Datex Corporation
Datex Corporation is a family-owned software company that sells Footprint WMS, a cloud-native warehouse management system built on Microsoft Azure, to third-party logistics operators and regulated warehouse operators across food and beverage, life sciences, retail, and industrial verticals.
- Company typePrivate
- Founded1980
- HeadquartersClearwater, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Datex Corporation does
Datex Corporation is a privately held, family-owned software company founded circa 1980 and headquartered in Clearwater, Florida. It develops and sells Footprint WMS, a cloud-native warehouse management system built on Microsoft Azure with containerized architecture, low-code customization via the Datex Studio application platform, an open API, and native EDI connectivity to 200+ trading partners. The product is purpose-built for third-party logistics (3PL) operators and is extended through modules for eCommerce fulfillment, retail compliance, cold chain management, and supply-chain execution convergence.
The company derives revenue primarily through subscription SaaS licensing of Footprint WMS, supplemented by professional services for implementation and onboarding, and indirect revenue flows through a consulting and technology partner ecosystem that delivers integration, implementation, and referral support. Go-to-market is sales-led and event-driven, targeting mid-market and enterprise warehouse operators through direct enterprise sales, demo-led conversion, industry conferences (IWLA, Modex, GCCA, HDA, Manifest), content marketing, and partnerships. Pricing is quote-based with annual billing cadence and is not publicly disclosed.
The customer base consists of 200+ organizations across regulated and high-volume verticals including third-party logistics, food and beverage (including cold storage), life sciences and pharmaceuticals, retail and eCommerce, industrial distribution, precious metals, and consumer packaged goods. The company serves clients across 5 continents with teams distributed across 20+ U.S. states and 6 countries including Canada, Bulgaria, and the Philippines. There are no subsidiaries, no public ownership, no outside investors, and no parent entity — Datex has grown organically across its more than 45-year operating history.
Datex Corporation firmographics
Firmographics- Name
- Datex Corporation
- Legal name
- Datex Corporation
- Website
- https://datexcorp.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Datex Corporation is a family-owned software company that sells Footprint WMS, a cloud-native warehouse management system built on Microsoft Azure, to third-party logistics operators and regulated warehouse operators across food and beverage, life sciences, retail, and industrial verticals.
- Ownership category
- akta.pro rank
Datex Corporation industry classification
Industry- Product category
- Warehouse Management Systems
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- WMS for 3PL/Contract Logistics (Multi-Client/Billing) (TLAEABAC)
- akta.pro secondary industries
- Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping) (TLAEABAA), WMS for eCommerce & Omnichannel Fulfillment (TLAEABAB), WMS for Cold Chain & Temperature-Controlled Warehouses (TLAEABAE), WMS for Hazmat/Regulated Goods Warehousing (DG, Pharma, Food Safety) (TLAEABAF), Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB)
Keywords
Where Datex Corporation is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Datex Corporation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription (Footprint WMS): Cloud-native WMS delivered as subscription service with annual or multi-year contract billing. Includes platform access, updates, support, and integration capabilities. Revenue derived from licensing the Footprint WMS platform to warehouse operators.
- Professional Services: Implementation services, solutioning, planning, and delivery support for go-live. Includes training and onboarding assistance provided by dedicated implementation experts.
- Partner Ecosystem Revenue: Indirect revenue through consulting and integration partners who implement and extend Footprint WMS capabilities. Partners drive customer acquisition and provide specialized services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Datex Corporation product offering
Product offeringCore offering
Datex Corporation develops and sells Footprint WMS, a cloud-native warehouse management system built on Microsoft Azure and purpose-built for third-party logistics (3PL) providers and operators of complex, multi-client, regulated warehouses. The platform delivers real-time inventory visibility, native EDI to 200+ trading partners, configurable multi-tenant billing, and an embedded low-code application platform (Datex Studio) that allows customers to customize workflows without developer involvement. Offerings span core WMS, 3PL/eCommerce/retail capabilities, AI-driven optimization, and industry-specific configurations for cold storage, life sciences, precious metals, and consumer packaged goods.
