AMAROK Security
AMAROK Security is a privately held commercial perimeter security company founded in 1973, serving more than 9,000 commercial and industrial customers across 49-50 U.S. states with solar-powered electric fencing, video surveillance, and 24/7 remote monitoring delivered on a subscription basis.
- Company typePrivate
- Founded1973
- HeadquartersColumbia, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What AMAROK Security does
AMAROK Security is a privately held commercial perimeter security company founded in 1973 and headquartered in Columbia, South Carolina. The company serves more than 9,000 commercial and industrial customers across 49-50 U.S. states, operating exclusively in the B2B segment and declining residential business. Primary verticals include trucking and transportation, construction and building supply, automotive (dealerships, auctions, dismantlers, rentals), distribution and warehousing, critical infrastructure and data centers, metal recycling, and airport parking.
The company's core technology is the Electric Guard Dog Fence — a 10-foot-tall, solar-powered electric barrier that delivers 7,000 volts of medically safe pulsed shock every 1.3 seconds — layered with motion-sensing detection cables, alarm-triggered lighting, stand-alone Sentinel alarms, and a 24/7 remote video monitoring service. The FORTIFEYE platform unifies these elements into a single managed perimeter offering, complemented by Gate Access Control (with license plate recognition and AI cameras), Building Intrusion Detection, mobile video surveillance, and portable fencing for temporary sites. In April 2026, AMAROK acquired a 45% stake in Evolon Technology, an AI-powered video monitoring and virtual guarding provider, to embed computer vision analytics into the platform.
AMAROK operates a security-as-a-service subscription model with zero upfront costs and a single monthly fee that bundles equipment, installation, maintenance, compliance, lifetime upgrades, and $11 million in liability insurance (with customers named as additional insureds). The go-to-market is direct enterprise field sales with regional security experts across all 50 states, supported by a free on-site threat assessment, an in-house permitting and compliance team, and a referral program. The company is in an active capital deployment phase, having announced a $69 million headquarters build in the BullStreet District in March 2026 and the Evolon investment in April 2026.
AMAROK Security firmographics
Firmographics- Name
- AMAROK Security
- Legal name
- AMAROK
- Website
- https://amarok.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AMAROK Security is a privately held commercial perimeter security company founded in 1973, serving more than 9,000 commercial and industrial customers across 49-50 U.S. states with solar-powered electric fencing, video surveillance, and 24/7 remote monitoring delivered on a subscription basis.
- Ownership category
- akta.pro rank
AMAROK Security industry classification
Industry- Product category
- Commercial Perimeter Security Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Perimeter Security Systems Integration (Fences, Sensors, Barriers) (BPAKAGAD)
- akta.pro secondary industries
- Intrusion Detection & Burglar Alarm Systems Integration (BPAKAGAC), Security Management Platforms Integration (PSIM/SOC, Command & Control) (BPAKAGAH), Remote Video Guarding / Virtual Patrol (Guard + CCTV) (BPAKAAAL), Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF)
Keywords
Where AMAROK Security is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AMAROK Security business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Security-as-a-Service Monthly Subscription: AMAROK generates revenue primarily through monthly subscription fees that cover equipment, installation, maintenance, repairs, and lifetime upgrades. Customers pay zero upfront costs with one manageable monthly fee. The subscription model includes all components: electric fencing, video surveillance equipment, monitoring services, and all maintenance and servicing. AMAROK owns and maintains the system for life, replacing equipment if it fails or becomes obsolete.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-inclusive monthly subscription covering all security solutions, installation, maintenance, and lifetime upgrades |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AMAROK Security product offering
Product offeringCore offering
AMAROK Security provides integrated perimeter security-as-a-service for commercial and industrial properties. The company designs, installs, owns, and maintains solar-powered electric fencing (the Electric Guard Dog Fence), video surveillance, and 24/7 remote monitoring systems under a single monthly subscription with zero upfront cost. Its flagship integrated platform, FORTIFEYE, combines electric fencing, cameras, and live monitoring into a unified managed solution that deters, detects, and verifies perimeter threats for police response.
Product overview
AMAROK Security offers an integrated security-as-a-service platform built around electric fencing as the core perimeter protection technology. The flagship product is The Electric Guard Dog™ Fence, which provides full-perimeter solar-powered electric fencing with 7,000-volt deterrence, complemented by the higher-security 30 Series and portable options. The integrated FORTIFEYE™ platform unifies electric fencing with video surveillance and 24/7 remote monitoring. Additional modules include Gate Access Control, Building Intrusion Detection, Sentinels, Perimeter Detection Systems, and Alarm-Based Lighting—all delivered as a managed monthly subscription service with zero upfront costs, full maintenance, and liability insurance coverage.
Differentiator
Problem solved
Functional benefit
Brands
- The Electric Guard Dog™ Fence: AMAROK's flagship full-perimeter monitored electric fence that delivers 7,000 volts of medically safe shock deterrence with alarms and lighting
- FORTIFEYE™
- The Electric Guard Dog™ 30 Series
- Defender Fence
Products and services
- The Electric Guard Dog Fence Full-perimeter, solar-powered monitored electric fence delivering 7,000 volts of medically safe pulsed shock every 1.3 seconds, 10 feet tall, with physical barrier, shock deterrent, alarms, and ultra-bright LED lights. Stops external theft at the perimeter of commercial properties.
- The Electric Guard Dog 30 Series High-security electric fence with 30 strands of wire, triple the number of fiberglass poles (two extra per 30 feet), and 10 additional monitored electric fence wires for maximum deterrence in high-risk commercial environments.
