Coldwell Banker Mountain West Real Estate

What Coldwell Banker Mountain West Real Estate does

Coldwell Banker Mountain West Real Estate is an independently owned franchise brokerage of Coldwell Banker Real Estate LLC (a subsidiary of Anywhere Advisors LLC), headquartered at 235 Union St NE, Salem, Oregon. The firm provides traditional residential real estate brokerage services — buyer and seller representation, property search, and luxury home marketing — across Oregon markets including the Willamette Valley, Portland metro, Oregon Coast, and Southern Oregon. It employs 51–100 licensed and bilingual agents and is led by Principal Broker Christina Kessler. A wholly owned subsidiary, Wind River Homes LLC, supplies new-construction inventory that is co-marketed through the brokerage.

Name

Coldwell Banker Mountain West Real Estate

Legal name

Coldwell Banker Mountain West Real Estate, Inc.

Website

https://coldwellbankermountainwest.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

Coldwell Banker Mountain West Real Estate is a privately held Coldwell Banker franchise brokerage in Salem, Oregon, providing residential buyer and seller representation across the Willamette Valley, Portland metro, and Oregon Coast markets, with Global Luxury program reach for $1M+ properties.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Property listing services
• Luxury home marketing
• Buyer and seller representation
• Real estate franchise

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential property sales, with commissions typically split between listing and selling agents.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Coldwell Banker Mountain West Real Estate is a franchise real estate brokerage based in Salem, Oregon, providing residential and commercial property brokerage services across the Willamette Valley, Oregon Coast, and broader Oregon markets. Licensed real estate agents represent buyers and sellers in property transactions, leveraging multiple MLS feeds and the Coldwell Banker Global Luxury program for high-value properties.

Product overview

Coldwell Banker Mountain West Real Estate is a Coldwell Banker franchise brokerage in Salem, Oregon, operating primarily through a website powered by the MoxiWorks LLC real estate technology platform. The core offering is traditional residential and commercial real estate brokerage services, including property search and listings sourced from multiple MLS feeds (WVMLS, RMLS, Lincoln County MLS, Oregon Datashare). The product portfolio consists of an online property search and company active listings showcase (powered by MoxiWorks), a Move Meter relocation planning tool, a Blog/Neighborhood News content hub, and the Agent Directory for agent discovery. The firm also participates in the Coldwell Banker Global Luxury program for $1M+ property marketing with international reach. A related entity, Wind River Homes LLC, represents custom new-construction home building. The website is not an API-first or AI-enabled SaaS product; it is a conventional franchise brokerage web presence without documented public APIs or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search & Listings

Quantifiable outcome

• $80 billion in $1M+ sales volume across Coldwell Banker Global Luxury in 2024
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Coldwell Banker Global LuxurycoreStrategic or Co-development PartnerElite luxury real estate program offering global reach across 45 countries and territories, with $80 billion in $1M+ sales volume in 2024. Provides advanced marketing tools, technology, and international network for high-value property transactions.
• Willamette Valley Multiple Listing ServicecoreTechnology or IntegrationRegional MLS providing property listing data for the Willamette Valley area. Supplies accurate listing information for agent and consumer property searches.
• RMLS (Regional Multiple Listing Service of Portland)coreTechnology or IntegrationPortland-area MLS providing comprehensive property listing data for real estate professionals in the Oregon market.
• Wind River Homes LLCminorChannel Partner/ Reseller/ DistributorPartner builder company whose homes are featured in company listings. Homes built by Wind River Homes are marketed through the brokerage.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Redfin:
• Compass: National tech-enabled residential brokerage with selective expansion into Pacific Northwest metros. Competes for high-producing agents and luxury listings with stronger technology stack and consumer-facing UX.

Direct peers

• Windermere Real Estate: Pacific Northwest-headquartered residential brokerage serving Washington and Oregon with similar mid-market and luxury segment focus. Direct competitor for agents, listings, and buyer representation across the Willamette Valley and Oregon Coast.
• John L. Scott Real Estate: Regional Pacific Northwest residential brokerage headquartered in the PNW with strong Oregon and Washington presence. Competes for the same agent talent pool and consumer base as Coldwell Banker Mountain West.
• Keller Williams Realty Portland Premier: National residential franchise brokerage with a sizable Oregon franchise operation. Directly competes for agent recruitment and buyer/seller representation across the same Portland metro and Willamette Valley geography.
• Berkshire Hathaway HomeServices Northwest Real Estate: Pacific Northwest franchise of Berkshire Hathaway HomeServices offering residential brokerage across Oregon and Washington. Direct competitor with comparable brand recognition and luxury positioning.
• RE/MAX Integrity: Salem-area RE/MAX franchise offering traditional residential brokerage in the same Willamette Valley market. Directly competes for listings and buyer representation in the firm's core geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Mountain West Real Estate