The Pink Agenda

What The Pink Agenda does

The Pink Agenda is a U.S.-based 501(c)-style nonprofit organization founded in 2007 and headquartered in New York City, focused on breast cancer philanthropy through fundraising, awareness, and direct patient support. Its core programmatic offerings include: (1) Research Funding, channeled through a strategic partnership with the Breast Cancer Research Foundation (BCRF) to support five areas of research (Hereditary & Ethnicity, Treatment, Survivorship, Metastasis, and Prevention/Early Detection); (2) FAB-U-WISH, a wish-granting program creating memorable experiences for women currently battling breast cancer; (3) the TPA Speaker Series, an educational initiative targeting thrivers, survivors, previvors, caregivers, and the general public; and (4) a nationwide chapter-city events program spanning nine U.S. cities.

The organization operates a hybrid go-to-market centered on event-driven and community-led engagement. It hosts annual galas (NYC, Atlanta), Supper Club series (Boston, Palm Beach), wellness gatherings, athletic challenges (#Move2RaiseHell Challenge), and endurance-event fundraising through Team TPA (TCS New York City Marathon, NYC Half Marathon). Its commercial activity is structurally nonprofit: revenue is generated entirely through individual donations, event ticket sales and fundraising, peer-to-peer fundraising via a "Start a Fundraiser" platform, and corporate partnerships. Named corporate partners include Citrone (Core tier), Kendra-Scott, Good Hair Day, Lettuce Entertain You, Speed Rack, Pure Barre, and Mile High Run Club.

The Pink Agenda's customer/supporter base spans four primary segments: women with breast cancer (FAB-U-WISH recipients), young professional philanthropists (the explicit target demographic), breast cancer survivors and previvors (educational programming), and corporate partners (CSR-driven brand alignment). The organization runs with 1-10 employees, relying on a decentralized Leadership Council and chapter-based volunteer infrastructure to execute its programming at relatively low organizational cost. To date, the organization reports having raised over $13.5 million cumulatively for breast cancer research and care.

Name

The Pink Agenda

Legal name

The Pink Agenda

Website

https://thepinkagenda.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pink Agenda is a U.S. nonprofit organization that raises funds for breast cancer research (via BCRF), grants wishes to women battling breast cancer (FAB-U-WISH), and engages young professional philanthropists through nine U.S. chapter cities and nationwide community-driven events.

Ownership category

akta.pro rank

Product category

Breast Cancer Nonprofit Philanthropy

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

Keywords

• Breast cancer research
• Cancer philanthropy
• Wish grant program
• Nonprofit fundraising
• Community philanthropy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute directly via the website's donation functionality. Donations are the primary revenue stream supporting breast cancer research grants and FAB-U-WISH experiences.
2. Corporate Partnerships: Companies partner with The Pink Agenda through customized partnerships aligned with their organizational objectives. Partners are featured on the website and at events, providing brand visibility in exchange for support.
3. Event-Based Fundraising: Revenue is generated through ticket sales and fundraising at events including annual galas (NYC, Atlanta), Supper Clubs, wellness events, athletic challenges, and holiday auctions. The organization also facilitates peer-to-peer fundraising through its 'Start a Fundraiser' platform.
4. Team TPA Endurance Events: Supporters join Team TPA to participate in races (e.g., TCS New York City Marathon, United Airlines NYC Half), raising funds through athletic performance and pledges.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Pink Agenda is a nonprofit organization that raises funds for breast cancer research (directed through the Breast Cancer Research Foundation) and delivers the FAB-U-WISH wish-granting program for women undergoing breast cancer treatment. It also provides breast cancer education through the TPA Speaker Series, hosts galas, supper clubs, and wellness events across nine U.S. chapter cities, and engages young-professional donors through community events, peer-to-peer fundraising, and athletic initiatives such as Team TPA and the #Move2RaiseHell Challenge.

Product overview

The Pink Agenda is a non-profit organization focused on breast cancer research and philanthropy, not a technology company with software products. The organization offers a portfolio of programs and services: Research Funding (grants to leading researchers), FAB-U-WISH (wish-granting for breast cancer patients), Educational Programs including the TPA Speaker Series, Events (galas, supper clubs, wellness events across chapter cities), Get Moving athletic initiatives, and a Fundraising Platform. These are charitable programs, not commercial software products.

