LeafGuard
LeafGuard is a US manufacturer and direct-to-consumer installer of proprietary one-piece seamless aluminum gutter systems with ScratchGuard® finish, serving residential homeowners through 50+ dealer territories and a lifetime no-clog warranty. A subsidiary of Great Day Improvements.
- Company typePrivate
- Founded1995
- HeadquartersPerth Amboy, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What LeafGuard does
Leafguard, LLC is a US-based manufacturer and direct-to-consumer installer of seamless aluminum residential gutter systems, headquartered in Macedonia, Ohio, with manufacturing conducted at an Englert Inc. facility in Perth Amboy, New Jersey. Founded in 1995 and operating for over 30 years, the company serves residential homeowners nationwide through 50+ dealer territories spanning the Midwest, Mid-Atlantic, Southeast, Texas, Mountain West, Pacific Northwest, and California, with an installed base of more than 500,000 customers.
The company's core product is a proprietary one-piece seamless aluminum gutter system with an integrated curved debris-shedding hood that channels rainwater into the gutter while shedding leaves and debris. The system is custom roll-formed on-site during installation and finished with the proprietary ScratchGuard® coating, which resists chipping, peeling, blistering, and fading and is backed by a transferable lifetime finish warranty. The full product line includes the gutter system plus coordinating downspouts and elbows in roughly 18 color variants.
LeafGuard generates revenue through three streams: one-time gutter system purchase, professional installation labor, and promotional financing (0% interest if paid within 18 months). The company sells exclusively through a direct-to-consumer field-sales motion: trained representatives conduct free in-home evaluations, measure the home, and provide same-day written quotes, with licensed installation crews completing the work typically in a single day. The company is a wholly-owned subsidiary of Great Day Improvements following a 2025 acquisition that contributed $306.7M in revenue expansion to the parent, and LeafGuard has since completed the October 2025 acquisition of Byers. LeafGuard holds BBB A+ accreditation and operates under the Englert Leafguard sub-brand for warranty-covered products.
LeafGuard firmographics
Firmographics- Name
- LeafGuard
- Legal name
- Leafguard, LLC
- Website
- https://leafguard.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- LeafGuard is a US manufacturer and direct-to-consumer installer of proprietary one-piece seamless aluminum gutter systems with ScratchGuard® finish, serving residential homeowners through 50+ dealer territories and a lifetime no-clog warranty. A subsidiary of Great Day Improvements.
- Ownership category
- akta.pro rank
LeafGuard industry classification
Industry- Product category
- Residential Gutter Systems
- NAICS
- Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Gutters, Downspouts & Rainwater Systems (IMADAFAM)
- akta.pro secondary industries
- Gutter Guards & Leaf Protection Systems (HSAGAIAG), Gutter Guard/Screen Installation & Maintenance (HSAIAKAC)
Keywords
Where LeafGuard is headquartered
LocationHeadquarters
- HQ city
- Perth Amboy
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LeafGuard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Gutter System Installation: One-time purchase and professional installation of seamless aluminum gutter systems. Pricing is quote-based, determined after in-home evaluation. Includes lifetime warranty coverage.
- Professional Installation Services: Installation performed by licensed, professional gutter installers. Custom-fabricated on-site using roll-forming machines. Old gutters are removed and disposed of by the installation crew.
- Financing Services: Promotional financing options including 0% financing and no interest if paid in full within 18 months. Provides payment flexibility for customers with limited budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
LeafGuard product offering
Product offeringCore offering
LeafGuard designs, manufactures, and professionally installs a proprietary one-piece seamless aluminum gutter system with an integrated curved debris-shedding hood that channels rainwater while keeping leaves and debris out. Gutters are custom roll-formed on-site to fit each home and backed by a lifetime no-clog guarantee with free cleaning if the system ever clogs. Sales are conducted via free in-home estimates and the system is installed by licensed contractor crews in a single day.
Product overview
LeafGuard offers a unified one-piece seamless gutter protection system designed to eliminate gutter cleaning and clogging. The core product is the Leafguard One-Piece Seamless Gutter System with ScratchGuard finish, which combines the gutter, downspouts, and integrated debris-shedding hood into a single engineered solution. This system is manufactured by Englert and backed by a lifetime clog-free guarantee and transferable finish warranty. The product portfolio includes the main gutter system and associated downspouts/elbows accessories, all available in multiple color options including Brown, Clay, Coal Gray, Cream, Eggshell, Forest Green, Green, Hartford Green, High Gloss White, Ivory, Light Gray, Low Gloss White, Musket Brown, Red, Tan, Terratone, Textured White, and Wicker.
Differentiator
Problem solved
Functional benefit
Brands
- Englert Leafguard: Englert Leafguard is the brand name for Leafguard's seamless aluminum gutter system with ScratchGuard finish, covered under the warranty documentation.
Products and services
- Leafguard One-Piece Seamless Gutter System A proprietary one-piece seamless aluminum gutter system with an integrated debris-shedding hood, custom roll-formed on-site and professionally installed for residential homeowners. Guaranteed not to clog for as long as the homeowner owns the home, with free cleaning service provided if it ever does.
- Englert Leafguard with ScratchGuard Seamless Aluminum Gutters The Englert-manufactured version of the Leafguard seamless aluminum gutter system featuring the proprietary ScratchGuard paint finish, designed to resist weathering and color fading. Covered by a transferable lifetime finish warranty for residential homeowners.
- Leafguard Downspouts and Elbows Color-matched rain-carrying downspouts and elbow accessories designed to integrate with the Leafguard seamless gutter system, available in multiple finishes to match the gutter color.
Quantifiable outcome
- Professional gutter cleaning costs $150-$300 per visit, with most homes requiring 2 cleanings per year ($300-$600 annually)
- +2 more outcomes
Companies that use LeafGuard
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
LeafGuard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LeafGuard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered strategic and core.
- H & G SolutionsstrategicPhiladelphia-based marketing agency partnership to expand access to premium gutter protection services. H & G Solutions supports customer acquisition, appointment coordination, and marketing outreach for homeowners in the surrounding area. Collaboration aims to simplify customer experience and drive steady service growth as demand increases.
- Great Day ImprovementscoreGreat Day Improvements acquired Leafguard as part of expansion strategy. The acquisition expanded Great Day Improvements' revenue by $306.7 million following the acquisition of Leafguard and Englert. Leafguard operates as a subsidiary under Great Day Improvements parent company.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
LeafGuard competitors and assessment
Company assessmentOthers
- ABC Supply: ABC Supply is the largest US distributor of exterior building products including gutters, gutter protection, and roofing accessories. It is an indirect peer as the wholesale channel through which many of LeafGuard's competitors source materials and that supplies the broader contractor ecosystem LeafGuard operates in.
Broad incumbents
- Englert: Englert is LeafGuard's parent-affiliated manufacturer of seamless aluminum gutters and the ScratchGuard coil used in LeafGuard systems. It is a broad incumbent in metal roofing and gutter coil supply, serving contractors across multiple end markets beyond LeafGuard.
- Great Day Improvements: Great Day Improvements is LeafGuard's parent company and a multi-brand home improvement roll-up spanning windows, bathrooms, and gutters. It is comparable as the broader portfolio operator encompassing LeafGuard as its flagship gutter brand.
Direct peers
- Gutter Guards America: Gutter Guards America installs micromesh gutter guards through a direct-sales, in-home estimate model targeting residential homeowners, directly overlapping with LeafGuard's core go-to-market motion and product category.
- LeafFilter: LeafFilter is the largest direct competitor to LeafGuard, offering micro-mesh gutter guard systems sold and installed via an in-home sales model to residential homeowners across the US. Both brands compete on premium positioning, lifetime warranties, and direct-to-consumer field sales.
- HomeCraft Gutter Protection: HomeCraft sells and installs raised-screen aluminum gutter guards to homeowners via in-home sales, directly competing with LeafGuard on premium positioning and lifetime transferable warranties.
- Gutter Helmet: Gutter Helmet is a long-established national gutter protection brand with a reverse-curve hood design, directly competing with LeafGuard's curved hood technology. Both serve residential homeowners through authorized dealer networks and emphasize lifetime no-clog warranties.
- All American Gutter Protection: All American Gutter Protection installs seamless aluminum gutter guards via direct in-home sales, closely mirroring LeafGuard's product offering, target customer (residential homeowners), and field-sales distribution model.
- K-Guard Gutter Systems: K-Guard is a national gutter protection franchise offering a complete hood-and-gutter system with a leaf-free guarantee, directly comparable to LeafGuard's one-piece seamless design and dealer-distributed residential model.
Emerging players
- MasterShield Gutter Protection: MasterShield offers copper-and-aluminum micro-mesh gutter guard systems to residential customers with a focus on high-end and copper aesthetic finishes. It overlaps with LeafGuard in the premium residential gutter guard segment but at a smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
LeafGuard social profiles
Digital presenceLeafGuard compliance and trust
Trust signalCompliance1 record
LeafGuard financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeafGuard leadership team
Management profileNumber of profiles
Profiles3 records
LeafGuard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeafGuard M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeafGuard
What does LeafGuard do?
LeafGuard designs, manufactures, and professionally installs a proprietary one-piece seamless aluminum gutter system with an integrated curved debris-shedding hood that channels rainwater while keeping leaves and debris out. Gutters are custom roll-formed on-site to fit each home and backed by a lifetime no-clog guarantee with free cleaning if the system ever clogs. Sales are conducted via free in-home estimates and the system is installed by licensed contractor crews in a single day.
Is LeafGuard a public or private company?
LeafGuard is a private company. It is classified as corporate owned and is currently operating.
When was LeafGuard founded?
LeafGuard was founded in 1995. It employs 1,001 to 5,000 people.
Where is LeafGuard based?
LeafGuard is headquartered in Perth Amboy, United States, in the North America region.
How does LeafGuard make money?
Three revenue lines are on record. Gutter System Installation is the primary driver. The others are professional Installation Services and financing Services.
Who are LeafGuard's main competitors?
ABC Supply is listed as an others. Broad incumbents are Englert and Great Day Improvements. Direct peers are Gutter Guards America, LeafFilter, HomeCraft Gutter Protection, Gutter Helmet, All American Gutter Protection and K-Guard Gutter Systems. MasterShield Gutter Protection is listed as an emerging player.
Does LeafGuard have an API?
No public API is recorded for LeafGuard.
What industry is LeafGuard in?
LeafGuard's product category is Residential Gutter Systems. Its primary akta.pro industry code is IMADAFAM, Gutters, Downspouts & Rainwater Systems, with a secondary code of HSAGAIAG, Gutter Guards & Leaf Protection Systems. Its NAICS code is 238160 and its SIC code is 2950.