The Equity Project
The Equity Project is a Denver-based EDIB consulting firm founded by Dr. Dwinita Mosby Tyler, offering executive coaching, customized workshops, organizational culture strategy, and assessments to healthcare, government, nonprofit, and corporate clients.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Equity Project does
The Equity Project, LLC is a Denver, Colorado-based professional services firm specializing in equity, diversity, inclusion, and belonging (EDIB) consulting. Founded in 2016 by Dr. Dwinita Mosby Tyler — the first African American woman to serve as Chief Inclusion Officer for Children's Hospital Colorado and as Executive Director of the Office of Human Resources for the City and County of Denver — the firm delivers executive coaching, customized workshops, Intercultural Development Inventory® assessments, organizational culture strategy, focus group facilitation, listening sessions, and an "Equity Blueprint" strategic planning service. The company has served 350+ organizations across healthcare, government, cultural institutions, nonprofits, and corporate clients including Kaiser Permanente, Comcast, the CDC, Denver Zoo, MCA Denver, and Pinnacol Assurance, with 35+ partnerships formed and a team claiming 60+ years of collective EDI experience.
The firm's core offering is human-delivered advisory work, not a software or technology product; there is no proprietary platform, API, or AI/ML component disclosed. Revenue is generated through custom-tailored consulting engagements, training and workshop programs, assessment services, and keynote speaking engagements by the founder. Pricing is not publicly disclosed and engagements are quote-based, structured as multi-year contracts rather than standardized tiers. The company is a privately held, founder-controlled LLC, certified as a Minority-owned and Woman-owned business by the City and County of Denver, with a non-profit affiliate called The Kaleidoscope Project handling community outreach. The firm is geographically concentrated in the Denver Metro Area and primarily reaches clients through direct enterprise sales, speaking engagements, TED talks, and industry association participation (Denver Metro and Women's Chambers of Commerce, Newsweek Expert Forum).
The Equity Project firmographics
Firmographics- Name
- The Equity Project
- Legal name
- The Equity Project, LLC
- Website
- https://theequityprojectllc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Equity Project is a Denver-based EDIB consulting firm founded by Dr. Dwinita Mosby Tyler, offering executive coaching, customized workshops, organizational culture strategy, and assessments to healthcare, government, nonprofit, and corporate clients.
- Ownership category
- akta.pro rank
The Equity Project industry classification
Industry- Product category
- Management Consulting (Diversity, Equity, and Inclusion)
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- DEI, Equity & Inclusion Advisory (BPACAJAJ)
Keywords
Where The Equity Project is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Equity Project business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Professional Services - Consulting Engagements: The company generates revenue through customized consulting engagements with organizations. Services include executive coaching, organizational culture strategy, focus group facilitation, and equity blueprint development. These are typically long-term engagements with organizations seeking to strengthen leadership and build healthy workplace cultures.
- Training and Workshops: Revenue is generated through customized workshops and training programs on equity, diversity, and inclusion topics. Workshops are tailored to organizational context and leadership realities.
- Assessment Services: The company offers Intercultural Development Inventory® assessments and other evaluation tools to help organizations measure and improve intercultural competencies.
- Speaking Engagements: Dr. Dwinita Mosby Tyler conducts keynote speeches and speaking engagements at conferences and organizational events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized professional services engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Equity Project product offering
Product offeringCore offering
The Equity Project is a leadership development and executive coaching firm that sells customized professional services engagements to organizations. Its offerings include executive equity coaching, customized workshops, IDI intercultural assessments, organizational culture strategy, focus group facilitation, an Equity Blueprint strategic plan, and listening sessions, delivered as long-term thought partnerships rather than standardized programs.
Product overview
The Equity Project offers a portfolio of professional services focused on organizational equity, diversity, inclusion, and belonging (EDIB). The company operates as a single-service practice with multiple interrelated service offerings: Executive Equity Coaching, Customized Workshops, Intercultural Development Inventory® Assessments, Organizational Culture Strategy, Focus Group Facilitation, Equity Blueprint, and Listening Sessions. These services work together as a unified engagement model—beginning with assessments and listening sessions to understand organizational culture, followed by coaching, workshops, and strategic planning to implement equity initiatives. The company tailors all services to individual client needs rather than offering standardized programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Equity Coaching One-on-one coaching engagement for executives that helps them develop a personal equity posture, communicate challenging content effectively with their teams, and identify leadership opportunities. Targeted at C-suite and senior leaders seeking to lead across differences.
- Customized Workshops Tailored group workshops designed to explore equity, diversity, and inclusion in an environment that promotes sharing, learning, and transformation. Workshops are customized to organizational context and leadership realities rather than delivered as standardized curricula.
- Intercultural Development Inventory® Assessments IDI-licensed assessment service that helps teams and individuals measure intercultural competencies, accompanied by group and individual coaching to translate results into development plans. Designed for organizations seeking data-driven intercultural development.
- Organizational Culture Strategy Strategic consulting engagement that compares an organization's current state to its desired state and designs a customized set of recommendations to guide ongoing workplace culture efforts. Intended for leadership teams responsible for long-term culture transformation.
- Focus Group Facilitation Facilitated focus group engagement that helps discover an organization's internal culture, explores specific areas of focus, and gathers qualitative data as part of organizational assessment. Used as a primary input to broader culture strategy and EDI initiatives.
- Equity Blueprint Strategic planning engagement that produces a customized plan for operationalizing equity, diversity, and inclusion work across an organization. Functions as the firm's flagship deliverable for sustained, system-wide EDI implementation.
