LeafGuard

What LeafGuard does

Leafguard, LLC is a US-based manufacturer and direct-to-consumer installer of seamless aluminum residential gutter systems, headquartered in Macedonia, Ohio, with manufacturing conducted at an Englert Inc. facility in Perth Amboy, New Jersey. Founded in 1995 and operating for over 30 years, the company serves residential homeowners nationwide through 50+ dealer territories spanning the Midwest, Mid-Atlantic, Southeast, Texas, Mountain West, Pacific Northwest, and California, with an installed base of more than 500,000 customers.

The company's core product is a proprietary one-piece seamless aluminum gutter system with an integrated curved debris-shedding hood that channels rainwater into the gutter while shedding leaves and debris. The system is custom roll-formed on-site during installation and finished with the proprietary ScratchGuard® coating, which resists chipping, peeling, blistering, and fading and is backed by a transferable lifetime finish warranty. The full product line includes the gutter system plus coordinating downspouts and elbows in roughly 18 color variants.

LeafGuard generates revenue through three streams: one-time gutter system purchase, professional installation labor, and promotional financing (0% interest if paid within 18 months). The company sells exclusively through a direct-to-consumer field-sales motion: trained representatives conduct free in-home evaluations, measure the home, and provide same-day written quotes, with licensed installation crews completing the work typically in a single day. The company is a wholly-owned subsidiary of Great Day Improvements following a 2025 acquisition that contributed $306.7M in revenue expansion to the parent, and LeafGuard has since completed the October 2025 acquisition of Byers. LeafGuard holds BBB A+ accreditation and operates under the Englert Leafguard sub-brand for warranty-covered products.

Name

LeafGuard

Legal name

Leafguard, LLC

Website

https://leafguard.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LeafGuard is a US manufacturer and direct-to-consumer installer of proprietary one-piece seamless aluminum gutter systems with ScratchGuard® finish, serving residential homeowners through 50+ dealer territories and a lifetime no-clog warranty. A subsidiary of Great Day Improvements.

Ownership category

akta.pro rank

Product category

Residential Gutter Systems

NAICS

Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Gutters, Downspouts & Rainwater Systems (IMADAFAM)

akta.pro secondary industries

Gutter Guards & Leaf Protection Systems (HSAGAIAG), Gutter Guard/Screen Installation & Maintenance (HSAIAKAC)

Keywords

• Seamless gutter systems
• Gutter protection services
• Aluminum rain gutters
• Clog-free gutter guards
• Residential gutter installation

Headquarters

HQ city

Perth Amboy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Gutter System Installation: One-time purchase and professional installation of seamless aluminum gutter systems. Pricing is quote-based, determined after in-home evaluation. Includes lifetime warranty coverage.
2. Professional Installation Services: Installation performed by licensed, professional gutter installers. Custom-fabricated on-site using roll-forming machines. Old gutters are removed and disposed of by the installation crew.
3. Financing Services: Promotional financing options including 0% financing and no interest if paid in full within 18 months. Provides payment flexibility for customers with limited budgets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

LeafGuard designs, manufactures, and professionally installs a proprietary one-piece seamless aluminum gutter system with an integrated curved debris-shedding hood that channels rainwater while keeping leaves and debris out. Gutters are custom roll-formed on-site to fit each home and backed by a lifetime no-clog guarantee with free cleaning if the system ever clogs. Sales are conducted via free in-home estimates and the system is installed by licensed contractor crews in a single day.

Product overview

LeafGuard offers a unified one-piece seamless gutter protection system designed to eliminate gutter cleaning and clogging. The core product is the Leafguard One-Piece Seamless Gutter System with ScratchGuard finish, which combines the gutter, downspouts, and integrated debris-shedding hood into a single engineered solution. This system is manufactured by Englert and backed by a lifetime clog-free guarantee and transferable finish warranty. The product portfolio includes the main gutter system and associated downspouts/elbows accessories, all available in multiple color options including Brown, Clay, Coal Gray, Cream, Eggshell, Forest Green, Green, Hartford Green, High Gloss White, Ivory, Light Gray, Low Gloss White, Musket Brown, Red, Tan, Terratone, Textured White, and Wicker.

Differentiator

Problem solved

Functional benefit

Brands

• Englert Leafguard: Englert Leafguard is the brand name for Leafguard's seamless aluminum gutter system with ScratchGuard finish, covered under the warranty documentation.

Products and services

• Leafguard One-Piece Seamless Gutter System A proprietary one-piece seamless aluminum gutter system with an integrated debris-shedding hood, custom roll-formed on-site and professionally installed for residential homeowners. Guaranteed not to clog for as long as the homeowner owns the home, with free cleaning service provided if it ever does.
• Englert Leafguard with ScratchGuard Seamless Aluminum Gutters The Englert-manufactured version of the Leafguard seamless aluminum gutter system featuring the proprietary ScratchGuard paint finish, designed to resist weathering and color fading. Covered by a transferable lifetime finish warranty for residential homeowners.
• Leafguard Downspouts and Elbows Color-matched rain-carrying downspouts and elbow accessories designed to integrate with the Leafguard seamless gutter system, available in multiple finishes to match the gutter color.

Quantifiable outcome

• Professional gutter cleaning costs $150-$300 per visit, with most homes requiring 2 cleanings per year ($300-$600 annually)
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered strategic and core.

• H & G SolutionsstrategicGTM or Marketing Partner · 17 March 2026Philadelphia-based marketing agency partnership to expand access to premium gutter protection services. H & G Solutions supports customer acquisition, appointment coordination, and marketing outreach for homeowners in the surrounding area. Collaboration aims to simplify customer experience and drive steady service growth as demand increases.
• Great Day ImprovementscoreOthersGreat Day Improvements acquired Leafguard as part of expansion strategy. The acquisition expanded Great Day Improvements' revenue by $306.7 million following the acquisition of Leafguard and Englert. Leafguard operates as a subsidiary under Great Day Improvements parent company.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• ABC Supply: ABC Supply is the largest US distributor of exterior building products including gutters, gutter protection, and roofing accessories. It is an indirect peer as the wholesale channel through which many of LeafGuard's competitors source materials and that supplies the broader contractor ecosystem LeafGuard operates in.

Broad incumbents

• Englert: Englert is LeafGuard's parent-affiliated manufacturer of seamless aluminum gutters and the ScratchGuard coil used in LeafGuard systems. It is a broad incumbent in metal roofing and gutter coil supply, serving contractors across multiple end markets beyond LeafGuard.
• Great Day Improvements: Great Day Improvements is LeafGuard's parent company and a multi-brand home improvement roll-up spanning windows, bathrooms, and gutters. It is comparable as the broader portfolio operator encompassing LeafGuard as its flagship gutter brand.

Direct peers

• Gutter Guards America: Gutter Guards America installs micromesh gutter guards through a direct-sales, in-home estimate model targeting residential homeowners, directly overlapping with LeafGuard's core go-to-market motion and product category.
• LeafFilter: LeafFilter is the largest direct competitor to LeafGuard, offering micro-mesh gutter guard systems sold and installed via an in-home sales model to residential homeowners across the US. Both brands compete on premium positioning, lifetime warranties, and direct-to-consumer field sales.
• HomeCraft Gutter Protection: HomeCraft sells and installs raised-screen aluminum gutter guards to homeowners via in-home sales, directly competing with LeafGuard on premium positioning and lifetime transferable warranties.
• Gutter Helmet: Gutter Helmet is a long-established national gutter protection brand with a reverse-curve hood design, directly competing with LeafGuard's curved hood technology. Both serve residential homeowners through authorized dealer networks and emphasize lifetime no-clog warranties.
• All American Gutter Protection: All American Gutter Protection installs seamless aluminum gutter guards via direct in-home sales, closely mirroring LeafGuard's product offering, target customer (residential homeowners), and field-sales distribution model.
• K-Guard Gutter Systems: K-Guard is a national gutter protection franchise offering a complete hood-and-gutter system with a leaf-free guarantee, directly comparable to LeafGuard's one-piece seamless design and dealer-distributed residential model.

Emerging players

• MasterShield Gutter Protection: MasterShield offers copper-and-aluminum micro-mesh gutter guard systems to residential customers with a focus on high-end and copper aesthetic finishes. It overlaps with LeafGuard in the premium residential gutter guard segment but at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/leafguardgutters
• Xx.com/leafguardgutter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeafGuard