Bob & Sheri

What Bob & Sheri does

Bob & Sheri (legally Now! Media) is a privately held independent media company headquartered in the Carolinas, United States, that produces The Bob & Sheri Show, a syndicated morning drive radio program distributed to affiliate stations across America. The company produces four hours of original content daily and delivers it to affiliates serving Classic Hits, AC, Soft AC, and Country formats, with syndication operations managed through a partnership with AIM/MisterMaster. Beyond the flagship broadcast, the portfolio includes on-demand podcast distribution across Spotify, Apple Podcasts, Google, TuneIn, and Stitcher; native iOS/Android mobile applications; 24/7 live streaming via MyStreamPlayer; a sub-brand (True Weird Stuff) covering paranormal content; an e-commerce merchandise store; and multiple topical content verticals (Astrology, Mom Outnumbered, Fit Fun and Frazzled, Zen Den, and others).

The company's revenue model combines three streams: (1) recurring affiliate/syndication subscription fees from radio stations that license the show; (2) advertising and sponsorships targeting the show's engaged female audience; and (3) direct-to-consumer merchandise sales. Affiliate stations receive programming, audience research, social engagement support, and contest materials ($100,000+ invested annually in listener promotions). Pricing is quote-based and not publicly disclosed for either advertising or syndication. Audience reach is described as national, with the show having pioneered the female-targeted morning drive format in syndication and currently holding 120,000+ Facebook followers.

The team is small (~6–7 core members) and is anchored by host Sheri Lynch, a Radio Hall of Fame inductee, three-time Gracie Allen Award recipient, and Marconi nominee who is credited with redefining the role of female hosts in morning drive. Co-host Bob Lacey retired in 2025 after championing equal pay within the partnership. Other team members include Lamar Richardson (movie reviewer, joined full-time September 2023 from a 37-year Budweiser career), Max Sweeten, Kary Bowser, Heather Furr (digital director), and Tony Garcia (affiliate liaison). The company has no public listing, no disclosed funding rounds, and no parent company.

Name

Bob & Sheri

Legal name

Now! Media

Website

https://bobandsheri.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bob & Sheri is a privately held independent media company that produces and syndicates The Bob & Sheri Show, a daily morning radio program distributed to affiliate radio stations across America, generating revenue from affiliate syndication fees, advertising, and e-commerce.

Ownership category

akta.pro rank

Product category

Syndicated Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Sound Recording Studios (51224), Other Sound Recording Industries (51229)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

akta.pro secondary industries

Radio Program Syndication (Talk, Music, Sports) (MPABAMAE), Podcast Networks & Multi-Show Publishers (MPACADAB), Podcast Networks & Studio Platforms (MPAIADAC), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

Keywords

• Syndicated radio programming
• Morning drive show
• Radio broadcasting services
• Podcast content production
• Radio advertising sales

Headquarters

HQ city

Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Radio Syndication: The Bob & Sheri Show is syndicated to radio stations across America, with affiliate stations paying for distribution rights. The show was the first female-targeted morning show in syndication and remains one of the leading syndicated shows in America.
2. Advertising/Sponsorships: Revenue generated from advertisers who want to reach the show's large, engaged audience, particularly women. The show has over 120,000 Facebook followers and active social media presence.
3. Affiliate Program: Radio stations become affiliates receiving programming, with the show providing research, content, social engagement, contests ($100,000+ annually), and four hours of original content daily.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bob & Sheri produces and syndicates The Bob & Sheri Show, a female-targeted morning drive radio program, distributing four hours of original daily content to affiliate radio stations across the U.S. The company also distributes on-demand podcast episodes via major podcast platforms, native iOS/Android mobile apps, and 24/7 streaming, with companion content sub-brands such as True Weird Stuff and a merchandise storefront.

Product overview

Bob & Sheri is a radio/podcast media company centered on The Bob & Sheri Show, a syndicated morning radio program. The offering consists of a core broadcast show with companion podcast episodes distributed across major streaming platforms (Spotify, Apple Podcasts, Google, TuneIn, Stitcher). The portfolio includes the main show, on-demand podcast content, True Weird Stuff (a paranormal content spin-off), a merchandise store, and multiple blog content series spanning topics like astrology, parenting, fitness, and personal development. Mobile apps for iOS and Android extend access to content.

Differentiator

Problem solved

Functional benefit

Brands

• True Weird Stuff: A podcast segment covering paranormal and strange topics featured on the show.
• The Zen Den

Products and services

• The Bob & Sheri Show A syndicated morning drive radio show featuring comedy, entertainment news, guest interviews, and audience engagement, hosted by Sheri Lynch with four hours of original content produced daily for affiliate radio stations across the U.S.
• Bob & Sheri Podcast Episodes On-demand audio episodes of The Bob & Sheri Show distributed across Spotify, Apple Podcasts, Google Podcasts, TuneIn, and Stitcher for listeners worldwide.
• True Weird Stuff A standalone paranormal and strange-stories content property and podcast sub-brand from Bob & Sheri, operated independently at trueweirdstuff.com.
• Bob & Sheri Store E-commerce storefront selling Bob & Sheri branded merchandise and products directly to consumers.
• Bob & Sheri Mobile App (iOS & Android) Native iOS and Android applications that stream The Bob & Sheri Show 24/7 and provide on-demand access to podcast episodes and show content.
• Radio Affiliate Syndication Service A B2B syndication service that delivers The Bob & Sheri Show, audience research, social engagement support, and contest materials to affiliate radio stations in Classic Hits, Adult Contemporary, Soft AC, and Country formats across the U.S.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AIM/MisterMastercoreChannel Partner/ Reseller/ DistributorUpgraded distribution system through AIM/MisterMaster ensuring smooth syndication operations for affiliate radio stations across America.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westwood One: Westwood One is a major US radio syndication and network audio company, distributing talk, news, and entertainment programming to affiliate stations. It is a direct comparator on the syndication and affiliate distribution business model.
• Compass Media Networks: Compass Media Networks is a radio syndication company that distributes personality-driven shows and programming to affiliate stations across the US, operating on a similar model to Bob & Sheri's syndicated show distribution.
• Premiere Networks: Premiere Networks is the largest radio syndication company in the US (owned by iHeartMedia), distributing shows like The Bobby Bones Show, Ryan Seacrest, and Glenn Beck. It is the most direct comparable to Bob & Sheri's syndicated morning show distribution model.
• The Bobby Bones Show: The Bobby Bones Show is one of the most-listened-to syndicated morning radio shows in America, distributed via Premiere Networks. It directly competes with Bob & Sheri for affiliate stations, morning drive audiences, and national advertising dollars.
• Ryan Seacrest Show: American Top 40 and the daily Ryan Seacrest Show are syndicated to radio stations nationwide via Premiere Networks. They directly compete with Bob & Sheri in the morning drive slot on AC/Soft AC and Hot AC formatted stations.
• The Dave Ramsey Show: The Dave Ramsey Show is a nationally syndicated radio talk show distributed to affiliate stations across America via Ramsey Solutions. It is a direct comparable on syndicated radio talk format, affiliate-based revenue, and personality-driven content.

Broad incumbents

• SiriusXM: SiriusXM is the dominant US subscription audio and satellite radio platform, operating talk and entertainment channels that compete for the same morning drive listenership and advertiser dollars as Bob & Sheri's syndicated radio offering.
• Cumulus Media: Cumulus Media is one of the largest US radio broadcasters with hundreds of AM/FM stations and the Westwood One syndication network. It is a broad incumbent that both supplies competing syndicated content and operates affiliate stations.
• iHeartMedia: iHeartMedia is the largest US radio broadcaster and parent of Premiere Networks, operating 850+ stations. It is a broad incumbent that competes indirectly through scale, bundled syndication deals, and integrated ad-sales.
• Audacy: Audacy is a major US radio broadcaster operating hundreds of stations and multiple podcast networks. It is a broad incumbent competitor across both the syndication and podcast distribution layers that Bob & Sheri participates in.

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BobandSheriMornings
• Facebookfacebook.com/bobandsheriradio
• Instagraminstagram.com/bobandsheri
• Xx.com/bobandsheri

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob & Sheri