Mile High Run Club

What Mile High Run Club does

Mile High Run Club LLC is a New York-based boutique fitness operator that delivers coached, treadmill-based high-intensity interval training classes in a music-forward, studio-environment format. Founded in 2014 by William Heath, the company runs a single operational studio in Manhattan's NoMad neighborhood (24 W 25th Street) with a second location in Santa Monica, CA forthcoming. Its class portfolio comprises four proprietary formats — High 45 (45-minute signature interval run), Dirty 30 (30-minute condensed interval), Incline (45-minute weighted-vest walking class), and Distance (60-minute endurance interval) — plus trademarked multi-week programs (The Dash 28, Dash Flow, Dash Core). The company targets recreational and time-constrained runners, with race-specific training programs for the NYC Marathon, NYC Half Marathon, and Brooklyn Half Marathon, and a community membership (Team MHRC) co-branded with Brooks Running.

Revenue is generated through a mix of one-time class pack purchases ($40 single class, $175 for 5, $345 for 10) and recurring subscriptions ($199/month unlimited at Nomad; $125/month for 4 classes; $219/week unlimited at premium tier). Team MHRC adds a low-priced recurring layer ($50 initiation plus $25/month) that bundles in-studio classes, recovery boot sessions, othership classes, and social events. The go-to-market is direct-to-consumer with online booking up to two weeks in advance; distribution is anchored in physical retail storefronts in New York and Santa Monica, supplemented by a June 2026 revenue-share partnership at Drop Fitness's Montvale, NJ multi-brand facility and stated interest in franchising. Recovery services (Norma Tech air compression boots, on-site physical therapy via reCOOPERate PT) extend the per-member value proposition beyond the treadmill class.

Name

Mile High Run Club

Legal name

Mile High Run Club LLC

Website

https://milehighrunclub.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Sports-Specific Group Conditioning (HSADABAK), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Boutique fitness studio
• Treadmill interval training
• Group HIIT workouts
• Marathon race training
• Community run club

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Class Pack Sales: Customers purchase individual class credits or class packs (Single, 5-class, 10-class) that expire after a set period. One-time consumption model per class credit.
2. Monthly Memberships: Recurring monthly subscriptions offering 4 classes per month ($125/month) or unlimited weekly access ($219/week). Auto-renewing with month-to-month flexibility and freeze options.
3. Team MHRC Membership: Community-based membership with $50 initiation fee plus $25/month. Includes in-studio classes, recovery boot sessions, othership class, weekly group runs, social events, and Brooks partnership benefits.
4. Race Training Programs: Group training programs for specific races (NYC Marathon, NYC Half Marathon, Brooklyn Half Marathon) with personalized coaching plans. Sold as seasonal programs.
5. Private Training: One-on-one personalized training programs tailored to individual running levels and goals, with pacing groups up to 11:30/mile.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mile High Run Club operates boutique physical studios offering coached, treadmill-based interval running classes combined with strength and power training components. The company delivers proprietary class formats (High 45, Dirty 30, Incline, Distance), structured race training programs for NYC Marathon, NYC Half Marathon and Brooklyn Half Marathon, one-on-one personalized coaching, and a community-based membership (Team MHRC) in partnership with Brooks running brand.

Product overview

Mile High Run Club is a boutique treadmill-based fitness studio offering interval running classes in a high-energy, music-forward environment. The core product portfolio includes four class formats: High 45 (45-minute signature interval run), Dirty 30 (30-minute condensed interval run), Incline (weighted vest walking class), and Distance (60-minute extended running class). The company operates two physical studio locations (Nomad in NYC and Santa Monica coming soon), with amenities including recovery rooms with Norma Tech air compression boots. Additional offerings include marathon training programs for NYC Marathon, NYC Half Marathon, and Brooklyn Half Marathon, one-on-one personalized coaching, and Team MHRC—a membership-based community run club in partnership with Brooks offering weekly workouts, social events, and NYRR race participation. Class packages range from single classes ($40) to multi-class packs and unlimited monthly memberships, with prices from $40 for single sessions to $219/week for unlimited access.

Differentiator

Problem solved

Functional benefit

Products and services

• High 45

Quantifiable outcome

• Runners typically cover 2-3+ miles in Dirty 30 classes, 4-6+ miles in High 45 classes, and 5-7+ miles in The Distance classes
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and flagship.

• Drop FitnessminorStrategic or Co-development Partner · 19 June 2026Mile High Run Club is one of four boutique brands partnered with Drop Fitness in a joint venture arrangement at Drop's inaugural 25,000 sq ft site in Montvale, New Jersey. Drop operates the facility and shares revenue with Mile High and three other boutique partners (Fhitting Room, Physique 57, and Humming Puppy). This is a revenue-sharing partnership where Mile High provides its brand and classes to the Drop Fitness location.
• BrooksflagshipStrategic or Co-development PartnerBrooks is the exclusive footwear and apparel partner for Team MHRC (Mile High Run Club's community running program). The partnership includes Brooks providing access to their stores for community runs, post-run recovery zones, and 10% discount on Mile High Run Club class packages and retail for Team MHRC members. Team MHRC is branded as 'MILE HIGH + BROOKS' and represents a core strategic partnership for community building.
• reCOOPERate PTminorOthersreCOOPERate PT is a Doctor of Physical Therapy who provides on-site services at the Nomad location on Tuesdays. This partnership offers members access to professional physical therapy and recovery services integrated with their training.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Barry's Bootcamp: Iconic boutique HIIT studio combining treadmill cardio and strength floor in coached group classes, with premium pricing and a national/global footprint. Directly comparable to MHRC on group HIIT format, premium positioning, and music-driven studio experience.
• F45 Training: Functional-training boutique franchise offering 45-minute group HIIT classes with a standardized curriculum. Comparable to MHRC on boutique group fitness, proprietary programming, and franchise-led growth, though F45 is strength- rather than running-focused.
• Rumble Boxing: NYC-born boutique studio pairing boxing rounds with strength intervals in a high-energy, music-led format. Comparable to MHRC on premium NYC boutique positioning, group coaching format, and similar target customer.
• FHitting Room: NYC boutique HIIT studio combining strength and cardio intervals in coached group classes. Already co-located with MHRC at the Drop Fitness Montvale JV, indicating directly comparable positioning to the premium NYC boutique consumer.

Broad incumbents

• Orangetheory Fitness: Large-scale group HIIT franchise built on treadmill, rower, and strength intervals with heart-rate-based coaching. Comparable to MHRC on interval methodology and coached-treadmill format, but broader modality mix and much larger scale.
• SoulCycle: Iconic premium indoor-cycling boutique with strong brand, community, and instructor-led class culture. Comparable to MHRC on premium NYC boutique positioning, recurring memberships, and community-driven brand, though cycling rather than running.
• Peloton: Connected fitness platform offering treadmill and running classes on-demand and live. Comparable to MHRC on treadmill-based coached running content, but competes from a digital/hardware model rather than a physical studio.
• Tonal: Connected strength-fitness platform with coach-led classes. Comparable to MHRC as a competing destination for the time-constrained, premium fitness consumer weighing studio vs. at-home investment.
• Equinox: Luxury fitness club operator with premium group-class programming (including HIIT and running formats) and a strong NYC presence. Comparable to MHRC on premium positioning and affluent urban target customer, though broader facility footprint.

Emerging players

• The Ness: NYC boutique fitness concept offering treadmill-and-strength classes similar in structure to MHRC. Closest direct format competitor in the NYC treadmill-boutique niche, though smaller scale and newer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/milehighrunclub
• LinkedInlinkedin.com/company/mile-high-run-club-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mile High Run Club