What Nutritionix does

Nutritionix, a subsidiary of Syndigo LLC, operates what the company describes as the world's largest verified nutrition database, covering 1,266,570 food items across grocery (1,053,256 items from 48,317 brands), restaurant (202,837 items from 860 chains), and common foods (10,477 tags mapped to 38,828 phrases). Founded in 2010 and headquartered in Washington, US, the company employs 11-50 people and operates across North America and international markets through 13-14 language coverage.

The platform is built around three commercial products: the Nutrition API (a RESTful API used by 20,000+ active health/fitness apps generating 250M+ queries per month), Bulk Database Licensing (semi-monthly CSV/JSON exports for local integration), and the Restaurant Platform (FDA Menu Labeling compliance tooling serving 25,000 restaurant locations). Core technical components include a Natural Language Engine for parsing free-text food descriptions, barcode/UPC lookup with >92% match rate, autocomplete search, and the NutritionLink™ Algorithm for automated nutrition data error checking. A full-time registered dietitian team verifies data accuracy. The Nutritionix Track consumer mobile app (iOS/Android) extends the data into consumer-facing nutrition tracking.

The business model is B2B subscription-based across all three products. The Nutrition API is sold via annual subscription tiers (Starter $499/mo, MVP $999/mo, Unicorn from $1,850/mo, plus a Business Trial tier for qualified commercial/research/enterprise evaluations) with a 99.9% uptime SLA. Restaurant Platform and Bulk Database Licensing are sold via direct sales engagement with custom pricing for high-volume customers. Add-on services include multi-lingual coverage, derived Wellness Claims, and Grocery Categorization (Taxonomy). Revenue is not publicly disclosed; only one funding event is on record (a $120,000 raise in June 2011), indicating the business was bootstrapped prior to its acquisition by Syndigo.

Name

Nutritionix

Legal name

Nutritionix LLC

Website

https://nutritionix.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutritionix, a Syndigo LLC subsidiary, operates the world's largest verified nutrition database (1.27M+ items) delivered via API, bulk licensing, and a restaurant FDA-compliance platform serving 20,000+ health apps and 25,000 restaurant locations.

Ownership category

akta.pro rank

Product category

Nutrition Data API and Database

akta.pro primary industry

Nutrition Facts / Nutrition Panel Verification (macro/micro nutrients, calories) (AFALAHAA)

akta.pro secondary industries

Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD), Nutrition, Dietary Management & Allergen/Accommodation Services (EDALADAJ), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

Keywords

• Nutrition database
• Nutrition API
• Food data licensing
• Menu labeling compliance
• Restaurant nutrition platform

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Nutrition API Subscriptions: Tiered subscription model with four tiers: Free Trial, Starter ($499/month), MVP ($999/month), and Unicorn (starting at $1850/month). All plans billed annually. Includes Natural Language Engine, Barcode Scanning, Derived Wellness Claims, Caching, and Request Database Additions based on tier level.
2. Bulk Database Licensing: Monthly export of entire database in CSV format for import into local databases. Serving over 1M+ foods including grocery, restaurant, and common foods. Semi-monthly updates with CSV and JSON file exports.
3. Restaurant Platform: Web-based restaurant data management platform for publishing nutrition data to online, mobile, and digital menu boards. Helps maintain FDA menu labeling compliance. Priced for restaurant chains with multiple locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Nutritionix operates the world's largest verified nutrition database of more than 1.26 million food items and delivers it through three core offerings: a RESTful Nutrition API consumed by 20,000+ health and fitness apps, bulk database licensing for enterprises needing local data, and a Restaurant Platform used by 25,000 restaurant locations to publish nutrition data and maintain FDA menu labeling compliance. Data is verified by a full-time team of registered dietitians and covers grocery items, restaurant menus, and common foods across multiple languages.

Product overview

Nutritionix is a platform-plus-modules architecture centered on the world's largest verified nutrition database. The core offerings include the Nutrition API (for app developers), Bulk Database Licensing (for enterprises wanting local data), and the Restaurant Platform (for restaurant chains). The Restaurant Platform comprises sub-modules: Interactive Nutrition Menu, Nutrition Calculator, Allergen Wizard, and NutritionLink™ Algorithm. The Nutritionix Track mobile app provides consumer-facing access. All products are powered by a team of registered dietitians who verify data accuracy.

