PIAA Corporation

What PIAA Corporation does

PIAA Corporation is a Portland, Oregon-based automotive aftermarket manufacturer founded in 1963 that designs and produces LED, HID, and halogen visibility products alongside silicone wiper blades. Its core portfolio spans the LP Series, RF Series, and V-RF Series LED driving/fog lamps and light bars; halogen and HID replacement bulb lines under sub-brands including Xtreme White Plus, Night-Tech, Solar Yellow, and Performance LED; the Aero Vogue silicone wiper blade line introduced in 1984 with patented water-repellent coating; plus performance horns, wiring harnesses, and vehicle-specific mounting kits for automotive, motorcycle, and ATV/UTV applications. Underlying technology is anchored by two registered proprietary platforms: Reflector Facing Technology (RFT), which orients LED emitters backward into multi-surface parabolic reflectors for concentrated beam patterns, and water-repellent silicone wiper technology that coats windshields during operation. The business sells through an authorized dealer network with a public Dealer Locator and a direct e-commerce storefront, priced at unit MSRPs (e.g., LP530 LED kits at $379.00), and is operationally integrated with parent Valeo Service for customer support. Motorsport sponsorships (Subaru Rally Team USA, Team UXC Racing, Travis Pastrana, David Higgins) and trade show presence (SEMA) serve as performance-validation and brand-building channels, while customer segments are horizontally diversified across car/truck/SUV, motorcycle, ATV/UTV/powersports, and replacement wiper buyers.

Name

PIAA Corporation

Legal name

PIAA Corporation

Website

https://piaa.com

Company type

Private

Founded year

1963

Operating status

Operating

Short description

PIAA Corporation, founded in 1963 and based in Portland, Oregon, designs and manufactures aftermarket LED, HID, and halogen automotive lighting systems and silicone wiper blades, selling through authorized dealers, direct e-commerce, and motorsport channels under parent Valeo Service.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG)

akta.pro secondary industries

Automotive Lighting Assemblies Manufacturing (Headlamps/Taillamps/Interior Lamps/DRLs) (IMACAKAG), Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF)

Keywords

• Automotive lighting systems
• LED driving lights
• Halogen replacement bulbs
• Silicone wiper blades
• HID auxiliary lamps

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Lighting Products: PIAA generates revenue through the sale of LED lights, HID lights, halogen driving lights, fog lights, and light bars for automobiles, motorcycles, and powersports vehicles. Products include complete lamp kits with wiring harnesses, mounting brackets, and accessories.
2. Replacement Bulbs: High-output replacement bulbs including halogen (Xtreme White Plus, Night-Tech, Solar Yellow) and LED upgrade bulbs sold in various sizes (H1, H3, H4, H7, H11, 9005, 9006, etc.) and color temperatures.
3. Wiper Blades: Silicone water-repellent wiper blades sold in various sizes for automotive applications. Includes Aero Vogue premium line with 'Pass Through' technology.
4. Accessories and Replacement Parts: Wiring harnesses, lamp covers, grills, replacement lenses, switches, and other accessories for PIAA lighting systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

PIAA Corporation designs and manufactures performance automotive lighting systems including LED, HID, and halogen driving lights, fog lights, light bars, and high-output replacement bulbs, along with silicone wiper blades. The products are engineered for cars, trucks, motorcycles, ATV/UTV, and other powersports vehicles, targeting the automotive aftermarket with a focus on visibility, safety, and style.

Product overview

PIAA Corporation is a visibility-focused automotive aftermarket company that designs and manufactures performance-driven products for driving visibility and safety. The product portfolio centers on LED, HID, and halogen lighting systems (including the LP Series, RF Series, V-RF Series LED lights and bars, and halogen light kits), high-output replacement bulbs (Xtreme White Plus, Xtreme White Hybrid, Night Tech, Solar Yellow, and Performance LED bulb lines), silicone wiper blades (Aero Vogue and standard silicone lines), performance horns, and related accessories including wiring harnesses, lamp covers, and vehicle-specific mounting kits. The company was established in 1963 and operates as a subsidiary of Valeo Service.

Differentiator

Problem solved

Functional benefit

Brands

• Xtreme White Plus: Halogen replacement bulbs with cool white 4000K light output and blue top coat, PIAA's best-selling technology.
• Xtreme White Hybrid
• Solar Yellow
• Night Tech
• Aero Vogue
• Reflector Facing Technology (RFT)

Products and services

• LP Series LED Light Kits

Quantifiable outcome

• Night-Tech bulbs provide 90% more light than OE bulbs with up to 100 feet/35 meters increased illumination range
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Subaru Rally Team USAcoreStrategic or Co-development Partner · 1 January 2013PIAA has been a leading sponsor of Subaru Rally Team USA for multiple racing seasons. The partnership has contributed to multiple Rally America National Championships with drivers David Higgins and later Travis Pastrana. PIAA HID lights enabled drivers to maintain high speeds during night stages of rally competitions.
• Team UXC RacingcoreStrategic or Co-development Partner · 1 January 2013PIAA sponsors Team UXC Racing competing in the GNCC (Grand National Cross Country) series. The team races Can-Am Renegade Xxc vehicles with PIAA lighting products providing visibility during GNCC racing conditions.
• Valeo ServicecoreStrategic or Co-development PartnerValeo Service supports the PIAA Help Center, providing customer support for product questions, usage and installation guidance. Valeo is a major automotive supplier and this relationship indicates PIAA's integration within the broader automotive components ecosystem.
• Oakley CanadaminorGTM or Marketing PartnerOakley Canada selected PIAA LED lighting for their fleet of Ford F350 trucks and event trailers in 2015, demonstrating commercial fleet adoption of PIAA products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vision X Lighting: Manufacturer of LED light bars, driving lights, and off-road lighting solutions for automotive, marine, and industrial applications. Direct competitor in the premium auxiliary lighting category with similar motorsport and off-road customer focus.
• Rigid Industries: Leading LED light bar and auxiliary lighting manufacturer for off-road, marine, powersports, and automotive applications. Direct competitor in the LED light bar category with strong enthusiast brand presence.
• Anzo USA: Aftermarket automotive lighting brand specializing in LED headlights, tail lights, fog lights, and light bars for cars, trucks, and SUVs. Comparable aftermarket lighting portfolio with similar price-point positioning.
• KC HiLites: Iconic American aftermarket off-road and driving light brand offering LED light bars, halogen and HID auxiliary lights, and light kits. Closely comparable product line, enthusiast target customer, and motorsport heritage.
• Putco: Aftermarket automotive accessory manufacturer offering LED replacement bulbs, light bars, and vehicle-specific lighting kits. Comparable product categories and channel overlap with PIAA's dealer and enthusiast retail network.
• Baja Designs: Premium off-road LED lighting specialist offering driving lights, light bars, and vehicle-specific kits for trucks, UTVs, and powersports. Highly comparable product portfolio targeting the same off-road and overland enthusiasts.

Broad incumbents

• Hella (Forvia): Major global automotive lighting and electronics supplier offering auxiliary lights, bulbs, and LED upgrades across OE and aftermarket channels. Directly comparable product portfolio (driving lights, fog lights, replacement bulbs) with much broader scale.
• Philips Automotive Lighting (Lumileds): Premium automotive lighting brand producing halogen, HID, and LED replacement bulbs as well as lighting upgrades. Direct competitor in replacement bulb category with comparable technology focus and broader geographic reach.
• Osram Sylvania (ams OSRAM): Leading automotive and specialty lighting manufacturer offering halogen, HID, and LED replacement bulbs alongside complete aftermarket lighting solutions. Highly comparable replacement bulb portfolio and automotive lighting focus.

Emerging players

• Diode Dynamics: Engineering-focused LED lighting brand offering replacement LED bulbs, light bars, and vehicle-specific lighting upgrades with a strong direct-to-consumer and enthusiast digital presence. Comparable in LED replacement bulb category, with a more digitally native go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PIAA_USA
• YouTubeyoutube.com/user/PIAAusa
• Facebookfacebook.com/PIAAlights
• Instagraminstagram.com/piaa_usa
• LinkedInlinkedin.com/company/piaa-corporation-usa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIAA Corporation