Liberty Reverse Mortgage

What Liberty Reverse Mortgage does

Liberty Reverse Mortgage is a reverse mortgage originator and servicer that operated as a sub-brand under Onity Mortgage Corporation (formerly PHH Mortgage Corporation, NMLS ID #2726), itself a subsidiary of the publicly-traded non-bank financial services firm Onity Group Inc. Founded in 2004 and incorporated in Mt Laurel Township, New Jersey, the company targeted US homeowners aged 62 and older seeking to convert home equity into tax-free cash without monthly mortgage payments and without surrendering property ownership. Its core technology is a reverse mortgage lending and servicing platform that combined a phone-based loan origination channel with an online servicing portal at reverse.mortgagequestions.com for existing borrowers.

The business model operates on two revenue streams: volume-based transaction fees on reverse mortgage originations and recurring servicing fees tied to the unpaid principal balance of the serviced book. In Q3 2025, the parent Onity Group reported $12 billion in total originations volume (a 39% year-over-year increase) and $18 million in net income, with servicing profitability contributing to improved financial performance. The single primary customer segment is senior homeowners, addressed through a horizontal, persona-based go-to-market approach focused on retirement-income and home-equity-utilization pain points.

The most recent corporate actions materially reshape the entity: PHH Mortgage was rebranded to Onity Mortgage on October 28, 2025, and the Liberty Reverse Mortgage and Reverse Mortgage Guides websites were discontinued effective March 23, 2026, with reverse mortgage servicing continuing under the Onity Mortgage identity. Onity Group also elected not to renew subservicing agreements with Rithm Capital, removing approximately 10% of its servicing UPB from third-party subservicing. The Liberty Reverse Mortgage brand no longer operates as a distinct acquisition channel, though reverse mortgage origination and servicing activity persists within the Onity Mortgage franchise.

Name

Liberty Reverse Mortgage

Legal name

Onity Mortgage Corporation

Website

https://libertyreverse.com

Company type

Public

Founded year

2004

Operating status

Closed

Headcount range

251–500 employees

Short description

Liberty Reverse Mortgage was a reverse mortgage originator and servicer (sub-brand of Onity Mortgage Corporation, a unit of publicly-traded Onity Group Inc.) serving US homeowners aged 62 and older seeking to convert home equity into cash. The brand was discontinued effective March 23, 2026.

Ownership category

akta.pro rank

Product category

Reverse Mortgage Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)

Keywords

• Reverse mortgage lending
• Home equity conversion
• Mortgage servicing
• Senior home financing
• HECM loans

Headquarters

HQ city

Rancho Cordova

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Mortgage Origination: Reverse mortgage origination generating volume-based revenue. Q3 2025 saw 39% increase in originations volume to $12 billion.
2. Mortgage Servicing: Mortgage servicing operations including servicing unpaid principal balance (UPB). Servicing profitability contributed to improved financial performance.

Distribution channels2 records

Marketing channels2 records

Core offering

Liberty Reverse Mortgage originates and services reverse mortgage loans, primarily Home Equity Conversion Mortgages (HECMs), that allow homeowners aged 62 and older to convert home equity into cash via lump sums, lines of credit, or monthly payments. The company operates both the origination front-end and the loan servicing back-end, providing full lifecycle support for senior borrowers. It functions as a brand under Onity Group Inc. (formerly PHH Mortgage Corporation).

Product overview

Onity Group operates as a non-bank financial services firm offering mortgage servicing and origination solutions through its two primary brands: PHH Mortgage (now Onity Mortgage) and Liberty Reverse Mortgage. Liberty Reverse Mortgage focuses on reverse mortgage products for seniors, while PHH Mortgage handles traditional forward mortgage servicing and originations. Effective March 23, 2026, the Liberty Reverse Mortgage and Reverse Mortgage Guides websites are being discontinued.

Differentiator

Problem solved

Functional benefit

Products and services

• Reverse Mortgage Loans (HECM Origination) Origination of Home Equity Conversion Mortgages (HECMs) and other reverse mortgage products for U.S. homeowners aged 62 and older. The product converts home equity into loan proceeds distributed as a lump sum, line of credit, or monthly tenure payments, allowing the borrower to retain ownership and continue living in the home.
• Reverse Mortgage Loan Servicing

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rithm CapitalminorOthers · 6 November 2025Rithm Capital was a subservicing partner for Liberty Reverse Mortgage/Onity Mortgage. Onity Group has decided not to renew the subservicing agreements with Rithm Capital, affecting approximately 10% of its servicing unpaid principal balance (UPB). This is a reduction of partnership rather than a new alliance.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wells Fargo Home Mortgage: Major bank mortgage originator and servicer that previously offered HECM reverse mortgages. While it has scaled back reverse products, it remains a comparable reference for the broader mortgage servicing and origination platform that Liberty Reverse operates within as a non-bank brand.
• One Reverse Mortgage (Rocket Mortgage Reverse): Reverse mortgage brand owned by Rocket Companies, combining a specialized reverse offering with Rocket's broad mortgage origination platform. Comparable in reverse mortgage product offering, with materially larger scale and broader distribution than Liberty.

Direct peers

• Reverse Mortgage Funding (RMF): U.S. reverse mortgage lender and servicer offering HECM and proprietary products to senior homeowners. Direct overlap with Liberty in product, customer, and retail/wholesale distribution despite prior operational challenges.
• American Advisors Group (AAG): One of the largest U.S. reverse mortgage lenders, focused exclusively on HECM and proprietary reverse products for senior homeowners. Direct overlap with Liberty Reverse in product, customer (62+), and direct-to-consumer distribution model.
• Open Mortgage: Non-bank lender with a significant reverse mortgage division providing HECM and proprietary products via retail and wholesale channels. Direct competitor to Liberty in product, target customer, and channel strategy.
• Finance of America Reverse (FOA Reverse): Major U.S. reverse mortgage originator and servicer serving senior homeowners with HECM and proprietary products. Direct competitor to Liberty Reverse in origination volume, servicing scale, and retail/wholesale channels.
• Longbridge Financial: Reverse mortgage lender offering HECM and proprietary reverse mortgage products with a strong direct-to-consumer and wholesale platform. Closely comparable to Liberty Reverse in product mix, target demographic, and origination model.

Emerging players

• Guild Mortgage: Retail-focused mortgage lender with growing reverse mortgage capability and a similar customer base of retirement-age homeowners. Comparable in select reverse product offerings and senior demographic targeting, though smaller reverse presence than Liberty.
• Mutual of Omaha Mortgage (Reverse): Reverse mortgage arm of Mutual of Omaha Mortgage offering HECM products to seniors, leveraging the parent brand's strong senior demographic affinity. Comparable reverse product offering and senior customer focus.

Others

• NewRez (now part of Rithm Capital): Non-bank mortgage originator and servicer owned by Rithm Capital — Liberty's former subservicing partner. Adjacent relationship given the Rithm/Onity subservicing dynamic and overlapping origination/servicing competencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/libertyreverse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Reverse Mortgage