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Monterey Mushrooms

Full company profile

uuid0008mai

Namestring
Monterey Mushrooms
Legal namestring
Monterey Mushrooms, LLC
Company typeenum
Private
Founded yearint
1971
Descriptiontext

Monterey Mushrooms, LLC is a privately held, vertically integrated mushroom grower, packer, and shipper headquartered in Watsonville, California. Founded in 1971 and operating coast-to-coast U.S. farms with a company-owned nationwide distribution network, the company states it is the leading wholesale mushroom grower in North America, cultivating 10 mushroom species (white button, brown/portabella varieties, oyster, shiitake, lion's mane, king trumpet, maitake, and blends) across fresh, dried, organic, specialty, and nutraceutical formats. The company also operates a wholly-owned nutraceutical subsidiary (Monterey Nutra) and a Mexican subsidiary (Champiñones Monte Rey), and pioneered a UV-B light exposure process that converts ergosterol into vitamin D2 in fresh mushrooms, marketed as High Vitamin D products providing 50% of the Daily Value per serving.

The core technology stack is agronomic and processing-oriented rather than digital: it includes proprietary mushroom strains developed by a sister company, a proprietary UV-B exposure process for vitamin D enrichment, USDA-organic and CCOF-certified organic cultivation, and downstream dehydration into powders and dried SKUs. The company holds registered trademarks for the Monterey Mushrooms, Portabellini, and Let's Blend product lines and offers multiple certifications (USDA Organic, CCOF organic, gluten-free, vegan, Kosher, Non-GMO) on its nutraceutical powders.

Revenue is generated across three channels via direct B2B sales: fresh and processed mushrooms to retail grocery chains (nationally branded and custom labeling), fresh mushrooms and ingredients to foodservice operators (restaurants, hotels, caterers, manufacturers), and mushroom ingredients (sliced, diced, whole) plus nutraceutical powders (with vitamin D levels up to 15,000 IU/gram) to food and supplement manufacturers. The company is led by CEO Shah Kazemi. Pricing is not publicly disclosed; the consumer-facing channel relies on a 'Where to Buy' store locator on the company website, while B2B customers transact directly through a dedicated enterprise field-sales motion. No funding, investor, or revenue figures are publicly disclosed.

Short descriptiontext

Monterey Mushrooms is a privately held, vertically integrated North American mushroom grower, packer, and shipper serving retail grocery chains, foodservice operators, and food/supplement manufacturers with fresh, dried, organic, specialty, and nutraceutical mushroom products across a coast-to-coast U.S. farm network.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersWatsonville, United States
HQ citystring
Watsonville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fresh mushroom production, mushroom wholesale distribution, nutraceutical mushroom powders, organic mushroom cultivation, specialty mushroom varieties
Industry5 codes
1Mushroom Farming (Button, Oyster, Shiitake)
CodeAFAGADAJPrimaryYes
2Mushroom & Fungi Production (Indoor/Protected)
CodeAFAGAHAKPrimaryNo
3Canned Vegetables Manufacturing
CodeAFAKACABPrimaryNo
4Fresh Produce Distribution
CodeCRAOABABPrimaryNo
5Ingredients, Spices & Culinary Supplies Distribution
CodeCRAOABAKPrimaryNo
NAICS code3 codes
  • Mushroom Production111411
  • Fruit and Vegetable Preserving and Specialty Food Manufacturing3114
  • Fresh Fruit and Vegetable Merchant Wholesalers424480
SIC code4 codes
  • Canned, Frozen & Preservd Fruit, Veg & Food Specialties2030
  • Canned, Fruits, Veg, Preserves, Jams & Jellies2033
  • Wholesale-Groceries & Related Products5140
  • Food And Kindred Products2000
Product category
Fresh Mushroom Production and Distribution
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model5 records
1Fresh Mushroom Sales (Retail)
TypeOne Time License
Description

Fresh mushrooms sold to grocery retailers nationwide in various packaging formats including whole, sliced, and diced options across white, brown, specialty, and organic varieties, including High Vitamin D labeled products.

montereymushrooms.com
2Fresh Mushroom Sales (Foodservice)
TypeOne Time License
Description

Fresh mushrooms and mushroom ingredients sold to restaurant and foodservice operators for menu applications, with year-round supply and customized processing.

montereymushrooms.com
3Mushroom Ingredient Sales (Food Manufacturing)
TypeTransaction Fee
Description

Fresh mushrooms (sliced, diced, or whole) and nutraceutical mushroom powders, including high vitamin D powder, sold as ingredients to food and supplement manufacturers for use in consumer packaged goods.

montereymushrooms.com
4Dried Mushroom Retail Products
TypeOne Time License
Description

Dried mushroom products (Shiitake, Porcini, Oyster) sold in consumer-friendly, resealable packaging through retail grocery stores.

montereymushrooms.com
5Nutraceutical Mushroom Powders (Wholesale)
TypeTransaction Fee
Description

Traditional and certified organic mushroom powders sold in bulk format exclusively to wholesale food and supplement manufacturers for use in nutraceutical and functional food applications.

montereymushrooms.com
Marketing channels10 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 4 records shown
1Let's Blend®
Description

Finely diced traditional or seasoned mushrooms for blending with meat products

montereymushrooms.com
+3 more records
Core offering1 text field

Monterey Mushrooms is the leading wholesale mushroom grower, packer, and shipper in North America, operating coast-to-coast farms that produce fresh, dried, organic, specialty, high vitamin D, and nutraceutical mushroom products. The company distributes nationwide through retail grocery, foodservice, and food manufacturing channels, with customized processing (sliced, diced, whole formats) and proprietary UV-B vitamin D technology applied to fresh mushrooms.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • High Vitamin D mushrooms provide 400 IUs (10 mcg) per serving — 50% of the Daily Value. Eating 10 mushrooms per day provides 100% of the FDA's daily value recommendation of vitamin D.
+4 more records
Product overview1 text field

Monterey Mushrooms is a leading North American mushroom grower, packer, and shipper offering a diversified product portfolio centered around fresh, dried, and processed mushroom products. The core offering consists of Fresh Mushrooms available in White, Brown (Portabella, Baby Bella, Portabellini), and Specialty varieties (Oyster, Shiitake, Lion's Mane, King Trumpet, Maitake, Umami Stir Fry Blend). Supporting product lines include Dried Mushrooms (Shiitake, Porcini, Oyster), Organic Mushrooms (USDA-certified White, Baby Bella, Portabella), and High Vitamin D Mushrooms (UV-exposed, 50% DV per serving). Value-added offerings encompass Let's Blend™ mushroom blends for meat substitution, Sliced Mushroom Kits (Teriyaki, Fajita, Thai flavors), Stuffed Mushrooms, and Marinated Mushrooms. The company also serves food manufacturers with Nutraceutical Mushroom Powders including culinary and medicinal varieties (Cordyceps, Lion's Mane, Maitake, Reishi, Shiitake, Turkey Tail, Chaga, Blazei). Products are distributed coast-to-coast through retail, foodservice, and manufacturing channels.

Product and service9 records
1Fresh Mushrooms
CategoryFresh Mushrooms
Description

Fresh mushrooms available in multiple varieties including White, Brown (Portabella, Baby Bella, Portabellini), Specialty (Oyster, Shiitake, Lion's Mane, King Trumpet, Maitake, Umami Stir Fry Blend), Organic, and High Vitamin D options, available as whole, sliced, or diced formats. Distributed to retail grocery, foodservice, and food manufacturing buyers.

2High Vitamin D Mushrooms
CategorySpecialty Mushrooms
Description

Fresh mushrooms exposed to UV-B light to convert ergosterol to vitamin D2, providing 400 IUs (10 mcg) per serving (50% Daily Value). Available nationwide in 8 oz and 16 oz packages of sliced Whites, sliced Baby Bellas, and whole Portabella Caps.

3Organic Mushrooms
CategoryFresh Mushrooms
Description

USDA-certified organic mushrooms grown using chicken fertilizer in the composting process in lieu of synthetic urea. Available in White, Baby Bella, and Portabella varieties in 8, 16, or 24 oz packages, sliced or whole.

4Dried Mushrooms
CategoryDried Mushrooms
Description

Dehydrated mushrooms with extended shelf life including Dried Shiitake, Dried Porcini, and Dried Oyster varieties. Packaged in consumer-friendly resealable gusseted bags with nutrition labels and rehydration instructions.

