Lassonde
Lassonde Industries is a Canadian public food and beverage manufacturer operating 19 plants across Canada and the United States, producing branded and private-label juices, drinks, snacks, sauces, soups, and alcoholic beverages for retail, foodservice, industrial and export customers.
- Company typePublic
- Founded1908
- HeadquartersRougemont, Canada
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lassonde does
Lassonde Industries Inc. is a Canadian-headquartered, publicly traded (TSX: LAS.A) food and beverage manufacturer founded in 1908 with over 100 years of operational history and roughly 2,900 employees across 19 manufacturing facilities in Canada and the United States. The company develops, produces, and markets a multi-format portfolio spanning fruit juices and drinks (brands including Oasis, Fruité, Kiju, Rougemont, Allen's, Apple & Eve, SunRype), sauces, soups, broths, fruit snacks, and alcoholic beverages (including wines and ciders via its majority-owned Diamond Estates Wines & Spirits). Core technology includes multi-format aseptic processing and bag-in-a-box production capability — a $10M+ investment at the Rougemont, Quebec plant enabling formats from 4L to 2,000L — as well as a single-serve production line at Hendersonville, North Carolina and a new plant under construction in Seabrook, New Jersey.
Lassonde makes money through four primary streams: branded retail product sales (in-house brands shelf-placed at Walmart, Target and regional grocers); private label and custom-formulation manufacturing, where R&D teams co-develop recipes with retailer and distributor customers; foodservice and institutional sales through distributors such as Sysco Canada and direct to healthcare, restaurant, brewery, distillery and catering accounts; and international export of products outside North America. Branded business is consumer-driven; private label and foodservice are contract- and project-driven with pricing referenced per SKU, bulk format or custom recipe. Lassonde's stated objective is CAD 3B in sales by 2026, supported by ongoing M&A, organic capacity expansion, and category extension (notably the US launch of Hydra+ thickened beverages from its Canadian category-leading position).
Lassonde firmographics
Firmographics- Name
- Lassonde
- Legal name
- Industries Lassonde inc.
- Website
- https://lassonde.com
- Company type
- Public
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Lassonde Industries is a Canadian public food and beverage manufacturer operating 19 plants across Canada and the United States, producing branded and private-label juices, drinks, snacks, sauces, soups, and alcoholic beverages for retail, foodservice, industrial and export customers.
- Ownership category
- akta.pro rank
Lassonde industry classification
Industry- Product category
- Food and Beverage Manufacturing
- NAICS
- Beverage Manufacturing (3121), Food Manufacturing (311), Wineries (312130)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL)
- akta.pro secondary industry
- Bulk / Private Label Alcohol Production & Brands (CRADAIAJ)
Keywords
Where Lassonde is headquartered
LocationHeadquarters
- HQ city
- Rougemont
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
Lassonde business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food and Beverage Product Sales: Core revenue from manufacturing and selling branded food and beverage products including fruit juices, drinks, sauces, soups, broths, snacks, and alcoholic beverages across North American retail markets.
- Private Label Manufacturing: Manufacturing products under customer/private labels for retail and food service customers, including custom formulations developed with R&D collaboration.
- Food Service and Industrial Sales: Bulk concentrated puree and custom blends sold to other manufacturers, breweries, distilleries, and food service operators. Includes bag-in-a-box formats for commercial clients.
- Export Sales: International export of products outside Canada, Mexico, and United States, subject to trademark availability in importing countries.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Lassonde product offering
Product offeringCore offering
Lassonde develops, manufactures, and markets a range of branded and private-label food and beverage products including fruit juices and beverages, specialty foods (sauces, soups, broths), fruit snacks, and alcoholic beverages. The company operates 19 manufacturing facilities in Canada and the United States, producing over 3,500 unique products sold through retail chains, food service distributors, private label programs, industrial/bulk channels, and international export.
Product overview
Lassonde Industries Inc. is a North American food and beverage company operating 19 manufacturing facilities across Canada and the United States. The company offers a diversified portfolio of products including fruit drinks and juices (Apple & Eve, Oasis, Fruité, Kiju, Rougemont, Allen's, Sun-Rype brands), sauces, soups, broths, fruit snacks, and alcoholic beverages. The company also operates a food service division (Lassonde Food Service) providing Hydra+ thickened beverages and Fairlee brand products, as well as private label/custom formulations. Recent strategic initiatives include the acquisition of Sun-Rype Products for $80 million and the inauguration of a $10+ million bag-in-a-box production line at its Rougemont plant. The company targets CAD 3 billion in sales and serves both retail and food service/institutional channels.
Differentiator
Problem solved
Functional benefit
Brands
- Apple & Eve: Juice brand producing juice boxes and beverages with limited-edition seasonal packaging
- Oasis
- Fruité
- Kiju
- SunRype
- Allen`s
- Rougemont
- Hydra+
- Fairlee
- Lassonde Food Service
- A. Lassonde Inc. Export
Products and services
- Apple & Eve Juice Products Fruit juices and juice boxes under the Apple & Eve brand, including seasonal limited-edition products like the soccer-themed juice boxes launched in 2026. Distributed at major U.S. retailers including Walmart, Target, ShopRite, Publix, Stop & Shop, Giant, and Food Lion.
- Oasis Canadian fruit juice and beverage brand featured in the 'Canadian to the core' heritage marketing campaign. Part of Lassonde's portfolio of recognized fruit drinks.
- Fruité Canadian fruit beverage brand included in Lassonde's portfolio of recognized fruit drinks and juices.
- Kiju Canadian organic and natural juice brand in Lassonde's portfolio of recognized fruit drinks and juices.
- Rougemont Canadian fruit juice and beverage brand featured in the 'Canadian to the core' marketing campaign.
- Allen's Canadian fruit beverage brand included in Lassonde's portfolio. Note: Allen's brand is not available for export per company policy.
- SunRype Fruit snack and juice products from Western Canada, produced at the Kelowna, British Columbia facility and U.S. affiliates. Acquired by Lassonde in an $80 million deal announced in February 2026.
- Hydra+ Thickened Beverages Thickened beverages designed for healthcare and institutional settings, holding the largest market share in their category in Canada and being launched in the United States. Developed ten years ago to meet the specific needs of the healthcare sector.
- Fairlee Food service brand offering products used by many restaurateurs and distributors, providing solutions designed to simplify preparation and execution of recipes.
- Private Label Manufacturing Custom formulations and store-brand product manufacturing for retailers and distributors. Lassonde's R&D teams collaborate with customers to develop bespoke recipes and private label products.
- Lassonde Food Service North American division offering food service and institutional beverage solutions, with brands including Hydra+ and Fairlee, plus private label custom formulations. Recognized as one of Sysco Canada's top 10 suppliers in 2025.
- Industrial Sales / Bulk Concentrate Products Bulk juice concentrates and purées sold to other manufacturers for use in beer, cider, wine, spirits, distilleries, and food production. Available in multiple formats, including bag-in-a-box, ranging from 4L to 2,000L. Lassonde uses its purchasing power to help manufacturers source bulk concentrated purée or create special blends to reduce operational costs.
- Summer Garden Food Manufacturing Products Food manufacturing products from The Zidian Group (Summer Garden Food Manufacturing), acquired by Lassonde in August 2024. Includes sauces, soups, and broths produced for retail and food service markets in North America.
Quantifiable outcome
- Q1 2026 adjusted EBITDA of $79.9 million (12.0% of sales), an 11.7% increase year-over-year
- +2 more outcomes
Companies that use Lassonde
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Lassonde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lassonde partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major.
- Sun-Rype Products Ltd.majorLassonde acquiring Sun-Rype Products in an $80 million deal, including buying the Kelowna, B.C.-based fruit snack and juice maker along with its U.S. affiliates. The acquisition aims to strengthen Lassonde's manufacturing footprint and market position in North America's juice and snack sectors.
- Sysco CanadamajorLassonde Food Service recognized as one of Sysco Canada's top 10 suppliers in 2025, reflecting quality of work and collective effort across sales, production, marketing, logistics, and management departments.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Lassonde competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lassonde social profiles
Digital presenceLassonde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lassonde leadership team
Management profileNumber of profiles
Profiles17 records
Lassonde subsidiaries and ownership
Company hierarchySubsidiaries4 records
Lassonde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lassonde M&A and investment
M&A and investmentM&A4 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lassonde
What does Lassonde do?
Lassonde develops, manufactures, and markets a range of branded and private-label food and beverage products including fruit juices and beverages, specialty foods (sauces, soups, broths), fruit snacks, and alcoholic beverages. The company operates 19 manufacturing facilities in Canada and the United States, producing over 3,500 unique products sold through retail chains, food service distributors, private label programs, industrial/bulk channels, and international export.
Is Lassonde a public or private company?
Lassonde is a public company. It is classified as public and is currently operating.
When was Lassonde founded?
Lassonde was founded in 1908. It employs 1,001 to 5,000 people.
Where is Lassonde based?
Lassonde is headquartered in Rougemont, Canada, in the North America region.
How does Lassonde make money?
Four revenue lines are on record. Food and Beverage Product Sales are the primary driver. The others are private Label Manufacturing, food Service and Industrial Sales and export Sales.
Does Lassonde have an API?
No public API is recorded for Lassonde.
What industry is Lassonde in?
Lassonde's product category is Food and Beverage Manufacturing. Its primary akta.pro industry code is AFAFAIAL, Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations), with a secondary code of CRADAIAJ, Bulk / Private Label Alcohol Production & Brands. Its NAICS code is 3121 and its SIC code is 2080.