FieldStack
FieldStack is a private software company that builds a unified commerce platform integrating POS, real-time inventory, eCommerce, loyalty, supply chain, and forecasting on a single shared database for multi-location retailers and independent pet retailers.
- Company typePrivate
- Founded2013
- HeadquartersSouth Portland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FieldStack does
FieldStack is a private software company headquartered in Portland, Maine, that builds a unified commerce platform for multi-location retailers and independent pet stores. The platform is architected around a single shared database that integrates point-of-sale, real-time inventory management, eCommerce, loyalty/CRM, supply chain, and demand forecasting into one connected system, positioning the company against retailers' 'integration tax' from cobbled tech stacks. For the pet retail vertical, FieldStack operates a sub-brand called PetStack with two tiers (PetStack Lite and PetStack Plus) that address pet-specific workflows such as expiration-date inventory, grooming appointments, and pet-tailored loyalty programs.
The company's product surface also includes FlexOrder, a fulfillment capability supporting ship-from-store, BOPIS, curbside pickup, and same-day delivery, and an AI-driven forecasting and replenishment layer that uses historical sales, seasonality, and promotional signals to predict demand and trigger automated ordering across locations. FieldStack distributes exclusively through direct sales, beginning with a free 30-minute discovery call followed by a tailored demo, and augments this with a Shared Success partnership model that includes Quarterly Business Reviews and ongoing optimization. The company supplements its direct motion with event presence at NRF Big Show, Global Pet Expo, and SuperZoo, plus a content-led demand generation engine built on the FieldNotes blog.
FieldStack's revenue model is predominantly subscription-based software licensing for its unified commerce platform, with tiered offerings (FieldStack for multi-location chains and PetStack Lite/Plus for indie pet retail) and supplementary revenue from implementation, data migration, training, and professional services. The customer base spans pet retail (Hollywood Feed, The Natural Dog), sporting goods (Bull Moose), department stores (Renys), records (Zia Records), and specialty retail (The Wild, The Sound Garden). The company is privately held and founder-led (Brett Wickard, Founder & CEO), with no disclosed venture capital or private equity funding, M&A activity, or public-company plans in the available record.
FieldStack firmographics
Firmographics- Name
- FieldStack
- Legal name
- FieldStack
- Website
- https://fieldstack.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FieldStack is a private software company that builds a unified commerce platform integrating POS, real-time inventory, eCommerce, loyalty, supply chain, and forecasting on a single shared database for multi-location retailers and independent pet retailers.
- Ownership category
- akta.pro rank
FieldStack industry classification
Industry- Product category
- Unified Commerce / Retail Management Software
- NAICS
- Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Pet & Animal Supplies Marketplaces (CRAFABAH)
- akta.pro secondary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
Keywords
Where FieldStack is headquartered
LocationHeadquarters
- HQ city
- South Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FieldStack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: FieldStack generates revenue primarily through software licensing as a subscription model. Retailers pay for access to the unified commerce platform covering POS, inventory, eCommerce, loyalty, and forecasting modules. The platform's tiered offerings (FieldStack for multi-location chains, PetStack Lite/Plus for indie pet stores) suggest tiered subscription pricing.
- Implementation and Professional Services: FieldStack offers onboarding, data migration, training, and implementation support as part of its service delivery. The company notes that some retailers prefer a self-service approach while others want additional guidance, suggesting professional services as a supplementary revenue stream.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
FieldStack product offering
Product offeringCore offering
FieldStack sells a unified commerce platform that integrates point-of-sale (POS), real-time inventory management, eCommerce, loyalty/CRM, supply chain, and AI-driven demand forecasting into a single shared-database system for multi-location retailers. The company also offers PetStack, a vertical-specific variant for independent pet retailers with pet-specific workflows. The platform is delivered as a subscription with implementation, training, and ongoing partnership support via quarterly business reviews.
Product overview
FieldStack offers a unified commerce platform architecture for multi-location retailers. The core FieldStack platform integrates POS, real-time inventory, eCommerce, loyalty, forecasting, and supply chain management into a single connected system. For the pet retail vertical, FieldStack provides PetStack (with Lite and Plus tiers) as a purpose-built variant. The platform operates as a modular system where retailers can access core unified functionality, with specific capabilities delivered through distinct modules including POS & Store Operations, eCommerce, Loyalty & CRM, and Inventory & Supply Chain management. FlexOrder provides fulfillment flexibility across channels.
Differentiator
Problem solved
Functional benefit
Brands
- PetStack: Pet retail-specific unified commerce platform sub-brand offering POS, eCommerce, inventory, and loyalty solutions for independent pet retailers. Includes PetStack Lite and PetStack Plus tiers.
- PetStack Lite
- PetStack Plus
Products and services
- FieldStack Unified Commerce Platform Core unified commerce platform for multi-location retailers that integrates POS, real-time inventory management, eCommerce, loyalty/CRM, forecasting, and supply chain management in a single connected system built on a shared database.
- PetStack
Quantifiable outcome
- Inventory reduced by 14.5% while improving product availability — ordering time dropped from 80% of manager time to 10% of manager time (The Natural Dog)
- +4 more outcomes
Companies that use FieldStack
Customer profileNamed customers8 records
Ideal customer profiles2 records
FieldStack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
FieldStack partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
FieldStack competitors and assessment
Company assessmentDirect peers
- Square (Block): POS and retail management software (Square for Retail) competing with FieldStack for small to mid-market multi-location retailers, with similar subscription pricing and integrated payments.
- Vend (Lightspeed Retail): Retail POS and inventory management platform for multi-store retailers — directly comparable to FieldStack on core POS/inventory functionality and customer profile.
- BigCommerce: Headless and omnichannel eCommerce platform with POS integrations, competing with FieldStack's eCommerce module for mid-market and enterprise retailers.
- Lightspeed Commerce: Cloud-based commerce platform offering POS, eCommerce, and inventory management for multi-location specialty retailers — the closest direct competitor to FieldStack in customer profile (independent pet, sporting goods, specialty retail) and feature set.
- ShopKeep (Lightspeed): Cloud POS for SMB and mid-market retailers with inventory and reporting features; a direct competitor in the multi-location retail POS segment.
- Heartland Retail: Specialty retail POS and inventory platform — particularly focused on pet and gift retailers, directly comparable to FieldStack's PetStack vertical offering.
- KORONA POS: Cloud-based POS and inventory management for specialty retailers including pet, smoke, and liquor stores — directly comparable to FieldStack/PetStack in vertical specialty retail.
- Springboard Retail: Retail POS and management platform purpose-built for specialty retailers with multi-location needs, closely overlapping FieldStack's customer profile.
Broad incumbents
- Clover (Fiserv): POS and business management platform from Fiserv, widely deployed across SMB retailers; a broad incumbent competing for the same multi-location retail segment as FieldStack.
- Shopify: Largest commerce platform globally with Shopify POS for retail; a broad incumbent competing with FieldStack on omnichannel capabilities, though focused on SMB/DTC rather than specialty multi-location chains.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FieldStack social profiles
Digital presenceFieldStack financial estimates
Financial estimateRevenue estimate
Valuation estimate
FieldStack leadership team
Management profileNumber of profiles
Profiles2 records
FieldStack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FieldStack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FieldStack
What does FieldStack do?
FieldStack sells a unified commerce platform that integrates point-of-sale (POS), real-time inventory management, eCommerce, loyalty/CRM, supply chain, and AI-driven demand forecasting into a single shared-database system for multi-location retailers. The company also offers PetStack, a vertical-specific variant for independent pet retailers with pet-specific workflows. The platform is delivered as a subscription with implementation, training, and ongoing partnership support via quarterly business reviews.
Is FieldStack a public or private company?
FieldStack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FieldStack founded?
FieldStack was founded in 2013. It employs 11 to 50 people.
Where is FieldStack based?
FieldStack is headquartered in South Portland, United States, in the North America region.
How does FieldStack make money?
Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are implementation and Professional Services.
Who are FieldStack's main competitors?
Direct peers on record are Square (Block), Vend (Lightspeed Retail), BigCommerce, Lightspeed Commerce, ShopKeep (Lightspeed), Heartland Retail, KORONA POS and Springboard Retail. Broad incumbents are Clover (Fiserv) and Shopify.
Does FieldStack have an API?
No public API is recorded for FieldStack.
What industry is FieldStack in?
FieldStack's product category is Unified Commerce / Retail Management Software. Its primary akta.pro industry code is CRAFABAH, Pet & Animal Supplies Marketplaces, with a secondary code of CRALAHAA, General Pet Supplies Retail (Multi-category). Its NAICS code is 459910.