Via The Village

What Via The Village does

Via The Village is a privately held, founder-operated work-life wellness platform serving parents, families, and professional nannies in the United States. The company originated in 2016 as a Facebook group created by Emily Louange, a Registered Nurse (RN, BSN) and Board-Certified Nurse Coach (NC-BC), and has since evolved into a web-based platform with a community of over 15,000 parents and nannies. The platform offers a holistic wellness framework spanning eight dimensions (physical, intellectual, emotional, social, spiritual, occupational, financial, and environmental), with use cases including career and business coaching, conscious parenting support, confidence building, and childcare arrangement consulting.

The core product surface comprises three interconnected service lines. The first is one-on-one Holistic Work-Life Wellness Coaching, delivered directly by the founder through a freemium consultation funnel that converts prospects into paid engagements. The second is Childcare Consultation, which helps families source nannies, nanny shares, or alternative care arrangements. The third is a suite of Design and Creative Services covering resume and portfolio creation, presentation design, and branding/social media work, supplemented by packaged digital products such as the Nanny Hiring Package for Parents and The Successful Nanny Package. The underlying technology is a standard web application layered on top of the community origin in Facebook, with no disclosed APIs, SDKs, mobile applications, or AI/ML integrations.

The business model blends recurring coaching revenue, one-time digital product sales, and project-based professional services for design work. Distribution is community-led and founder-led: growth is driven through the founder's personal brand across Facebook, LinkedIn, and Pinterest, supplemented by a curated referral directory (Village Connections) that connects community members with partner businesses offering adjacent childcare, healthcare, and coaching services. Pricing is not publicly disclosed; services operate on a quote-basis with a free initial consultation serving as the primary conversion mechanism. The company is a single-member LLC with no external investors, parent entity, or disclosed funding rounds, and is entirely dependent on founder capacity for service delivery.

Name

Via The Village

Legal name

Via The Village LLC

Website

https://viathevillage.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Via The Village is a founder-led wellness and childcare platform serving parents, families, and professional nannies through one-on-one holistic coaching, childcare consulting, design services, and packaged digital products, anchored by a 15,000+ member community.

Ownership category

akta.pro rank

Product category

Personal Wellness Coaching

NAICS

Child and Youth Services (62411)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Host-Family Nanny Share (care primarily at one family’s home) (HSAAAFAB)

Keywords

• Wellness coaching services
• Childcare consulting
• Professional design services
• Career coaching programs
• Nanny placement support

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Coaching Services: One-on-one holistic work-life wellness coaching sessions provided by Emily Louange. Clients book free consultations, then engage in paid coaching programs for career goals, parenting, confidence building, and life transitions.
2. Digital Products & Packages: Pre-packaged digital products including the Nanny Hiring Package for Parents (on-demand resources & virtual consult with guidebook, video, personalized holistic childcare consult) and The Successful Nanny Package (workbook, workshop video, resume template, career consult).
3. Design & Creative Services: Professional design services including resume/portfolio creation, presentation design, and branding/social media services. Offered as project-based work with custom quotes.
4. Consulting Services: Childcare consulting services helping families find the right nanny, nanny share, or childcare arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Via The Village is a holistic work-life wellness resource platform that delivers one-on-one coaching, childcare consulting, and professional design services (resumes, presentations, branding) to parents, families, and nannies. The founder provides personalized coaching across eight wellness dimensions and offers digital product packages that bundle guidebooks, videos, and templates for both parents hiring nannies and nannies advancing their careers.

Product overview

Via The Village is a work-life wellness resource platform offering a suite of interconnected services centered around holistic wellness, childcare, and professional development. The core offerings include Holistic Work-Life Wellness Coaching and Childcare Consultation services, supported by design and creative support offerings (Resumes & Portfolios, Presentation Design, Branding & Social Media). For the childcare community, the platform provides the Nanny Hiring Package for Parents and The Successful Nanny Package as structured support modules. Village Connections serves as a resource directory connecting users with partner businesses. The platform has evolved from a Facebook group into a comprehensive web-based service supporting over 15,000 parents and nannies.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Work-Life Wellness Coaching One-on-one holistic coaching programs helping individuals optimize wellness dimensions (physical, intellectual, emotional, social, spiritual, occupational, financial, environmental) and achieve career, parenting, and personal growth goals.
• Childcare Consultation Consulting services helping parents find quality childcare arrangements including nannies, nanny shares, or other childcare options to support work-life wellness.
• Nanny Hiring Package for Parents On-demand digital package including a guidebook, informative video, and personalized holistic childcare consult to help parents navigate the nanny hiring process.
• The Successful Nanny Package Career support package for nannies including a comprehensive workbook, on-demand workshop video, resume template, and personalized career consultation.
• Resumes & Portfolios Professional resume and portfolio design services to help individuals showcase their skills and accomplishments.
• Presentation Design Design services creating presentations that effectively communicate ideas, narratives, visuals, data, or statistics to capture an audience.
• Branding & Social Media Branding and social media creative services including brand identity development (naming, logo, typography, color scheme, messaging) and social media template design.
• Workshops, Events & Groups Group-format packages and events providing support, resources, and community engagement for parents and nannies.

Quantifiable outcome

• Over 15,000 parents and nannies in community

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• CareNectarminorStrategic or Co-development Partner · 1 May 2021Emily Louange provided branding services for CareNectar, including naming, logo, typography, color scheme, and messaging. Also created social media templates for their Social Media Manager. A portfolio/client reference for design services.
• HomeWork SolutionsminorGTM or Marketing PartnerHousehold Payroll & Nanny Tax Compliance Services partner. HomeWork Solutions offers FREE consultations to Via The Village community members with no strings attached. Special perk available for community. Over 25 years in business providing nanny tax compliance services.
• Compassionate Childcare LLCminorStrategic or Co-development PartnerCourses & Consulting Services for Parents, Caregivers & Educators. Offers powerful tools and support for revolutionizing interactions with children in care. Connected as a resource through the Via The Village community.
• Shenley Seabrook (Author)minorOthersAuthor of 'We Have The Same Heart' children's book (ages 3 months to 6 years). Book celebrates what makes us unique and what connects us. Recommended as a resource through Via The Village connections.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Care.com: The largest US online marketplace connecting families with caregivers including nannies, sitters, and senior care providers. Overlaps with Via The Village's nanny-finding and family-support mission, but operates at vastly larger scale with broader service categories and a dedicated trust/safety infrastructure.
• Wellness Coach: Enterprise wellness platform offering coaching services to employees of large organizations. Comparable on the holistic wellness coaching side, though scaled through employer channels rather than direct-to-consumer community.

Direct peers

• UrbanSitter: Online platform that helps parents find vetted babysitters and nannies, including nanny share arrangements. Most directly comparable to Via The Village's childcare matching and nanny share facilitation services.
• Sittercity: Digital marketplace for finding babysitters, nannies, and pet sitters with background-checked caregivers. Comparable target customer (parents seeking childcare) and similar matching-plus-content model.

Emerging players

• Helpr: Employer-sponsored childcare benefit platform that provides backup child and elder care. Comparable on the nanny/childcare matching side, with a differentiated B2B2C distribution model.
• Winnie: Childcare marketplace and parenting platform helping parents find daycare, preschools, and nannies. Comparable audience (modern parents) and similar content-plus-marketplace GTM motion.
• Wonder: On-demand childcare platform connecting families with caregivers for in-home care. Comparable in the digital-first childcare matching space with a tech-forward approach.
• Huckleberry: Parenting app offering expert sleep, feeding, and developmental guidance from specialists. Comparable on the parent-wellness content and expertise-led coaching side, though more productized and tech-led than Via The Village.
• Kinside: Childcare platform helping working parents find and afford care, with employer partnerships. Comparable on the parent-nanny/childcare journey, with B2B distribution as a key channel.

Others

• Momcozy: Large direct-to-consumer parenting and baby brand with a strong parent community. Comparable as a community-driven, content-led parent platform, though primarily product- rather than service-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/emily.gruber.54
• LinkedInlinkedin.com/in/emily-louange-14a47131

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via The Village