Nightjar Coffee Roasters
Nightjar Coffee Roasters is a Dubai-based specialty coffee roastery operating direct-trade sourcing, three dine-in eateries, e-commerce across UAE and KSA, B2B wholesale, and a craft beverage subsidiary serving individual coffee enthusiasts and hospitality operators.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nightjar Coffee Roasters does
Nightjar Coffee Roasters is a Dubai-based specialty coffee roastery and hospitality brand operating a multi-channel business that combines direct-to-consumer e-commerce, three physical eatery concepts, and B2B wholesale/franchising. The company sources green coffee through direct trade and transparent protocols with origin contracts spanning Brazil, Papua New Guinea, Rwanda, Yunnan (PRC), and Colombia, roasting seasonal blends (Candyman, Gonzo, S.O.B), single origins, and microlots. Its product portfolio extends beyond coffee into craft beverages — including cold brew, iced teas, and zero-proof cocktails on tap — via the Nightjar Craft Beverage Co. subsidiary formed through the December 2024 acquisition of the Cols Brew Coffee Facility. The company also retails premium Sage home barista equipment (espresso machines priced AED 1,999-8,999), Origin Series merchandise, and offers subscription services (2-week, 6-month, 12-month tiers) and Pick & Mix bundles.
The business model blends transactional retail (e-commerce shipping across UAE and KSA), experiential hospitality (three dine-in eatery concepts with all-day breakfast, creative libations, resident DJs, and vinyl programming), and B2B wholesale supplying coffee and craft-on-draft solutions to other hospitality operators. Pricing spans unit pricing across coffee (AED 45-95 per 225g), cold brew 3L bag-in-box (AED 120), equipment (AED 1,999-8,999), and subscription recurring revenue with 10% discount and auto-renewal. Marketing is anchored on TikTok following a January 2025 exit from Meta platforms, with email newsletters, content marketing via News & Brews blog, SEO, and cultural/event programming. Distribution combines owned e-commerce, owned retail, third-party delivery partners, and wholesale/franchising channels. The brand identity is built around counterculture, music culture, and inclusivity, positioning Nightjar as a lifestyle brand rather than a pure coffee retailer.
Nightjar Coffee Roasters firmographics
Firmographics- Name
- Nightjar Coffee Roasters
- Legal name
- Nightjar Coffee Roasters
- Website
- https://nightjar.coffee
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nightjar Coffee Roasters is a Dubai-based specialty coffee roastery operating direct-trade sourcing, three dine-in eateries, e-commerce across UAE and KSA, B2B wholesale, and a craft beverage subsidiary serving individual coffee enthusiasts and hospitality operators.
- Ownership category
- akta.pro rank
Nightjar Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee & Tea Concentrates (Liquid, Extracts, Syrups) (AFAFAGAC)
Keywords
Where Nightjar Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Nightjar Coffee Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee & Merchandise Sales: Direct-to-consumer sales of roasted coffee beans (seasonal blends, single origins, microlots), cold brew products, iced teas, and branded merchandise including Origin Series Posters. Revenue generated through e-commerce and physical locations.
- Food & Beverage Dine-In: Three eatery concepts across Dubai offering coffee, creative libations, cold brew teas and coffee on tap, nitro infused beverages, mocktails, and food menu including all-day breakfasts, rotisserie chicken, salads, and pancakes.
- Wholesale & Franchising: B2B wholesale supply of coffee and cold brew to other hospitality operators. The management team supports wholesale partners with innovative coffee solutions, collaborating on smarter coffee solutions to make businesses more profitable.
- Subscription Services: Coffee subscription services offering recurring deliveries with options for 2-week, 6-month, and 12-month subscription plans. Subscribers receive 10% discount with auto-renewal capability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Seasonal Blends (225g) |
| Unit Pricing | Pay-as-you-go | Single Origin Coffees (225g) |
| Unit Pricing | Pay-as-you-go | Cold Brew & Iced Tea (3L) |
| Unit Pricing | Pay-as-you-go | Home Barista Equipment |
| Unit Pricing | Pay-as-you-go | Pick & Mix Bundle Deals |
| Subscription | Monthly | Coffee Subscription Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Nightjar Coffee Roasters product offering
Product offeringCore offering
Nightjar Coffee Roasters is a Dubai-based specialty coffee roastery that sources green coffee through direct trade and roasts it into seasonal blends and single-origin offerings. Beyond roasted beans, the company runs a Craft Beverage Company producing cold brew coffee, iced teas, zero-proof cocktails, and kombucha on tap in 3L bag-in-box format. It operates three dine-in eateries across Dubai serving all-day breakfast and creative libations, and retails home barista equipment and merchandise through its e-commerce store, with a separate B2B wholesale and franchising arm.
Product overview
Nightjar Coffee Roasters is a Dubai-based specialty coffee roastery and hospitality brand operating a multi-channel business. The core offering centers on specialty coffee through three seasonal blends (Candyman, Gonzo, S.O.B) and multiple single-origin offerings from Colombia, Papua New Guinea, and beyond. Their Craft Beverage Company division produces cold brew coffee and iced teas in 3L bag-in-box formats. The company operates a roastery at Alserkal Avenue with three eatery concepts across Dubai, offering dine-in experiences with creative food and beverage menus. They retail home barista equipment primarily featuring Sage branded espresso machines and accessories, complemented by branded merchandise including Origin Series Posters. Their Pick & Mix bundles offer promotional pricing on bulk coffee purchases, while wholesale and franchising services extend their brand to B2B partners.
