ADT
- Company typePublic
- Founded1874
- HeadquartersBoca Raton, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
ADT firmographics
Firmographics- Name
- ADT
- Legal name
- ADT LLC
- Website
- https://adt.com
- Company type
- Public
- Founded year
- 1874
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where ADT is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ADT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Recurring Monthly Monitoring Revenue: ADT generates the majority of revenue from recurring monthly monitoring subscriptions. Q1 2026 showed $10.1 million of recurring monthly revenue from 161,000 gross new subscribers with approximately 6.1 million total subscribers. Average revenue per subscriber approximately $79/month.
- Equipment and Hardware Sales: One-time revenue from sale of security equipment including cameras, sensors, control panels, and smart home devices. Hardware sold through professional installation or DIY channels (ADT Blu).
- Professional Installation Services: Revenue from professional installation services for security systems, smart home devices, and related equipment. Installation offered through ADT Pro Install channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ADT Blu Self-Protect Plan - Entry-level self-monitoring |
| Subscription | Monthly | ADT Blu Video Connect Plan - Video monitoring |
| Subscription | Monthly | ADT Blu Pro-Protect Plan - Professional monitoring |
| Subscription | Monthly | ADT Blu Pro-Protect + Life Safety Plan |
| Subscription | Monthly | ADT Blu Pro-Protect with Video Plan |
| Subscription | Monthly | ADT Blu Pro-Protect with Video + Life Safety Plan |
| Unit Pricing | Pay-as-you-go | ADT Blu Standalone Cameras |
| Unit Pricing | Pay-as-you-go | ADT Blu Starter Kits |
| Subscription | Monthly | Home Network Protection |
| Subscription | Multi-year contract | ADT Pro Install Monitoring |
| Subscription | Monthly | Medical Alert Basic |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
ADT product offering
Product offeringCore offering
ADT sells and professionally monitors home security systems, smart home automation devices, video surveillance cameras, life safety sensors, and medical alert systems for residential and small business customers. Distribution is split between professional in-home installation (ADT Pro Install) and self-installed DIY systems (ADT Blu) sold through ADT.com and Amazon, with revenue largely driven by recurring monthly monitoring subscriptions supported by 24/7 human-staffed monitoring centers.
Product overview
ADT is a 150-year-old home security company offering a comprehensive ecosystem of security, smart home, and safety products and services. The core offering centers on the ADT Command platform and ADT+ mobile app, which integrate professional 24/7 monitoring with smart home automation. The company serves residential and small business customers through two main installation pathways: ADT Pro Install (professional installation) and ADT Self Setup/ADT Blu (DIY). Key product categories include security cameras and video doorbells (many powered by Google Nest partnership), life safety devices (smoke, CO, flood sensors), smart home devices (locks, lights, thermostats), and medical alert systems. The 2026 portfolio expansion includes ADT Blu (new DIY sub-brand launched May 2026), My Safety mobile safety feature, and Live Light illuminated yard sign. The February 2026 acquisition of Origin AI brings WiFi-based AI sensing capabilities for presence detection and occupancy analysis, expected to commercialize in 2027. ADT also offers identity protection, home network security (pilot with Norton), and business security services. The company joined the CSA Board in June 2026 to influence Matter smart home standards.
Differentiator
Problem solved
Functional benefit
Brands
- ADT Blu: DIY home security system with contract-free monitoring, self-installation, and cameras starting at $69
- SoSecure
- ADT+
- MySafety
Products and services
- ADT Command ADT's primary smart home security platform that integrates security monitoring with home automation controls, enabling users to manage their security system, cameras, and smart home devices from a centralized hub.
- ADT+ App Mobile application serving as the primary interface for ADT customers to arm and disarm systems, receive alerts, view live video, access AI features, and communicate through connected cameras. Available for iOS and Android.
- ADT Blu DIY home security system launched May 2026 featuring self-installation, no long-term contracts, and AI-powered detection for people, animals, vehicles, and packages. Cameras start at $69, starter packages $249-$389. Managed through ADT+ app with optional professional monitoring.
- ADT Pro Install Professional installation service where ADT technicians install security systems and smart home devices, typically completing installation in one day with appointments available within 3 days.
