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Coast Packing Company

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uuid0008m2e

Namestring
Coast Packing Company
Company typeenum
Private
Founded yearint
1922
Descriptiontext

Coast Packing Company, founded in 1922, is a private manufacturer of edible animal fats — primarily lard and tallow — along with vegetable shortenings and meat products. The firm operates from Vernon and employs 51–100 people. Its core business is the production and distribution of specification-grade animal fats that serve two parallel customer sets: (1) commercial foodservice operators and food processors in bakery, confectionery, and general foodservice applications that require clean-label and heritage ingredient inputs, and (2) home cooks, bakers, and chefs who purchase for traditional cooking and baking use.

The underlying technology is straightforward rendering and packaging of edible animal fats; no proprietary software, AI, or platform components are disclosed in the source material. Products are positioned against the modern backdrop of seed-oil dominance by emphasizing authenticity, natural origin, and heritage usage — a positioning reinforced annually through the #LardLovers Recipe Contest (now in its ninth year) and National Lard Day celebrations on December 8.

The revenue model is product sales of physical goods — lard and tallow — to industrial and consumer end-markets. Pricing is not publicly disclosed. Go-to-market is community-led at the consumer end (recipe contests, hashtag campaigns) and likely relationship-based sales at the industrial end, with no distribution partners, e-commerce channels, or sales-channel detail disclosed. The firm competes within the edible animal fat market, which is sized at USD 16.83B in 2025 and projected to reach USD 75.11B by 2036 at a 4.6% CAGR; tallow and lard are identified as the fastest-growing sub-categories. Coast Packing's strategic posture appears to be a stable, mature operator leveraging category tailwinds rather than executing an aggressive expansion playbook.

Short descriptiontext

Coast Packing Company is a 100-year-old private manufacturer of lard, tallow, and vegetable shortenings serving foodservice, bakery, confectionery, and home-cooking markets with specification-grade natural animal fats.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersVernon Hills, United States
HQ citystring
Vernon Hills
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
edible animal fats, lard manufacturing, tallow production, bakery shortenings, foodservice ingredients
Industry4 codes
1Edible Animal Fats Rendering & Refining (Tallow, Lard)
CodeAFAKAEAFPrimaryYes
2Animal-Derived Edible Fats (Tallow, Lard, Butterfat/Ghee)
CodeAFAJALAEPrimaryNo
3Edible Rendering (Tallow, Lard, Poultry Fat)
CodeAFANAGAAPrimaryNo
4Bakery & Confectionery Fats (CBR/CBS/CBE, Coating & Filling Fats)
CodeAFAJALAGPrimaryNo
NAICS code2 codes
  • Fats and Oils Refining and Blending311225
  • Rendering and Meat Byproduct Processing311613
SIC code2 codes
  • Fats & Oils2070
  • Food And Kindred Products2000
Product category
Edible Animal Fats
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Edible Animal Fat Products
TypeHardware Sales
Description

Coast Packing Company generates revenue through the sale of edible animal fats, specifically lard and tallow products. These products serve the bakery, confectionery, and foodservice sectors with demand driven by renewed interest in traditional cooking fats.

morningstar.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Coast Packing Company manufactures and sells edible animal fat products, primarily lard and tallow, for use in bakery, confectionery, and foodservice applications. The company positions its products as authentic, natural, specification-grade fats serving clean-label and heritage cooking traditions. Beyond manufacturing, the company operates the annual #LardLovers Recipe Contest as a community engagement initiative promoting traditional cooking fats.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Coast Packing Company offers a focused portfolio of natural animal fat products, primarily lard and tallow, serving foodservice, bakery, confectionery, and retail cooking applications. The company's products include specification-grade fats targeting clean-label and heritage product applications. The company also runs the annual #LardLovers Recipe Contest to promote authentic, natural animal fats in American kitchens.

Product and service2 records
1Lard Products
CategoryEdible Animal Fats
Description

Natural, authentic animal fat lard products for cooking, baking, and foodservice applications. Marketed as a traditional cooking fat for American kitchens and used in heritage recipes, clean-label formulations, and home cooking.

2Tallow Products
CategoryEdible Animal Fats
Description

Edible tallow products serving bakery, confectionery, and foodservice sectors as a traditional cooking and formulation fat. Tallow is among the fastest-growing categories in the edible animal fat market.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Tyson Foods is one of the largest U.S. meat processors and produces substantial volumes of tallow and lard as byproducts of its slaughter operations. It is a broad incumbent peer because it shares Coast Packing's upstream animal-fat production economics and downstream food ingredient customer base, though as part of a much larger protein business.

