MenuCalc
MenuCalc is a cloud-based FDA-compliant nutrition and allergen analysis SaaS platform used by 30,000+ restaurant and foodservice locations to calculate recipe nutrition, flag allergens, and meet menu-labeling regulations, with a sister-company guest-facing SmartMenu product.
- Company typePrivate
- Founded2005
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MenuCalc does
MenuCalc is a cloud-based nutrition and allergen analysis software platform operated by FoodCalc, LLC, serving restaurants, foodservice operators, and enterprise restaurant brands. The platform combines a USDA-sourced ingredient database of 380,000+ items with a real-time calculation engine that updates nutrition and allergen data as recipes are modified, and automatically flags all 9 major allergens (including sesame under the FASTER Act). It is offered in three subscription tiers — Starter (core FDA-compliant analysis), Growth (adds recipe import and a branded interactive nutrition guide), and Enterprise (adds automated import and a signed FDA compliance statement) — supplemented by professional services including outsourced recipe import by Registered Dietitians and PDF-to-ADA-compliant menu conversion. The company also operates, through sister company EveryBite, a guest-facing SmartMenu product that surfaces MenuCalc data via QR code and website embeds for diner-side filtering, and exposes its data through the MenuSync API to restaurant inventory (MarketMan, Crunchtime, R365), POS (Toast), and ordering (Olo) platforms. MenuCalc claims 30,000+ restaurant locations, 2M+ recipes analyzed, and 19+ years of operation, with a self-reported customer base including Jimmy Johns, Denny's, Steak 'n Shake, Roti, Habit, Urban Plates, and Playa Bowls among others. The business is bootstrapped and founder-operated, headquartered in Santa Barbara, California, with a team of 1–10 employees and no disclosed external funding.
MenuCalc firmographics
Firmographics- Name
- MenuCalc
- Legal name
- FoodCalc, LLC
- Website
- https://menucalc.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MenuCalc is a cloud-based FDA-compliant nutrition and allergen analysis SaaS platform used by 30,000+ restaurant and foodservice locations to calculate recipe nutrition, flag allergens, and meet menu-labeling regulations, with a sister-company guest-facing SmartMenu product.
- Ownership category
- akta.pro rank
MenuCalc industry classification
Industry- Product category
- Nutrition Analysis Software
- akta.pro primary industry
- Nutrition Facts / Nutrition Panel Verification (macro/micro nutrients, calories) (AFALAHAA)
Keywords
Where MenuCalc is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MenuCalc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription - Starter Plan: Monthly subscription providing unlimited recipe analysis, access to ingredient database, prep recipe library, recipe categorization, allergen flagging, and built-in training. Base tier for self-service nutrition analysis.
- Software Subscription - Growth Plan: Mid-tier subscription including all Starter features plus recipe import, branded interactive nutrition guide for website, and ability for diners to self-select allergen and dietary filters.
- Software Subscription - Enterprise Plan: Full-featured enterprise subscription with all Growth features, automated recipe import, and signed FDA compliance statement. Targets large brands and multi-concept businesses.
- Professional Services - In-house Migration Support: MenuCalc's nutrition team handles recipe and ingredient import work for customers who prefer to outsource the work rather than self-import. MenuCalc staff complete nutritional analysis on behalf of clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - FDA-compliant nutrition analysis with allergen disclosure tools |
| Subscription | Monthly | Growth - Dynamic nutrition analysis with guest-facing nutrition calculators |
| Subscription | Monthly | Enterprise - All features for large brands and multi-concept businesses |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
MenuCalc product offering
Product offeringCore offering
MenuCalc is a cloud-based online nutrition and allergen analysis software platform that enables restaurants, foodservice operators, and enterprise brands to create, analyze, and store recipes in an FDA-compliant environment. The platform draws from a database of 380,000+ pre-analyzed USDA ingredients, performs real-time nutrition calculations, automatically flags all 9 major allergens, and syncs data to guest-facing digital menus. It is sold via monthly/annual SaaS subscriptions in Starter, Growth, and Enterprise tiers.
Product overview
MenuCalc is a unified online nutrition and allergen analysis software platform built for restaurants, foodservice operators, and enterprise brands. The core MenuCalc platform provides recipe creation, nutrition and allergen analysis, and FDA-compliant menu labeling, supported by an ingredient database of 380,000+ items. It is offered in three subscription tiers: Starter (core analysis), Growth (adds recipe import and branded guest-facing nutrition guide), and Enterprise (adds automated import and signed FDA compliance statement). SmartMenu, a guest-facing digital nutrition and allergen guide managed by sister company EveryBite, is powered by MenuCalc data and provides real-time interactive menu display with dietary filtering. Additional features include Prep Recipes for sub-recipe management, My Ingredient Add for custom ingredients, self-import and outsourced import options, MenuSync API for ecosystem integration, and ADA-compliant PDF conversion services.
Differentiator
Problem solved
Functional benefit
Brands
- SmartMenu: A guest-facing digital nutrition and allergen guide powered by MenuCalc data, managed by sister company EveryBite. Allows diners to filter by allergens, diets, and macros with real-time sync from MenuCalc recipes.
Products and services
- MenuCalc Nutrition Analysis Platform The primary cloud-based online nutrition analysis software platform that enables restaurants, foodservice operators, and enterprise brands to create, analyze, and store recipes in an FDA-compliant environment. Delivers fast, accurate nutrition and allergen analysis, real-time recipe calculations, access to an ingredient database of 380,000+ items, automatic allergen flagging for all 9 major allergens, and prep recipe management with auto-updating calculations.
- SmartMenu A guest-facing digital nutrition and allergen guide powered by MenuCalc data and managed by sister company EveryBite. Provides real-time interactive menu display, allergen and dietary preference filtering, and personalized meal recommendations via QR code or website embed, updating instantly when recipes or ingredients change in MenuCalc.
- MenuSync API An API that seamlessly integrates nutrition and allergen analysis into restaurant ecosystems, connecting with inventory management systems (MarketMan, Crunchtime, R365), POS systems, and ordering platforms (Olo, Toast) for automated data synchronization. Supports comprehensive recipe, prep, and ingredient management with advanced search capabilities.
- Outsourced Recipe Import Service MenuCalc's in-house migration team of Registered Dietitians and consultants completes recipe and ingredient import and nutrition analysis on behalf of the client under a confidentiality agreement, for customers who prefer to outsource the work rather than self-import.
- PDF to ADA-Compliant Menu Conversion Service MenuCalc assists clients in converting static PDF nutrition and allergen guides into interactive, ADA-compliant URL formats with screen reader compatibility, adjustable text sizes, and improved navigation.
Quantifiable outcome
- $3.8 million in attempted spend by SmartMenu guests seeking nutrition and allergen info
- +5 more outcomes
Companies that use MenuCalc
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
MenuCalc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
MenuCalc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EveryBitecoreEveryBite is the sister company and strategic partner managing the SmartMenu platform. SmartMenu is a guest-facing digital nutrition and allergen guide that syncs in real-time with MenuCalc data. MenuCalc powers the backend nutrition analysis while EveryBite manages the consumer-facing experience. Brands implementing SmartMenu see $3.8M in attempted guest spend and 46% lift in online orders when guests filter by dietary needs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MenuCalc competitors and assessment
Company assessmentDirect peers
- Computrition: Computrition provides foodservice nutrition management software for hospitals, schools, and chain restaurants, including menu planning, allergen management, and tray-tracking. It is a direct competitor in the institutional and chain foodservice nutrition compliance niche.
- LabelCalc: LabelCalc provides nutrition analysis and nutrition facts panel generation for food and beverage companies. It is a direct competitor for the nutrition and labeling workflow that MenuCalc automates, particularly for SMB and emerging brands.
- Nutritics: Nutritics is a nutrition analysis and menu engineering platform used by foodservice operators across Europe and increasingly in North America. It is comparable to MenuCalc as a SaaS nutrition and allergen tool for restaurant and hospitality chains.