5Let's Blend Mushroom Blend
CategoryValue-added Mushrooms
Description

Pre-portioned, finely diced traditional or seasoned mushrooms designed for blending with ground meat in foodservice and manufacturing applications, reducing fat and calories while adding flavor and nutrition. Marketed under the trademarked Let's Blend sub-brand.

6Sliced Mushroom Kits
CategoryValue-added Mushrooms
Description

Pre-sliced and pre-spiced mushrooms available in Teriyaki, Fajita, and Thai flavors as ready-to-cook convenience products for home meal preparation.

7Stuffed Mushrooms
CategoryValue-added Mushrooms
Description

Pre-filled mushroom appetizers ready for cooking, positioned as a meal kit product line for retail consumers.

8Marinated Mushrooms
CategoryShelf-stable Mushrooms
Description

Ready-to-eat marinated mushroom snacks with tangy, peppery, garlicky, and sweet flavor profiles, sold as shelf-stable products in retail stores.

9Nutraceutical Mushroom Powders
CategoryNutraceutical Mushroom Ingredients
Description

Dried mushroom powders sold to food and supplement manufacturers, including white and brown mushroom powders and medicinal varieties (Cordyceps, Lion's Mane, Maitake, Reishi, Shiitake, Turkey Tail, Chaga, Blazei). Available with vitamin D levels up to 15,000 IU/gram. Certified organic, gluten-free, vegan, Kosher, and Non-GMO.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Dole is a global produce incumbent with broad retail distribution and brand reach in fresh produce, overlapping with Monterey's retail grocery channel for fresh mushrooms and value-added produce SKUs.

TypeEmerging player
Description

Four Sigmatic is a consumer-facing functional-mushroom brand (Lion's Mane, Reishi, Cordyceps) buying mushroom powders and extracts; overlaps with Monterey Nutra's nutraceutical ingredient customer profile on the B2B side and competes on the consumer brand side.

TypeDirect peer
Description

To-Jo is a family-owned mushroom grower, processor, and distributor on the U.S. East Coast with retail, foodservice, and industrial ingredient lines — directly comparable to Monterey in scale and channel mix.

TypeDirect peer
Description

Phillips is a Pennsylvania-based specialty mushroom grower (King Trumpet, Maitake, Beech, Shiitake) and one of the largest U.S. producers of value-added mushroom products including stuffed mushrooms — overlapping with Monterey's specialty and meal-kit lines.

TypeDirect peer
Description

Sylvan is one of the world's largest producers of mushroom spawn and a major cultivator of fresh and specialty mushrooms, competing head-to-head with Monterey across white, brown, and specialty varieties for retail and foodservice customers.

TypeBroad incumbent
Description

Bonduelle is a global leader in canned and frozen vegetables, including mushrooms, comparable to Monterey's processed/marinated lines and a competitor for shelf-stable vegetable retail SKUs.

TypeDirect peer
Description

Giorgio Fresh is a large U.S. mushroom grower and processor supplying fresh and processed mushrooms (sliced, canned, marinated) to retail and foodservice, comparable to Monterey's fresh and processed/canned product portfolio.

TypeRegional player
Description

Mother Earth is a Pennsylvania-based mushroom grower with nationwide shipping; while smaller and more regional, it competes with Monterey across fresh and value-added retail SKUs.

TypeDirect peer
Description

Highline Mushrooms (formed through combination with South Mill) is a leading North American mushroom grower and shipper with broad retail and foodservice distribution, directly comparable to Monterey's coast-to-coast fresh mushroom model.

TypeOthers
Description

Industry checkoff program that promotes mushroom consumption in the U.S., including the blended-burger initiative in which Monterey participates; not a competitor but a category-demand driver that benefits Monterey.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance6 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Monterey Mushrooms

Fresh Mushroom Production and Distributionmontereymushrooms.com

Monterey Mushrooms is a privately held, vertically integrated North American mushroom grower, packer, and shipper serving retail grocery chains, foodservice operators, and food/supplement manufacturers with fresh, dried, organic, specialty, and nutraceutical mushroom products across a coast-to-coast U.S. farm network.

What Monterey Mushrooms does

Monterey Mushrooms, LLC is a privately held, vertically integrated mushroom grower, packer, and shipper headquartered in Watsonville, California. Founded in 1971 and operating coast-to-coast U.S. farms with a company-owned nationwide distribution network, the company states it is the leading wholesale mushroom grower in North America, cultivating 10 mushroom species (white button, brown/portabella varieties, oyster, shiitake, lion's mane, king trumpet, maitake, and blends) across fresh, dried, organic, specialty, and nutraceutical formats. The company also operates a wholly-owned nutraceutical subsidiary (Monterey Nutra) and a Mexican subsidiary (Champiñones Monte Rey), and pioneered a UV-B light exposure process that converts ergosterol into vitamin D2 in fresh mushrooms, marketed as High Vitamin D products providing 50% of the Daily Value per serving.

The core technology stack is agronomic and processing-oriented rather than digital: it includes proprietary mushroom strains developed by a sister company, a proprietary UV-B exposure process for vitamin D enrichment, USDA-organic and CCOF-certified organic cultivation, and downstream dehydration into powders and dried SKUs. The company holds registered trademarks for the Monterey Mushrooms, Portabellini, and Let's Blend product lines and offers multiple certifications (USDA Organic, CCOF organic, gluten-free, vegan, Kosher, Non-GMO) on its nutraceutical powders.

Revenue is generated across three channels via direct B2B sales: fresh and processed mushrooms to retail grocery chains (nationally branded and custom labeling), fresh mushrooms and ingredients to foodservice operators (restaurants, hotels, caterers, manufacturers), and mushroom ingredients (sliced, diced, whole) plus nutraceutical powders (with vitamin D levels up to 15,000 IU/gram) to food and supplement manufacturers. The company is led by CEO Shah Kazemi. Pricing is not publicly disclosed; the consumer-facing channel relies on a 'Where to Buy' store locator on the company website, while B2B customers transact directly through a dedicated enterprise field-sales motion. No funding, investor, or revenue figures are publicly disclosed.

Monterey Mushrooms firmographics

Firmographics
Name
Monterey Mushrooms
Legal name
Monterey Mushrooms, LLC
Website
https://montereymushrooms.com
Company type
Private
Founded year
1971
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Monterey Mushrooms is a privately held, vertically integrated North American mushroom grower, packer, and shipper serving retail grocery chains, foodservice operators, and food/supplement manufacturers with fresh, dried, organic, specialty, and nutraceutical mushroom products across a coast-to-coast U.S. farm network.
Ownership category
akta.pro rank

Monterey Mushrooms industry classification

Industry
Product category
Fresh Mushroom Production and Distribution
NAICS
Mushroom Production (111411), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fresh Fruit and Vegetable Merchant Wholesalers (424480)
SIC
Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)
akta.pro primary industry
Mushroom Farming (Button, Oyster, Shiitake) (AFAGADAJ)
akta.pro secondary industries
Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK), Canned Vegetables Manufacturing (AFAKACAB), Fresh Produce Distribution (CRAOABAB), Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)

Keywords

  • Fresh mushroom production
  • Mushroom wholesale distribution
  • Nutraceutical mushroom powders
  • Organic mushroom cultivation
  • Specialty mushroom varieties

Where Monterey Mushrooms is headquartered

Location

Headquarters

HQ city
Watsonville
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Monterey Mushrooms business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

  1. Fresh Mushroom Sales (Retail): Fresh mushrooms sold to grocery retailers nationwide in various packaging formats including whole, sliced, and diced options across white, brown, specialty, and organic varieties, including High Vitamin D labeled products.
  2. Fresh Mushroom Sales (Foodservice): Fresh mushrooms and mushroom ingredients sold to restaurant and foodservice operators for menu applications, with year-round supply and customized processing.
  3. Mushroom Ingredient Sales (Food Manufacturing): Fresh mushrooms (sliced, diced, or whole) and nutraceutical mushroom powders, including high vitamin D powder, sold as ingredients to food and supplement manufacturers for use in consumer packaged goods.
  4. Dried Mushroom Retail Products: Dried mushroom products (Shiitake, Porcini, Oyster) sold in consumer-friendly, resealable packaging through retail grocery stores.
  5. Nutraceutical Mushroom Powders (Wholesale): Traditional and certified organic mushroom powders sold in bulk format exclusively to wholesale food and supplement manufacturers for use in nutraceutical and functional food applications.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Monterey Mushrooms product offering

Product offering

Core offering

Monterey Mushrooms is the leading wholesale mushroom grower, packer, and shipper in North America, operating coast-to-coast farms that produce fresh, dried, organic, specialty, high vitamin D, and nutraceutical mushroom products. The company distributes nationwide through retail grocery, foodservice, and food manufacturing channels, with customized processing (sliced, diced, whole formats) and proprietary UV-B vitamin D technology applied to fresh mushrooms.

