What Marian Goodman Gallery does

Marian Goodman Gallery, founded in 1977, is a privately-held international contemporary art gallery representing over 50 internationally renowned artists across multiple generations, geographies, and media. The gallery operates flagship exhibition spaces in three primary art-market cities: New York (385 Broadway, SoHo, headquarters), Paris (79 rue du Temple, Marais), and London (Marian Goodman Projects). It serves two principal customer segments: high-net-worth private collectors acquiring works for personal collections, and major museums and public institutions (including Tate Modern, Serpentine Galleries, Stedelijk Museum, Kunsthalle Praha, Barbican, Bozar, MUCEM, Serralves, and Venice Biennale) for institutional exhibitions and collection acquisitions.

The gallery's core offering centers on representing and exhibiting artists through rotating solo and group exhibitions at its gallery spaces, complemented by an integrated digital distribution surface. Its technology stack is an Artlogic-powered website (mariangoodman.com) featuring an online Viewing Room and a dedicated e-commerce shop (shopmariangoodman.com) that sells publications, prints, vinyl records, and artist editions. The Paris gallery additionally operates a physical bookshop, Librairie Marian Goodman. Marketing is conducted through owned digital channels (website, email newsletters, Facebook, Instagram, YouTube), public relations and earned media, and direct participation in major international art fairs such as Art Basel Paris and the Venice Biennale.

Marian Goodman Gallery's revenue model is transaction-fee-based, drawing on four primary streams: primary-market sales commissions on works by represented artists, secondary-market sales commissions, sales of publications and editions (including through the Librairie and e-commerce shop), and art fair commissions. Artwork pricing is not publicly disclosed and is negotiated through direct private inquiry. The gallery has facilitated top-tier accolades for its artists, including the Praemium Imperiale (Annette Messager, 2016), Venice Biennale Golden Lion (Annette Messager, 2005), and Art Basel Awards medalist designation (Julie Mehretu, 2026). The company has no subsidiaries, parent entities, public listings, or disclosed funding rounds, and operates as an independent private gallery under the Marian Goodman name.

Name

Marian Goodman Gallery

Legal name

Marian Goodman Gallery

Website

https://mariangoodman.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Marian Goodman Gallery is a privately-held international contemporary art gallery founded in 1977, representing over 50 renowned artists through flagship spaces in New York, Paris, and London, an online Viewing Room, and an e-commerce shop, serving private collectors and major museums worldwide.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920), Art Dealers (45992)

SIC

Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Art, Photography & Illustrated Books Publishing (MPAJAAAF), Collectibles & Hobby Shows (MPAGAFAN)

Keywords

• Contemporary art gallery
• Artist representation
• Art exhibitions
• Art advisory
• Art publications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Primary Art Market Sales: The gallery sells artworks by its represented artists directly to collectors and institutions, earning commissions on transactions.
2. Secondary Market Sales: Sale of artworks in the secondary market, contributing to gallery revenue through transaction-based commissions.
3. Publications and Editions: Sale of artist books, catalogues, prints, and limited editions through the gallery shop and Librairie Marian Goodman.
4. Art Fair Commissions: Participation in international art fairs (e.g., Art Basel Paris, Venice Biennale) to exhibit and sell artworks, earning commissions on sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Marian Goodman Gallery represents and exhibits more than 50 internationally renowned contemporary artists through physical gallery spaces in New York, Paris, and London. The gallery earns commissions on primary and secondary market sales of artworks, sells artist publications, editions and prints through its online shop and Paris bookshop, and supports institutional exhibitions and biennale participation for its represented artists.

Product overview

Marian Goodman Gallery operates as a premier international contemporary art gallery with three physical locations in New York, Paris, and London. The gallery's core offering centers on representing and exhibiting internationally renowned contemporary artists through rotating exhibitions at its gallery spaces. Beyond physical exhibitions, the gallery provides a comprehensive portfolio including an e-commerce shop for publications and artist editions, a dedicated publishing program producing exhibition catalogues and monographs, an online Viewing Room for digital access to artworks, and educational programs featuring artist talks and guided tours. The gallery also maintains a Librairie (bookshop) at its Paris location.