- ADT Self Setup Self-installation option for ADT systems that is easy to install without heavy-duty tools, backed by ADT's 24/7 SMART monitoring services with no long-term contract requirement.
- ADT Professional Monitoring 24/7 professional monitoring service where ADT's monitoring center agents respond to alarms and contact emergency responders on the customer's behalf. Hybrid monitoring with AI-assisted verification showing 9.1% verified false positive rate.
- ADT Security Cameras ADT offers indoor and outdoor security cameras, video doorbells, and cameras with floodlights. Integration with Google Nest products provides a range of camera options with AI detection capabilities.
- ADT Life Safety Products Includes smoke detectors, carbon monoxide detectors, flood sensors, and panic buttons for monitoring fire, gas, water, and medical emergencies.
- ADT Smart Home Devices Smart locks, smart bulbs/lights, smart thermostats, garage door openers, and smart plugs/switches for home automation integration with the ADT security system.
- ADT Medical Alert Systems Medical alert systems for seniors including Basic Medical Alert (starting at $31.99/month with $99.99 activation fee), wearable pendants, and wristbands with 24/7 monitoring.
- ADT Business Security Commercial security solutions including business access control, video surveillance, ADT Pulse Business automation, and business reporting for small to mid-size businesses.
- ADT Safe Move Moving support and transfer service for existing ADT customers relocating, offering free base system installation at new residences with various transfer options.
- ADT Identity Protection Identity theft protection services included in Home Network Protection pilot program, featuring dark web monitoring, fraud incident resolution, and lost wallet protection powered by CyberScout.
- ADT Solar Solar energy products and services offered by ADT as part of its expansion into adjacent home services markets.
- ADT Live Light Illuminated wireless yard sign that glows when the security alarm is triggered, priced at $49.99 with professional installation included. Designed to help first responders locate emergencies and serve as a visible deterrent. Features IP65 weather resistance.
- My Safety Personal safety feature integrated into the ADT+ app providing mobile protection through safety timers, direct monitoring agent calls, emergency texting, and verbal phrase triggers for summoning emergency services.
- Origin AI Sensing Platform AI-powered WiFi-based sensing technology acquired by ADT in February 2026 that enables motion classification and human presence detection without cameras, audio, or wearable devices. Includes over 200 global patents; commercialization expected to begin in 2027.
Quantifiable outcome
- ADT verified false positive rate of 9.1% compared to Ring at 28.4%, SimpliSafe at 19.7%, and Nest at 22.9%
- +4 more outcomes
Companies that use ADT
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
ADT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature3 records
ADT partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, strategic and core.
- Intelligent Monitoring Group LimitedminorAustralian security company acquiring ADT's UK residential security business for £180 million (structured as £155 million cash and £25 million in IMG shares). Acquisition will bring 160,000 residential customers, boosting IMG's monthly recurring revenue by 205%. Deal expected to close with IMG leveraging prior experience operating ADT's Australia and New Zealand businesses acquired in 2023.
- Connectivity Standards Alliance (CSA)strategicADT joined the CSA Board of Directors in June 2026, participating alongside Apple, Google, Amazon, Samsung, and LG. CSA develops interoperability standards for smart home devices including Matter, Zigbee, and Aliro protocols. ADT cited industry data showing 63% of U.S. households own at least one smart home device with global smart home spending projected to reach $633 billion by 2032.
- Arsenal FCminorMulti-year sports sponsorship partnership with Arsenal FC (Premier League leaders), marking ADT's first sports partnership. Covers both men's and women's first teams, representing routine commercial activity for brand visibility.
- Origin AI (Origin Wireless)coreADT acquired Origin AI for $170 million in cash, integrating the company's AI sensing platform and over 200 global patents into ADT's home security ecosystem. The WiFi-based sensing technology enables motion classification and human presence detection without cameras, audio, or wearable devices. ADT expects to begin commercializing offerings incorporating Origin's technology in 2027.
- VerisurecoreFive-year renewable commercial agreement valued at $30 million over five years. Includes licensing, development collaboration, and data sharing for Origin AI's sensing technology in AI-driven security solutions. Verisure acquired ADT México in October 2025 gaining access to 125,000 clients.
