Trico Products

What Trico Products does

Trico Products Corporation, founded in 1917 and headquartered in Rochester Hills, Michigan, is a global manufacturer of windshield wiper blades and related visibility products. It invented and pioneered the first mass-produced, commercially available wiper blade and currently sells under more than two dozen sub-brands spanning super-premium (TRICO Signal, TRICO Silicone Ceramic), premium (TRICO Maxx, TRICO Titan, TRICO Ultra), beam, hybrid, extreme weather, professional installer, heavy-duty/RV, factory performance, and rear wiper categories, plus complementary washer pumps and glass treatment products. Its technology stack centers on proprietary materials and design innovations including Z7 Infused Rubber (claimed 3X blade life), Memory Curve Steel, Vortec Aerofoil, SWIFT Easy Connection adaptors, silicone ceramic coatings, and the patent-pending Predictive Performance Indicator visual wear alert, with dedicated R&D at an 81,000-square-foot Global Technology Center in the Detroit area.

The company operates as a privately held subsidiary of First Brands Group (formerly TRICO Group), a diversified automotive aftermarket conglomerate whose portfolio also includes Raybestos, Centric Parts, FRAM, LuberFiner, ANCO, Carter, Autolite, and StrongArm. Trico generates revenue through two channels: (1) OEM embedded supply to automotive manufacturers (notably a 100+ year General Motors partnership, plus award-recognized relationships with Ford, Chrysler, Porsche, VW, and Subaru), and (2) multi-tier aftermarket distribution through major US retail chains (Advance Auto Parts, CARQUEST, NAPA, O'Reilly, Meijer, Discount Tire), the Aftermarket Auto Parts Alliance distributor network, Amazon, and its own e-commerce site. Manufacturing spans 13+ facilities across the US, Mexico, Brazil, Argentina, the UK, Belgium, Italy, Romania, China, and Australia, producing roughly 10 million wiper blades and 5 million wiper arms annually, supported by a workforce of 2,500+ and ISO 9001:2015 / IATF 16949:2016 quality systems with reported defect rates below 20 PPM.

Name

Trico Products

Legal name

Trico Products Corporation

Website

http://tricoproducts.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Trico Products Corporation is a global, 100+ year-old manufacturer of windshield wiper blades and visibility systems, supplying OEM automotive makers (including General Motors) and aftermarket retailers across North America, South America, Europe, and Asia from 13+ manufacturing facilities.

Ownership category

akta.pro rank

Product category

Automotive Windshield Wiper Blades

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Glazing & Visibility Components Manufacturing (Windshields/Side Glass/Rear Glass/Sunroofs/Wipers) (IMACAKAC)

akta.pro secondary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

Keywords

• Windshield wiper blades
• Automotive wiper systems
• OEM wiper blades
• Aftermarket wiper blades
• Beam wiper technology

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wiper Blade Sales: Primary revenue from manufacturing and selling windshield wiper blades across multiple tiers (Super Premium, Premium, Beam, Solutions, Hybrid, Extreme Weather, Professional, Heavy Duty/RV, Factory Performance, Rear Wiper)
2. Aftermarket Accessories: Sales of complementary products including washer pumps, glass treatment (TRICO View), wiper blade refills, and wiper arms

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Trico Products designs, manufactures, and distributes windshield wiper blades and related windshield care products (washer pumps, glass treatment, wiper arms, refills) for both OEM automotive manufacturers and the global aftermarket. The portfolio spans super-premium, premium, beam, hybrid, extreme-weather, professional-fit, heavy-duty/RV, factory-performance, rear, and solution-tier wiper blades sold through retailers, distributors, OEMs, and online channels.

Differentiator

Problem solved

Functional benefit

Brands

• TRICO Exact Fit: Original equipment replacement wipers designed to match OE specifications
• TRICO Titan
• TRICO Ultra
• TRICO Maxx
• TRICO Onyx
• TRICO NeoForm
• TRICO Ice
• TRICO Instinct
• TRICO Classic
• TRICO Rear
• TRICO Spray
• TRICO HD
• TRICO Force
• TRICO Pro
• TRICO Sentry
• TRICO Shield
• TRICO Tech
• TRICO View
• TRICO Chill
• TRICO Flex
• TRICO Signal
• TRICO Silicone Ceramic
• TRICO Charge
• TRICO Terra
• TRICO Diamond
• TRICO Gold
• TRICO Edge
• TRICO Drive
• TRICO Asian Fit
• TRICO Truck
• TRICO High Mileage