Differentiator

Problem solved

Functional benefit

Products and services

• Marian Goodman Gallery New York Flagship gallery location at 385 Broadway, New York, presenting rotating exhibitions of contemporary art with a focus on conceptual, photography, video, and new media works by represented artists.
• Galerie Marian Goodman Paris

Quantifiable outcome

• Artists represented by the gallery have received the Praemium Imperiale (Annette Messager, 2016), Golden Lion at Venice Biennale (Annette Messager, 2005), and Art Basel Awards medals (Julie Mehretu, 2026).

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered major, secondary and core.

• National Taiwan Museum of Fine ArtsmajorStrategic or Co-development Partner · 22 November 2026The National Taiwan Museum of Fine Arts in Taichung hosts a solo exhibition of Annette Messager exploring gender roles, the body, desire, power, and social norms (22 November 2026 - 18 February 2027).
• Kunsthalle PrahamajorStrategic or Co-development Partner · 8 October 2026Kunsthalle Praha presents a major solo exhibition of Annette Messager — Tragikomedie (8 October 2026 - 28 February 2027), following major themes across five decades of her practice.
• Fairfield University Art MuseumsecondaryStrategic or Co-development Partner · 25 September 2026Fairfield University Art Museum hosts James Welling's Cento and Personae series, exhibited alongside the museum's historic plaster cast collection of Greek and Roman sculpture.
• Serpentine GalleriescoreStrategic or Co-development Partner · 23 September 2026Serpentine Galleries presents a major solo exhibition of Amar Kanwar (represented by MGG) from September 2026 to January 2027, with a catalogue and extensive interview with Artistic Director Hans Ulrich Obrist.
• Tate ModerncoreStrategic or Co-development Partner · 9 July 2026Marian Goodman Gallery partners with Tate Modern for major artist exhibitions. Tate Modern is staging the UK's first major exhibition dedicated to Ana Mendieta (represented by MGG) in over a decade — the gallery facilitates and supports such institutional presentations of its artists.
• Art Basel Zero10secondaryStrategic or Co-development Partner · 18 June 2026Marian Goodman Gallery participates in Art Basel Zero10 program dedicated to digital art, with Agnieszka Kurant featured in the 2026 edition.
• BarbicanmajorStrategic or Co-development Partner · 15 May 2026Delcy Morelos creates a site-specific temporary installation in the Barbican's outdoor Sculpture Court, exploring relationship to earth and the vibrancy of soil (15 May - 31 July 2026).
• MUCEM (Musée des Civilisations de l'Europe et de la Méditerranée)majorStrategic or Co-development Partner · 7 May 2026Annette Messager participates in MUCEM's Mediterranees exhibition examining how art history and ethnology have constructed images of the Mediterranean (May 7, 2026).
• BozarmajorStrategic or Co-development Partner · 6 May 2026Delcy Morelos creates a new monumental installation for Bozar's Horta Hall in Brussels (28 June - 30 August 2026), following her exhibition at the Barbican.
• Musée de la Chasse et de la NaturemajorStrategic or Co-development Partner · 14 April 2026Annette Messager's exhibition 'A swallow does not make spring' at the Museum of Hunting and Nature in Paris presents over 80 works exploring themes of animals, power, and nature (14 April - 20 September 2026).
• Venice BiennalecoreStrategic or Co-development Partner · 1 January 2026Marian Goodman Gallery celebrates the participation of its gallery artists in the 61st International Art Exhibition of La Biennale Di Venezia and collateral exhibitions, representing the gallery's highest-profile institutional platform.
• Art BaselcoreStrategic or Co-development Partner · 1 January 2026Marian Goodman Gallery participates in Art Basel (Paris and other locations), presenting gallery artists at one of the world's most prestigious art fairs. The gallery also participates in Art Basel's Zero10 program and artist's talks.
• Palazzo Grassi / Pinault CollectionmajorStrategic or Co-development Partner · 1 January 2026Amar Kanwar presents his latest major installation 'The Peacock's Graveyard' (2023) as part of the Pinault Collection at Palazzo Grassi (29 March 2026 - 10 January 2027).
• SerralvesmajorStrategic or Co-development Partner · 1 January 2026Anri Sala occupies the Left Wing of Serralves Museum including the Central Gallery with an intervention specifically designed for this context (1 November 2026 - 1 May 2027).
