GamePoint

What GamePoint does

GamePoint B.V. is a Netherlands-headquartered developer and publisher of synchronous multiplayer social casual games, founded in 1998 and based in The Hague. The company operates a portfolio of 18+ live games delivered across mobile (iOS/Android) and desktop (web browser) channels, focused on classic game formats including Bingo (GPBingo, Spinbingo, Uptown Bingo), Card games (Poker, Rummy, Rummyclub, Hearts, Klaverjassen, Skat, Cardparty, Thirty-one), Slots (Slots Craze, Slots Craze 2, GamePoint Slots, GamePoint Casino), Dice (Royaldice), Solitaire (BattleSolitaire), and word/puzzle games (Wordtornado, Teasers). Its platform supports real-time multiplayer gameplay with live opponents and community-driven engagement features, serving over 300,000 monthly active users globally with a stated emphasis on European markets.

The company's technology stack centers on a multi-platform architecture delivering live multiplayer gaming experiences across web and mobile, supported by Onelink.me deep-linking infrastructure for user acquisition across individual game apps. GamePoint employs a product-led, freemium go-to-market motion: games are free to play with optional in-game purchases for virtual goods, power-ups, and premium content. Distribution is entirely self-serve through its own websites (gamepoint.com, gamepoint.biz) and the iOS/Android app stores, with no disclosed enterprise sales motion. Customer acquisition relies on organic social channels (LinkedIn, Facebook, Instagram, YouTube) and app store optimization. Pricing is not publicly disclosed.

GamePoint is structured as a private Dutch B.V. (Besloten Vennootschap) with 101-250 employees, founded and led by Amon Endt as Founder & CEO. The company has operated without disclosed institutional funding, parent-company ownership, or public listing. Its stated corporate DNA emphasizes Fun, Connecting, Communication, and Community. Recent strategic activity centers on product expansion — notably the 2025 launch of Uptown Bingo, a narrative-driven Bingo simulation with design and decoration mechanics — alongside the 2017 acquisition of Luck Genome Ltd. for approximately $12.5 million. The company has no disclosed AI/ML capabilities, partnerships, awards, patents, or regulatory actions.

Name

GamePoint

Legal name

GamePoint B.V.

Website

https://gamepoint.biz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

GamePoint B.V. is a Netherlands-based developer and publisher of synchronous multiplayer social casual games — including Bingo, Card, Slots, Dice, and Poker titles — delivered across mobile and desktop platforms. It serves over 300,000 monthly active users globally via a freemium model with in-game purchases.

Ownership category

akta.pro rank

Product category

Social / casual online multiplayer games

NAICS

Other Gambling Industries (713290), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features) (MPAEAGAF), Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD)

Keywords

• Social multiplayer games
• Mobile bingo games
• Casual card games
• Freemium gaming platform
• Browser-based casino games

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Gaming with In-Game Purchases: Platform offers games for free with optional in-game purchases and premium features. Players can access games at no cost and purchase virtual goods, power-ups, or premium content to enhance their gaming experience.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GamePoint develops, publishes, and operates a portfolio of 18+ synchronous multiplayer social games — including bingo, casino, card, dice, and puzzle titles such as GPBingo, Royaldice, Cardparty, Slots Craze, Poker, and Rummy — distributed free-to-play across mobile (iOS/Android) and web/desktop platforms with optional in-game purchases. The platform serves 300,000+ monthly active users globally with a community-driven, social gaming focus.

Product overview

GamePoint operates a multi-platform social gaming portfolio comprising 18+ live games across mobile (iOS/Android) and desktop (web browser) channels. The mobile suite includes GPBingo, Royaldice, Cardparty, Wordtornado, Hearts, Klaverjassen, BattleSolitaire, Slots Craze, and Slots Craze 2. The desktop suite includes Slots, Casino, Rummyclub, Thirty-one, Teasers, Rummy, Poker, Spinbingo, Kenoclub, and Skat. Featured titles highlighted on the homepage are Bingo, Royaldice, and Cardparty. The company also recently launched Uptown Bingo, a narrative-driven Bingo simulation with design and decoration gameplay. The platform emphasizes community and social connection, serving over 300,000 monthly active users with a 25-year track record in the gaming industry.