Products and services

• TRICO Signal™ Wiper Blades Super premium wiper blade with patent-pending Predictive Performance Indicator (PPI) visual wear-alert technology and silicone ceramic coating for drivers seeking replacement visibility and superior wiping performance.
• TRICO Charge™ Wiper Blades Premium wiper blade optimized for electric vehicles, using a proprietary plasma (Everlast) coating to reduce friction and conserve EV battery range.
• TRICO Silicone Ceramic™ Wiper Blades Super premium beam blade combining silicone material with exclusive ceramic coating for superior performance, longevity, and resistance to temperature extremes and UV radiation.
• TRICO Maxx® Extended Life Beam Blades Ultra-premium extended-life beam blade manufactured in the U.S. with Z7 infused rubber technology for 3X longer blade life versus competitive blades.
• TRICO Rear® Universal Rear Beam Wiper Blade Program Industry's first complete line of universal rear wiper blades fitting both beam and integral wiper arms, simplifying rear coverage with fewer SKUs.
• TRICO Terra™ Sustainable Beam Wiper Blades Premium beam wiper blades constructed from recycled tires and post-industrial recycled plastics, paired with carbon-offset partnership for sustainability-focused buyers.
• TRICO Exact Fit® Wiper Blades OE-spec replacement wiper blades (Beam, Hybrid, Conventional, Rear) designed to match original equipment specifications and install in seconds with vehicle-specific pre-assembled adaptors.
• TRICO Titan® Wiper Blades Premium beam blade engineered to last three times longer than competitive blades, using Z7 infused rubber coating.
• TRICO Ultra® Wiper Blades Premium beam wiper blade made in the U.S.A. for all-weather performance and durability.
• TRICO Pro® Professional Wiper Blades Wiper blade line targeted at professional installers with one-fit SWIFT connection system for fast installation across many vehicles.
• TRICO Ice® Wiper Blades Extreme-weather wiper blade with rugged construction for harsh snow and ice conditions.
• TRICO HD® and TRICO RV® Wiper Blades Heavy-duty wiper blades designed for trucks, buses, RVs, and other commercial/heavy-duty vehicles requiring extended durability.
• TRICO View® Glass Treatment Windshield water-repellent glass treatment product that the company reports lasts up to 6X longer than leading glass treatments.
• TRICO Spray® Washer Pumps and Systems Windshield washer pumps and washer systems sold as complementary aftermarket accessories to Trico's wiper blade range.
• TRICO Beam Wiper Blade Family (Edge, NeoForm, Flex, Drive) Bracket-less low-profile beam wiper blade family including TRICO Edge, TRICO NeoForm (aerodynamic), TRICO Flex (SWIFT easy connection), and TRICO Drive, covering the vast majority of vehicles.
• TRICO Hybrid Technology Blade Family (Sentry, Shield) Hybrid dual-shield technology wiper blades offering a balance of conventional and beam characteristics for premium all-weather performance.
• TRICO Solutions Wiper Blades (Asian Fit, Truck, High Mileage) Specialized wiper blades including TRICO Asian Fit (Asian import vehicles), TRICO Truck, and TRICO High Mileage (for high-mileage vehicles).

Quantifiable outcome

• Z7 infused rubber technology delivers 3X longer blade life compared to competitive blades
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Valeo Service: Valeo is a major Tier 1 supplier of wiper systems (Silencio, First Multiconnection, Beam) and an OEM visibility-systems provider. It competes directly with TRICO in OEM wiper supply and aftermarket replacement blades across Europe, North America, and emerging markets.
• DENSO Wiper Systems: DENSO produces OEM wiper systems and supplies replacement blades globally. It competes with TRICO in OEM fitments (especially Japanese and Asian OEMs) and increasingly in the North American aftermarket with comparable beam and hybrid technologies.
• ANCO Wiper Blades: ANCO is a sister brand under First Brands Group (formerly TRICO Group) focused on wiper blades. It competes with TRICO on the same retail shelves with overlapping product lines, making it the most closely overlapping peer in terms of product, customer, and channel — even though both sit within the same corporate parent.
• HELLA (FORVIA) Wiper Systems: HELLA / FORVIA manufactures wiper blades and visibility systems for both OEM and aftermarket channels, primarily in Europe. It is a direct competitor to TRICO in premium beam blades and wiper-system integration for European OEMs.
• Bosch Automotive Aftermarket: Robert Bosch GmbH's automotive aftermarket division manufactures wiper blades (including the Aerotwin/Icon beam lines) as well as broader visibility and vehicle components. It is the most direct global competitor to TRICO across both OEM and aftermarket channels.
• Rain-X (ITW): Rain-X (Illinois Tool Works) makes premium wiper blades plus hydrophobic glass treatments such as Rain-X Original Glass Treatment. It competes with TRICO in retail visibility / wiper categories and overlaps with TRICO View glass treatment products.

Emerging players

• Gates Rubber / Wiper Blades: Gates, best known for belts and hoses, has expanded into wiper blades in select markets, particularly through industrial and automotive channels. It is an adjacent competitor in replacement wiper blades with similar heavy-duty and fleet-channel exposure.
• PIAA Wiper Blades: PIAA offers premium silicone and aero-style wiper blades primarily targeting the enthusiast and import-car segments. It overlaps with TRICO's premium and Asian Fit lines in the retail and enthusiast aftermarket niche.

Broad incumbents

• Federal-Mogul / Tenneco (DRiV) Wipers: Federal-Mogul (now part of Tenneco / DRiV) supplies OE and aftermarket wiper blades alongside a much broader powertrain and chassis product portfolio. It is a broad incumbent competing with TRICO across multiple visibility and chassis categories.

Others

• Champion Laboratories (LuberFiner): LuberFiner / Champion Laboratories is a sister brand of TRICO within First Brands Group, focused on filtration rather than wipers. It is included as an ecosystem peer to capture the shared parent portfolio and channel relationships with aftermarket distributors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TricoWipers
• Instagraminstagram.com/tricowipers
• LinkedInlinkedin.com/company/trico-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trico Products