• Kunstmuseum St. GallensecondaryStrategic or Co-development Partner · 1 January 2026Delcy Morelos presents 'Las formas de la sombra (The Forms of the Shadow)' at Kunstmuseum St. Gallen.
• Museum De PontsecondaryStrategic or Co-development Partner · 1 January 2026Steve McQueen's 'Atlas' exhibition at Museum De Pont in the Netherlands.
• Stedelijk MuseummajorStrategic or Co-development Partner · 1 January 2026Stedelijk Museum presents a solo exhibition by Danh Vo, whose work weaves personal experiences with global histories (14 February - 2 August 2026).
• Museum of Modern Art, WarsawsecondaryStrategic or Co-development Partner · 1 January 2026Julie Mehretu, Nairy Baghramian, and Tacita Dean present 'Kairos/Hautological Variations' at the Museum of Modern Art, Warsaw.
• Beyeler FondationmajorStrategic or Co-development Partner · 1 January 2026Pierre Huyghe presents work at Beyeler Fondation.
• Fondation Louis VuittonmajorStrategic or Co-development Partner · 1 January 2026Pierre Huyghe's work featured in collection exhibitions at Fondation Louis Vuitton.
• ArtlogiccoreTechnology or Integration · 1 January 2026The gallery's website and online Viewing Room are powered by Artlogic technology, providing the digital infrastructure for exhibitions, artwork databases, and e-commerce functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• White Cube: White Cube is a London-based contemporary art gallery with locations in London, Hong Kong, Seoul, New York, Paris, Palm Beach, and Beverly Hills; comparable as a peer-tier international contemporary gallery with strong artist rosters.
• Pace Gallery: Pace is a leading contemporary art gallery with global footprint (New York, London, Hong Kong, Seoul, Tokyo, Geneva, Los Angeles) representing blue-chip estates and living artists; most directly comparable to Marian Goodman in scale, artist caliber, and international institutional placements.
• David Zwirner: David Zwirner is a New York-based contemporary gallery with locations in NY, London, Paris, Hong Kong, and Los Angeles; directly competes for top-tier contemporary artist representation, museum partnerships, and art fair presence.
• Galerie Max Hetzler: Max Hetzler operates galleries in Berlin, Paris, and London specializing in contemporary art; comparable as a peer European gallery of similar scale and artist roster caliber.
• Galerie Thaddaeus Ropac: Thaddaeus Ropac operates contemporary art galleries in Paris (Pantin/Marais), Salzburg, London, and Seoul; comparable as a multi-location European-rooted gallery with similarly established contemporary artist representation and museum partnerships.
• Hauser & Wirth: Hauser & Wirth is a Swiss-founded contemporary art gallery with locations in NY, LA, London, Zurich, Hong Kong, Gstaad, and Menorca; comparable multi-city presence and representation of established contemporary artists with strong publishing and edition businesses.
• Gagosian: Gagosian is the world's largest network of contemporary art galleries (NY, LA, London, Paris, Hong Kong, Rome, Geneva, Basel, Beverly Hills) representing the most high-profile contemporary artists globally; comparable as the apex competitor in blue-chip primary market sales.
• Sprüth Magers: Sprüth Magers is a contemporary gallery with locations in Berlin, London, Los Angeles, and Cologne representing post-1980s and established artists; comparable as a peer-tier European contemporary gallery with international multi-city presence.
• Galerie Lelong & Co. Galerie Lelong & Co. is a New York and Paris-based contemporary gallery representing major international artists (including estates such as Etel Adnan); comparable in size, multi-city structure, and longstanding artist relationships to Marian Goodman.

Regional players

• Tina Kim Gallery: Tina Kim Gallery in New York focuses on contemporary art with cross-cultural dialogue between East and West; not direct in scale but a relevant NYC contemporary gallery peer in mid-tier international contemporary art dealing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/mariangoodmangallery/featured
• Facebookfacebook.com/mariangoodmangallery
• Instagraminstagram.com/mariangoodmangallery
• Xx.com/MarianGoodman

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marian Goodman Gallery