Pace Gallery

Name

Pace Gallery

Legal name

Pace Gallery

Website

https://pacegallery.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Art Gallery Services

NAICS

Art Dealers (459920), Performing Arts Companies (7111)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Art, Photography & Illustrated Books Publishing (MPAJAAAF)

Keywords

• Contemporary art gallery
• Artist representation
• Art exhibitions
• Art publishing
• Secondary art market

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Primary Art Market Sales: Representation and sale of works by represented artists at gallery exhibitions and private sales. Core revenue stream from commissions on artist representation.
2. Secondary Art Market Sales: Through Pace Di Donna Schrader Galleries, handling secondary market transactions for blue-chip 20th-century art including works from estates and collections.
3. Pace Publishing: Publishing books made with and by artists, including facsimile editions of artist notebooks and exhibition catalogs.
4. Pace Live Events: Live performances, concerts, conversations, and interdisciplinary events at galleries and online since 2019, bringing over 100 live events to global audience.
5. E-commerce Sales: Online shop for art-related merchandise and publications.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Since 1960, Pace Gallery has represented significant artists and estates of the 20th and 21st centuries, operating physical gallery spaces across New York, Los Angeles, London, Berlin, Geneva, Seoul, and Tokyo. The gallery offers artist representation, curated exhibitions, art fair participation, and private sales of contemporary art. Supporting offerings include Pace Publishing (artist books and monographs), Pace Live (over 100 interdisciplinary live performances since 2019), and the new Pace Di Donna Schrader Galleries for secondary market transactions.

Product overview

Pace Gallery is a unified platform offering art gallery services across eight global locations (New York, Los Angeles, London, Geneva, Seoul, Hong Kong, Tokyo, Berlin). The core offering encompasses artist representation, exhibition programming, and art fair participation. Supporting products include Pace Publishing (artist books and monographs), Pace Live (over 100 interdisciplinary performances and events since 2019), and the newly launched Pace Di Donna Schrader Galleries (secondary market operations). The gallery also operates 125 Newbury as a New York location and maintains library and archives services. Since 1960, Pace has represented the most significant artists and estates of the 20th and 21st centuries.

Differentiator

Problem solved

Functional benefit

Products and services

• Pace Gallery Artist Representation and Exhibitions Core gallery service representing significant contemporary artists and estates through physical gallery exhibitions, art fair participation, and private sales for high-net-worth collectors, museums, and institutions across global locations.
• Pace Publishing Publishing imprint producing artist books, monographs, facsimile editions of artist notebooks, and exhibition catalogs documenting artists' works and practices, sold directly via shop.pacegallery.com.
• Pace Live Digital and physical live performance platform featuring interdisciplinary concerts, conversations, and events streamed online and hosted at Pace gallery locations since 2019.
• Pace Di Donna Schrader Galleries A new global gallery devoted to secondary market sales and practices for blue-chip 20th-century art, consolidating and modernizing the secondary art market while leveraging Pace's global resources and maintaining ties with Sotheby's.
• Pace Gallery E-commerce Shop Online store at shop.pacegallery.com selling art-related merchandise, publications, exhibition catalogs, and limited editions directly to consumers.

Quantifiable outcome

• Works by artists like Loie Hollowell fetching seven-figure prices at auction, with Standing in Red selling for $2.29 million at Sotheby's Hong Kong in 2023

