FieldXperience
FieldXperience (3rdGen, LLC) is an Atlanta-based online learning platform that combines AI-tutored soft skills courses with paid micro-internships at major sports and entertainment events, serving college students, high schoolers, and emerging professionals seeking real-world career readiness.
- Company typePrivate
- Founded2019
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What FieldXperience does
FieldXperience, operated by 3rdGen, LLC, is an Atlanta-based online learning and experiential platform founded in 2019 that pairs self-paced e-learning courses with paid micro-internships at premier sports and entertainment events. The platform targets college students, high school seniors, and emerging professionals, addressing gaps in soft skills (branded as 'power skills') and real-world work experience. Its catalog spans a three-part Career Readiness series, Power Skills, Esports Event Production, Sports Marketing, Human-Centered Design Thinking, Storytelling, Game Design, Generative AI, Cybersecurity, and Wellness, with content co-developed by 200+ industry leaders and recognizable figures including NFL Hall of Famers.
The underlying technology is a web-based e-learning platform accessible 24/7 via browser and mobile, featuring micro-learning modules, video content, and a digital badge issuance system shareable to LinkedIn. Its primary AI feature is Genie, a generative-AI-powered 24/7 tutor and personal learning companion that guides learners through lessons adaptively in text modality; the AI is positioned as a learning aid rather than a core differentiated technology layer. The platform also offers 30 'learning challenges' and routes qualifying learners to paid micro-internship opportunities (e.g., $13-$25/hour for roles such as Brand Ambassadors at State Farm's national tour or Talent Wranglers at Univision's Premio Lo Nuestro).
Commercially, FieldXperience generates revenue via monthly subscriptions (with free trials and automatic renewal) and through paid micro-internship staffing services for enterprise event clients. Enterprise partnerships include core strategic alliances with the NFL, NBA, NCAA, State Farm, Univision, Forbes Travel Guide, Formula 1 Austin (COTA), and Populous (which routes interns to the Department of Defense Warrior Games). The company is bootstrapped with no disclosed external funding, operates with 1-10 employees, and has reached approximately 2,100+ students across its course catalog. Distribution is product-led/self-serve through fieldxperience.com, supplemented by event-based marketing, a dedicated government microsite (fieldx.us/insight/), and partnership referrals.
FieldXperience firmographics
Firmographics- Name
- FieldXperience
- Legal name
- 3rdGen, LLC
- Website
- https://fieldxperience.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FieldXperience (3rdGen, LLC) is an Atlanta-based online learning platform that combines AI-tutored soft skills courses with paid micro-internships at major sports and entertainment events, serving college students, high schoolers, and emerging professionals seeking real-world career readiness.
- Ownership category
- akta.pro rank
FieldXperience industry classification
Industry- Product category
- Online Career Readiness Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Computer Training (611420), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)
- akta.pro secondary industries
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Project- & Inquiry-Based Digital Learning Modules (EDAFACAD), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where FieldXperience is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FieldXperience business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Services: Monthly subscription model with automatic renewal for paid services. Services billed in advance on monthly basis. First month billed immediately upon subscription.
- Paid Micro-Internship Positions: Some micro-internships are paid positions (e.g., Brand Ambassadors at $25/hour, Univision Talent Wranglers at $13/hour). Paid micro-internships provide compensation while others are volunteer/stipend-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription with free trial |
| Unit Pricing | Pay-as-you-go | Brand Ambassador paid positions |
| Unit Pricing | Pay-as-you-go | Talent Wrangler micro-internship |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
FieldXperience product offering
Product offeringCore offering
FieldXperience is an online learning platform that delivers short-form, self-paced courses in career readiness, power skills, esports, and event readiness, complemented by paid micro-internships at major sports and entertainment events. The offering is supported by an AI-powered tutor named Genie for 24/7 learner assistance and includes digital badges awarded upon completion of learning milestones.
Product overview
FieldXperience is a comprehensive e-learning platform operated by 3rdGen, LLC that offers a unified portfolio combining self-paced online courses with real-world micro-internship opportunities. The platform centers on its AI-powered Genie tutor (24/7 generative AI learning companion) alongside a catalog of courses spanning Power Skills, Career Readiness (3-part series), Esports Event Production, Event Readiness, Sports Marketing, Human-Centered Design Thinking, Game Design, Generative AI, and Cybersecurity. Key course products include Bring Out Your Superhero with Power Skills, the Career Readiness trilogy (The Starting Line, Growing from Within, Navigating the Workplace), Esports Event Production Management, and Sports Marketing Skills Challenge. The platform differentiates through 30 Learning Challenges and paid Micro-Internships at major sports and entertainment events (Super Bowl, NFL Draft, NBA All-Star, Rose Bowl, Formula 1, music awards), connecting learning directly to work experience. Learners progress through courses to unlock micro-internship opportunities at partner organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Career Readiness 1 Entry-level career readiness course within FieldXperience's foundational learning sequence, designed for students beginning to build workplace skills.
- Career Readiness 2 Intermediate career readiness course continuing the foundational sequence, building deeper workplace competencies for learners.
- Career Readiness 3 Advanced career readiness course completing the foundational learning sequence and preparing learners for workplace entry.
- Power Skills Course focused on interpersonal and professional power skills that complement technical or career-readiness training.
- Esports Course covering esports industry knowledge and adjacent career pathways for learners interested in gaming and competitive entertainment.
- Event Readiness Course preparing learners to work at major live sports and entertainment events, complementing FieldXperience's micro-internship placements.
- 30 Learning Challenges A set of 30 short-form learning challenges providing quick, structured skill-building exercises for learners.
- Micro-Internships Paid experiential placements at major sports and entertainment events (NFL, NBA, NCAA, Formula 1, Forbes Travel Guide, and others) that pair learners with real-world work opportunities.
- Genie AI Tutor AI-powered conversational tutor providing 24/7 learner support and coaching across FieldXperience courses.
Quantifiable outcome
- Digital badges awarded upon course and challenge completion
- +1 more outcomes
Companies that use FieldXperience
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
FieldXperience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
FieldXperience partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- NFLcoreFieldXperience provides micro-internship staffing for NFL events including Draft, Honors, and Super Bowl. Interns work in operations, guest services, talent handling, and logistics roles.
- NBAcoreProvides micro-internship opportunities at NBA All-Star Game, NBA Draft, and Summer League events for emerging talent.
- NCAAcoreNCAA March Madness Syllabus Challenge and Final Four micro-internship program for students and emerging professionals.
- State FarmcoreState Farm national tour requiring Brand Ambassadors. FieldX provides training and staffing for the May-September tour across multiple cities. Paid at $25/hour.
- UnivisioncorePremio Lo Nuestro awards ceremony talent wrangler program. FieldX provides trained interns for red carpet and talent coordination roles.
- PopulousmajorPopulous (event venue design firm) partners with FieldX for Department of Defense Warrior Games. Interns shadow event operations teams.
- Forbes Travel GuidemajorFieldX provides guest services, talent handling, and operations staff for the annual Forbes Travel Guide Luxury Summit in Las Vegas.
- Generation BE FoundationminorFieldX created the GenBE Foundation to provide scholarships for students to access career-readiness programs. All proceeds support student scholarships.
- The BenchmajorHiring partner for State Farm Brand Ambassador national tour. FieldX and The Bench are equal opportunity employers.
- Jim Brown (Legend)majorNFL Legend Jim Brown partners with FieldX for Super Bowl LVIII celebration and charitable foundation events.
- Shannon SharpemajorPro Football Hall of Famer Shannon Sharpe co-hosts Hall of Fame Players Soiree at Pro Bowl with FieldX support.
- Warren MoonmajorPro Football Hall of Famer Warren Moon co-hosts Hall of Fame Players Soiree benefiting Generation BE Foundation.
- Formula 1 Austin / COTAmajorFieldX provides micro-intern staffing for Formula 1 United States Grand Prix at Circuit of the Americas in Austin, Texas.
- Subnation Media / Ed TomasimajorCo-developed Esports Event Production Management course with Ed Tomasi, Co-Founder of Subnation Media and former ESL Gaming executive.
- IUPUI / Dr. David PiercemajorDr. David Pierce from IUPUI co-leads Human-Centered Design Thinking course with hospitality leader Sharyn Outtrim.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
FieldXperience competitors and assessment
Company assessmentDirect peers
- Parker Dewey: Marketplace platform for paid micro-internships connecting college students and recent graduates to short-term project-based work at companies — directly competes with FieldXperience's micro-internship layer and shares the same target learner persona.
- Riipen: Platform connecting educators and students to real-world work-integrated learning projects with employers — closely comparable experiential-learning model targeting colleges and emerging talent.
- Handshake: College-student career platform connecting emerging talent to jobs, internships, and employer events — directly comparable target audience and early-career outcomes model, with deeper employer network and greater scale.
Emerging players
- Forage: Provider of free virtual job simulations and career-readiness content from major employers (similar to FieldX's digital-badge and employer-branded learning) targeting college students entering competitive job markets.
- InternFromHome: Online platform providing remote micro-internship and project-based opportunities for college students — comparable emerging-talent experiential-learning offering, although less focused on live-event placements.
Broad incumbents
- Coursera: Large-scale online learning platform offering career-readiness and professional development courses with certificates — directly comparable to FieldXperience's subscription learning content, though without the event micro-internship layer.
- LinkedIn Learning: LinkedIn's professional skills video library covering soft skills, leadership, and career readiness — directly overlaps FieldX's Power Skills and Career Readiness course catalog and competes for the same emerging-talent subscription dollar.
- MasterClass: Premium creator-led video learning platform featuring celebrity and industry-leader instructors — comparable to FieldX's celebrity-mentor content model (Jim Brown, Shannon Sharpe, Warren Moon) and digital credentials.
- Udemy: Broad marketplace of professional development and soft-skills courses with digital certification — overlaps FieldXperience's course catalog and subscription business model across similar learner personas.
- Chegg: Public education support platform serving college students with study tools, tutoring, and career services — adjacent overlap with FieldX's college-student learner base and educational support services positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FieldXperience social profiles
Digital presenceFieldXperience financial estimates
Financial estimateRevenue estimate
Valuation estimate
FieldXperience leadership team
Management profileNumber of profiles
Profiles1 record
FieldXperience subsidiaries and ownership
Company hierarchySubsidiaries1 record
FieldXperience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FieldXperience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FieldXperience
What does FieldXperience do?
FieldXperience is an online learning platform that delivers short-form, self-paced courses in career readiness, power skills, esports, and event readiness, complemented by paid micro-internships at major sports and entertainment events. The offering is supported by an AI-powered tutor named Genie for 24/7 learner assistance and includes digital badges awarded upon completion of learning milestones.
Is FieldXperience a public or private company?
FieldXperience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FieldXperience founded?
FieldXperience was founded in 2019. It employs 1 to 10 people.
Where is FieldXperience based?
FieldXperience is headquartered in Atlanta, United States, in the North America region.
How does FieldXperience make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are paid Micro-Internship Positions.
Who are FieldXperience's main competitors?
Direct peers on record are Parker Dewey, Riipen and Handshake. Emerging players are Forage and InternFromHome. Broad incumbents are Coursera, LinkedIn Learning, MasterClass, Udemy and Chegg.
Does FieldXperience have an API?
No public API is recorded for FieldXperience.
What industry is FieldXperience in?
FieldXperience's product category is Online Career Readiness Training. Its primary akta.pro industry code is EDAFAAAB, Learning Experience Platforms (LXP) & Learning Portals, with a secondary code of BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 611430 and its SIC code is 8200.