Epic Provisions
Epic Provisions is a Texas-based premium meat snack brand (owned by General Mills) selling grass-fed bars, bone broth, pork rinds, animal fats, and other high-protein, low-carb products to Whole30, Keto, Paleo, and fitness-focused consumers via DTC, retail chains, and B2B wholesale.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Epic Provisions does
Epic Provisions is a premium meat snack company founded in 2013 and headquartered in Austin, Texas, operating as a subsidiary brand of General Mills. The company manufactures and sells high-protein, low-carbohydrate animal-based snacks — including meat bars (beef, bison, venison, chicken, salmon), bone broth, pork rinds, animal fats (beef tallow, duck fat, organic pork fat), snack strips, bites, bits, and chicken crisps — sourced from grass-fed beef and bison, free-range chicken, wild-caught salmon, and antibiotic-free pork. Products target consumers following specific dietary lifestyles including Whole30, Keto, Paleo, and Non-GMO, with select SKUs carrying Ecological Outcome Verified (EOV) certification via the Savory Institute partnership.
The business operates a hybrid go-to-market combining a direct-to-consumer Shopify storefront (with a Subscribe & Save subscription program, free shipping over $50, and volume discounts) with broad retail distribution across Whole Foods Market, Sprouts, Target, Walmart, and Kroger, supplemented by a B2B wholesale program for brick-and-mortar retailers and gyms. Pricing is positioned at the premium end of the snack category, with bar multi-packs retailing around $31.99 for 12-count boxes and bone broth 6-packs at $41.99. The company leverages content marketing (blog, recipes, The Meatcast podcast), organic social channels, email promotions, and mission-driven partnerships (Savory Institute for regenerative agriculture, Stripe Climate for carbon-removal funding) to differentiate on sourcing authenticity and lifestyle alignment rather than on price. Epic Provisions employs between 11 and 50 people and ships only within the United States.
Epic Provisions firmographics
Firmographics- Name
- Epic Provisions
- Legal name
- Epic Provisions
- Website
- https://epicprovisions.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Epic Provisions is a Texas-based premium meat snack brand (owned by General Mills) selling grass-fed bars, bone broth, pork rinds, animal fats, and other high-protein, low-carb products to Whole30, Keto, Paleo, and fitness-focused consumers via DTC, retail chains, and B2B wholesale.
- Ownership category
- akta.pro rank
Epic Provisions industry classification
Industry- Product category
- Meat Snacks
- NAICS
- Animal Food Manufacturing (31111), Animal Slaughtering and Processing (3116), Other Animal Food Manufacturing (311119)
- SIC
- Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG)
- akta.pro secondary industries
- Functional & Veterinary Diet Pet Food (CRADAFAF), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH)
Keywords
Where Epic Provisions is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Epic Provisions business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: EPIC sells products directly to consumers through their Shopify e-commerce storefront at epicprovisions.com. Customers can purchase individual products or subscribe for recurring orders with the Subscribe & Save program.
- B2B Wholesale: Wholesale distribution to brick & mortar retailers, gyms, and other physical retail locations through their B2B program.
- Retail Distribution: Products distributed through major retail chains including Whole Foods Market, Sprouts, Target, Wal-Mart, and Kroger.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard single-item pricing for bars (Box of 12) |
| Unit Pricing | Pay-as-you-go | Snack Strips pricing (Box of 20) |
| Unit Pricing | Pay-as-you-go | Pork Rinds pricing (4 pack of 2.5oz bags) |
| Unit Pricing | Pay-as-you-go | Bone Broth pricing |
| Unit Pricing | Pay-as-you-go | Animal Fats pricing (single jar) |
| Unit Pricing | Pay-as-you-go | Bites and Bits pricing |
| Subscription | Monthly | Subscribe & Save subscription program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Epic Provisions product offering
Product offeringCore offering
Epic Provisions manufactures and sells premium, animal-based snack products including meat bars (beef, bison, venison, chicken, salmon), bone broth, pork rinds, animal fats (tallow, duck fat), snack strips, bites, and topper bits. Products are designed for low-carb, keto, paleo, and Whole30 dietary lifestyles and emphasize responsibly sourced animal proteins such as grass-fed beef, free-range chicken, wild-caught salmon, and antibiotic-free pork.
Differentiator
Problem solved
Functional benefit
Products and services
- EPIC Meat Bars
Companies that use Epic Provisions
Customer profileSegments5 records
Ideal customer profiles2 records
Epic Provisions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Epic Provisions partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Savory InstitutecoreEPIC Provisions partners with the Savory Institute, supporting their mission to heal the land through properly managed livestock. EPIC products feature EOV (Ecological Outcome Verified) certification which assesses ecosystem health including soil health, biodiversity, and ecosystem function. The partnership includes product donations and promotion of regenerative agriculture practices. The Beef Barbacoa-Inspired Bar specifically carries the EOV seal.