Differentiator

Problem solved

Functional benefit

Brands

• Nutritionix Track: Mobile application for food tracking and nutritional information

Products and services

• Nutrition API A RESTful API that provides access to Nutritionix's verified nutrition database for health and fitness app developers, supporting 20,000+ active apps and 250M+ API queries per month with features including natural language parsing, barcode scanning, autocomplete search, and derived wellness claims.
• Bulk Database Licensing Semi-monthly export of the entire Nutritionix database (1,266,570+ food items across grocery, restaurant, and common foods) in CSV and JSON formats for enterprises that need to import the database into local systems, with add-on multilingual support, wellness claims, and grocery categorization.
• Restaurant Platform Web-based data management platform used by 25,000 restaurant locations to determine, publish, and maintain nutrition data on websites, mobile apps, and digital menu boards for FDA menu labeling compliance. Includes Interactive Nutrition Menu, Nutrition Calculator, Allergen Wizard, and NutritionLink™ automated error checking as components of the platform offering.
• Nutritionix Track App Consumer-facing mobile application for iOS and Android that allows users to browse nutritional information and track food intake using Nutritionix data, distributed via the App Store and Google Play.

Quantifiable outcome

• >92% UPC Match Rate
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• 3scale (Red Hat)infrastructureTechnology or Integration3scale API Management solution powers the Nutritionix API infrastructure for managing API access, authentication, and rate limiting.

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Edamam: Edamam provides a nutrition analysis API and embedded nutrition data for app developers and food brands, with natural-language parsing capabilities directly comparable to Nutritionix's offering. Both monetize via tiered subscriptions to health/fitness app developers and food industry customers.
• FatSecret: FatSecret operates a global nutrition database and API alongside its consumer food-tracking app, serving app developers and food manufacturers with branded and generic food data. It directly competes with Nutritionix for nutrition API customers across health, fitness, and wellness verticals.
• MenuCalc: MenuCalc is a nutrition analysis platform purpose-built for restaurants to calculate, publish, and manage menu nutrition data. It competes directly with Nutritionix's Restaurant Platform for FDA menu labeling compliance workloads.
• Galley (formerly Total Nutrition Tech): Galley provides nutrition intelligence and menu labeling software for restaurants and food service operators, including automated allergen and ingredient workflows. It targets the same FDA compliance buyer as Nutritionix's restaurant product.
• Computrition: Computrition offers nutrient analysis, menu labeling, and food service management software for healthcare and institutional food operations. It is a direct competitor in the menu labeling and dietary accommodation segment, especially for non-commercial operators.
• Nutritics: Nutritics is a nutrition analysis and food labeling platform used by food service operators and recipe developers to generate nutritional and allergen information. It overlaps with Nutritionix's restaurant and food service capabilities.

Broad incumbents

• USDA FoodData Central: The US Department of Agriculture's FoodData Central is the authoritative free public source for nutrition reference data. While not a commercial competitor, it underpins and constrains commercial nutrition data products like Nutritionix, especially for generic food categories.
• MyFitnessPal: MyFitnessPal operates one of the largest proprietary nutrition databases and a consumer tracking app. While it competes more as a consumer destination than as a data API, its scale and brand represent an adjacent incumbent in the same nutrition data category.

Emerging players

• Open Food Facts: Open Food Facts is a crowdsourced open database of food products with growing global coverage and APIs. It is an emerging alternative source for branded food data, particularly attractive to cost-sensitive app developers and research users.

Others

• Syndigo (parent): Syndigo is Nutritionix's parent company and a broader product information and content syndication platform for retail and CPG brands. Included as adjacent infrastructure rather than a direct nutrition API competitor; relevant for cross-sell and bundling dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nutritionix
• Facebookfacebook.com/nutritionix
• LinkedInlinkedin.com/company/nutritionix-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutritionix