Sterling Planet
Sterling Planet is a U.S. environmental attribute provider selling Green-e Energy certified RECs, VCS/CAR-verified carbon offsets, and White Tags® energy efficiency certificates to residential, business, utility, and government customers, distributed via direct e-commerce, embedded utility green pricing programs, and enterprise LEED consulting.
- Company typePrivate
- Founded2000
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sterling Planet does
Sterling Planet is a privately held U.S. environmental attribute provider founded in 2000 and headquartered in Alpharetta, Georgia, that sells Renewable Energy Certificates (RECs), verified carbon offsets, and energy efficiency certificates to residential, business, utility, and government customers. The company operates a portfolio of trademarked product lines — SterlingWind™ RECs from new U.S. wind generation, SterlingClimate™ carbon offsets from U.S. landfill gas-to-energy projects verified under VCS and Climate Action Reserve, and White Tags® metered energy efficiency certificates — and was the first to market a national REC product in 2001 and the first White Tags® transaction in 2011 (with Selfridge Air National Guard Base). Revenue mechanics span four streams: direct e-commerce sales of RECs and offsets to consumers and businesses (unit/subscription pricing, e.g., $15 per 1,000 kWh residential, $0.01–0.02 per month business); embedded utility green pricing programs where Sterling NY/MA/RI/CT Choice™ products are billed through partner utilities (National Grid, United Illuminating, PSEG Long Island, Eversource, Rhode Island Energy); enterprise LEED Green Power consulting using LEED-accredited staff to size REC/offset purchases to building electrical load; and downstream energy services through Sterling Analytics (LED/HVAC/building automation with shared savings), Sterling Energy Assets (microgrid, solar, storage development), and Sterling Investments (PPA, ESCO, and tax-credit-based project finance). The company positions itself as a one-stop environmental attribute and on-site clean energy partner, with cumulative claims of 20+ billion pounds of CO2 averted and 5+ billion kWh delivered to EPA Green Power Partnership members (where Sterling Planet holds the #1 supplier ranking). Its go-to-market blends direct-to-consumer e-commerce, utility channel partnerships, and field-based enterprise sales supported by Salesforce CRM, with no disclosed institutional investors beyond a 2007 Low Carbon Accelerator funding round.
Sterling Planet firmographics
Firmographics- Name
- Sterling Planet
- Legal name
- Sterling Planet
- Website
- https://sterlingplanet.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sterling Planet is a U.S. environmental attribute provider selling Green-e Energy certified RECs, VCS/CAR-verified carbon offsets, and White Tags® energy efficiency certificates to residential, business, utility, and government customers, distributed via direct e-commerce, embedded utility green pricing programs, and enterprise LEED consulting.
- Ownership category
- akta.pro rank
Sterling Planet industry classification
Industry- Product category
- Renewable Energy Certificates and Carbon Offsets
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)
- akta.pro primary industry
- Certificate Origination & Market Making (Liquidity Provision) (EUAGAFAG)
- akta.pro secondary industries
- Voluntary Carbon Offsets Trading (Verified Credits: VCM) (EUAGAIAB), Compliance Carbon Allowances Trading (Cap-and-Trade: EU ETS, UK ETS, California, RGGI, etc.) (EUAGAIAA), Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ), REC/GO Retail Supply & Green Tariffs (Bundled/Unbundled) (EUAMAKAF)
Keywords
Where Sterling Planet is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sterling Planet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Renewable Energy Certificates (RECs): Sale of renewable energy certificates to residential and business customers, available as one-time purchases or monthly recurring subscriptions. SterlingWind™ products priced per 1,000 kWh.
- Carbon Offsets: Sale of verified carbon offsets from U.S. landfill gas utilization projects, verified by VCS and CAR. SterlingClimate™ products available for personal, business, and travel use cases.
- LEED Green Power Points: Sale of Green-e Energy certified RECs and carbon offsets for LEED building certification points, with consulting services to determine points needed.
- White Tags® Energy Efficiency Certificates: Sale of energy efficiency certificates representing metered electricity or natural gas savings from efficiency projects.
- Utility Green Pricing Programs: Revenue from utility partnerships where Sterling Planet provides renewable energy products integrated into utility customer bills (National Grid, UI, PSEG, Eversource programs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | SterlingWind™ Residential RECs - $15.00 per 1,000 kWh |
| Usage-based | Monthly | SterlingWind™ Business RECs - $0.01-0.02 per month |
| Subscription | Monthly | SterlingClimate™ Personal Carbon Offsets - From $15.00/month |
| Unit Pricing | Pay-as-you-go | SterlingClimate™ Business Carbon Offsets - VCS & CAR approved |
| Subscription | Monthly | SterlingClimate™ Travel Carbon Offsets - From $15.00/month |
| Usage-based | Monthly | Sterling NY Choice™ - 3.5¢ per kWh |
| Subscription | Monthly | Sterling MA Choice™ - $10.00 per block (250 kWh) |
| Subscription | Monthly | Sterling RI Choice™ - $10.00 per block (250 kWh) |
| Usage-based | Monthly | Sterling CT Choice™ - 3.5¢ per kWh |
| Usage-based | Monthly | Sterling NY Choice™ PSEG LI - 3.5¢ per kWh |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Sterling Planet product offering
Product offeringCore offering
Sterling Planet sells environmental attribute certificates including SterlingWind™ Renewable Energy Certificates, SterlingClimate™ verified carbon offsets, and White Tags® energy efficiency certificates to residential, business, utility, and government customers. The company also develops utility green pricing programs in partnership with regional utilities and provides LEED Green Power consulting, solar project development through Sterling Energy Assets, project financing through Sterling Investments, and building energy efficiency services through Sterling Analytics.
Product overview
Sterling Planet is a renewable energy and carbon offset provider offering a diversified portfolio of environmental products. The core offerings include SterlingWind™ RECs (Renewable Energy Certificates) from new wind generation for both residential and business customers, and SterlingClimate™ carbon offsets verified by VCS and CAR standards. The portfolio includes specialized products for travel emissions, LEED certification support, and regional utility programs (Sterling NY Choice™, Sterling MA Choice™, Sterling RI Choice™, Sterling CT Choice™). Supporting divisions include Sterling Analytics (energy efficiency building optimization), Sterling Energy Assets (renewable project development), Sterling Investments (project financing), and White Tags® (energy efficiency certificates). The company also offers community solar, solar power development, and the Greencom community app. Sterling Planet pioneered the first national REC product in 2001 and has since sold RECs that have averted over 20 billion pounds of CO2 emissions.
Differentiator
Problem solved
Functional benefit
Brands
- SterlingWind™: Renewable Energy Certificate (REC) product for residential and business customers from new wind generation projects nationwide.
- SterlingClimate™
- Sterling Energy Assets
- Sterling Analytics
- Greencom
- White Tags®
- Sterling MA Choice™
- Sterling NY Choice™
- Sterling RI Choice™
- Sterling CT Choice™
Products and services
- SterlingWind™ Residential RECs Green-e Energy certified Renewable Energy Certificates from new U.S. wind generation projects, sold to residential consumers in 1,000 kWh blocks at $15 per block with monthly subscription or one-time purchase options.
- SterlingWind™ for Business RECs
Quantifiable outcome
- Averted 20+ billion pounds of CO2 through REC sales
- +2 more outcomes
Companies that use Sterling Planet
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Sterling Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sterling Planet partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Green-e EnergycoreThird-party certification body for renewable energy and greenhouse gas reductions in the retail market. All Sterling Planet RECs are Green-e Energy certified ensuring verified source, type, and geographic origin of renewable certificates.
- Verified Carbon Standard (VCS)coreGlobal standards developer for voluntary carbon markets. SterlingClimate™ carbon offsets are VCS verified from U.S. landfill gas utilization projects.
- Climate Action Reserve (CAR)coreNorth American GHG registry providing regulatory-quality project protocols. SterlingClimate™ carbon offsets are CAR verified ensuring high integrity emission reductions.
- U.S. Green Building Council (USGBC)coreUSGBC develops LEED green building certification system. Sterling Planet is a USGBC member offering LEED-accredited staff and products to help buildings earn certification points through REC and carbon offset purchases.
- National GridcoreUtility partner offering Sterling NY Choice™, Sterling MA Choice™, and Sterling RI Choice™ programs to National Grid customers in New York, Massachusetts, and Rhode Island through green pricing integration.
- EversourcecoreConnecticut utility partner offering Sterling CT Choice™ program (100% Regional Wind, Small Hydro, and Recovered Landfill Gas) to Eversource customers through green pricing program.
- United IlluminatingcoreConnecticut utility partner offering regional renewable energy program to United Illuminating customers with wind, small hydro, and recovered landfill gas options.
- PSEG Long IslandcoreLong Island utility partner offering Sterling NY Choice™ through Green Choice voluntary program, providing 100% New York Wind & Small Hydro at 3.5¢ per kWh.
- Rhode Island EnergycoreRhode Island utility partner offering Sterling RI Choice™ program with 25% New England Class I Wind and 75% New England Hydroelectric.
- 100+ Utilities NationwidecoreOver 100 utilities have entered agreements with Sterling Planet since 2001 for Regional Green Power programs including renewable energy sales, green pricing, and consulting services.
- Chesapeake Bay FoundationminorEnvironmental nonprofit supported through Sterling Planet's corporate social responsibility initiatives.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Sterling Planet competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sterling Planet social profiles
Digital presenceSterling Planet compliance and trust
Trust signalCompliance6 records
Sterling Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterling Planet leadership team
Management profileNumber of profiles
Profiles3 records
Sterling Planet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterling Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterling Planet
What does Sterling Planet do?
Sterling Planet sells environmental attribute certificates including SterlingWind™ Renewable Energy Certificates, SterlingClimate™ verified carbon offsets, and White Tags® energy efficiency certificates to residential, business, utility, and government customers. The company also develops utility green pricing programs in partnership with regional utilities and provides LEED Green Power consulting, solar project development through Sterling Energy Assets, project financing through Sterling Investments, and building energy efficiency services through Sterling Analytics.
Is Sterling Planet a public or private company?
Sterling Planet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sterling Planet founded?
Sterling Planet was founded in 2000. It employs 11 to 50 people.
Where is Sterling Planet based?
Sterling Planet is headquartered in Alpharetta, United States, in the North America region.
How does Sterling Planet make money?
Five revenue lines are on record. Renewable Energy Certificates (RECs) is the primary driver. The others are carbon Offsets, LEED Green Power Points, white Tags® Energy Efficiency Certificates and utility Green Pricing Programs.
Does Sterling Planet have an API?
No public API is recorded for Sterling Planet.
What industry is Sterling Planet in?
Sterling Planet's product category is Renewable Energy Certificates and Carbon Offsets. Its primary akta.pro industry code is EUAGAFAG, Certificate Origination & Market Making (Liquidity Provision), with a secondary code of EUAGAIAB, Voluntary Carbon Offsets Trading (Verified Credits: VCM). Its NAICS code is 533.