Differentiator

Problem solved

Functional benefit

Brands

• GPBingo: Mobile bingo game application
• Royaldice
• Cardparty
• Wordtornado
• Hearts
• Klaverjassen
• BattleSolitaire
• Slots Craze
• Slots Craze 2
• GamePoint Slots
• GamePoint Casino
• Rummyclub
• Thirty-one
• Teasers
• Rummy
• Poker
• Spinbingo
• Kenoclub
• Skat
• Uptown Bingo

Products and services

• GPBingo GamePoint's flagship mobile Bingo game featuring card-based gameplay with customizable boards and social gaming features. Targeted at adult casual gamers who enjoy live multiplayer bingo.
• Royaldice Mobile dice game offering classic dice-rolling gameplay with multiplayer options, targeted at casual gamers seeking social dice play.
• Cardparty Mobile card game featuring social multiplayer card game mechanics, targeted at adults who enjoy classic card play with live opponents.
• Wordtornado Mobile word game featuring word puzzles and challenges, targeted at casual players seeking solo or social word-game play.
• Hearts Mobile version of the classic Hearts trick-taking card game with online multiplayer, targeted at players who enjoy traditional card games against live opponents.
• Klaverjassen Mobile Dutch card game featuring the traditional Klaverjassen gameplay, targeted at Dutch-speaking players and audiences familiar with the traditional Dutch card game.
• BattleSolitaire Mobile solitaire game with battle-style competitive mechanics, targeted at solitaire players seeking competitive multiplayer versions of the classic game.
• Slots Craze Mobile slot machine game with various themed slot games, targeted at players who enjoy casino-style slot play.
• Slots Craze 2 Sequel mobile slot game to Slots Craze with additional slot machine themes and features, targeted at fans of the original seeking new content.
• Casino Desktop casino game featuring various casino classics, targeted at players who prefer browser-based casino-style play.
• Slots (Desktop) Desktop slot machine game with multiple game variations, targeted at players who prefer browser-based slot play.
• Rummyclub Desktop Rummy card game with online multiplayer gameplay, targeted at rummy players who prefer browser-based card play.
• Thirty-one Desktop card game based on the traditional Thirty-one (Flush 31) card game, targeted at players seeking browser-based multiplayer card play.
• Teasers Desktop puzzle game featuring brain teaser challenges, targeted at casual gamers who enjoy web-based puzzle play.
• Rummy Desktop Rummy card game with classic gameplay rules, targeted at rummy players preferring browser-based multiplayer play.
• Poker Desktop Poker game offering multiple poker variants for online play, targeted at casual poker players seeking browser-based multiplayer sessions.
• Spinbingo Desktop Bingo game with spin-based mechanics, targeted at bingo players seeking a spin-based variation on classic bingo.
• Kenoclub Desktop Keno lottery-style game, targeted at players who enjoy browser-based keno/number-draw gameplay.
• Skat Desktop Skat game featuring the traditional German three-player card game, targeted at Skat players seeking browser-based multiplayer play.
• Uptown Bingo New Bingo simulation game where players design and decorate a Bingo Clubhouse in Uptown Hills, featuring narrative-driven gameplay with character customization and design elements. Targeted at casual gamers who enjoy narrative-driven simulation gameplay built around bingo themes.

Quantifiable outcome

• 300,000+ monthly active users
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Playtika: Public social casino operator (Bingo Blitz, Slotomania, House of Fun). Directly comparable as a multi-title social casino platform with similar game formats (slots, bingo), but far larger in scale and capital base.
• Zynga (Take-Two Interactive): Major casual and social casino publisher (Zynga Poker, Wizard of Oz Slots). Comparable freemium multiplayer card and slots portfolio serving global audiences.
• Product Madness (Aristocrat): Aristocrat's social casino division producing hits like Heart of Vegas and Lightning Link. Highly comparable bingo/slots/casino mobile portfolio, but backed by a global gaming conglomerate.
• SciPlay: Public social mobile games publisher (Jackpot Magic, Quick Hit). Overlaps directly with GamePoint's slots and bingo formats and social multiplayer model, though at substantially larger scale.
• Big Fish Games (Aristocrat): Casual and social casino game publisher (Big Fish Casino, Jackpot Magic Slots). Direct overlap in freemium casino, slots, and card game formats with multiplayer features.

Direct peers

• Murka: Social casino developer focused on slots and bingo titles (Scatter Slots, Infinity Slots). Similar mid-sized social casino studio with comparable slot/bingo portfolio.
• PlaySimple: Mobile casual games studio with a strong portfolio in word, card, and trivia games. Comparable freemium casual mobile model targeting similar adult casual demographics.
• Huuuge Games: European social casino and casual mobile game studio (Huuuge Casino, Billionaire Casino). Closely comparable in product mix (slots, bingo, card games), freemium model, and European orientation.
• Octro: Indian mobile rummy and card game publisher (Octro Teen Patti, Rummy). Highly comparable in multiplayer card-game focus, freemium monetization, and classic-game format orientation.
• DoubleU Games: Mobile social casino operator (DoubleU Casino, DoubleU Bingo). Closely comparable in freemium social casino and bingo mobile offering targeting similar casual adult demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GamePointCommunity
• Facebookfacebook.com/GamePoint
• LinkedInlinkedin.com/company/gamepoint
• Instagraminstagram.com/gamepoint_bingo
• Xx.com/GamePoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GamePoint