- Stripe ClimateminorEPIC participates in Stripe Climate, allowing customers who purchase through the EPIC shop to help make a difference in carbon removal efforts. EPIC commits a portion of sales to support climate initiatives through Stripe's platform.
- General MillscoreEPIC Provisions is owned by General Mills. The company website footer includes links to General Mills' legal terms, privacy policies, and cookie policies, indicating corporate ownership.
Recent moves6 records
Expansion highlights4 records
Epic Provisions competitors and assessment
Company assessmentDirect peers
- Chomps: Chomps makes grass-fed meat sticks and snack sticks sold through D2C and major retail (Whole Foods, Sprouts, Target, Kroger); same premium-sourcing, Whole30/Keto/Paleo positioning, and snack-bar format as Epic.
- Lorissa's Kitchen: Lorissa's Kitchen (a Jack Link's brand) sells premium meat snacks, strips, and jerky with a similar clean-ingredient, protein-snacking proposition aimed at female and health-conscious shoppers.
- Country Archer Provisions: Country Archer is a premium jerky and meat-stick brand sold through natural and mainstream retail; comparable product format (meat sticks/bars), grass-fed/antibiotic-free sourcing claims, and better-for-you positioning.
- People's Choice Beef Jerky: People's Choice produces premium jerky and meat snacks sold through retail and online; comparable product format and natural-food channel presence to Epic's snack and bar SKUs.
- Paleovalley: Paleovalley sells grass-fed beef sticks and paleo/keto snacks with a similar clean-label, Whole30/Paleo-friendly positioning and D2C-plus-retail GTM targeting the same health-conscious consumer tribes.
- Wild Zora: Wild Zora makes paleo/Whole30-friendly meat-and-veggie snack bars and jerky with grass-fed proteins; directly comparable ingredient story, diet-tribe targeting, and premium D2C channel mix.
- Carnivore Snax: Carnivore Snax sells pure-meat crisps and sticks made from grass-fed beef and other premium proteins; directly comparable premium-protein sourcing, single-ingredient positioning, and D2C-first distribution.
- Oberto Snacks: Oberto is a meat snack brand offering jerky, sticks, and snack cuts sold through grocery, club, and convenience channels; comparable product format (meat sticks/jerky) and overlapping mainstream-retail customers.
Broad incumbents
- KRAVE Jerky: KRAVE (owned by The Hershey Company) is a premium meat snack brand in the same category as Epic, with broader distribution and parent-company scale but a similar better-for-you, chef-inspired positioning.
- Jack Link's: Jack Link's is the largest U.S. meat snack manufacturer; broader portfolio and mass-market scale but overlapping product categories (jerky, sticks, strips) and overlapping retail customers as Epic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Epic Provisions social profiles
Digital presenceEpic Provisions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epic Provisions leadership team
Management profileNumber of profiles
Profiles2 records
Epic Provisions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epic Provisions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epic Provisions
What does Epic Provisions do?
Epic Provisions manufactures and sells premium, animal-based snack products including meat bars (beef, bison, venison, chicken, salmon), bone broth, pork rinds, animal fats (tallow, duck fat), snack strips, bites, and topper bits. Products are designed for low-carb, keto, paleo, and Whole30 dietary lifestyles and emphasize responsibly sourced animal proteins such as grass-fed beef, free-range chicken, wild-caught salmon, and antibiotic-free pork.
Is Epic Provisions a public or private company?
Epic Provisions is a private company. It is classified as corporate owned and is currently operating.
When was Epic Provisions founded?
Epic Provisions was founded in 2013. It employs 11 to 50 people.
Where is Epic Provisions based?
Epic Provisions is headquartered in Austin, United States, in the North America region.
How does Epic Provisions make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are B2B Wholesale and retail Distribution.
Who are Epic Provisions's main competitors?
Direct peers on record are Chomps, Lorissa's Kitchen, Country Archer Provisions, People's Choice Beef Jerky, Paleovalley, Wild Zora, Carnivore Snax and Oberto Snacks. Broad incumbents are KRAVE Jerky and Jack Link's.
Does Epic Provisions have an API?
No public API is recorded for Epic Provisions.
What industry is Epic Provisions in?
Epic Provisions's product category is Meat Snacks. Its primary akta.pro industry code is HLAMAHAG, Specialty Species Nutrition (Exotics, Zoo, Wildlife), with a secondary code of CRADAFAF, Functional & Veterinary Diet Pet Food. Its NAICS code is 31111 and its SIC code is 2013.