- Nutritionix: Nutritionix provides a nutrition database and API used by restaurant chains and app developers for menu labeling and dietary filtering. It is the closest direct competitor to MenuCalc in restaurant nutrition analysis and is now owned by Restaurant365, intensifying competitive overlap.
- ReciPal: ReciPal offers nutrition analysis and FDA-compliant label generation for small and mid-sized food businesses, including restaurants and CPG brands. It overlaps with MenuCalc on nutrition analysis and labeling but skews more SMB/CPG than enterprise restaurant.
- Trustwell (formerly ESHA Research): Trustwell operates Genesis R&D and Food Processor, nutrition analysis and labeling software widely used by food manufacturers and foodservice operators. It directly competes with MenuCalc for the same compliance-driven customer base, with deeper penetration into CPG manufacturers.
- MenuStat (CalorieKing): CalorieKing operates the MenuStat database and provides nutrition data for restaurant menu labeling initiatives. It overlaps with MenuCalc's mission of providing standardized nutrition information for restaurant chains.
Broad incumbents
- Toast: Toast is a leading restaurant POS and technology platform that MenuCalc integrates with via MenuSync API. Toast's broad restaurant-tech footprint and growing ecosystem make it a broad incumbent whose own menu or compliance features could compete with MenuCalc.
- Restaurant365: Restaurant365 is a full-stack restaurant management platform (accounting, inventory, operations) and the parent of Nutritionix. As a MenuCalc integration partner with its own nutrition product, it is a broad incumbent that could displace MenuCalc via bundling.
- SpotOn: SpotOn provides restaurant POS, payroll, and digital ordering, and has expanded into marketing and online ordering solutions for restaurants. It is a broad incumbent in restaurant technology with adjacent menu and ordering capabilities that overlap thematically with MenuCalc.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MenuCalc social profiles
Digital presenceMenuCalc compliance and trust
Trust signalCompliance2 records
MenuCalc financial estimates
Financial estimateRevenue estimate
Valuation estimate
MenuCalc leadership team
Management profileNumber of profiles
Profiles2 records
MenuCalc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MenuCalc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MenuCalc
What does MenuCalc do?
MenuCalc is a cloud-based online nutrition and allergen analysis software platform that enables restaurants, foodservice operators, and enterprise brands to create, analyze, and store recipes in an FDA-compliant environment. The platform draws from a database of 380,000+ pre-analyzed USDA ingredients, performs real-time nutrition calculations, automatically flags all 9 major allergens, and syncs data to guest-facing digital menus. It is sold via monthly/annual SaaS subscriptions in Starter, Growth, and Enterprise tiers.
Is MenuCalc a public or private company?
MenuCalc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MenuCalc founded?
MenuCalc was founded in 2005. It employs 1 to 10 people.
Where is MenuCalc based?
MenuCalc is headquartered in San Francisco, United States, in the North America region.
How does MenuCalc make money?
Four revenue lines are on record. Software Subscription - Starter Plan is the primary driver. The others are software Subscription - Growth Plan, software Subscription - Enterprise Plan and professional Services - In-house Migration Support.
Who are MenuCalc's main competitors?
Direct peers on record are Computrition, LabelCalc, Nutritics, Nutritionix, ReciPal, Trustwell (formerly ESHA Research) and MenuStat (CalorieKing). Broad incumbents are Toast, Restaurant365 and SpotOn.
Does MenuCalc have an API?
Yes. MenuSync API enables seamless integration of nutrition and allergen analysis into a restaurant's ecosystem. It automates data synchronization across inventory management systems (e.g., Olo, Toast), POS, and ordering platforms. The API supports comprehensive recipe, prep, and ingredient management with advanced search capabilities. Changes made in MenuCalc are instantly available via the API, ensuring consistency across platforms. MenuCalc's Professional Services team is available to assist with customization and connector building to fit unique restaurant needs.
What industry is MenuCalc in?
MenuCalc's product category is Nutrition Analysis Software. Its primary akta.pro industry code is AFALAHAA, Nutrition Facts / Nutrition Panel Verification (macro/micro nutrients, calories).