- Portable Electric Fencing Temporary perimeter security solution featuring free-standing dual-layered fence panels, solar-powered operation, and quick installation suited for construction sites, temporary locations, and short-term deployments.
- The Defender Fence Entry-level electric physical barrier with low-voltage operation, solar-powered for continuous performance, with audible warning sirens and app-based monitoring. Designed for lower-risk areas or to bridge permit timing gaps and can be converted to higher-voltage options.
- FORTIFEYE Award-winning, patented integrated perimeter security solution combining The Electric Guard Dog Fence, video surveillance, and 24/7 remote video monitoring in a single managed service. Enables real-time threat verification and police response in jurisdictions requiring visual alarm verification.
- Remote and Mobile Monitoring Professional 24/7 video monitoring service with alarm-triggered live feeds, cloud-based access, and a mobile app for reviewing footage and receiving real-time alerts on commercial properties.
- Video Surveillance Commercial security camera systems including fixed, PTZ, fisheye, and thermal cameras with AI analytics, NDAA Section 889-compliant equipment, and integration with AMAROK's electric fencing and remote monitoring services.
- Gate Access Control Automated access management system with credential readers, video and audio intercoms, license plate recognition, AI cameras, and motorized gate integration, including unlimited users and enterprise-level site-to-site control.
- Building Intrusion Detection Interior security system with dual-tech motion detectors (up to 50-foot range) and door/window contacts providing 24/7 mobile app alerts for unauthorized entry into facility interiors.
- Sentinels Stand-alone fence security alarm systems with ultra-bright LED lights, red and blue flashing light bars, powerful sirens, and an optional Talk Down Sentinel with pre-recorded messages or live agent voice warnings.
- Perimeter Detection System Fence intrusion detection system using movement-sensing cables to detect fence cutting or climbing, with 22 sensitivity levels, automatic environmental adjustment, and zone coverage up to 1,000 feet per section.
- Perimeter Alarm-Based Lighting Systems Security lighting solutions including Zone Fence Lighting, Spot Lighting, and Sentinel lights triggered by alarm activation to enhance visibility and deterrence during perimeter breaches.
Quantifiable outcome
- 99% of external theft prevented after installation
- +5 more outcomes
Companies that use AMAROK Security
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles2 records
AMAROK Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
AMAROK Security partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Evolon Technology, Inc.coreAMAROK completed a strategic investment acquiring a 45% ownership stake in Evolon Technology, Inc., an AI-powered video monitoring and virtual guarding solutions provider. The partnership integrates AMAROK's electric fencing systems with Evolon's computer vision and analytics technology to deliver a unified, layered security solution for commercial businesses. As part of the investment, AMAROK named two executives to Evolon's Board of Directors, positioning the alliance to redefine perimeter security across North America. The combination leverages AMAROK's perimeter security measures with Evolon's AI-driven video surveillance and virtual guarding technology.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
AMAROK Security competitors and assessment
Company assessmentEmerging players
- Verkada: Cloud-native AI video surveillance and access control platform increasingly used by commercial and industrial customers for perimeter and site monitoring. Comparable as a modern, software-first alternative to AMAROK's hardware-centric stack, particularly for buyers evaluating video verification only.
- Evolon Technology: AI-powered video monitoring and virtual guarding provider in which AMAROK holds a 45% stake. Directly relevant as AMAROK's technology and channel partner for computer vision analytics overlaying its perimeter security stack.
Direct peers
- Magal Security Systems:
- Senstar Corporation: Perimeter intrusion detection and security solutions provider specializing in fence-mounted sensors, video analytics, and integrated security management. Closely comparable to AMAROK in targeting commercial/industrial sites with multi-layered perimeter protection, though with sensor-based rather than electric-fence deterrence.
Broad incumbents
- ADT Commercial: Large incumbent commercial security provider offering intrusion, video surveillance, and access control as managed services. Comparable to AMAROK in targeting commercial properties with subscription-based security offerings, though broader and less specialized in electric perimeter fencing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AMAROK Security social profiles
Digital presenceAMAROK Security compliance and trust
Trust signalCompliance4 records
AMAROK Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMAROK Security leadership team
Management profileNumber of profiles
Profiles2 records
AMAROK Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMAROK Security M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMAROK Security
What does AMAROK Security do?
AMAROK Security provides integrated perimeter security-as-a-service for commercial and industrial properties. The company designs, installs, owns, and maintains solar-powered electric fencing (the Electric Guard Dog Fence), video surveillance, and 24/7 remote monitoring systems under a single monthly subscription with zero upfront cost. Its flagship integrated platform, FORTIFEYE, combines electric fencing, cameras, and live monitoring into a unified managed solution that deters, detects, and verifies perimeter threats for police response.
Is AMAROK Security a public or private company?
AMAROK Security is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMAROK Security founded?
AMAROK Security was founded in 1973. It employs 251 to 500 people.
Where is AMAROK Security based?
AMAROK Security is headquartered in Columbia, United States, in the North America region.
How does AMAROK Security make money?
One revenue line is on record: security-as-a-Service Monthly Subscription.
Who are AMAROK Security's main competitors?
Emerging players on record are Verkada and Evolon Technology. Direct peers are Magal Security Systems and Senstar Corporation. ADT Commercial is listed as a broad incumbent.
Does AMAROK Security have an API?
No public API is recorded for AMAROK Security.
What industry is AMAROK Security in?
AMAROK Security's product category is Commercial Perimeter Security Services. Its primary akta.pro industry code is BPAKAGAD, Perimeter Security Systems Integration (Fences, Sensors, Barriers), with a secondary code of BPAKAGAC, Intrusion Detection & Burglar Alarm Systems Integration. Its NAICS code is 561621 and its SIC code is 7381.