Product overview

Monterey Mushrooms is a leading North American mushroom grower, packer, and shipper offering a diversified product portfolio centered around fresh, dried, and processed mushroom products. The core offering consists of Fresh Mushrooms available in White, Brown (Portabella, Baby Bella, Portabellini), and Specialty varieties (Oyster, Shiitake, Lion's Mane, King Trumpet, Maitake, Umami Stir Fry Blend). Supporting product lines include Dried Mushrooms (Shiitake, Porcini, Oyster), Organic Mushrooms (USDA-certified White, Baby Bella, Portabella), and High Vitamin D Mushrooms (UV-exposed, 50% DV per serving). Value-added offerings encompass Let's Blend™ mushroom blends for meat substitution, Sliced Mushroom Kits (Teriyaki, Fajita, Thai flavors), Stuffed Mushrooms, and Marinated Mushrooms. The company also serves food manufacturers with Nutraceutical Mushroom Powders including culinary and medicinal varieties (Cordyceps, Lion's Mane, Maitake, Reishi, Shiitake, Turkey Tail, Chaga, Blazei). Products are distributed coast-to-coast through retail, foodservice, and manufacturing channels.

Differentiator

Problem solved

Functional benefit

Brands

  • Let's Blend®: Finely diced traditional or seasoned mushrooms for blending with meat products
  • Portabellini®
  • Champiñones Monte Rey
  • Monterey Nutra

Products and services

  • Fresh Mushrooms Fresh mushrooms available in multiple varieties including White, Brown (Portabella, Baby Bella, Portabellini), Specialty (Oyster, Shiitake, Lion's Mane, King Trumpet, Maitake, Umami Stir Fry Blend), Organic, and High Vitamin D options, available as whole, sliced, or diced formats. Distributed to retail grocery, foodservice, and food manufacturing buyers.
  • High Vitamin D Mushrooms Fresh mushrooms exposed to UV-B light to convert ergosterol to vitamin D2, providing 400 IUs (10 mcg) per serving (50% Daily Value). Available nationwide in 8 oz and 16 oz packages of sliced Whites, sliced Baby Bellas, and whole Portabella Caps.
  • Organic Mushrooms USDA-certified organic mushrooms grown using chicken fertilizer in the composting process in lieu of synthetic urea. Available in White, Baby Bella, and Portabella varieties in 8, 16, or 24 oz packages, sliced or whole.
  • Dried Mushrooms Dehydrated mushrooms with extended shelf life including Dried Shiitake, Dried Porcini, and Dried Oyster varieties. Packaged in consumer-friendly resealable gusseted bags with nutrition labels and rehydration instructions.
  • Let's Blend Mushroom Blend Pre-portioned, finely diced traditional or seasoned mushrooms designed for blending with ground meat in foodservice and manufacturing applications, reducing fat and calories while adding flavor and nutrition. Marketed under the trademarked Let's Blend sub-brand.
  • Sliced Mushroom Kits Pre-sliced and pre-spiced mushrooms available in Teriyaki, Fajita, and Thai flavors as ready-to-cook convenience products for home meal preparation.
  • Stuffed Mushrooms Pre-filled mushroom appetizers ready for cooking, positioned as a meal kit product line for retail consumers.
  • Marinated Mushrooms Ready-to-eat marinated mushroom snacks with tangy, peppery, garlicky, and sweet flavor profiles, sold as shelf-stable products in retail stores.
  • Nutraceutical Mushroom Powders Dried mushroom powders sold to food and supplement manufacturers, including white and brown mushroom powders and medicinal varieties (Cordyceps, Lion's Mane, Maitake, Reishi, Shiitake, Turkey Tail, Chaga, Blazei). Available with vitamin D levels up to 15,000 IU/gram. Certified organic, gluten-free, vegan, Kosher, and Non-GMO.

