Pace Gallery
- Company typePrivate
- Founded1960
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Pace Gallery firmographics
Firmographics- Name
- Pace Gallery
- Legal name
- Pace Gallery
- Website
- https://pacegallery.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Pace Gallery industry classification
Industry- Product category
- Art Gallery Services
- NAICS
- Art Dealers (459920), Performing Arts Companies (7111)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Art, Photography & Illustrated Books Publishing (MPAJAAAF)
Keywords
Where Pace Gallery is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Pace Gallery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Primary Art Market Sales: Representation and sale of works by represented artists at gallery exhibitions and private sales. Core revenue stream from commissions on artist representation.
- Secondary Art Market Sales: Through Pace Di Donna Schrader Galleries, handling secondary market transactions for blue-chip 20th-century art including works from estates and collections.
- Pace Publishing: Publishing books made with and by artists, including facsimile editions of artist notebooks and exhibition catalogs.
- Pace Live Events: Live performances, concerts, conversations, and interdisciplinary events at galleries and online since 2019, bringing over 100 live events to global audience.
- E-commerce Sales: Online shop for art-related merchandise and publications.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Pace Gallery product offering
Product offeringCore offering
Since 1960, Pace Gallery has represented significant artists and estates of the 20th and 21st centuries, operating physical gallery spaces across New York, Los Angeles, London, Berlin, Geneva, Seoul, and Tokyo. The gallery offers artist representation, curated exhibitions, art fair participation, and private sales of contemporary art. Supporting offerings include Pace Publishing (artist books and monographs), Pace Live (over 100 interdisciplinary live performances since 2019), and the new Pace Di Donna Schrader Galleries for secondary market transactions.
Product overview
Pace Gallery is a unified platform offering art gallery services across eight global locations (New York, Los Angeles, London, Geneva, Seoul, Hong Kong, Tokyo, Berlin). The core offering encompasses artist representation, exhibition programming, and art fair participation. Supporting products include Pace Publishing (artist books and monographs), Pace Live (over 100 interdisciplinary performances and events since 2019), and the newly launched Pace Di Donna Schrader Galleries (secondary market operations). The gallery also operates 125 Newbury as a New York location and maintains library and archives services. Since 1960, Pace has represented the most significant artists and estates of the 20th and 21st centuries.
Differentiator
Problem solved
Functional benefit
Products and services
- Pace Gallery Artist Representation and Exhibitions Core gallery service representing significant contemporary artists and estates through physical gallery exhibitions, art fair participation, and private sales for high-net-worth collectors, museums, and institutions across global locations.
- Pace Publishing Publishing imprint producing artist books, monographs, facsimile editions of artist notebooks, and exhibition catalogs documenting artists' works and practices, sold directly via shop.pacegallery.com.
- Pace Live Digital and physical live performance platform featuring interdisciplinary concerts, conversations, and events streamed online and hosted at Pace gallery locations since 2019.
- Pace Di Donna Schrader Galleries A new global gallery devoted to secondary market sales and practices for blue-chip 20th-century art, consolidating and modernizing the secondary art market while leveraging Pace's global resources and maintaining ties with Sotheby's.
- Pace Gallery E-commerce Shop Online store at shop.pacegallery.com selling art-related merchandise, publications, exhibition catalogs, and limited editions directly to consumers.
Quantifiable outcome
- Works by artists like Loie Hollowell fetching seven-figure prices at auction, with Standing in Red selling for $2.29 million at Sotheby's Hong Kong in 2023
Companies that use Pace Gallery
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Pace Gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pace Gallery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Emmanuel Di Donna and David SchradercoreFormation of Pace Di Donna Schrader Galleries (PDS) as a new global gallery devoted to secondary market sales and practices for blue-chip 20th-century art. Pace Gallery, Emmanuel Di Donna, and David Schrader announced the venture starting early 2026 with expansion planned for summer 2026. The new enterprise consolidates and modernizes the secondary market, leveraging Pace's global resources.
- Sotheby'sflagshipSotheby's maintains ties with the new Pace Di Donna Schrader Galleries venture. The partnership provides access to Sotheby's auction infrastructure and collector networks for secondary market transactions.
- Art Basel Miami BeachcorePace Gallery participated as exhibitor in Art Basel Miami Beach 2025, specifically in the new Zero 10 section for digital and new media art, alongside other galleries including AOTM, bitforms gallery, Art Blocks, and SOLOS.
- TEFAF New YorkcoreTEFAF New York is a major art fair where Pace Gallery and associated artists like Loie Hollowell consign high-value works. TEFAF New York hosted its annual art fair in May with record attendance and active sales.
- Christie'sminorChristie's is mentioned as a key channel for high-value estate collections, with consignments through TEFAF New York and Christie's private sale galleries for works valued at approximately $60 million.
- Storm King Art CenterminorStorm King Art Center in New Windsor, New York is hosting Anicka Yi: Message from the Mud exhibition through November 2026, featuring Pace Gallery artist.
- Dia BeaconminorDia Beacon in Beacon, New York hosts long-term exhibitions of Pace Gallery artists including Lee Ufan and Richard Tuttle, with ongoing installation views.
- Seattle Art MuseumminorSeattle Art Museum is hosting Monochrome exhibition featuring Calder and Tara Donovan works from May 2026 through January 2027.
- Bank of AmericaminorBank of America's Spring 2025 Art Market Update provides market analysis referenced in industry coverage, with 52% of experts predicting improvement in U.S. modern and contemporary art market.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Pace Gallery competitors and assessment
Company assessmentBroad incumbents
- Christie's: Global auction house and major secondary-market competitor referenced as a key channel for high-value estate consignments ($60M+ collections). Competes with PDS for estate/collection divestment business.
- Phillips: Global auction house with growing contemporary and 20th-century sale calendars. Adjacent competitor for blue-chip secondary supply; less dominant than Sotheby's/Christie's but active in the same transaction pool.
- Sotheby's: Global auction house and Pace's stated partner in the PDS secondary-market venture. Competes for high-end consignment flow and dominates blue-chip secondary liquidity through auction events; relationship is both cooperative (PDS) and competitive.
Direct peers
- White Cube: London-headquartered global gallery with locations in London, New York, Hong Kong, Seoul, Paris, and Beverly Hills. Comparable in primary-market blue-chip contemporary roster and global multi-city strategy; key Pace competitor in London and Asia.
- David Zwirner: Major global contemporary gallery with locations in New York, London, Paris, Hong Kong, and LA. Closely comparable blue-chip roster, primary-market model, and publishing/programming extensions; the most natural head-to-head competitor for Pace in the primary market.
- Gagosian: The world's largest global contemporary art gallery with an even larger multi-city footprint than Pace. Directly comparable in artist roster caliber (blue-chip 20th/21st century), primary-market sales model, and collector base; Pace competes head-to-head for top artists and major estates.
- Skarstedt Gallery: NY/London/Paris gallery with strong secondary-market activity for blue-chip contemporary artists. Direct competitor in secondary-market transactions and primary-market representation of living contemporary masters.
- Marian Goodman Gallery: NY-based gallery with Paris and London locations representing major post-war and contemporary artists. Comparable in artist caliber and primary-market positioning; Pace competitor for institutional placements and estate representation.
- Hauser & Wirth: Global gallery with locations in NY, LA, London, Zurich, Hong Kong, Somerset, St. Moritz, and elsewhere. Comparable blue-chip roster, multi-generational artist estates, and integrated publishing/hospitality model; direct competitor for Pace's primary-market dominance.
- Lévy Gorvy Dayan (LGDR): Global gallery explicitly focused on the secondary market for blue-chip 20th-century and post-war art. Most direct competitor to PDS in the secondary-market positioning Pace is now entering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pace Gallery social profiles
Digital presencePace Gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pace Gallery leadership team
Management profileNumber of profiles
Profiles3 records
Pace Gallery subsidiaries and ownership
Company hierarchySubsidiaries3 records
Pace Gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pace Gallery M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pace Gallery
What does Pace Gallery do?
Since 1960, Pace Gallery has represented significant artists and estates of the 20th and 21st centuries, operating physical gallery spaces across New York, Los Angeles, London, Berlin, Geneva, Seoul, and Tokyo. The gallery offers artist representation, curated exhibitions, art fair participation, and private sales of contemporary art. Supporting offerings include Pace Publishing (artist books and monographs), Pace Live (over 100 interdisciplinary live performances since 2019), and the new Pace Di Donna Schrader Galleries for secondary market transactions.
Is Pace Gallery a public or private company?
Pace Gallery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pace Gallery founded?
Pace Gallery was founded in 1960. It employs 101 to 250 people.
Where is Pace Gallery based?
Pace Gallery is headquartered in New York, United States, in the North America region.
How does Pace Gallery make money?
Five revenue lines are on record. Primary Art Market Sales are the primary driver. The others are secondary Art Market Sales, pace Publishing, pace Live Events and E-commerce Sales.
Who are Pace Gallery's main competitors?
Broad incumbents on record are Christie's, Phillips and Sotheby's. Direct peers are White Cube, David Zwirner, Gagosian, Skarstedt Gallery, Marian Goodman Gallery, Hauser & Wirth and Lévy Gorvy Dayan (LGDR).
Does Pace Gallery have an API?
No public API is recorded for Pace Gallery.
What industry is Pace Gallery in?
Pace Gallery's product category is Art Gallery Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of MPAJAAAF, Art, Photography & Illustrated Books Publishing. Its NAICS code is 459920 and its SIC code is 7330.