What Scrum Inc does

Scrum Inc. is a boutique Agile transformation consulting firm founded in 1995 by Dr. Jeff Sutherland, the co-creator of Scrum and inventor of Scrum@Scale, headquartered in Cambridge, Massachusetts with global reach across North America, Europe, and LATAM. The firm operates a dual business model: a professional services arm that embeds consultants inside client operating models to redesign strategy-to-execution, decision rights, prioritization, and AI integration (Enterprise Transformation, Agile Operating Model Design, Leadership Development, AI Transformation, and Agility Assessment services), and a credentialed training arm that sells live instructor-led certifications (Registered Scrum Master, Product Owner, Scrum@Scale Practitioner, Agile Coach, GenAI Practitioner, Value Stream Management) priced from $725 to $5,000 per participant, plus on-demand courses and enterprise licensing via the ScrumLab Enterprise LMS and Scrum Startup for Teams platforms.

Underlying the offering is a proprietary methodology stack: the Scrum framework and Scrum@Scale scaling architecture, both authored by Dr. Sutherland, the Five Dimensions of Agility Assessment (prioritization, customer centricity, speed of delivery, organizational structure, culture and mindset), and a newer AI-Ready Operating Model that integrates generative AI into prioritization, decision-making, delivery, and learning cycles. Technology distribution includes live online courses via Zoom, the ScrumLab Enterprise MAU-licensed platform, the Scrum Startup for Teams named-seat platform, and co-developed free content with Atlassian and Accenture. The firm also publishes two best-selling books (The Red Book, The Yellow Book) and stewards the official Scrum and Scrum@Scale Guides.

Go-to-market is enterprise-led with a community/top-of-funnel overlay: direct consultation CTAs for consulting engagements, thought leadership content (articles, podcast, case studies), and a recently launched BCG collaboration (April 2026) that positions the firm inside larger strategy and platform ecosystems. Named enterprise customers include John Deere (500 teams transformed), Rocket Mortgage (721% delivery increase), Anheuser-Busch, Sony, Mayo Clinic, and Safety Co., alongside a long tail of individual training customers. Scrum Inc. is privately held with no disclosed external investors, parent company, or acquisition history.

Name

Scrum Inc

Legal name

Scrum Inc.

Website

https://scruminc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Scrum Inc. is a boutique Agile transformation consultancy founded by Scrum co-creator Dr. Jeff Sutherland, providing embedded operating-model consulting, credentialed training, and AI integration services to large global enterprises across multiple industries.

Ownership category

akta.pro rank

Product category

Agile Consulting & Training

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Business Schools and Computer and Management Training (6114)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Learning, Training & Corporate Education Consulting (BPAHAGAE), Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)

Keywords

• Agile transformation consulting
• Scrum training certification
• Enterprise agile scaling
• Agile operating model
• Agility assessment services

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agile Consulting Services: Embedded consulting partnerships with organizations for Agile transformation. Hands-on consultants work with leaders to redesign operating models, align strategy to execution, and build organizational agility. Engagement model involves system-level design, embedded leadership enablement, and execution that scales.
2. Live Instructor-Led Training: Interactive courses taught by Scrum Inc. Consultants and Trainers. Training credentials include Registered Scrum Master, Registered Product Owner, Registered Scrum@Scale Practitioner, Registered Agile Coach, and others. Live online format with 1-5 day durations priced from $725 to $5,000 per participant.
3. On-Demand Digital Training: Self-paced courses including Registered Scrum Basics (free) and Scrum QuickStart. Revenue from enterprise licensing and per-seat or subscription models for organizational training platforms like ScrumLab Enterprise.
4. Enterprise Licensing (ScrumLab/Scrum Startup): ScrumLab Enterprise platform with Monthly Active User limits. Scrum Startup for Teams with Named Seat limits and Lifetime Access option. Overage charges apply at $25/Month per MAU or $499 per excess Seat.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Scrum Inc. is a boutique Agile transformation firm founded by Dr. Jeff Sutherland that sells embedded enterprise consulting services (operating model design, leadership development, AI transformation, agility assessment) and a portfolio of Scrum and Scrum@Scale training certifications delivered live online or on-demand via the Scrumlab Enterprise platform. Its offerings are anchored in the Scrum and Scrum@Scale frameworks co-created by Dr. Sutherland.

Product overview

Scrum Inc. is a boutique Agile transformation and consulting firm founded by Dr. Jeff Sutherland, offering a portfolio of professional services, training certifications, and knowledge resources. Its consulting arm spans five named service lines: Enterprise Transformation Consulting, Agile Operating Model Design, Leadership Development, AI Transformation, and Agility Assessment. Its training portfolio includes live instructor-led certifications (RSM, RPO, RS@SP, RSM@S, RPO@S, RAC, RGAP, RVSM) alongside on-demand courses (RSB, Scrum QuickStart, RS@SF), accessible via the Scrumlab Enterprise LMS and Scrum Startup for Teams platforms. The company also publishes two best-selling books (The Red Book and The Yellow Book) and maintains free knowledge resources including the Scrum Reference Library, the Scrum Guide, and the Scrum@Scale Guide. A separate AI Community of Practice complements the AI Transformation consulting service. All offerings are grounded in Scrum and Scrum@Scale methodologies co-created by Dr. Jeff Sutherland.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Transformation Consulting Hands-on, embedded consulting that redesigns how strategy connects to execution, helping organizations fix operating models and decision-making to deliver measurable results at scale.
• Agile Operating Model Design Consulting service that redesigns how work flows through the enterprise by connecting strategy to prioritization, decision-making, and delivery so teams can learn and adapt in real time.
• Leadership Development Embedded executive coaching service that helps leaders clarify priorities, decision rights, and execution speed, shaping the system teams operate within.
• AI Transformation Consulting service that approaches AI adoption as a system design challenge, integrating AI into prioritization, decision-making, delivery, and learning.
• Agility Assessment System-level baseline assessment across five dimensions of agility (prioritization, customer centricity, speed of delivery, organizational structure, and culture) creating shared understanding and measurable improvement.
• Registered Scrum Master (RSM) Live, instructor-led 2-day certification course teaching Scrum fundamentals, how to facilitate Scrum teams, remove impediments, and boost team performance. Priced at $1,995 per participant.
• Registered Product Owner (RPO) Live, instructor-led 2-day certification course on driving product value by prioritizing work that returns real business results and shaping a clear product vision. Priced at $1,995 per participant.
• Registered Scrum@Scale Practitioner (RS@SP) Live, instructor-led 2-day certification course on leading scaled Agile adoption with frameworks that align teams, improve metrics, and accelerate organizational results. Priced at $1,995 per participant.
• Registered Scrum Master@Scale (RSM@S) Live, instructor-led 2-day certification course enabling alignment, removing systemic impediments, and supporting delivery across multiple Scrum teams. Priced at $1,995 per participant.
• Registered Product Owner@Scale (RPO@S) Live, instructor-led 2-day certification course on aligning strategy to execution by coordinating priorities and value across multiple teams. Priced at $1,995 per participant.
• Registered Agile Coach (RAC) Live, instructor-led 5-day certification course developing skills to coach teams, leaders, and organizations through real-world Agile transformation. Priced at $5,000 per participant.
• Registered GenAI Practitioner (RGAP) Live, instructor-led 1-day certification course on applying generative AI using Agile and Lean principles to improve decision-making, productivity, and delivery outcomes. Priced at $725 per participant.
• Registered Value Stream Management (RVSM) Live, instructor-led 1-day certification course on mapping, measuring, and optimizing value streams using Lean and Agile principles. Priced at $998 per participant.
• Registered Scrum Basics (RSB) Free, self-paced introductory course co-created by Scrum Inc., Atlassian, and Accenture, built on the original Scrum framework from Dr. Jeff Sutherland.
• Scrum QuickStart (SQS) Self-paced Scrum training endorsed by Dr. Jeff Sutherland, designed to improve information absorption and team alignment.
• Registered Scrum@Scale Fundamentals (RS@SF) Interactive, on-demand learning experience for organizations looking to scale success using Scrum@Scale in an ever-changing business landscape.
• Private Team Training Private, customized training sessions designed around client teams, roles, and industry challenges, enabling teams to apply Agile practices immediately.
• ScrumLab Enterprise LMS Enterprise learning management system platform for accessing training materials, course content, and credentials, with Monthly Active User licensing and overage charges at $25/Month per MAU.
• Scrum Startup for Teams Team-based Scrum training platform with named-seat licensing and lifetime access to course content. Overage charges apply at $499 per excess seat.
• Scrum: The Art of Doing Twice the Work in Half the Time (The Red Book) International bestseller co-authored by Dr. Jeff Sutherland and J.J. Sutherland, distilling decades of insights into a framework for boosting productivity, eliminating waste, and adapting quickly.
• The Scrum Fieldbook (The Yellow Book) Practical guide co-authored by Jeff and J.J. Sutherland showing how Scrum and Scrum@Scale are applied in real organizations at scale, serving as a hands-on companion to the Red Book.

Quantifiable outcome

• 40% improvement in on-time delivery performance
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, notable and supporting.

• AtlassiancoreStrategic or Co-development PartnerPartnership for Registered Scrum Basics free course. Atlassian co-created the free self-paced intro course with Scrum Inc. and Accenture. Course builds practical Agile skills on the original Scrum framework from Dr. Jeff Sutherland, hosted on Atlassian's community platform.
• AccenturecoreStrategic or Co-development PartnerCo-created the free Registered Scrum Basics course alongside Scrum Inc. and Atlassian. Accenture reference in training context indicates broader ecosystem relationship for Agile education and implementation.
• Boston Consulting Group (BCG)notableStrategic or Co-development PartnerPublished collaboration on fixing large capital projects. Scrum Inc. Consulting (Matt Jacobs) co-authored article with BCG on delivery transformation. Joint perspective on applying Agile to capital project delivery in face of industry challenges (less than 1% meet deadlines).
• StripesupportingTechnology or IntegrationThird-party payment processor for credential renewals, agile education membership fees, and training events. PCI compliant payment handling. Data collection and retention governed by Stripe's policies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scaled Agile: Scaled Agile promotes the SAFe framework, the most widely adopted alternative for scaling Agile across enterprises; competes head-on with Scrum Inc.'s Scrum@Scale Practitioner and Master@Scale certifications and enterprise transformation engagements.
• ICAgile: ICAgile is an independent certification and accreditation body covering Agile coaching, product ownership, and scaling tracks; overlaps directly with Scrum Inc.'s Registered Agile Coach and Scrum@Scale credentials across individual practitioner buyers.
• Scrum Alliance: Scrum Alliance is the largest global Scrum certification body, offering CSM, CSPO, and related credentials directly competing with Scrum Inc.'s Registered Scrum Master and Registered Product Owner courses on pricing, audience, and distribution.

Broad incumbents

• Boston Consulting Group (BCG): BCG operates a large transformation and operating-model practice that competes for the same strategic agility engagements; recently co-published capital-projects content with Scrum Inc., making it both a peer and a collaboration partner.
• Deloitte: Deloitte's Human Capital and Strategy & Analytics practices bundle Agile and operating-model transformation into large multi-million-dollar enterprise deals, competing on scope rather than depth of Agile expertise.
• McKinsey & Company: McKinsey's OrgSolutions and agile transformation practices compete for executive-level operating-model redesign work, often replacing or supplementing boutique specialists like Scrum Inc. on enterprise-wide mandates.
• Accenture: Accenture is a global consulting giant with a major Agile and operating-model transformation practice; directly comparable on enterprise Agile transformation mandates while also a Scrum Inc. training partner for the free Registered Scrum Basics course.

Emerging players

• Mountain Goat Software: Mountain Goat Software (Mike Cohn) is a leading Scrum and product management training brand offering courses and certifications that compete with Scrum Inc.'s owner/leadership track at the individual practitioner level.
• Lean Kanban University (LKU): LKU provides Kanban and flow-based certifications and training that overlap with Scrum Inc.'s Registered Value Stream Management offering and serve a similar enterprise transformation buyer.

Others

• Atlassian: Atlassian co-creates the free Registered Scrum Basics course with Scrum Inc. and Accenture, and sells Jira and agile tooling to the same transformation buyers; a partner in training distribution and an adjacent ecosystem player in agile tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/scruminc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scrum Inc