HomeCraft Gutter Protection
HomeCraft Gutter Protection designs, sells, and professionally installs a proprietary micro-mesh gutter guard system (Raised Screen Technology) for residential homeowners across 12 U.S. states, generating revenue through one-time product-and-installation sales bundled with gutter cleaning, repair, and installation services.
- Company typePrivate
- Founded2008
- HeadquartersLoganville, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What HomeCraft Gutter Protection does
HomeCraft Gutter Protection, legally HomeCraft Builders, INC, is a privately held U.S. home-services company founded in 2008 by a father-son team, Carey Cochran and Steve Cochran, who serve as co-CEOs. The company designs, sells, and professionally installs a proprietary micro-mesh gutter guard system featuring Raised Screen Technology (RST) — a 304 marine-grade stainless steel micro-mesh screen with an embossed diamond pattern, paired with a powder-coated aluminum frame and reinforced hidden hangers that attach to fascia boards without lifting shingles or penetrating the roof. The system is engineered to block leaves, pine needles, shingle grit, insects, and debris while handling up to 150 inches of water per hour, and is sold with a lifetime transferable warranty.
The company serves residential homeowners across 12 U.S. states (Alabama, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, North Carolina, South Carolina, Tennessee, Texas, and Wisconsin) from a corporate headquarters in Loganville, Georgia, and 12 regional sales and service offices. Its go-to-market combines an inside sales call center, door-to-door canvassing teams, digital marketing across web and social channels, a customer referral program, and in-home sales demonstrations where representatives perform free inspections, product demos, and customized estimates; trained installation crews then complete the work, and HomeCraft only collects payment after installation approval. Revenue is generated primarily through one-time gutter guard product sales bundled with professional installation, with complementary revenue streams from gutter cleaning, repair, and new gutter installation. The company reports 32,863 satisfied customers, 8,751 customer reviews, and zero clogged gutters among installed customers, and has been recognized on the Inc. 5000, Inc. 500, HIP 200, Qualified Remodelers Top 500, and has earned Angie's List Super Service Awards and HomeAdvisor recognitions.
HomeCraft Gutter Protection firmographics
Firmographics- Name
- HomeCraft Gutter Protection
- Legal name
- HomeCraft Builders, INC
- Website
- https://homecraftgutterprotection.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- HomeCraft Gutter Protection designs, sells, and professionally installs a proprietary micro-mesh gutter guard system (Raised Screen Technology) for residential homeowners across 12 U.S. states, generating revenue through one-time product-and-installation sales bundled with gutter cleaning, repair, and installation services.
- Ownership category
- akta.pro rank
HomeCraft Gutter Protection industry classification
Industry- Product category
- Residential Gutter Protection Services
- NAICS
- Specialty Trade Contractors (238), Roofing Contractors (23816)
- akta.pro primary industry
- Gutter Guards & Leaf Protection Systems (HSAGAIAG)
- akta.pro secondary industries
- Gutter Installation & Replacement (Seamless/Sectional) (HSAGAIAC), Gutter Repair, Resealing & Leak Mitigation (HSAGAIAD), Gutter Cleaning & Minor Gutter Repairs (HSAGAAAK)
Keywords
Where HomeCraft Gutter Protection is headquartered
LocationHeadquarters
- HQ city
- Loganville
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
HomeCraft Gutter Protection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Gutter Guard Product Sales and Installation: Sale and professional installation of micro-mesh gutter guards. Includes free gutter cleaning, inspection, and repair as part of the installation service. Payment is collected only after work is complete.
- Gutter Cleaning Services: Professional gutter cleaning services provided as part of installation or as standalone service. Includes cleaning gutters and downspouts.
- Gutter Repair Services: Gutter repair services including realignment, resealing of end caps, seams, and miters using 50-year tri-polymer sealant, and reinforcement with additional hangers.
- Gutter Installation: New gutter installation services for homes needing replacement or new construction gutters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gutter Guard Installation - Custom Quote |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
HomeCraft Gutter Protection product offering
Product offeringCore offering
HomeCraft designs, sells, and professionally installs a proprietary micro-mesh gutter guard system built on Raised Screen Technology (RST), using 304 marine-grade stainless steel mesh set in a powder-coated aluminum frame. The company bundles gutter guard installation with pre-installation gutter cleaning, gutter repair, and full gutter installation services, delivering the entire project through in-house field sales and installation crews operating in 12 U.S. states. Pricing is quote-based, payment is collected only after work is complete, and every installation carries a lifetime transferable warranty.
Product overview
HomeCraft Gutter Protection offers a single unified product line centered on its proprietary micro-mesh gutter guard system with Raised Screen Technology (RST). The core offering is the HomeCraft Gutter Guard, a stainless steel micro-mesh screen with powder-coated aluminum frame that installs onto existing gutters. The product portfolio is complemented by bundled gutter cleaning, installation, and repair services. The company operates as a home services provider offering professionally installed gutter protection across multiple U.S. states, with no separate platform, API, or SaaS product.
Differentiator
Problem solved
Functional benefit
Products and services
- HomeCraft Gutter Guard (Micro-Mesh Gutter Guard) A proprietary micro-mesh gutter protection system featuring Raised Screen Technology (RST) with 304 marine-grade stainless steel mesh and a powder-coated aluminum frame. The raised diamond pattern allows water to flow through while blocking leaves, pine needles, shingle grit, insects, and other debris. The guard installs onto existing gutters with reinforced hidden hangers attached to fascia boards, requiring no roof penetration. It is sold and installed for residential homeowners across 12 U.S. states and carries a lifetime transferable warranty.
- Gutter Cleaning Service Professional gutter cleaning service that removes debris from gutters and downspouts, provided free as part of every gutter guard installation and also available as a standalone service for residential homeowners.
- Gutter Installation Service New gutter installation service for residential homes that need gutter replacement or new gutters alongside gutter guard protection, delivered by HomeCraft's in-house installation crews.
- Gutter Repair Service Gutter repair service that includes realignment of gutters, resealing of end caps, seams, and miters using 50-year tri-polymer sealant, and reinforcement with additional hidden hangers. Provided as part of gutter guard installation and as a standalone service.
Quantifiable outcome
- Handles up to 150 inches of water per hour
- +3 more outcomes
Companies that use HomeCraft Gutter Protection
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
HomeCraft Gutter Protection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HomeCraft Gutter Protection partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sculpt Marketing & ConsultingminorSculpt Marketing & Consulting provides marketing and consulting services for HomeCraft Gutter Protection. This is a third-party marketing partner that helps with the company's marketing efforts.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
HomeCraft Gutter Protection competitors and assessment
Company assessmentBroad incumbents
- Gutter Helmet: Gutter Helmet is one of the original branded gutter protection systems using a reverse-curve / nose-forward design installed through a dealer network. It is a broad-incumbent competitor with overlapping target customers and an established brand, but a different product technology than HomeCraft's micro-mesh.
- LeafGuard by Englert: LeafGuard is a one-piece, reverse-curve aluminum gutter system manufactured and installed nationally by Englert. It overlaps with HomeCraft's gutter replacement and protection offering at a national scale and represents a broad-incumbent competitor with a different product architecture.
Direct peers
- Brothers Services Company: Brothers Services is a multi-state residential exterior services company offering gutter guards, cleaning, installation, and repair. Its bundled-service model and target customer base (residential homeowners) make it a direct comparable to HomeCraft's offering.
- GutterShutter: GutterShutter is a regional installer of covered gutter systems and gutter protection, with comparable in-home sales, installation, and repair services targeted at residential homeowners in the Mid-Atlantic and Southeast.
- MasterShield Gutter Protection: MasterShield sells a micro-mesh gutter guard product through regional installers and dealers. It is a direct product comparable to HomeCraft's micro-mesh system, though distributed primarily through third-party dealers rather than HomeCraft's captive field-sales force.
- Gutter Guards America: Gutter Guards America operates a similar micro-mesh gutter guard installation model with in-home sales in multiple U.S. states. It is a direct comparable on product, channel, and target customer (residential homeowners).
- All American Gutter Protection: All American Gutter Protection is a regional multi-state installer of micro-mesh gutter guards serving the Eastern and Midwestern U.S. It competes head-to-head with HomeCraft in overlapping geographies and is closely comparable on product, customer, and go-to-market motion.
- K-Guard Gutter Guards: K-Guard offers a hooded, all-in-one gutter and leaf protection system installed through a dealer network. It is comparable to HomeCraft as a fully installed residential gutter protection solution, though differentiated by product design (hooded vs. micro-mesh).
- LeafFilter: LeafFilter is the largest U.S. micro-mesh gutter guard installer with a national footprint and an in-home sales model that closely mirrors HomeCraft's. It is the most direct head-to-head competitor and the most relevant comparable for unit economics and channel strategy.
Emerging players
- Ned Stevens Gutter Cleaning: Ned Stevens is a regional gutter cleaning, repair, and installation company with a recurring-service business model. It overlaps with HomeCraft's cleaning and repair service lines and represents an emerging comparable on the recurring-service side of the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HomeCraft Gutter Protection social profiles
Digital presenceHomeCraft Gutter Protection financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeCraft Gutter Protection leadership team
Management profileNumber of profiles
Profiles2 records
HomeCraft Gutter Protection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeCraft Gutter Protection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeCraft Gutter Protection
What does HomeCraft Gutter Protection do?
HomeCraft designs, sells, and professionally installs a proprietary micro-mesh gutter guard system built on Raised Screen Technology (RST), using 304 marine-grade stainless steel mesh set in a powder-coated aluminum frame. The company bundles gutter guard installation with pre-installation gutter cleaning, gutter repair, and full gutter installation services, delivering the entire project through in-house field sales and installation crews operating in 12 U.S. states. Pricing is quote-based, payment is collected only after work is complete, and every installation carries a lifetime transferable warranty.
Is HomeCraft Gutter Protection a public or private company?
HomeCraft Gutter Protection is a private company. It is classified as family owned and is currently operating.
When was HomeCraft Gutter Protection founded?
HomeCraft Gutter Protection was founded in 2008. It employs 251 to 500 people.
Where is HomeCraft Gutter Protection based?
HomeCraft Gutter Protection is headquartered in Loganville, United States, in the North America region.
How does HomeCraft Gutter Protection make money?
Four revenue lines are on record. Gutter Guard Product Sales and Installation is the primary driver. The others are gutter Cleaning Services, gutter Repair Services and gutter Installation.
Who are HomeCraft Gutter Protection's main competitors?
Broad incumbents on record are Gutter Helmet and LeafGuard by Englert. Direct peers are Brothers Services Company, GutterShutter, MasterShield Gutter Protection, Gutter Guards America, All American Gutter Protection, K-Guard Gutter Guards and LeafFilter. Ned Stevens Gutter Cleaning is listed as an emerging player.
Does HomeCraft Gutter Protection have an API?
No public API is recorded for HomeCraft Gutter Protection.
What industry is HomeCraft Gutter Protection in?
HomeCraft Gutter Protection's product category is Residential Gutter Protection Services. Its primary akta.pro industry code is HSAGAIAG, Gutter Guards & Leaf Protection Systems, with a secondary code of HSAGAIAC, Gutter Installation & Replacement (Seamless/Sectional). Its NAICS code is 238.