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Emmanuel Di Donna and David SchradercoreStrategic or Co-development Partner · 2 December 2025Formation of Pace Di Donna Schrader Galleries (PDS) as a new global gallery devoted to secondary market sales and practices for blue-chip 20th-century art. Pace Gallery, Emmanuel Di Donna, and David Schrader announced the venture starting early 2026 with expansion planned for summer 2026. The new enterprise consolidates and modernizes the secondary market, leveraging Pace's global resources.
• Sotheby'sflagshipStrategic or Co-development Partner · 2 December 2025Sotheby's maintains ties with the new Pace Di Donna Schrader Galleries venture. The partnership provides access to Sotheby's auction infrastructure and collector networks for secondary market transactions.
• Art Basel Miami BeachcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Pace Gallery participated as exhibitor in Art Basel Miami Beach 2025, specifically in the new Zero 10 section for digital and new media art, alongside other galleries including AOTM, bitforms gallery, Art Blocks, and SOLOS.
• TEFAF New YorkcoreChannel Partner/ Reseller/ DistributorTEFAF New York is a major art fair where Pace Gallery and associated artists like Loie Hollowell consign high-value works. TEFAF New York hosted its annual art fair in May with record attendance and active sales.
• Christie'sminorChannel Partner/ Reseller/ DistributorChristie's is mentioned as a key channel for high-value estate collections, with consignments through TEFAF New York and Christie's private sale galleries for works valued at approximately $60 million.
• Storm King Art CenterminorStrategic or Co-development PartnerStorm King Art Center in New Windsor, New York is hosting Anicka Yi: Message from the Mud exhibition through November 2026, featuring Pace Gallery artist.
• Dia BeaconminorStrategic or Co-development PartnerDia Beacon in Beacon, New York hosts long-term exhibitions of Pace Gallery artists including Lee Ufan and Richard Tuttle, with ongoing installation views.
• Seattle Art MuseumminorStrategic or Co-development PartnerSeattle Art Museum is hosting Monochrome exhibition featuring Calder and Tara Donovan works from May 2026 through January 2027.
• Bank of AmericaminorOthersBank of America's Spring 2025 Art Market Update provides market analysis referenced in industry coverage, with 52% of experts predicting improvement in U.S. modern and contemporary art market.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Christie's: Global auction house and major secondary-market competitor referenced as a key channel for high-value estate consignments ($60M+ collections). Competes with PDS for estate/collection divestment business.
• Phillips: Global auction house with growing contemporary and 20th-century sale calendars. Adjacent competitor for blue-chip secondary supply; less dominant than Sotheby's/Christie's but active in the same transaction pool.
• Sotheby's: Global auction house and Pace's stated partner in the PDS secondary-market venture. Competes for high-end consignment flow and dominates blue-chip secondary liquidity through auction events; relationship is both cooperative (PDS) and competitive.

Direct peers

• White Cube: London-headquartered global gallery with locations in London, New York, Hong Kong, Seoul, Paris, and Beverly Hills. Comparable in primary-market blue-chip contemporary roster and global multi-city strategy; key Pace competitor in London and Asia.
• David Zwirner: Major global contemporary gallery with locations in New York, London, Paris, Hong Kong, and LA. Closely comparable blue-chip roster, primary-market model, and publishing/programming extensions; the most natural head-to-head competitor for Pace in the primary market.
• Gagosian: The world's largest global contemporary art gallery with an even larger multi-city footprint than Pace. Directly comparable in artist roster caliber (blue-chip 20th/21st century), primary-market sales model, and collector base; Pace competes head-to-head for top artists and major estates.
• Skarstedt Gallery: NY/London/Paris gallery with strong secondary-market activity for blue-chip contemporary artists. Direct competitor in secondary-market transactions and primary-market representation of living contemporary masters.
• Marian Goodman Gallery: NY-based gallery with Paris and London locations representing major post-war and contemporary artists. Comparable in artist caliber and primary-market positioning; Pace competitor for institutional placements and estate representation.
• Hauser & Wirth: Global gallery with locations in NY, LA, London, Zurich, Hong Kong, Somerset, St. Moritz, and elsewhere. Comparable blue-chip roster, multi-generational artist estates, and integrated publishing/hospitality model; direct competitor for Pace's primary-market dominance.
• Lévy Gorvy Dayan (LGDR): Global gallery explicitly focused on the secondary market for blue-chip 20th-century and post-war art. Most direct competitor to PDS in the secondary-market positioning Pace is now entering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PaceGallery
• YouTubeyoutube.com/channel/UCaHuA8TlLkcWpGPsNA7tuTw
• Facebookfacebook.com/pacegallery
• Instagraminstagram.com/pacegallery
• TikToktiktok.com/@pacegalleries
• LinkedInlinkedin.com/company/the-pace-gallery-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pace Gallery