TypeBroad incumbent
Description

Cargill is one of the largest global agricultural commodity and food ingredient companies, with significant fats and oils production. It is a broad incumbent peer because its edible oils and specialty fats businesses serve the same bakery, foodservice, and food processing customers that Coast Packing targets, but across a much broader portfolio.

TypeEmerging player
Description

Epic Provisions is a heritage-positioned meat snack brand that similarly capitalizes on traditional animal-fat content and whole-food narratives. It is an emerging player peer because it targets overlapping consumer segments interested in nose-to-tail and traditional fat consumption, though it operates downstream in branded packaged goods rather than ingredient supply.

TypeBroad incumbent
Description

Bunge is a global agribusiness and food ingredients major with a large oils and fats portfolio serving bakery, foodservice, and food manufacturers. It is a broad incumbent peer because it operates in the same fats and oils manufacturing space as Coast Packing but at vastly greater scale and across both vegetable and specialty fats.

TypeDirect peer
Description

Darling Ingredients is the largest publicly traded rendering company, producing tallow, lard, and meat byproducts from animal processing. It is a directly comparable peer because it operates in the same upstream rendering and animal-fat production value chain as Coast Packing, with overlapping product categories (tallow, lard).

TypeDirect peer
Description

Stratas Foods is a leading U.S. supplier of specialty fats and oils for foodservice, food processing, and bakery/confectionery applications. It is directly comparable to Coast Packing because both supply specification-grade edible fats to overlapping B2B customer segments in the bakery, confectionery, and foodservice channels.

TypeBroad incumbent
Description

JBS is a global meat processor that produces tallow, lard, and rendered byproducts for ingredient and industrial markets. It is comparable to Coast Packing because it shares the same animal-fat byproduct supply chain, though at substantially larger scale and integrated into a broader protein business.

TypeDirect peer
Description

Baker Commodities is a U.S. rendering company producing tallow, lard, and other animal byproducts. It is comparable to Coast Packing because it shares the same rendering-based supply chain for edible animal fats and serves similar downstream bakery and food processing customers.

TypeDirect peer
Description

Ventura Foods is a major manufacturer of specialty oils, shortenings, and fats for foodservice and retail customers. It overlaps directly with Coast Packing in the production of edible fats and shortenings for bakery, foodservice, and packaged-food customers.

TypeBroad incumbent
Description

ADM is a global leader in oilseed processing and refined oils/fats manufacturing for food and industrial applications. It is a broad incumbent peer because its vegetable oils and specialty fats divisions produce products that overlap with Coast Packing's lard and tallow offerings in the bakery and foodservice channels.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Coast Packing Company

Edible Animal Fatscoastpacking.com

Coast Packing Company is a 100-year-old private manufacturer of lard, tallow, and vegetable shortenings serving foodservice, bakery, confectionery, and home-cooking markets with specification-grade natural animal fats.

What Coast Packing Company does

Coast Packing Company, founded in 1922, is a private manufacturer of edible animal fats — primarily lard and tallow — along with vegetable shortenings and meat products. The firm operates from Vernon and employs 51–100 people. Its core business is the production and distribution of specification-grade animal fats that serve two parallel customer sets: (1) commercial foodservice operators and food processors in bakery, confectionery, and general foodservice applications that require clean-label and heritage ingredient inputs, and (2) home cooks, bakers, and chefs who purchase for traditional cooking and baking use.

The underlying technology is straightforward rendering and packaging of edible animal fats; no proprietary software, AI, or platform components are disclosed in the source material. Products are positioned against the modern backdrop of seed-oil dominance by emphasizing authenticity, natural origin, and heritage usage — a positioning reinforced annually through the #LardLovers Recipe Contest (now in its ninth year) and National Lard Day celebrations on December 8.

The revenue model is product sales of physical goods — lard and tallow — to industrial and consumer end-markets. Pricing is not publicly disclosed. Go-to-market is community-led at the consumer end (recipe contests, hashtag campaigns) and likely relationship-based sales at the industrial end, with no distribution partners, e-commerce channels, or sales-channel detail disclosed. The firm competes within the edible animal fat market, which is sized at USD 16.83B in 2025 and projected to reach USD 75.11B by 2036 at a 4.6% CAGR; tallow and lard are identified as the fastest-growing sub-categories. Coast Packing's strategic posture appears to be a stable, mature operator leveraging category tailwinds rather than executing an aggressive expansion playbook.

Coast Packing Company firmographics

Firmographics
Name
Coast Packing Company
Website
https://coastpacking.com
Company type
Private
Founded year
1922
Operating status
Operating
Headcount range
51–100 employees
Short description
Coast Packing Company is a 100-year-old private manufacturer of lard, tallow, and vegetable shortenings serving foodservice, bakery, confectionery, and home-cooking markets with specification-grade natural animal fats.
Ownership category
akta.pro rank

Coast Packing Company industry classification

Industry
Product category
Edible Animal Fats
NAICS
Fats and Oils Refining and Blending (311225), Rendering and Meat Byproduct Processing (311613)
SIC
Fats & Oils (2070), Food And Kindred Products (2000)
akta.pro primary industry
Edible Animal Fats Rendering & Refining (Tallow, Lard) (AFAKAEAF)
akta.pro secondary industries
Animal-Derived Edible Fats (Tallow, Lard, Butterfat/Ghee) (AFAJALAE), Edible Rendering (Tallow, Lard, Poultry Fat) (AFANAGAA), Bakery & Confectionery Fats (CBR/CBS/CBE, Coating & Filling Fats) (AFAJALAG)

Keywords

  • Edible animal fats
  • Lard manufacturing
  • Tallow production
  • Bakery shortenings
  • Foodservice ingredients

Where Coast Packing Company is headquartered

Location

Headquarters

HQ city
Vernon Hills
HQ country
United States
HQ region
North America

Markets served

Coast Packing Company business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

  1. Edible Animal Fat Products: Coast Packing Company generates revenue through the sale of edible animal fats, specifically lard and tallow products. These products serve the bakery, confectionery, and foodservice sectors with demand driven by renewed interest in traditional cooking fats.

Go-to-market motion1 record

Marketing channels2 records

Coast Packing Company product offering

Product offering

Core offering

Coast Packing Company manufactures and sells edible animal fat products, primarily lard and tallow, for use in bakery, confectionery, and foodservice applications. The company positions its products as authentic, natural, specification-grade fats serving clean-label and heritage cooking traditions. Beyond manufacturing, the company operates the annual #LardLovers Recipe Contest as a community engagement initiative promoting traditional cooking fats.

Product overview

Coast Packing Company offers a focused portfolio of natural animal fat products, primarily lard and tallow, serving foodservice, bakery, confectionery, and retail cooking applications. The company's products include specification-grade fats targeting clean-label and heritage product applications. The company also runs the annual #LardLovers Recipe Contest to promote authentic, natural animal fats in American kitchens.

Differentiator

Problem solved

Functional benefit

Products and services

  • Lard Products Natural, authentic animal fat lard products for cooking, baking, and foodservice applications. Marketed as a traditional cooking fat for American kitchens and used in heritage recipes, clean-label formulations, and home cooking.
  • Tallow Products Edible tallow products serving bakery, confectionery, and foodservice sectors as a traditional cooking and formulation fat. Tallow is among the fastest-growing categories in the edible animal fat market.

Companies that use Coast Packing Company

Customer profile

Segments3 records

Ideal customer profiles3 records

Coast Packing Company technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Coast Packing Company partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Coast Packing Company competitors and assessment

Company assessment

Broad incumbents

  • Tyson Foods: Tyson Foods is one of the largest U.S. meat processors and produces substantial volumes of tallow and lard as byproducts of its slaughter operations. It is a broad incumbent peer because it shares Coast Packing's upstream animal-fat production economics and downstream food ingredient customer base, though as part of a much larger protein business.
  • Cargill: Cargill is one of the largest global agricultural commodity and food ingredient companies, with significant fats and oils production. It is a broad incumbent peer because its edible oils and specialty fats businesses serve the same bakery, foodservice, and food processing customers that Coast Packing targets, but across a much broader portfolio.
  • Bunge Limited: Bunge is a global agribusiness and food ingredients major with a large oils and fats portfolio serving bakery, foodservice, and food manufacturers. It is a broad incumbent peer because it operates in the same fats and oils manufacturing space as Coast Packing but at vastly greater scale and across both vegetable and specialty fats.
  • JBS USA: JBS is a global meat processor that produces tallow, lard, and rendered byproducts for ingredient and industrial markets. It is comparable to Coast Packing because it shares the same animal-fat byproduct supply chain, though at substantially larger scale and integrated into a broader protein business.
  • Archer Daniels Midland (ADM): ADM is a global leader in oilseed processing and refined oils/fats manufacturing for food and industrial applications. It is a broad incumbent peer because its vegetable oils and specialty fats divisions produce products that overlap with Coast Packing's lard and tallow offerings in the bakery and foodservice channels.

Emerging players

  • Epic Provisions: Epic Provisions is a heritage-positioned meat snack brand that similarly capitalizes on traditional animal-fat content and whole-food narratives. It is an emerging player peer because it targets overlapping consumer segments interested in nose-to-tail and traditional fat consumption, though it operates downstream in branded packaged goods rather than ingredient supply.

Direct peers

  • Darling Ingredients: Darling Ingredients is the largest publicly traded rendering company, producing tallow, lard, and meat byproducts from animal processing. It is a directly comparable peer because it operates in the same upstream rendering and animal-fat production value chain as Coast Packing, with overlapping product categories (tallow, lard).
  • Stratas Foods: Stratas Foods is a leading U.S. supplier of specialty fats and oils for foodservice, food processing, and bakery/confectionery applications. It is directly comparable to Coast Packing because both supply specification-grade edible fats to overlapping B2B customer segments in the bakery, confectionery, and foodservice channels.
  • Baker Commodities: Baker Commodities is a U.S. rendering company producing tallow, lard, and other animal byproducts. It is comparable to Coast Packing because it shares the same rendering-based supply chain for edible animal fats and serves similar downstream bakery and food processing customers.
  • Ventura Foods: Ventura Foods is a major manufacturer of specialty oils, shortenings, and fats for foodservice and retail customers. It overlaps directly with Coast Packing in the production of edible fats and shortenings for bakery, foodservice, and packaged-food customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Coast Packing Company social profiles

Digital presence

Coast Packing Company financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Coast Packing Company leadership team

Management profile

Number of profiles

Coast Packing Company funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Coast Packing Company M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast Packing Company

What does Coast Packing Company do?

Coast Packing Company manufactures and sells edible animal fat products, primarily lard and tallow, for use in bakery, confectionery, and foodservice applications. The company positions its products as authentic, natural, specification-grade fats serving clean-label and heritage cooking traditions. Beyond manufacturing, the company operates the annual #LardLovers Recipe Contest as a community engagement initiative promoting traditional cooking fats.

Is Coast Packing Company a public or private company?

Coast Packing Company is a private company. It is classified as unknown and is currently operating.

When was Coast Packing Company founded?

Coast Packing Company was founded in 1922. It employs 51 to 100 people.

Where is Coast Packing Company based?

Coast Packing Company is headquartered in Vernon Hills, United States, in the North America region.

How does Coast Packing Company make money?

One revenue line is on record: edible Animal Fat Products.

Who are Coast Packing Company's main competitors?

Broad incumbents on record are Tyson Foods, Cargill, Bunge Limited, JBS USA and Archer Daniels Midland (ADM). Epic Provisions is listed as an emerging player. Direct peers are Darling Ingredients, Stratas Foods, Baker Commodities and Ventura Foods.

Does Coast Packing Company have an API?

No public API is recorded for Coast Packing Company.

What industry is Coast Packing Company in?

Coast Packing Company's product category is Edible Animal Fats. Its primary akta.pro industry code is AFAKAEAF, Edible Animal Fats Rendering & Refining (Tallow, Lard), with a secondary code of AFAJALAE, Animal-Derived Edible Fats (Tallow, Lard, Butterfat/Ghee). Its NAICS code is 311225 and its SIC code is 2070.

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Live signals
FoodinstituteBeef Tallow Boom Has Foodservice’s AttentionCoast Packing CEO Eric Gustafson discussed renewed consumer interest in lard and beef tallow, citing a shift toward natural ingredients. The company reports customers achieve at least a 50% reduction in frying-oil usage when switching to tallow. Gustafson also noted California's regulatory challenges and volatile commodity markets affecting costs.Third NewsCoast Packing Company Kicks Off 9th Annual Beef Tallow French Fries ContestCoast Packing Company has launched its 9th Annual Beef Tallow French Fries Contest, running from July 13 to July 31, 2026, inviting home cooks and professional chefs to share photos of beef tallow-cooked fries on social media. The contest offers three prize tiers: first prize is a TasteMap Tallow Fry Tour valued at $500, second prize is a Fry-Day Starter Kit with an MSRP of $433, and third prize is a Fry-Day Glam Pack valued at $372, with winners to be announced on August 12, 2026. Founded in 1922, Coast Packing Company is the leading supplier of animal fat shortenings in the Western United States and hosts this contest in celebration of National Beef Tallow Day and National French Fry Day.PR NewswireCoast Packing Co. Launches 9th Annual #BeefTallowFrenchFries Contest, Celebrating Great Tasting French Fries Made the Natural WayCoast Packing Company launched its 9th annual #BeefTallowFrenchFries Contest on National Beef Tallow Day, July 13, 2026. Entries run through July 31, with prizes including a TasteMap Tallow Fry Tour ($500 MSRP) and a Fry-Day Starter Kit ($433 MSRP). Winners will be announced on or around August 12.PR NewswireSurvey Finds Cooking Oil Influences Where Americans Choose to EatCoast Packing Company, a supplier of animal fat shortenings in the Western United States, released survey findings showing that 43% of 1,005 U.S. consumers say a restaurant's cooking oil influences where they choose to eat, with nearly 1 in 4 diners (24.7%) preferring traditional animal fats over seed or vegetable oils (15.6%). The data reveals a stark generational divide, with 52% of diners ages 18–34 saying cooking fat affects their dining decisions compared to just 33% of those 55 and older, suggesting cooking fat is becoming a front-of-house consideration for younger consumers. Market analysts project continued growth in the global tallow sector through 2030, aligning with Whole Foods Market's 2026 trend forecast naming Beef Tallow as an emerging ingredient.PR NewswireCoast Packing Company Announces Winners of 9th Annual #LardLovers Recipe ContestCoast Packing Company announced the winners of its 9th Annual #LardLovers Recipe Contest, a competition inviting home cooks, bakers, and chefs nationwide to reimagine traditional family recipes using lard. Four winners were selected from 10 finalists across Sweet and Savory categories, with entries celebrating National Lard Day on December 8. The contest highlighted Coast's mission to promote authentic, natural animal fats in American kitchens, with winners receiving premium kitchen equipment as prizes.PR NewswireCoast Packing Company Launches 9th Annual LardLovers Recipe Contest: "Taste of Tradition - Heritage Recipes Reimagined"Coast Packing Company, the leading supplier of animal fat shortenings in the Western United States, has launched its 9th Annual LardLovers Recipe Contest, themed "Taste of Tradition – Heritage Recipes Reimagined," running from November 18 to December 8, 2025. The contest, coinciding with National Lard Day on December 8, invites home cooks, bakers, and chefs nationwide to submit recipes featuring lard as a key ingredient across Sweet and Savory categories, with four winners receiving premium kitchen prizes. Now in its ninth year, the initiative supports Coast Packing's ongoing mission to promote authentic, natural animal fats in American cooking.PR NewswireAs Americans' Love Affair with Beef Tallow Fries Grows, Coast Packing's 8th Annual #BeefTallowFrenchFries Contest Awards Winners NationwideCoast Packing Company announced the winners of its 8th Annual #BeefTallowFrenchFries Contest, awarding four fry enthusiasts across the United States who submitted photos of beef tallow fries from restaurants or made at home. The contest, now in its eighth year, saw increased submissions from locations including Hawaii and across the mainland, reflecting a nationwide surge in consumer interest and restaurant adoption of beef tallow as a cooking fat. The company, which claims to be the nation's leading supplier of animal fat shortenings, reports that consumer awareness of beef tallow reached an all-time high in 2025.PR NewswireHealthy Fats Coalition Formed in Bid to Foster Enlightened Conversation About the Food We EatCoast Packing Company led the formation of the Healthy Fats Coalition, a new educational initiative dedicated to promoting healthy animal fats in the American diet through news commentary, social media, and opinion surveys. The founding supporters of the coalition include Bottega Americano, Fatworks, Tendergrass Farms, and HeartBrand Beef/Akaushi Cattle, among others. The HFC references a JAMA Internal Medicine report implicating the sugar industry for manipulating research to shift responsibility for heart disease away from sugar and toward saturated fat.PR NewswireWhile Consumers Flock to Vegetable Oils for Cooking/Frying, Most Unaware of Health Risks Associated with Processing, New Coast Packing/Ipsos Survey RevealsA nationwide poll conducted in August revealed that most Americans consider vegetable oils like canola and palm oil as the healthiest cooking options. However, the survey by Coast Packing Company and Ipsos Research highlighted that the majority of consumers are unaware of the health risks associated with the processing of these oils.PR NewswireFor the Rio Games, Coast Packing Serves Up Trio of Brazilian Recipes That Turn Lard into GoldCoast Packing Company, a leading supplier of animal fat shortenings in the Western U.S., released three traditional Brazilian lard-based recipes in connection with the 2016 Rio Summer Olympics as a promotional campaign. CEO Eric R. Gustafson used the announcement to advocate for natural animal fats over industrially-produced partially hydrogenated fats in the American diet. The recipes, credited to Portuguese cooking websites, were shared publicly as part of the company's marketing efforts to align with the global sporting event.