What Helpr does

Helpr Inc. is a Los Angeles-headquartered, woman-owned care benefits platform founded in 2015 by Kasey Edwards (Co-Founder & CEO) and Becka Klauber. The company sells employer-sponsored care benefits — including global backup childcare, elder care, dependent-care FSAs, event care, and care stipends — to HR and benefits leaders at large enterprises, with employees consuming services through iOS and Android mobile apps. The platform is anchored by two patented technologies: "My Choice," which enables employees to upload and pay trusted caregivers from their personal network while applying employer subsidies, and a Care Technology patent covering platform security and data protocols. Helpr combines these technologies with a vetted provider network and a use-based pricing model in which employees pay only for care provided.

Helpr generates revenue primarily through annual enterprise subscriptions sold to employers via direct field sales and a broker/benefits-consultant reseller channel, layered on top of usage-based fees per care session. The customer base disclosed publicly spans nine named enterprise accounts across technology (Ibotta, Snap, Unity), entertainment/media (Lionsgate, DraftKings), retail (Total Wine & More, Crocs), education (Guild), and construction (Skanska). Distribution is hybrid: enterprise sales motions drive contract acquisition, while consumer-facing mobile apps and app-store distribution drive day-to-day employee utilization. Marketing is multi-channel — LinkedIn, Instagram, TikTok, Facebook, email, content hubs segmented by audience, and broker enablement programs.

The company positions itself for global coverage in 175+ countries with local-currency payments and multilingual (English/Spanish) 24/7 support. Self-reported customer-outcome metrics include a 100% employee happiness rating and 90% of support tickets answered within two hours, though these are unaudited. The business remains private with no disclosed institutional rounds after a 2020 Cue Ball investment (preceded by a 2017 DOT Capital round), 11–50 employees, and no parent-company, merger, or acquisition activity disclosed in the source material.

Name

Helpr

Legal name

Helpr Inc.

Website

https://helpr-app.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Helpr is an employer-sponsored care benefits platform that sells global backup childcare, elder care, and personal-network caregiver subsidies to enterprises, with employees accessing services via patented mobile apps on iOS and Android across 175+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Employer Subscription Benefits: Employers subscribe to Helpr's care benefit platform to provide backup care and other care services to their employees. The platform operates on a use-based model where employees only pay for care actually provided, with employer subsidies covering portions of costs.
2. Use-Based Care Services: Employees utilize care services as needed, paying only for care provided through the platform's use-based model. Subsidies from employer benefit packages reduce employee costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Helpr is a global care benefits platform that provides employers with a suite of family care services for their employees, including backup childcare, eldercare, long-term care matching, dependent care FSA support, center-based care, event care, and care stipends. Its core patented capability, My Choice, allows employees to upload and pay their own trusted caregivers with employer subsidies, and the platform operates on a use-based payment model accessible via iOS and Android mobile apps across 175+ countries.

Product overview

Helpr is a global care benefits platform offering a comprehensive suite of care solutions for working families. The platform operates as a multi-module ecosystem centered around patented technology that connects families with quality care worldwide. Core offerings include Global Backup Care (international backup support), My Choice (patented technology for uploading and paying personal caregivers), Care Finder (long-term care solutions), and the Helpr Network (vetted care providers). Additional modules include Dependent Care Flexible Spending Accounts, Center-Based Care, Event Care, and Care Stipends. The platform uses a use-based model where employees only pay for care provided, with employer subsidies reducing costs, and supports employees from hourly workers to executives regardless of location.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Backup Care International care support for working families, providing subsidized backup childcare and family care across the globe with local currency payment options for employees of subscribing employers.
• My Choice Patented technology that lets employees upload and pay their own trusted personal caregivers (family, friends, or existing providers) through Helpr, with employer subsidies reducing out-of-pocket costs.
• Care Finder Long-term care matching service customized for working families, helping them find suitable caregivers for ongoing childcare or eldercare needs.
• Helpr Network Global network of carefully vetted Helpr Sitters providing quality backup and ongoing care for working families across 175+ countries.
• Center-Based Care Access to reliable and flexible child and adult care options at licensed care centers, available through the employer-sponsored benefit.
• Dependent Care Flexible Spending Accounts Tax-advantaged benefit module that allows employees to maximize savings on care expenses through Dependent Care Flexible Spending Accounts.
• Event Care Family care solutions provided during corporate events and work trips, supplying backup care for employees attending business travel or company functions.
• Care Stipends Flexible funds provided to employees through the employer benefit to help cover everyday caregiving needs with ease.

Quantifiable outcome

• Employees report 100% happiness rating with Helpr services
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Care.com: Care.com is the largest consumer marketplace for caregivers (childcare, senior care, pet care) and a direct competitor to Helpr's marketplace offering. Although historically consumer-led, Care.com also serves employer-sponsored care benefits, making it a broad incumbent in the same family-care category Helpr targets.
• Bright Horizons Family Solutions: Bright Horizons is the dominant employer-sponsored childcare and backup-care provider, operating thousands of centers worldwide. It is the most directly comparable incumbent to Helpr's Global Backup Care product for HR/benefits departments at large employers.

Direct peers

• Kinside: Kinside is a benefits platform providing employer-sponsored childcare and backup care, also selling directly to HR/benefits leaders. Kinside overlaps most closely with Helpr's core employer benefit motion and target buyer.
• UrbanSitter: UrbanSitter is an online marketplace connecting parents with vetted babysitters, with features comparable to Helpr's Helpr Network. It targets the same working-family end-user persona and is a direct competitor on the sitter-supply side.
• Sittercity: Sittercity is an established babysitter and nanny marketplace serving families and employer benefit programs. Its marketplace model and parent-facing value proposition make it a direct competitor to Helpr's core use-case.
• Vivvi: Vivvi is an early childhood education and care benefits provider that partners with employers to offer in-home and center-based care. It is a direct competitor in the employer-sponsored childcare benefits market Helpr targets.

Emerging players

• Papa: Papa is a marketplace pairing older adults ('Papa Pals') with families for in-home companionship and support, increasingly delivered through employer and health-plan benefits. It overlaps with Helpr's Care Finder and eldercare modules as well as its use-based employer-benefit angle.
• Wellthy: Wellthy is a care-concierge platform assisting working families with childcare, eldercare, and complex care needs, often sold through employer benefits. It is an emerging competitor in the family-care benefits space Helpr also serves.
• Homethrive: Homethrive offers employer- and health-plan-sponsored family caregiving support including childcare navigation and senior care. It is an emerging peer targeting the same HR/benefits buyer with overlapping family-care services.
• Wonderschool: Wonderschool is a marketplace and SaaS platform enabling in-home childcare providers to start and run licensed programs, increasingly serving employer-sponsored care benefits. It overlaps with Helpr's Center-Based Care module and family-care value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/helprapp
• LinkedInlinkedin.com/company/kaseyedwards
• Instagraminstagram.com/helpr
• TikToktiktok.com/@hellohelpr
• Xx.com/helpr_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helpr