Quantifiable outcome

  • High Vitamin D mushrooms provide 400 IUs (10 mcg) per serving — 50% of the Daily Value. Eating 10 mushrooms per day provides 100% of the FDA's daily value recommendation of vitamin D.
  • +4 more outcomes

Companies that use Monterey Mushrooms

Customer profile

Segments4 records

Ideal customer profiles4 records

Monterey Mushrooms technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Monterey Mushrooms partnerships and signals

Strategic signal

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Monterey Mushrooms competitors and assessment

Company assessment

Broad incumbents

  • Dole plc: Dole is a global produce incumbent with broad retail distribution and brand reach in fresh produce, overlapping with Monterey's retail grocery channel for fresh mushrooms and value-added produce SKUs.
  • Bonduelle Group: Bonduelle is a global leader in canned and frozen vegetables, including mushrooms, comparable to Monterey's processed/marinated lines and a competitor for shelf-stable vegetable retail SKUs.

Emerging players

  • Four Sigmatic: Four Sigmatic is a consumer-facing functional-mushroom brand (Lion's Mane, Reishi, Cordyceps) buying mushroom powders and extracts; overlaps with Monterey Nutra's nutraceutical ingredient customer profile on the B2B side and competes on the consumer brand side.

Direct peers

  • To-Jo Mushrooms: To-Jo is a family-owned mushroom grower, processor, and distributor on the U.S. East Coast with retail, foodservice, and industrial ingredient lines — directly comparable to Monterey in scale and channel mix.
  • Phillips Mushroom Farms: Phillips is a Pennsylvania-based specialty mushroom grower (King Trumpet, Maitake, Beech, Shiitake) and one of the largest U.S. producers of value-added mushroom products including stuffed mushrooms — overlapping with Monterey's specialty and meal-kit lines.
  • Sylvan Inc. Sylvan is one of the world's largest producers of mushroom spawn and a major cultivator of fresh and specialty mushrooms, competing head-to-head with Monterey across white, brown, and specialty varieties for retail and foodservice customers.
  • Giorgio Fresh Co. Giorgio Fresh is a large U.S. mushroom grower and processor supplying fresh and processed mushrooms (sliced, canned, marinated) to retail and foodservice, comparable to Monterey's fresh and processed/canned product portfolio.
  • South Mill Mushrooms (Highline Mushrooms): Highline Mushrooms (formed through combination with South Mill) is a leading North American mushroom grower and shipper with broad retail and foodservice distribution, directly comparable to Monterey's coast-to-coast fresh mushroom model.

Regional players

  • Mother Earth Mushrooms: Mother Earth is a Pennsylvania-based mushroom grower with nationwide shipping; while smaller and more regional, it competes with Monterey across fresh and value-added retail SKUs.

Others

  • Mushroom Council: Industry checkoff program that promotes mushroom consumption in the U.S., including the blended-burger initiative in which Monterey participates; not a competitor but a category-demand driver that benefits Monterey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Monterey Mushrooms social profiles

Digital presence

Monterey Mushrooms compliance and trust

Trust signal

Compliance6 records

Monterey Mushrooms financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Monterey Mushrooms leadership team

Management profile

Number of profiles

Profiles1 record

Monterey Mushrooms subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Monterey Mushrooms funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Monterey Mushrooms M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monterey Mushrooms

What does Monterey Mushrooms do?

Monterey Mushrooms is the leading wholesale mushroom grower, packer, and shipper in North America, operating coast-to-coast farms that produce fresh, dried, organic, specialty, high vitamin D, and nutraceutical mushroom products. The company distributes nationwide through retail grocery, foodservice, and food manufacturing channels, with customized processing (sliced, diced, whole formats) and proprietary UV-B vitamin D technology applied to fresh mushrooms.

Is Monterey Mushrooms a public or private company?

Monterey Mushrooms is a private company. It is classified as unknown and is currently operating.

When was Monterey Mushrooms founded?

Monterey Mushrooms was founded in 1971. It employs 1,001 to 5,000 people.

Where is Monterey Mushrooms based?

Monterey Mushrooms is headquartered in Watsonville, United States, in the North America region.

How does Monterey Mushrooms make money?

Five revenue lines are on record. Fresh Mushroom Sales (Retail) is the primary driver. The others are fresh Mushroom Sales (Foodservice), mushroom Ingredient Sales (Food Manufacturing), dried Mushroom Retail Products and nutraceutical Mushroom Powders (Wholesale).

Who are Monterey Mushrooms's main competitors?

Broad incumbents on record are Dole plc and Bonduelle Group. Four Sigmatic is listed as an emerging player. Direct peers are To-Jo Mushrooms, Phillips Mushroom Farms, Sylvan Inc., Giorgio Fresh Co. and South Mill Mushrooms (Highline Mushrooms). Mother Earth Mushrooms is listed as a regional player. Mushroom Council is listed as an others.

Does Monterey Mushrooms have an API?

No public API is recorded for Monterey Mushrooms.

What industry is Monterey Mushrooms in?

Monterey Mushrooms's product category is Fresh Mushroom Production and Distribution. Its primary akta.pro industry code is AFAGADAJ, Mushroom Farming (Button, Oyster, Shiitake), with a secondary code of AFAGAHAK, Mushroom & Fungi Production (Indoor/Protected). Its NAICS code is 111411 and its SIC code is 2030.

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Market Research FutureEdible Mushroom Market Trends, Size, ShareMarket research report projects the edible mushroom industry will grow from $22.74 billion in 2024 to $47.38 billion by 2035, representing a 6.86% CAGR, driven by rising health consciousness, plant-based diet trends, and advances in cultivation technology. The culinary segment remains the largest application area while nutraceuticals represent the fastest-growing segment, with Asia-Pacific holding the dominant market share projected to reach $10.5 billion by 2025. Key players including Monterey Mushrooms, Okechamp S.A., and Shiitake Farm are pursuing strategies around organic product expansion and sustainable farming practices to capture market share.WiseGuy ReportsCultivated Mushrooms Market Size, Share, Trends, Report 2035The Global Cultivated Mushrooms Market was valued at $42.6 billion in 2024 and is projected to reach $70 billion by 2035, growing at a compound annual growth rate of 4.6% during the forecast period. Asia Pacific leads in production volume with countries like China and Japan dominating, while North America holds the highest market valuation at $16 billion in 2024. Key market developments include Monterey Mushrooms' acquisition of The Mushroom Company in March 2025 to expand North American production capacity, and Highline Mushrooms' strategic partnership with Frieda's Inc in April 2025 to co-develop premium cultivated mushroom products for grocery retailers.Market Research FutureButton Mushroom Cultivation Market Size, Share, GrowthThe global Button Mushroom Cultivation Market was valued at USD 4.397 billion in 2024 and is projected to grow to USD 5.733 billion by 2035, reflecting a compound annual growth rate (CAGR) of 2.44% during the forecast period 2025–2035. North America leads the market with approximately 45% global share, followed by Europe at 30% and Asia-Pacific at 20%, with growth driven by rising health consciousness, demand for organic produce, and technological advancements in cultivation techniques including vertical farming and AI integration. Key industry developments include Monterey Mushrooms launching an organic button mushroom line, Highline Mushrooms partnering with a technology firm for AI-driven cultivation, and Fungi Perfecti introducing an educational initiative on mushroom health benefits.ThreatlockerBlog: Employee data security lawsuit case hits major U.S. mushroom producerMonterey Mushrooms faces consolidated class-action lawsuits in federal court following an August 2025 ransomware attack that exposed employees' personal data. Plaintiffs allege the company failed to implement reasonable security safeguards, such as encryption and multi-factor authentication, and delayed notification by nearly six weeks. The litigation aims to establish legal precedents regarding employer duties to protect employee information under negligence and breach of contract theories.VocalGlobal Mushroom Market Report 2025: Growth, Trends, and Demand by 2033IMARC Group's latest report projects the global mushroom market to grow from $71.81 billion in 2024 to $119.76 billion by 2033, driven by a 5.8% CAGR and increasing demand for functional foods and sustainable agriculture. The industry is seeing significant technological integration, with companies like Tupu utilizing AI and robotics for urban farming, while major players such as Monterey Mushrooms are enhancing sustainability through innovative packaging solutions.