ELDER GROUP TAHOE REAL ESTATE

What ELDER GROUP TAHOE REAL ESTATE does

Elder Group Tahoe Real Estate is a privately-held, founder-owned residential real estate brokerage headquartered in Truckee, California (10770 Donner Pass Road, Suite 205), serving the Tahoe-Truckee luxury mountain resort market. Founded in 2004 by Alison Elder following a corporate high-tech career, the firm operates with an 8-person team structured to deliver concierge-level service and is led by Alison Elder as President, with Angela Elder as Marketing Director and a broader team covering client experience, creative, marketing communications, PNW operations, and brand ambassadorship. The firm reports $2.5B+ in cumulative Tahoe-Truckee closed escrows, ranks in the top 0.5% of U.S. Realtors nationally (2025), and has executed 420+ transactions totaling $412.9M+ in Tahoe Donner alone since 2018.

The product portfolio spans the full transaction lifecycle. Core services include the Buyer Experience (curated property search, tours, negotiations, closing), the Seller Experience (pre-listing staging, market analysis, comprehensive marketing campaigns, negotiation), and a free Property Valuation tool delivered within 24-48 hours. Supporting modules include a Real Estate Marketing platform (professional photography, drone videography, social media, email campaigns to a 20,000+ contact database, IDX-integrated websites), Professional Staging (physical staging from a private warehouse plus AI-powered virtual staging), AI Virtual Property Tours using generative AI video, cinematic Luxury Drone Videography, neighborhood profiles across 30+ Tahoe-Truckee communities, and quarterly Market Reports published as interactive flip-books.

Revenue is generated through traditional real estate commissions on transactions, with pricing not publicly disclosed; the firm operates a direct, sales-led go-to-market with dedicated agent-client relationships across both luxury buyer/seller and primary residence segments, complemented by a self-serve IDX property search portal. The technology stack is built on a Curaytor-hosted website platform with IDX integration, leveraging third-party AI tools for virtual tours and staging rather than proprietary AI models. Distribution is regional, anchored by formal partnerships with private gated communities (Lahontan Golf Club, Tahoe Mountain Club) and long-standing community sponsorships (Tahoe Donner, Lahontan Community Foundation).

Name

ELDER GROUP TAHOE REAL ESTATE

Legal name

Elder Group Tahoe Real Estate

Website

https://eldergrouptahoerealestate.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Elder Group Tahoe Real Estate is a privately-held, founder-owned luxury residential real estate brokerage in Truckee, California, serving high-net-worth buyers and sellers across the Tahoe-Truckee resort market through an 8-person team offering concierge-level buyer and seller representation, AI-enabled marketing, and full transaction support.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Buyer representation
• Seller representation
• Mountain property marketing

Headquarters

HQ city

Truckee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage revenue through commissions on property sales. Services include buyer representation, seller representation, and full transaction management. Commission rates not publicly disclosed - quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Full-service residential real estate brokerage providing buyer and seller representation in the Tahoe-Truckee region of California. Services include property search, custom tours, expert negotiation, full transaction management through closing, staging consultation, professional photography, AI virtual tours, drone videography, and targeted marketing campaigns powered by an internal marketing technology stack.

Product overview

Elder Group Tahoe Real Estate operates as a full-service real estate brokerage serving the Tahoe-Truckee region of California. The core offering is buyer and seller representation delivered by lead agent Alison Elder and a multi-person support team. The service portfolio spans the complete transaction lifecycle: property search and buyer representation (Buyer Experience), listing and seller representation (Seller Experience), and complimentary add-on modules including a free Property Valuation tool, a comprehensive Real Estate Marketing platform (with professional photography, drone videography, and social media campaigns), Professional Staging (physical furniture staging plus AI-powered virtual staging), AI Virtual Property Tours (generative AI video), neighborhood-specific community profiles for over 30 areas, and quarterly Market Reports published in interactive flip-book format. The company also publishes a semi-monthly E-News/Blog lifestyle newsletter. The ensemble of these modules forms an integrated concierge-level service designed to maximize property values and deliver seamless buying and selling experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Elder Group Tahoe Real Estate Brokerage Services Full-service residential real estate brokerage serving the Tahoe-Truckee region of California, delivered by lead agent Alison Elder and a dedicated team; provides buying, selling, and property valuation representation.
• Buyer Representation Services Concierge-level buyer representation guiding clients through property search, custom property tours, expert negotiations, pre-approval resources, and closing support in the Tahoe-Truckee residential and vacation-home market.
• Seller Representation Services Full-service seller representation including pre-listing staging consultation, detailed market analysis, strategic pricing, comprehensive marketing campaigns, expert negotiation, and transaction management through closing.
• Real Estate Marketing Services Comprehensive marketing platform for luxury listings: professional HD/drone/twilight photography, physical and digital staging, custom video tours, social media advertising, targeted email campaigns to a 20,000+ contact database, IDX-integrated websites, and print placements.
• Professional Staging Services In-house staging solutions including physical staging with curated designer furnishings from a private warehouse, plus AI-powered virtual staging for vacant or new construction properties.

Quantifiable outcome

• $2,500,000,000+ in Tahoe-Truckee real estate sales volume
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lahontan Community FoundationcoreGTM or Marketing Partner · 1 January 2026Sponsor and supporter of the 2026 Lahontan Community Cup, including pickleball tournament and golf tournament. Participated in live auction and dinner to support Foundation grants to regional nonprofits. Foundation has raised $2.8M+ for health, education, environment, recreation, and arts organizations in Tahoe-Truckee region.
• Tahoe Donner CommunitycoreGTM or Marketing Partner · 1 January 2025Long-standing community partnership with 8 consecutive years as Gold Sponsor of the Tahoe Donner Concert on the Green. Also sponsors Summer Concert Series, Men's Golf Club, Women's Golf Club, Women's 9-Holer Golf Club, and Youth Golf Club. Supports community clubs through philanthropy and sponsorship initiatives.
• Lahontan Golf ClubminorStrategic or Co-development PartnerPartnership with private golf club community for property listings and buyer referrals within the Lahontan luxury real estate market.
• Tahoe Mountain ClubminorStrategic or Co-development PartnerPartnership with private mountain club providing market reports and property information for Gray's Crossing community members and potential buyers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Agency: Luxury-focused national brokerage with offices in resort markets. Competes for high-net-worth Tahoe clientele and uses premium marketing production similar to Elder Group's AI tour/drone approach.
• Compass: Large national luxury-leaning brokerage with a tech-forward platform and growing presence in Tahoe-Truckee. Competes for top-producing agents and offers agents an integrated marketing/tech stack that challenges boutique luxury firms like Elder Group.
• Coldwell Banker (Mountain West regional offices): National residential brokerage brand with established Truckee/Tahoe offices. Competes across price points including luxury, with broader brand reach but less boutique specialization than Elder Group.
• Berkshire Hathaway HomeServices (Tahoe region): Large national brokerage brand with regional Truckee/North Tahoe offices. Offers luxury and mid-market representation and competes with Elder Group for both buyer and seller mandates in the same geography.

Direct peers

• Tahoe Mountain Realty: Boutique luxury brokerage focused on the Truckee and North Lake Tahoe region, serving similar primary-residence and second-home buyer segments as Elder Group. Comparable in scale and hyperlocal luxury positioning.
• Sierra Sotheby's International Realty: Sotheby's-affiliated luxury brokerage covering Truckee, North Lake Tahoe, and Incline Village. Direct competitor in the same luxury mountain-resort market, leveraging global Sotheby's brand prestige to compete for the same affluent Tahoe-Truckee buyer pool.
• Engel & Völkers Truckee / Tahoe: International luxury real estate brand with offices serving Truckee and North Lake Tahoe. Targets the same affluent resort-property buyer segment with premium positioning and global referral network.
• Chase International: Luxury-focused residential brokerage operating across Lake Tahoe, Reno, and Northern Nevada with a heavy concentration in Tahoe-Truckee submarkets. Directly competes with Elder Group for the same high-net-worth buyers, sellers, and luxury listings; Alison Elder's social profile is even associated with Chase International branding.

Emerging players

• Compass (Tahoe Truckee agents) / eXp Realty: Tech-enabled cloud brokerage model (eXp) attracting independent luxury agents in resort markets including Tahoe. While not a boutique luxury specialist, it competes for agent recruitment and offers a lower-overhead alternative to traditional firms.

Regional players

• Pacific Union / Christie's International Real Estate: Northern California luxury brokerage affiliated with Christie's International, with historical reach into Tahoe-area markets. Comparable luxury-resort buyer profile and premium commission positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbhbbqK6MQedX6IJD9lMjFQ
• Facebookfacebook.com/AlisonElderChaseInternational
• Instagraminstagram.com/eldergrouptahoerealestate
• LinkedInlinkedin.com/company/elder-group-tahoe-real-estate-chase-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELDER GROUP TAHOE REAL ESTATE