Product overview
Datex Corporation offers Footprint WMS as a unified cloud-native warehouse management platform purpose-built for 3PLs and regulated industries. The core platform includes Footprint WMS for core warehouse operations, Datex Studio (a low-code application platform) for customization, and platform components for Reporting & Analytics, API Integrations & EDI, Cloud Native Architecture, Security & Compliance, and Artificial Intelligence. Industry-specific modules cover 3PL, eCommerce, Retail Fulfillment, and Supply Chain Execution Convergence capabilities. Specialized solutions address Cold Storage, Life Sciences/Pharma, Precious Metals, Consumer Packaged Goods, Retail & eCommerce, Food & Beverage (including Cold Storage, Foodservice, Wine & Spirits), Industrial, Medical Equipment, Biotechnology, and Pharmaceutical warehousing. Hardware partnerships provide Zebra devices for warehouse operations.
Differentiator
Problem solved
Functional benefit
Brands
- Footprint WMS: Flexible, modern warehouse management system platform for warehouse operators managing complex, multi-client, and regulated environments with real-time inventory visibility, built-in compliance tools, and configurable billing engine.
- Datex Studio
Products and services
- Footprint WMS A flexible, modern cloud-native warehouse management system designed for 3PLs managing complex, multi-client, and regulated environments. Delivers real-time inventory visibility, built-in compliance tools, and a configurable billing engine. Sold to mid-market and enterprise warehouse operators, including cold storage, life sciences, retail/eCommerce, industrial, precious metals, and CPG operations.
- Datex Studio A low-code application platform (LCAP) that enables 3PLs to configure workflows, screens, rules, and integrations without heavy custom development. Allows customization of billing logic, user interfaces, and client-specific workflows.
- Zebra Hardware Solutions Warehouse hardware offering delivered through partnership with Zebra Technologies, including rugged mobile computers, barcode scanners, printers, and RFID devices that integrate with Footprint WMS for scanning, tracking, and data capture.
- Professional Services (Implementation & Onboarding) Implementation services, solutioning, planning, training, and go-live support delivered by dedicated Datex implementation experts for Footprint WMS deployments.
Quantifiable outcome
- 30-40% revenue increase from previously missed billable charges captured automatically
- +9 more outcomes
Companies that use Datex Corporation
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles5 records
Datex Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
AI capability6 records
Feature8 records
Datex Corporation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Alpine Supply Chain SolutionscoreSupply chain consulting firm using data-driven methodologies and operational engineering expertise to help companies optimize distribution networks, facility layouts, and systems (WMS/TMS/ERP). Provides implementation support for Footprint WMS deployments.
- BIS ConsultingcoreBoutique supply chain and systems integration firm specializing in WMS implementation. Delivered implementations across North America for retail, distribution, and logistics clients. Trusted by leading retailers for hands-on approach and deep technical expertise.
- Boston Industrial ConsultingcoreIndustrial and operations engineering consultancy specializing in distribution center design, master planning, and process/system improvement to optimize supply chains and manufacturing operations.
- Corvita GroupminorConsulting and technology services firm helping organizations optimize supply chain, logistics, and operations through tailored strategy, process improvement, and system implementation.
- JAF ConsultingcoreTrusted strategic partner for life sciences companies, specializing in quality and regulatory compliance programs. With 20 years of experience, helps organizations meet regulatory requirements and embrace audits with sustainable compliance framework.
- Zebra TechnologiescoreHardware partner providing rugged mobile computers, scanners, and printers for warehouse floor operations. Zebra devices integrate with Footprint WMS for scanning, tracking, and data capture. Datex has dedicated Zebra hardware solutions page.
- Locus RoboticscoreAMR (Autonomous Mobile Robot) partner integrated with Footprint WMS for robot work that respects owner and project boundaries automatically. Robots coordinate with human workers in unified fulfillment flow.
- MicrosoftcoreCloud infrastructure partner powering Footprint WMS on Microsoft Azure. Provides Entra ID for secure logins with SSO and MFA, and Microsoft Teams integration. Datex Studio available on Microsoft Marketplace.
- Endeavor LabscoreAI/ML partnership for labor forecasting in cold storage. Combined Footprint WMS data with machine learning models to build precise hourly labor predictions. Delivered real-time predictions through Footprint WMS dashboard.
- IWLA (International Warehouse Logistics Association)coreIndustry association partnership. Datex joins IWLA in celebrating 3PL Warehousing Week, demonstrating commitment to 3PL industry and peer network.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Datex Corporation competitors and assessment
Company assessmentDirect peers
- Made4net: Made4net provides WMS solutions for 3PLs, distribution, and manufacturing on Microsoft .NET/Azure stacks. Competes with Footprint WMS in mid-market and 3PL segments.