Differentiator
Problem solved
Functional benefit
Brands
- Nightjar Craft Beverage Co. A craft beverage company focused on cold brew coffee, iced tea, zero-proof cocktails, and kombucha on tap, established through the acquisition of Cols Brew Coffee Facility.
Products and services
- Candyman Seasonal Blend Coffee
Quantifiable outcome
- 10-12% of roastery retail sales previously spent on META ads, now shifted to Google and TikTok with better ROI
- +1 more outcomes
Companies that use Nightjar Coffee Roasters
Customer profileSegments3 records
Ideal customer profiles2 records
Nightjar Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nightjar Coffee Roasters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cols Brew Coffee FacilitycoreNightjar announced acquisition of Cols Brew Coffee Facility in December 2024, marking a new chapter as Nightjar Craft Beverage Co. This strategic acquisition expands their craft beverage production capabilities and reinforces their position as a leader in craft beverage innovation in the region.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Nightjar Coffee Roasters competitors and assessment
Company assessmentBroad incumbents
- Stumptown Coffee Roasters: Recognized specialty coffee roaster with cafe, wholesale, and DTC channels. Comparable as an established specialty roaster with direct trade sourcing and multi-channel distribution.
- Counter Culture Coffee: US specialty coffee roaster focused on direct trade, sustainability, and education. Comparable as a specialty roaster with direct trade sourcing and strong sustainability positioning.
- La Colombe Coffee Roasters: US specialty coffee roaster with cafes, wholesale, and DTC channels including draft latte/cold brew. Comparable as a multi-channel specialty roaster with cafe and packaged retail.
- Blue Bottle Coffee: Global specialty coffee roaster and cafe operator with strong brand identity. Comparable as a craft-focused premium roaster with a culture-forward brand and dine-in cafe model.
Emerging players
- Onyx Coffee Lab: Specialty coffee roaster known for award-winning direct trade competition-grade coffee. Comparable as a craft-focused specialty roaster with direct trade sourcing and small-batch ethos.
Direct peers
- % Arabica: Japan-founded specialty coffee roaster with cafe locations in Dubai. Closely comparable as a design-forward, specialty single-origin roaster operating in the same Dubai market with dine-in and retail.
- Raw Coffee Company: Dubai-based specialty coffee roaster with roastery tours, cafes and direct trade focus. Highly comparable as a UAE specialty roaster combining roastery, retail, and cafe operations.
- Common Grounds Coffee Roasters: UAE specialty coffee roaster and cafe brand operating in Dubai. Comparable as a Dubai-headquartered specialty roaster with dine-in and wholesale coffee business.
- Drift Coffee Roasters: Dubai-based specialty roaster and cafe with focus on direct trade and seasonal single-origin coffee. Comparable as a small-batch Dubai specialty roaster competing in the same premium segment.
Regional players
- Coffee Planet: UAE-headquartered coffee company with roasting, distribution, and licensed cafe locations across the Middle East. Comparable as a regional specialty/office coffee operator with wholesale and retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nightjar Coffee Roasters social profiles
Digital presenceNightjar Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nightjar Coffee Roasters leadership team
Management profileNumber of profiles
Profiles6 records
Nightjar Coffee Roasters subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nightjar Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nightjar Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nightjar Coffee Roasters
What does Nightjar Coffee Roasters do?
Nightjar Coffee Roasters is a Dubai-based specialty coffee roastery that sources green coffee through direct trade and roasts it into seasonal blends and single-origin offerings. Beyond roasted beans, the company runs a Craft Beverage Company producing cold brew coffee, iced teas, zero-proof cocktails, and kombucha on tap in 3L bag-in-box format. It operates three dine-in eateries across Dubai serving all-day breakfast and creative libations, and retails home barista equipment and merchandise through its e-commerce store, with a separate B2B wholesale and franchising arm.
Is Nightjar Coffee Roasters a public or private company?
Nightjar Coffee Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nightjar Coffee Roasters founded?
Nightjar Coffee Roasters was founded in 2017. It employs 51 to 100 people.
Where is Nightjar Coffee Roasters based?
Nightjar Coffee Roasters is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Nightjar Coffee Roasters make money?
Four revenue lines are on record. Retail Coffee & Merchandise Sales are the primary driver. The others are food & Beverage Dine-In, wholesale & Franchising and subscription Services.
Who are Nightjar Coffee Roasters's main competitors?
Broad incumbents on record are Stumptown Coffee Roasters, Counter Culture Coffee, La Colombe Coffee Roasters and Blue Bottle Coffee. Onyx Coffee Lab is listed as an emerging player. Direct peers are % Arabica, Raw Coffee Company, Common Grounds Coffee Roasters and Drift Coffee Roasters. Coffee Planet is listed as a regional player.
Does Nightjar Coffee Roasters have an API?
No public API is recorded for Nightjar Coffee Roasters.
What industry is Nightjar Coffee Roasters in?
Nightjar Coffee Roasters's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.