- GooglecoreGoogle invested $300 million as part of $1.5 billion investment round with State Farm. Partnership involves Google Nest product integration and cloud infrastructure collaboration for ADT's smart home and security platform.
- VivintminorBoth ADT and Vivint listed as key players in Live Video Monitoring Services market alongside ADT, indicating competitive market positioning.
Scale indicators18 records
Recent moves8 records
Expansion highlights7 records
ADT competitors and assessment
Company assessmentOthers
- Alarm.com: Provider of cloud-based software platforms that power many independent security dealer monitoring back-ends; serves as an enabling/adjacent technology peer whose platform competes indirectly with ADT's vertically integrated monitoring and ADT+ software stack.
Broad incumbents
- Verisure: Large European/LatAm professionally installed security and monitoring company that acquired ADT México and signed a 5-year $30M Origin AI licensing deal with ADT, making it both a direct international competitor and a strategic commercial partner.
Direct peers
- SimpliSafe: DIY-installed home security systems with optional 24/7 professional monitoring and no long-term contracts, competing head-to-head with ADT Blu in price-sensitive and renter segments. ADT's own benchmarking uses SimpliSafe's 19.7% verified false positive rate as a competitive reference.
- Ring (Amazon): Amazon-owned DIY home security and video doorbell company that competes directly with ADT Blu through Amazon's marketplace, with ADT's own false-positive benchmarking identifying Ring's 28.4% verified false positive rate.
- Comcast Xfinity Home: Telco-bundled home security and smart home service offered alongside Xfinity internet, competitively positioned against ADT with established professional monitoring and cross-sell advantages into Xfinity households.
- Vivint Smart Home: Direct home security and smart home competitor with professional installation, monitoring contracts and a comparable product line including cameras, smart locks and home automation, cited in industry tracking alongside ADT as a top U.S. smart home security brand.
- Google Nest: Google's smart home security ecosystem (cameras, doorbells, Nest Hub) integrated into ADT's ADT+ app via the Google partnership; also competes against ADT directly with NestAware monitoring and 22.9% verified false positive rate cited in ADT benchmarks.
- Brinks Home Security: U.S. home security provider offering professionally installed and DIY systems with 24/7 professional monitoring contracts, directly comparable to ADT's pro-install monitoring and customer-acquisition economics.
Emerging players
- Frontpoint Home Security: DIY-installed smart home security provider with optional professional monitoring that overlaps with the value-conscious segment ADT Blu targets, particularly renters and first-time buyers.
- Wyze: Low-cost DIY smart home camera and sensor maker expanding into monitoring, competing at the entry price points ($69 cameras) where ADT Blu also competes and where the lowest false-positive-rate premium is hardest to monetize.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ADT social profiles
Digital presenceADT compliance and trust
Trust signalCompliance2 records
ADT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADT leadership team
Management profileNumber of profiles
Profiles16 records
ADT subsidiaries and ownership
Company hierarchySubsidiaries2 records
ADT funding detail
Funding detailFunding overview
Funding rounds10 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADT M&A and investment
M&A and investmentM&A15 records
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADT
What does ADT do?
ADT sells and professionally monitors home security systems, smart home automation devices, video surveillance cameras, life safety sensors, and medical alert systems for residential and small business customers. Distribution is split between professional in-home installation (ADT Pro Install) and self-installed DIY systems (ADT Blu) sold through ADT.com and Amazon, with revenue largely driven by recurring monthly monitoring subscriptions supported by 24/7 human-staffed monitoring centers.
Is ADT a public or private company?
ADT is a public company. It is classified as public and is currently operating.
When was ADT founded?
ADT was founded in 1874. It employs 5,001 to 10,000 people.
Where is ADT based?
ADT is headquartered in Boca Raton, United States, in the North America region.
How does ADT make money?
Three revenue lines are on record. Recurring Monthly Monitoring Revenue is the primary driver. The others are equipment and Hardware Sales and professional Installation Services.
Who are ADT's main competitors?
Alarm.com is listed as an others. Verisure is listed as a broad incumbent. Direct peers are SimpliSafe, Ring (Amazon), Comcast Xfinity Home, Vivint Smart Home, Google Nest and Brinks Home Security. Emerging players are Frontpoint Home Security and Wyze.
Does ADT have an API?
No public API is recorded for ADT.