Longbridge Financial
- Company typePrivate
- Founded2012
- HeadquartersMahwah, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Longbridge Financial firmographics
Firmographics- Name
- Longbridge Financial
- Legal name
- Longbridge Financial, LLC
- Website
- https://longbridge-financial.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Longbridge Financial industry classification
Industry- Product category
- Reverse Mortgage Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292), Credit Intermediation and Related Activities (522)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162), Personal Credit Institutions (6141)
- akta.pro primary industry
- Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)
- akta.pro secondary industries
- Home Equity Loan & HELOC Intermediation (FSAEAEAD), Reverse Mortgage Technology & Compliance (LOS/CRM/HECM Calculators) (FSALAIAI), Home Equity Loan/HELOC Servicing & Subservicing (FSALAGAD)
Keywords
Where Longbridge Financial is headquartered
LocationHeadquarters
- HQ city
- Mahwah
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Longbridge Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Reverse Mortgage Origination: Longbridge Financial originates reverse mortgages (HECM and proprietary/Platinum products) generating origination fees and interest income. The company nearly doubled Q4 2025 profit to $16.4 million from $8.6 million in Q3, driven by higher origination volumes and strong margins. Q1 2026 new loan origination volume reached $515.4 million, up 52% year-over-year.
- HELOC For Seniors Origination: First-of-its-kind HELOC product for homeowners aged 62 and older, offering competitive fixed rates per draw with interest-only payments. Currently available in 13 U.S. states with plans to expand. Loan amounts up to $400,000 with funding in as little as five business days.
- Loan Servicing: Longbridge Financial services its own loan portfolio including reverse mortgage servicing, deploying AI-powered voice agents (Mr. and Mrs. Bridges) for servicing interactions. Servicing contact numbers include 866-970-3233 for reverse mortgage and 855-218-3690 for HELOC for Seniors (via Valon partnership).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Longbridge Platinum Fixed Rate - Lump sum payout at a fixed rate for large upfront cash needs |
| One time/ perpetual license | Pay-as-you-go | Longbridge Platinum Line of Credit - Flexible access to funds with upfront cash plus reusable LOC |
| One time/ perpetual license | Pay-as-you-go | Longbridge Platinum Preserve - Cash now with 10-40% equity preserved for heirs |
| Transaction based/ take rate | Pay-as-you-go | HELOC For Seniors - Up to $400,000 at fixed rate per draw |
| One time/ perpetual license | Pay-as-you-go | HECM Reverse Mortgage - Standard FHA-insured reverse mortgage |
| One time/ perpetual license | Pay-as-you-go | HECM for Purchase - Buy new home with reverse mortgage |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Longbridge Financial product offering
Product offeringCore offering
Longbridge Financial originates and services reverse mortgage products—primarily FHA-insured Home Equity Conversion Mortgages (HECMs) and proprietary Longbridge Platinum jumbo reverse mortgages—for homeowners aged 55 and older. The company also offers HECM for Purchase and a first-of-its-kind HELOC for Seniors product launched in partnership with Figure Technology Solutions. Supporting the loan portfolio are in-house servicing operations enhanced by AI-powered voice agents for borrower interactions and AI pre-underwriting tools for origination.
Product overview
Longbridge Financial offers a comprehensive suite of home equity solutions for seniors, centered on reverse mortgage products (HECM and proprietary/jumbo Platinum), plus an innovative HELOC For Seniors. The core offerings include standard HECM reverse mortgages, HECM for Purchase, Longbridge Platinum proprietary reverse mortgages (for high-value homes with loan amounts up to $4 million), and HELOC For Seniors (first-of-its-kind HELOC for homeowners 62+). Supporting the core products are AI-powered technology tools including voice agents for servicing (Mr. and Mrs. Bridges), AI pre-underwriting (via Friday Harbor partnership), loan data verification via One Diligence's AI platform, and RetentionIQ for broker pipeline protection. The company operates as a top-3 reverse mortgage lender with over $500 million in Q1 2026 reverse mortgage originations.
Differentiator
Problem solved
Functional benefit
Brands
- Longbridge Platinum: Proprietary jumbo reverse mortgage program offering loan amounts up to $4 million for homeowners age 55+ with high-value homes or condos, providing greater access to equity than standard HECM with lower costs and more flexible features.
- HELOC For Seniors
Products and services
- HECM Reverse Mortgage Standard FHA-insured Home Equity Conversion Mortgage allowing homeowners aged 62+ to access home equity as a lump sum, line of credit, monthly payments, or combination, with no monthly mortgage payments required as long as property taxes, insurance, and maintenance are kept current.
- HECM for Purchase Reverse mortgage enabling seniors to purchase a new home using home equity, combining home purchase and reverse mortgage in a single transaction with no monthly mortgage payments required on the new home.
- Longbridge Platinum Proprietary jumbo reverse mortgage for homeowners age 55+ with high-value homes or condos, offering loan amounts up to $4 million with greater access to equity than standard HECM, lower upfront costs, and Platinum Fixed, Platinum Line of Credit, and Platinum Preserve options.
- HELOC For Seniors First-of-its-kind home equity line of credit designed for homeowners aged 62+, featuring reduced interest-only payments for the life of the loan, fixed rate per draw, loan amounts from $50,000 up to $400,000, flexible qualification on equity and assets, and funding in as few as five business days. Launched in partnership with Figure Technology Solutions.
Quantifiable outcome
- Over 40% annualized growth over past 1.5 years under CRO Melissa Macerato's leadership
- +7 more outcomes
Companies that use Longbridge Financial
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Longbridge Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
Longbridge Financial partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic, supporting and core.
- Friday HarborstrategicLongbridge partnered with mortgage technology firm Friday Harbor to implement an AI-powered pre-underwriting platform for identifying issues earlier in the reverse mortgage origination process. The strategic partnership aims to modernize reverse mortgage workflows while maintaining human oversight throughout the lending process.
- One DiligencesupportingLongbridge employed One Diligence's AI platform to improve loan data verification, resulting in over a 60% reduction in data errors since implementation. This enhancement contributed to a smoother borrower experience and increased operational efficiency.
- Figure Technology SolutionscoreLongbridge Financial launched HELOC For Seniors in partnership with Figure Technology Solutions. Figure provides the technology platform enabling the first-of-its-kind HELOC product for homeowners aged 62+, supporting competitive fixed rates per draw, interest-only payments, and fast funding in as little as five business days. The partnership is core to Longbridge's product innovation strategy.
- ValonsupportingValon handles servicing for Longbridge's HELOC For Seniors product. HELOC For Seniors servicing inquiries directed to Valon at valon.com/heloc-for-seniors or 855-218-3690. This is a third-party servicing partnership for the HELOC product.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Longbridge Financial competitors and assessment
Company assessmentDirect peers
- Mutual of Omaha Mortgage: One of the top three reverse mortgage lenders in the U.S. and a co-defendant/co-counterparty in the recent advertising lawsuit. Direct competitor across HECM and proprietary reverse mortgage products serving the same senior demographic.
- Finance of America Reverse: Holds the third slot alongside Longbridge and Mutual of Omaha in the proprietary reverse mortgage market (55.8% combined share). Offers HECM and proprietary products directly competing with Longbridge Platinum and standard reverse mortgages.
- Open Mortgage: Reverse mortgage lender focused on senior homeowners with HECM and proprietary products. Competes with Longbridge across retail and wholesale channels, particularly in the jumbo reverse segment.
- HighTechLending (now part of Rocket Mortgage): Reverse mortgage lender acquired by Rocket Mortgage (formerly AAG/One Reverse Mortgage). Direct competitor in the reverse mortgage origination market with national reach, now backed by Rocket's scale.
- Plaza Home Mortgage: Reverse mortgage wholesale and retail lender that competes with Longbridge's broker and wholesale channels, particularly for HECM and proprietary reverse products.
Emerging players
- Fairway Independent Mortgage: Independent mortgage lender with growing reverse mortgage division. Competes with Longbridge in select reverse mortgage offerings but is more diversified across forward mortgage products.
- NewRez (formerly New Penn Financial): Mortgage lender with reverse mortgage offerings via wholesale channels. Comparable in its broker distribution approach to Longbridge, though smaller in reverse mortgage share.
Broad incumbents
- Rocket Mortgage: Largest U.S. mortgage lender with a reverse mortgage offering through its acquisition of HighTechLending. Represents the primary large-scale incumbent that could expand more aggressively in reverse mortgages if the market grows.
- United Wholesale Mortgage: Largest U.S. wholesale mortgage lender with broker channel infrastructure analogous to Longbridge's wholesale portal. Could expand into reverse mortgages at scale given broker relationships and capital base.
Others
- Figure Technology Solutions: Blockchain-enabled home equity lender and partner that built the HELOC For Seniors platform. Operates as a technology/infrastructure partner rather than direct competitor, but its HELOC capabilities place it in an adjacent space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Longbridge Financial social profiles
Digital presenceLongbridge Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longbridge Financial leadership team
Management profileNumber of profiles
Profiles3 records
Longbridge Financial funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longbridge Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longbridge Financial
What does Longbridge Financial do?
Longbridge Financial originates and services reverse mortgage products—primarily FHA-insured Home Equity Conversion Mortgages (HECMs) and proprietary Longbridge Platinum jumbo reverse mortgages—for homeowners aged 55 and older. The company also offers HECM for Purchase and a first-of-its-kind HELOC for Seniors product launched in partnership with Figure Technology Solutions. Supporting the loan portfolio are in-house servicing operations enhanced by AI-powered voice agents for borrower interactions and AI pre-underwriting tools for origination.
Is Longbridge Financial a public or private company?
Longbridge Financial is a private company. It is classified as corporate owned and is currently operating.
When was Longbridge Financial founded?
Longbridge Financial was founded in 2012. It employs 251 to 500 people.
Where is Longbridge Financial based?
Longbridge Financial is headquartered in Mahwah, United States, in the North America region.
How does Longbridge Financial make money?
Three revenue lines are on record. Reverse Mortgage Origination is the primary driver. The others are HELOC For Seniors Origination and loan Servicing.
Who are Longbridge Financial's main competitors?
Direct peers on record are Mutual of Omaha Mortgage, Finance of America Reverse, Open Mortgage, HighTechLending (now part of Rocket Mortgage) and Plaza Home Mortgage. Emerging players are Fairway Independent Mortgage and NewRez (formerly New Penn Financial). Broad incumbents are Rocket Mortgage and United Wholesale Mortgage. Figure Technology Solutions is listed as an others.
Does Longbridge Financial have an API?
No public API is recorded for Longbridge Financial.
What industry is Longbridge Financial in?
Longbridge Financial's product category is Reverse Mortgage Lending. Its primary akta.pro industry code is FSALAIAA, Reverse Mortgage Origination (HECM & Proprietary), with a secondary code of FSAEAEAD, Home Equity Loan & HELOC Intermediation. Its NAICS code is 522310 and its SIC code is 6163.