InfoArmor

What InfoArmor does

InfoArmor is an identity protection company headquartered in Scottsdale, Arizona, founded in 2007 and currently operating as a wholly-owned subsidiary of The Allstate Corporation. The company offers a single unified product, InfoArmor Identity Protection, which combines advanced identity monitoring with near real-time alerts, comprehensive family protection extending to dependents and relatives aged 65 and older regardless of residence, 24/7 certified fraud remediation and restoration services, and stolen funds reimbursement coverage for bank accounts, 401(k)s, HSAs, and other financial instruments. Technology underlying the platform includes monitoring capabilities across multiple data sources for threat detection, supported by a dedicated CISO function and certified remediation specialist team.

Name

InfoArmor

Legal name

InfoArmor, Inc.

Website

https://infoarmor.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

InfoArmor is a Scottsdale-based identity protection firm and Allstate subsidiary offering subscription monitoring, fraud remediation, and family coverage to Fortune 500 enterprises and individual consumers, protecting over 5 million lives.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Identity Protection Subscription: Subscription-based identity protection services sold to both individual consumers and enterprise clients (Fortune 500 companies and partners). Revenue is generated through recurring subscription fees with plans covering individual and family protection with various feature tiers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

InfoArmor provides a subscription-based identity and financial protection service that delivers advanced identity monitoring with near real-time alerts, comprehensive family coverage including dependents and relatives 65+, financial account monitoring with stolen funds reimbursement for bank accounts, 401(k)s and HSAs, and 24/7 certified fraud remediation and restoration. The service is sold both directly to consumers and to enterprises as an employee benefit.

Product overview

InfoArmor offers a single unified identity protection product called InfoArmor Identity Protection, which provides comprehensive monitoring and protection services. The product includes family protection features (covering dependents and extended family members 65+), enhanced financial protection with fund reimbursement, fraud remediation and restoration services, and comprehensive identity monitoring with near real-time alerts. A Pro+ plan tier extends coverage to include relatives 65+ regardless of where they live.

Differentiator

Problem solved

Functional benefit

Products and services

• InfoArmor Identity Protection

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gen Digital (NortonLifeLock): Largest direct competitor in consumer/employee identity protection following the LifeLock acquisition; mirrors InfoArmor's monitoring, alerts, and stolen-funds reimbursement model at much greater scale.
• Aura: Direct-to-consumer identity protection platform consolidated around Identity Guard, offering monitoring, VPN, and parental controls — closely comparable feature set and GTM motion to InfoArmor.
• Experian (IdentityWorks): Credit-bureau-affiliated identity monitoring product giving Experian a structural data advantage; competes head-to-head with InfoArmor for both consumer subscribers and enterprise benefits buyers.
• Equifax (ID Watchdog): Equifax-owned identity-protection service with bureau data integration; competes on monitoring depth and is frequently positioned as an employer-paid benefit alongside InfoArmor.
• TransUnion (TrueIdentity): TransUnion's consumer and employer-channel identity protection; targets overlapping customer segments with bureau-anchored monitoring similar to InfoArmor's enterprise positioning.
• Kroll: Specialist in identity-theft monitoring, restoration, and breach-response services; competes with InfoArmor in the employer/benefits channel and on the remediation-services capability.
• IDX: Privacy and identity-protection platform combining VPN, monitoring, and breach response; overlaps InfoArmor's monitoring plus family-coverage product positioning.
• ReliaShield: Identity-theft protection service commonly white-labeled for employer benefits; competes with InfoArmor on the same B2B2C distribution layer rather than on direct brand spend.

Broad incumbents

• Allstate Identity Protection: The consumer-facing identity protection brand operated by Allstate; effectively the parent-company branded wrapper for InfoArmor's services and the closest internal distribution analog.

Emerging players

• McAfee: Consumer cybersecurity suite that has added identity-protection features as a bundled differentiator; partial overlap that intersects InfoArmor on the employee-benefits shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/infoarmor
• Facebookfacebook.com/infoarmor
• LinkedInlinkedin.com/company/infoarmor

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoArmor