Horizon Distributors

What Horizon Distributors does

Horizon Distributors is a Canadian distributor of organic and natural products across the dry, chilled, and frozen categories, founded in 1976 and historically headquartered in Burnaby, British Columbia. The company historically served Canadian retailers, vendors, and broker partners as one of three legacy natural-products distributors — alongside ONFC (Ontario Natural Food Company) and PSC Natural Foods — that have since been merged and rebranded under Purity Life Health Products LP (Limited Partnership registered in Ontario, Canada). It now operates as the Purity Life Grocery Division under a two-division structure with Purity Life Wellness, with corporate headquarters at 6 Commerce Cres, Acton, Ontario, and a continuing operations site in Burnaby, BC.

Its operating model is a B2B distribution platform for natural and wellness products delivered to Canadian retailers. Ordering is conducted through multiple channels: a unified CustomerLink platform for both divisions, retention of legacy branded storefronts (online.horizondistributors.com for former Horizon customers and store.onfc.ca for former ONFC customers), a SharePoint-based Burnaby procurement site for the Grocery Division supplier network, direct field sales, and broker partners. The customer base spans Canadian grocery retailers, wellness retailers, product vendors, and broker partners, served through four primary segments (Grocery Retailers, Wellness Retailers, Vendors/Suppliers, and Broker Partners). Partner resources, brand showcases (including "#NewToPurityLife" intake and Purity Pulse Magazine), and a bilingual English/French website support retailer, vendor, and broker engagement nationally.

Revenue mechanics are characteristic of a transaction-fee distribution model — pricing is quote-based and not publicly disclosed — with revenue generated through fulfillment of brand orders placed by retailers via the division's ordering channels. The merger explicitly targets operational efficiencies and cross-selling across the consolidated grocery and wellness brand portfolio. The combined business operates at a national (Canada) scale with 101-250 employees; specific revenue, profitability, and ownership data are not disclosed in the available source material.

Name

Horizon Distributors

Legal name

Purity Life Health Products LP

Website

https://horizondistributors.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Horizon Distributors is a Canadian distributor of organic and natural dry, chilled, and frozen products, now operating as the Purity Life Grocery Division under Purity Life Health Products LP, serving Canadian grocery retailers, vendors, and broker partners through CustomerLink and direct-sales channels.

Ownership category

akta.pro rank

Product category

Grocery Distribution

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

akta.pro secondary industries

Health, Organic & Natural Grocery Wholesale (AFAIABAI), Organic Frozen & Refrigerated Foods Wholesale (AFAIAJAF), Natural & Organic Foods Distribution (CRAOABAH)

Keywords

• Organic food distribution
• Natural products wholesale
• Grocery distribution services
• Wellness product distribution
• B2B distribution Canada

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Distribution Revenue (Grocery & Wellness): Horizon Distributors historically operated as a grocery and wellness product distributor serving Canadian retailers. Following integration into Purity Life, the combined entity generates revenue through distribution of wellness and grocery brands across Canada, serving retailers, vendors, and broker partners through two national divisions.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Horizon Distributors, now operating as the Purity Life Grocery Division of Purity Life Health Products LP, is a Canadian national wholesale distributor of organic and natural products across dry, chilled, and frozen categories. The company distributes natural, organic, wellness, and grocery brands from suppliers and vendors to Canadian retailers, vendors, and broker partners through direct sales and online ordering portals.

Product overview

Horizon Distributors operates as part of Purity Life Health Products LP, a Canadian distributor unified under two main divisions: Purity Life Wellness and Purity Life Grocery (formerly Horizon Grocery + Wellness, ONFC, and PSC Natural Foods). The company offers natural and health-focused products through multiple channels, including internal CustomerLink ordering platforms for both Wellness and Grocery divisions. The portfolio includes wellness products, grocery items, and natural foods distributed to retailers across Canada, supported by streamlined partner resources and integrated systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Purity Life Wellness Division — Wholesale Distribution Services Wholesale distribution of wellness and health-related products (supplements, vitamins, natural health brands) from vendors and brand owners to Canadian retailers, vendors, and broker partners through the Purity Life Wellness Division, with ordering via the Wellness Division CustomerLink online ordering platform.
• Purity Life Grocery Division — Wholesale Distribution Services Wholesale distribution of natural, organic, and grocery products across dry, chilled, and frozen categories to Canadian retailers, served through the Purity Life Grocery Division (consolidated from Horizon, ONFC, and PSC Natural Foods) via integrated online ordering systems including CustomerLink, the Horizon Grocery portal (online.horizondistributors.com), and the ONFC store (store.onfc.ca).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Zeus Systems Inc.minorOthersZeus Systems Inc. is credited as the website developer and builder for Purity Life Health Products LP. The company designed and maintains the Purity Life website (puritylife.com), which now serves as the unified platform for both the Wellness and Grocery divisions (incorporating Horizon, ONFC, and PSC Natural Foods).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Natural Foods (UNFI): UNFI is the largest natural and organic food distributor in North America, supplying grocery retailers, brokers, and foodservice operators across the US and Canada. It is the closest direct competitor to Purity Life Grocery in terms of product category, target customers (natural and conventional retailers), and B2B distribution model.
• KeHE Distributors: KeHE is a major US-based distributor specializing in natural, organic, specialty, and fresh products to retailers across North America. Comparable to Horizon/Purity Life on category mix, multi-temperature capability, and B2B retailer focus, with growing Canadian presence that overlaps Purity Life's national footprint.
• Tree of Life Canada: Tree of Life Canada is a Canadian natural and organic food distributor serving health-food retailers and grocery banners. Direct peer on geography, customer base (Canadian natural retailers), and product category (natural, organic, specialty grocery).
• Van Whole Produce: Van Whole Produce is a Vancouver-based organic and conventional produce distributor serving Western Canadian retailers and foodservice operators. Directly comparable on organic/natural category focus and BC/Western Canada geography, though narrower in temperature range than Horizon/Purity Life.
• SunOpta: SunOpta is a North American company focused on plant-based and organic food and beverage sourcing, processing, and distribution. Comparable on the natural/organic sourcing and ingredient supply side that overlaps with Purity Life's vendor and broker relationships, though it is more of a sourcing/processing peer than a pure distributor.

Broad incumbents

• Gordon Food Service: Gordon Food Service is one of Canada's largest broad-line foodservice distributors, headquartered in Ontario and serving restaurants, schools, and retailers nationwide. Comparable on Canadian B2B distribution scale and multi-temperature logistics, but operates across all foodservice categories rather than specializing in natural/organic like Purity Life.
• Sysco: Sysco is the largest broad-line foodservice distributor in North America, with extensive Canadian operations serving restaurants, hospitality, and institutional buyers. Comparable on national Canadian distribution scale, but addresses all foodservice categories rather than specializing in natural and organic.
• Premium Brands Holdings: Premium Brands Holdings is a Canadian specialty food manufacturer and distributor with a portfolio of branded natural, organic, and specialty meat, snack, and seafood businesses. Comparable on Canadian natural/specialty food positioning, but operates as a branded manufacturer-marketer rather than a pure third-party distributor.
• Lassonde Industries: Lassonde Industries is a Canadian manufacturer and distributor of fruit juices, drinks, and specialty food products with national retail distribution. Comparable on Canadian retail distribution scale and natural/specialty food positioning, but is primarily a manufacturer rather than a third-party wholesaler like Purity Life.

Others

• Nature's Path Foods: Nature's Path is a leading Canadian organic breakfast and snack brand (cereals, bars, waffles) that distributes through natural-food wholesalers in Canada. It is a typical Purity Life vendor/partner rather than a direct competitor, but is included because it represents a major natural-brand counterparty whose distribution needs closely match Horizon/Purity Life's capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLKm4iML5HhadQPKZKV_7GXMbxLJPJmsYB
• Facebookfacebook.com/HorizonDistributorsCanada
• LinkedInlinkedin.com/company/purity
• Instagraminstagram.com/puritylifehealthproductslp
• TikToktiktok.com/@puritylifehealthproducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Distributors