Roasters

What Roasters does

Roasters Specialty Coffee House is a Dubai-headquartered specialty coffee chain founded in 2021 by Konstantin Harbuz (CEO), Ivan Kroshnyi, and Elza Shirokova (Managing Director). The company operates eleven flagship coffeehouses across Dubai's most prestigious locations including Palm Jumeirah, Dubai Mall, Downtown Boulevard, JBR, Dubai Hills, and Creek Harbour, with an additional flagship Hub under development at Dubai Science Park featuring an in-house roastery and dedicated pastry production facility. Its core business is serving specialty coffee drinks (espresso-based, signature items like Einspanner Tiramisu and Pistachio Latte, plus trend-led lines such as the -86°C Coffee Collection) paired with a full food menu; the company has also expanded into adjacent retail and wellness products including retail beans (92 SKUs from 24 producing countries sourced through direct trade and international auctions), the Drip Coffee Box pour-over retail line, and Collagen Shots.

The underlying technology is rooted in direct-trade specialty coffee sourcing combined with in-house roasting capability, supplemented by physical retail distribution across premium Dubai locations. Revenue is generated through three streams: (1) one-time in-store coffeehouse sales across eleven retail locations, (2) one-time retail coffee bean sales (both online and in-store, with premium SKUs priced AED 150-280), and (3) franchise/licensing royalties from a recently launched franchise program targeting expansion into Hong Kong, Qatar, and Saudi Arabia. The customer base is entirely direct-to-consumer, segmented across coffee enthusiasts, social and professional visitors, and the Dubai Science Park community, with menu items priced AED 20-280 under a pay-as-you-go model. The company is privately held with no external investors disclosed and set a Guinness World Record in 2024 for the most expensive cup of coffee in the world.

Name

Roasters

Legal name

Roasters Specialty Coffee House

Website

https://roasterscoffee.ae

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffeehouse

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee shops
• Coffeehouse chain
• Direct trade coffee
• Retail coffee beans
• Coffee franchise program

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-store Coffeehouse Sales: Revenue from serving specialty coffee, food, and beverages at 11 retail locations across Dubai. Each location offers full menu including specialty drinks, food, and desserts.
2. Retail Coffee Beans: Selling retail coffee beans directly to consumers, with 92 varieties of premium single-origin beans available for home brewing.
3. Franchise Fees: Franchise program combining operational expertise, scalable systems, and premium brand positioning for expansion into new markets including Qatar and Saudi Arabia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Roasters Specialty Coffee House operates a chain of specialty coffeehouse locations across Dubai serving specialty coffee drinks (espresso-based, signature beverages, seasonal innovations), a full food menu (breakfast, mains, pastries, desserts), matcha and tea selections, and wellness beverages such as Collagen Shots. The company also sells retail coffee beans sourced from 24 producing countries and individually sealed pour-over Drip Coffee Boxes for at-home brewing, and offers an international franchise program.

Product overview

Roasters Specialty Coffee House is a specialty coffee company operating a chain of café locations across Dubai, UAE, with a diversified product portfolio that extends beyond in-store coffee service. The core offering consists of specialty coffee drinks — including espresso-based beverages, signature drinks (Einspanner Tiramisu, Gold Coffee Experience, Pistachio Latte), and seasonal innovations like the -86°C Coffee Collection — paired with a full food menu spanning breakfast, mains, pastries, and desserts. The brand has expanded into retail products through the Roasters Drip Coffee Box (individually sealed pour-over bags) and retail coffee beans sourced from 24 countries via direct trade. Wellness offerings include Collagen Shots, and the Hub concept (Dubai Science Park flagship) adds an in-house roastery and pastry production facility to supply the network. The brand also offers franchise partnerships and operates sensory experiences (Aroma Display) and private event spaces at select locations.

Differentiator

Problem solved

Functional benefit

Brands

• Roasters Hub: Flagship hub concept featuring in-house roastery, desserts and pastry production facility, and over 90 seats for innovation and creativity.

Products and services

• Specialty Coffee Drinks
• -86°C Coffee Collection
• Collagen Shots
• Matcha & Tea Selection
• Roasters Drip Coffee Box
• Retail Coffee Beans
• Food Menu
• Aroma Display
• VIP Rooms & Event Spaces
• Franchise Program

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• % Arabica: Japanese-origin specialty coffee chain operating cafes globally with a strong presence in the Middle East, including Dubai. Directly comparable as a third-wave single-origin specialty coffee brand pursuing international expansion in premium real estate.
• RAW Coffee Company: Dubai-based specialty coffee roaster and cafe operator focused on direct-trade sourcing and single-origin offerings. A direct local competitor in the UAE premium specialty segment with a similar roastery-plus-cafe model.
• The Espresso Lab: UAE-born specialty coffee chain with multiple Dubai locations emphasizing single-origin beans and third-wave preparation. Competes head-to-head with Roasters for premium mall locations and the same specialty-coffee guest segment.
• Nightjar Coffee: Dubai-based specialty coffee roaster and cafe operator with a multi-location footprint. Comparable as a UAE specialty coffee competitor pursuing direct-trade sourcing and premium positioning.
• Blue Bottle Coffee: US-founded third-wave specialty coffee chain with international locations, in-house roasting, and a direct-trade sourcing ethos. Highly comparable business model to Roasters at a larger and more mature scale.
• Stumptown Coffee Roasters: US specialty coffee roaster and cafe operator with direct-trade sourcing and a wholesale plus retail model. Comparable in combining in-house roasting, premium single-origin offerings, and a cafe-led consumer brand.
• Counter Culture Coffee: US specialty coffee roaster with cafe presence, direct-trade sourcing, and a training/education focus. Comparable as a third-wave specialty coffee competitor combining roastery and cafe experiences.

Broad incumbents

• Starbucks Reserve: Specialty extension of the global Starbucks chain offering premium single-origin experiences in major markets including the UAE. Competes for the same premium and experiential coffee occasion, but within a much broader global brand portfolio.
• Costa Coffee: UK-founded mass-market coffee chain with widespread UAE presence in malls, airports, and high streets. Competes for footfall and mall real estate, though at a more mass-market positioning than Roasters.

Regional players

• Coffee Planet: UAE-based coffee company combining cafe operations, roasting, and distribution. Comparable as a regional specialty-coffee player, though with a broader mass-market distribution focus alongside cafe retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/roasters-specialty-coffee-house
• Instagraminstagram.com/roasterscoffee_dxb

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roasters