- Listening Sessions Facilitated dialogue sessions that provide a space filled with grace, enabling judgment-free conversation and unlocking productive working environments. Often used as an entry point into broader culture and EDI engagements.
- Keynote Speaking Engagements Keynote speaking service delivered by founder Dr. Dwinita Mosby Tyler at conferences, corporate events, and industry gatherings such as the CoreNet Global Summit. Functions as both a standalone engagement and a top-of-funnel channel for consulting work.
Quantifiable outcome
- 350+ organizations served
- +2 more outcomes
Companies that use The Equity Project
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
The Equity Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
The Equity Project partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Town of BreckenridgeminorExecutive Producer Monica Williams conducted employee surveys and presented findings to the Town of Breckenridge's Social Equity Advisory Commission. The partnership involved assessing internal equity practices and providing recommendations for improvement.
- Denver Arts and VenuesminorCo-hosting the bi-monthly 'How to be an Anti-Racist Organization' webinar series. Tariana Navas-Nieves from Denver Arts and Venues co-facilitates conversations around anti-racism practices and operationalizing equity.
- The Kaleidoscope ProjectcoreThe Equity Project's non-profit arm focused on community outreach work. The Kaleidoscope Project extends the organization's mission of advancing equity into broader community initiatives.
- The HR ShopminorPartner organization/affiliate business relationship indicated on the website with reciprocal link.
- Denver Metro Chamber of CommerceminorActive member of the Denver Metro Chamber of Commerce, participating in business awards and networking activities.
- Denver Women's Chamber of CommerceminorProud member of the Denver Women's Chamber of Commerce supporting women-owned businesses.
- Newsweek Expert ForumminorDr. Dwinita Mosby Tyler accepted into Newsweek's Expert Forum in August 2021, joining a select group of change makers and leaders.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Equity Project competitors and assessment
Company assessmentDirect peers
- The Winters Group: Women- and minority-owned DEI consulting firm focused on leadership development, culture change, and equity strategy. Comparable boutique size, similar service portfolio, and similar target buyer (executive leaders and HR).
- Cook Ross: Boutique DEI consulting firm offering intercultural development, leadership coaching, and inclusion strategy. Highly comparable to The Equity Project in service mix, target buyers, and reliance on the IDI assessment framework.
- Paradigm Strategy: DEI strategy and education consultancy that helps organizations build inclusive cultures. Similar boutique scale and comparable offerings in inclusion training, strategy, and coaching.
- LifeLabs Learning: Leadership and culture training firm offering workshops and learning experiences to enterprise clients. Comparable on customized learning interventions and mid-market enterprise focus.
- The Kaleidoscope Group: Boutique consulting firm specializing in DEI, culture, and leadership development. Similar size, similar service mix, and overlapping buyer persona with The Equity Project.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with a dedicated DEI advisory practice. Competes for the same enterprise buyers as The Equity Project but offers DEI as part of a much broader portfolio of leadership and HR services.
- EY (People Advisory / DEI): Big Four professional services firm with a people advisory practice that includes DEI strategy and culture transformation. Competes for the same enterprise DEI consulting budgets but offers much broader services.
- Heidrick & Struggles: Global executive search and leadership advisory firm with DEI and culture practice. Comparable on executive coaching and culture advisory but at significantly larger scale and broader service scope.
- Deloitte (Inclusion practice): Big Four firm with a sizeable DEI and inclusion practice serving global enterprises. Overlaps with The Equity Project on culture transformation work but competes at much larger deal sizes with technology-enabled offerings.
- Russell Reynolds Associates (DEI practice): Global executive search firm with dedicated DEI advisory offering leadership assessment and culture transformation. Overlaps on executive-level DEI advisory at the enterprise buyer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Equity Project social profiles
Digital presenceThe Equity Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Equity Project leadership team
Management profileNumber of profiles
Profiles3 records
The Equity Project subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Equity Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Equity Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Equity Project
What does The Equity Project do?
The Equity Project is a leadership development and executive coaching firm that sells customized professional services engagements to organizations. Its offerings include executive equity coaching, customized workshops, IDI intercultural assessments, organizational culture strategy, focus group facilitation, an Equity Blueprint strategic plan, and listening sessions, delivered as long-term thought partnerships rather than standardized programs.
Is The Equity Project a public or private company?
The Equity Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Equity Project founded?
The Equity Project was founded in 2016. It employs 1 to 10 people.
Where is The Equity Project based?
The Equity Project is headquartered in Denver, United States, in the North America region.
How does The Equity Project make money?
Four revenue lines are on record. Professional Services - Consulting Engagements are the primary driver. The others are training and Workshops, assessment Services and speaking Engagements.
Who are The Equity Project's main competitors?
Direct peers on record are The Winters Group, Cook Ross, Paradigm Strategy, LifeLabs Learning and The Kaleidoscope Group. Broad incumbents are Korn Ferry, EY (People Advisory / DEI), Heidrick & Struggles, Deloitte (Inclusion practice) and Russell Reynolds Associates (DEI practice).
Does The Equity Project have an API?
No public API is recorded for The Equity Project.
What industry is The Equity Project in?
The Equity Project's product category is Management Consulting (Diversity, Equity, and Inclusion). Its primary akta.pro industry code is BPACAJAJ, DEI, Equity & Inclusion Advisory. Its NAICS code is 611430 and its SIC code is 8741.