- Manhattan Associates: Manhattan Active Warehouse Management is a leading cloud-native WMS targeting complex, multi-client distribution. Directly competes with Footprint WMS in 3PL, retail, and life sciences segments, and Mike Parmett, Datex's COO, is an alumnus.
- Blue Yonder: Blue Yonder WMS is a long-standing enterprise warehouse management suite serving 3PLs, manufacturing, retail, and life sciences. Competes head-to-head with Datex in regulated and high-volume fulfillment accounts.
- Körber Supply Chain (HighJump): Körber's warehouse management software (formerly HighJump) targets complex 3PL and distribution customers with configurable workflows. Overlaps directly with Footprint WMS in configurable, multi-client deployments.
- Extensiv (3PL Central): Extensiv's 3PL Warehouse Manager is purpose-built for third-party logistics operators with multi-tenant billing and EDI. A focused direct competitor for Datex in the 3PL vertical.
- Logiwa: Logiwa WMS targets 3PLs and ecommerce fulfillment with cloud-native architecture and digital customer onboarding. Competes with Footprint WMS in mid-market 3PL and direct-to-customer fulfillment deals.
- Softeon: Softeon delivers WMS and distributed order management, with strong positioning in 3PL and food/beverage distribution. Overlaps with Datex's regulated 3PL and F&B verticals.
Broad incumbents
- SAP (EWM): SAP Extended Warehouse Management is a broad enterprise WMS within the SAP S/4HANA suite. Competes with Datex in regulated industries and large enterprise accounts, often through partner implementations.
- Oracle (WMS Cloud): Oracle Warehouse Management Cloud is part of Oracle's SCM cloud suite, serving complex distribution customers. Competes with Footprint WMS in enterprise and life sciences deployments.
Emerging players
- Consafe Logistics: Consafe Logistics delivers WMS solutions focused on warehouse complexity and configurable workflows, primarily in Europe. Competes with Datex for multi-site 3PL and distribution customers globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Datex Corporation social profiles
Digital presenceDatex Corporation compliance and trust
Trust signalCompliance3 records
Datex Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datex Corporation leadership team
Management profileNumber of profiles
Profiles8 records
Datex Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datex Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datex Corporation
What does Datex Corporation do?
Datex Corporation develops and sells Footprint WMS, a cloud-native warehouse management system built on Microsoft Azure and purpose-built for third-party logistics (3PL) providers and operators of complex, multi-client, regulated warehouses. The platform delivers real-time inventory visibility, native EDI to 200+ trading partners, configurable multi-tenant billing, and an embedded low-code application platform (Datex Studio) that allows customers to customize workflows without developer involvement. Offerings span core WMS, 3PL/eCommerce/retail capabilities, AI-driven optimization, and industry-specific configurations for cold storage, life sciences, precious metals, and consumer packaged goods.
Is Datex Corporation a public or private company?
Datex Corporation is a private company. It is classified as family owned and is currently operating.
When was Datex Corporation founded?
Datex Corporation was founded in 1980. It employs 101 to 250 people.
Where is Datex Corporation based?
Datex Corporation is headquartered in Clearwater, United States, in the North America region.
How does Datex Corporation make money?
Three revenue lines are on record. SaaS Subscription (Footprint WMS) is the primary driver. The others are professional Services and partner Ecosystem Revenue.
Who are Datex Corporation's main competitors?
Direct peers on record are Made4net, Manhattan Associates, Blue Yonder, Körber Supply Chain (HighJump), Extensiv (3PL Central), Logiwa and Softeon. Broad incumbents are SAP (EWM) and Oracle (WMS Cloud). Consafe Logistics is listed as an emerging player.
Does Datex Corporation have an API?
Yes. Open API architecture enabling connections to any ERP, TMS, robotics, or automation system. Features include secure API key and token storage management, web API integration capabilities, network socket interface for on-premise devices, and direct database connectivity to MongoDB and SQL Server. The platform also includes a conversational AI interface for data insights and guided assistance. Developer documentation is at datexcorp.com/platform/integrations.
What industry is Datex Corporation in?
Datex Corporation's product category is Warehouse Management Systems. Its primary akta.pro industry code is TLAEABAC, WMS for 3PL/Contract Logistics (Multi-Client/Billing), with a secondary code of TLAEABAA, Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping). Its NAICS code is 518 and its SIC code is 7370.