on record. Professional EOS Implementer Licensing/Franchising is the primary driver. The others are traction Library Book Sales, EOS One Software Subscription, EOS Conference and Events and EOS Implementer Community Platform (EOS Academy/Base Camp).
Who are EOS Worldwide's main competitors?
Direct peers on record are Rhythm Systems, Strategic Coach, EMyth (Michael Gerber) and Gazelles International (Scaling Up). orgVue (formerly Concentra) is listed as an others. Emerging players are WorkBoard, Perdoo and Quantive (formerly Gtmhub). Broad incumbents are FranklinCovey and Vistage Worldwide.
Does EOS Worldwide have an API?
No public API is recorded for EOS Worldwide.
What industry is EOS Worldwide in?
EOS Worldwide's product category is Business Operating System Consulting. Its primary akta.pro industry code is HDAEALAB, Enterprise Service Management (ESM) Platforms. Its NAICS code is 5132 and its SIC code is 7372.