Differentiator

Problem solved

Functional benefit

Brands

• FAB-U-WISH: Program that creates fabulous moments for women with breast cancer by granting wishes
• #Move2RaiseHell
• TPA Speaker Series

Products and services

• Research Funding (Breast Cancer Research Grants)
• FAB-U-WISH

Quantifiable outcome

• $13.5M+ raised to fund breast cancer research and care
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Breast Cancer Research Foundation (BCRF)coreStrategic or Co-development PartnerThe Pink Agenda is a proud partner of the Breast Cancer Research Foundation. TPA raises funds that are directed through BCRF to leading breast cancer researchers at top institutions. This partnership serves as the mechanism through which TPA fulfills its research funding mission, ensuring that donated funds support rigorous, peer-reviewed breast cancer research.
• CitronecoreGTM or Marketing PartnerCitrone is a featured partner on The Pink Agenda's website and collaborates with FAB-U-WISH to grant wishes. For example, in partnership with the Citrone family, the FAB-U-WISH team granted Keosha S. a Steelers game day experience. The partnership combines financial support with hands-on involvement in wish fulfillment.
• Kendra-ScottminorGTM or Marketing PartnerKendra-Scott is listed as a partner of The Pink Agenda. As a jewelry brand, Kendra-Scott likely supports through cause marketing, product partnerships, or event sponsorship related to breast cancer awareness.
• Good Hair DayminorGTM or Marketing PartnerGood Hair Day is listed as a partner on The Pink Agenda's website. As a consumer brand, the partnership likely involves cause marketing or event sponsorship.
• Lettuce Entertain YouminorGTM or Marketing PartnerLettuce Entertain You is listed as a partner on The Pink Agenda's website. As a restaurant group, the partnership likely involves in-kind event support, dining events, or cause marketing.
• Speed RackminorGTM or Marketing PartnerSpeed Rack is listed as a partner on The Pink Agenda's website. Speed Rack is a national bartending competition series that supports breast cancer charities, making it a natural fit for TPA's young professional and hospitality industry network.
• Mile High Run ClubminorGTM or Marketing PartnerMile High Run Club hosted a special class in New York City on June 2 to kick off the #Move2RaiseHell Challenge, providing in-kind fitness class access to TPA supporters as part of the event's community programming.
• Pure BarreminorGTM or Marketing PartnerPure Barre Pittsburgh hosted community fitness classes throughout the week of the #Move2RaiseHell Challenge, including a Pink Out class, Date Night class, and raffle — supporting both fundraising and community engagement for TPA's Pittsburgh chapter.
• The Nautilus (Boston)GTM or Marketing PartnerThe Nautilus is the venue host for TPA Supper Club Boston | Brunch Edition. The restaurant serves as the physical venue and collaborative partner for this elevated dining experience that pairs thoughtful dialogue with a shared commitment to advancing breast cancer research.
• Citrone FamilycoreGTM or Marketing PartnerThe Citrone family partnered with FAB-U-WISH to grant Keosha S.'s wish for a Steelers game day experience. This is an extension of the broader Citrone partnership, with the family actively participating in wish fulfillment alongside the FAB-U-WISH program.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Breast Cancer Research Foundation (BCRF): BCRF is TPA's core research-funding partner and a leading breast cancer research nonprofit. It is directly comparable as both organizations raise and deploy philanthropic capital toward breast cancer research, with overlapping donor bases and cause-marketing positioning.
• Young Survival Coalition: Focused on young women affected by breast cancer, YSC shares TPA's younger-demographic donor targeting and survivor/previvor support mission, making it a close functional peer in programmatic and audience overlap.
• Living Beyond Breast Cancer: A direct service and education nonprofit for those impacted by breast cancer, with similar survivor-focused programming and donor base as TPA, particularly around survivorship education and community-building.
• Sharsheret: A national nonprofit supporting Jewish women and families facing breast cancer, with community-based chapters, peer support, and education programs — comparable to TPA's chapter-city, community-led, education-plus-support model.
• Tigerlily Foundation: Focused on young women of color affected by breast cancer, Tigerlily is comparable to TPA on the young-women demographic, advocacy-plus-support mission, and event-driven grassroots fundraising structure.

Broad incumbents

• Susan G. Komen: The largest and most-recognized breast cancer nonprofit in the US, funding research, community health, and advocacy. Komen is the dominant incumbent in the same donor/cause-marketing space that TPA targets, making it the most relevant scale benchmark.
• National Breast Cancer Foundation: A larger established breast cancer nonprofit offering education, early detection, and patient-navigation programs. NBCF overlaps with TPA on education/community-health programming and competes for the same general donor pool.

Emerging players

• Metavivor: A smaller, focused nonprofit specifically funding metastatic breast cancer research. Metavivor is comparable as a research-grantmaking peer with a narrower disease focus, similar event-based fundraising model, and overlapping BCRF-adjacent donor communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thepinkagenda
• Facebookfacebook.com/thepinkagenda
• Instagraminstagram.com/thepinkagenda
• LinkedInlinkedin.com/company/the-pink-agenda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pink Agenda