What Surgically Clean Air does

Surgically Clean Air is a privately-held Canadian manufacturer of commercial-grade medical air purification systems, incorporated as Surgically Clean Air Inc. under Ontario law and operating a US warehouse in Tampa, FL alongside a Toronto headquarters. The company was founded around 2010 by Marshal Sterio and has built a five-SKU hardware portfolio — JADE 2.0 portable flagship, QUARTZAIR compact portable, ONYX SCA wall-mounted, COBALT ceiling-mounted, and ATOMIKAIR industrial-scale — all built on a 5-stage HEPA-Rx + UV-C germicidal platform that combines pre-filtration, activated carbon adsorption (with potassium permanganate on select models), H13 HEPA at 99.97% capture at 0.3 microns, photocatalytic oxidation, and enclosed 254nm UV-C germicidal treatment. The technology was originally developed for dental operatories and aerosol-generating procedures, with 91% clinician recommendation from the independent Gordon J. Christensen Clinicians Report as a validation anchor.

The business model is hybrid hardware-plus-consumables, sold through four parallel channels: a Shopify-based direct e-commerce storefront (US and Canada, dual currency), a dedicated B2B quote-driven sales team with volume tiers (5-9, 10-49, 50+ strategic), a 300+ authorized distributor network spanning 40+ countries with protected territories and MAP pricing, and a formal ADA Member Advantage partnership for dental members. Revenue is generated through one-time hardware sales at $595 (QUARTZAIR), $849 (JADE 2.0 and ONYX SCA), $2,495-$3,495 (COBALT), and quote-based ATOMIKAIR, plus a high-margin recurring consumables stream of genuine HEPA-Rx filters ($99-$499), activated carbon filters ($119-$220), and UV-C+ bulbs ($59-$109) tied to warranty validity. Customers span healthcare, dental, education, commercial office, athletics, industrial, government, and residential segments, with 55,000+ healthcare facilities and 80,000+ JADE units as cumulative scale markers.

Name

Surgically Clean Air

Legal name

Surgically Clean Air Inc.

Website

https://surgicallycleanair.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Surgically Clean Air is a Canadian-incorporated manufacturer of commercial-grade HEPA-Rx + UV-C air purification systems — portable, wall, ceiling, and industrial — serving healthcare, dental, education, commercial, industrial, and residential customers through direct e-commerce, B2B sales, 300+ global distributors, and an ADA partnership.

Ownership category

akta.pro rank

Product category

Commercial Air Purification Systems

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Soap and Cleaning Compound Manufacturing (32561)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Airless Packaging (Airless Pumps, Airless Bottles/Jars) (IMALAJAG)

akta.pro secondary industry

UV Germicidal Light (UV-C) & HVAC Disinfection Systems (HSAOAIAI)

Keywords

• Medical air purifiers
• HEPA filtration systems
• UV-C air purification
• Commercial air purification
• Industrial air cleaners

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Air Purifier Hardware Sales: One-time hardware sale of portable, wall-mounted, ceiling-mounted, and industrial air purifiers. Publicly disclosed price points: QUARTZAIR $595, JADE 2.0 $849, ONYX SCA $849, COBALT $3,495, ATOMIKAIR quote-only. Mix of direct e-commerce, B2B sales, and distributor wholesale.
2. Replacement Filters & UV-C Bulbs (Recurring): Recurring consumable revenue stream from genuine replacement filters and UV-C germicidal bulbs. HEPA filter ~8,700 hr life (12–18 mo), carbon filter ~4,380 hr life (6–12 mo), UV-C bulbs annual. Pricing: JADE 2.0 HEPA $199, Carbon $119, ONYX HEPA $99, COBALT HEPA $399–$499, Cascade Carbon $220, JADE/QUARTZAIR UV-C+ $59, Cascade UV-C+ $109. Warranty tied to use of genuine filters.
3. Distributor/Wholesale Channel Sales: Wholesale revenue through 300+ authorized distributors across 40+ countries, with protected territories, MAP pricing, demo units, recurring consumables revenue per unit installed, and quarterly-updated wholesale price list.
4. B2B/Enterprise & Government Procurement: Volume-tier pricing for 5+ units (5–9 tier 1, 10–49 tier 2, 50+ strategic), Net-30 + PO terms, tax-exempt orders, dedicated specialist, multi-site rollout support, and government/public-sector procurement-friendly terms. ADA Member Advantage exclusive pricing for dental members.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

Surgically Clean Air manufactures and sells commercial- and medical-grade air purification systems built on a proprietary 5-stage HEPA-Rx + UV-C germicidal platform. The product line includes portable (JADE 2.0, QUARTZAIR), wall-mounted (ONYX SCA), ceiling-integrated (COBALT), and industrial-scale (ATOMIKAIR) units, plus recurring genuine replacement filters and UV-C+ bulbs. Customers include dental/medical clinics, schools, commercial offices, industrial facilities, and residential buyers across 40+ countries.

Product overview

Surgically Clean Air is a manufacturer of commercial-grade medical air purification systems rather than a single unified software product. Its portfolio comprises a tiered lineup of physical air purifier units — portable flagship JADE® 2.0 and compact QUARTZAIR®, wall-mounted ONYX SCA®, ceiling-integrated COBALT®, and industrial-scale ATOMIKAIR® — supported by legacy units (JADE 1.0, Cascade, Carbon Granite) and a recurring consumables business of genuine HEPA-Rx filters, activated carbon filters, pre-filters, and UV-C+ replacement bulbs. The 5-stage HEPA-Rx + UV-C germicidal platform runs across JADE 2.0, ONYX, and ATOMIKAIR, while QUARTZAIR uses a 4-stage variant and COBALT uses a focused 2-stage MERV 16 HEPA-RX dual-filter ceiling design. The full lineup targets healthcare, dental, education, commercial, athletics, industrial, and residential environments, with 80,000+ JADE units sold and 55,000+ healthcare facilities trusting the technology.

Differentiator

Problem solved

Functional benefit

Brands

• JADE®: Flagship portable air purifier line (JADE® 1.0 and JADE® 2.0) with 5-stage HEPA-Rx + UV-C filtration, coverage up to 1,500 sq ft.
• QUARTZAIR®
• ONYX® / ONYX SCA®
• COBALT®
• ATOMIKAIR®
• Cascade
• Carbon Granite

Products and services

• JADE 2.0 Air Purifier

Quantifiable outcome

• 99.97% capture at 0.3 microns (H13 HEPA-Rx per EN 1822)
• +8 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• American Dental Association (ADA Member Advantage)coreGTM or Marketing PartnerADA Members receive exclusive Surgically Clean Air pricing through ADA Member Advantage. Members mention ADA membership when requesting a quote via the SCA quote form. Aligns with SCA's primary healthcare/dental vertical (55,000+ healthcare facilities, 91% Clinicians Report approval).
• Authorized SCA Distributor Network (300+ distributors)coreChannel Partner/ Reseller/ Distributor300+ authorized distributors across 40+ countries resell Surgically Clean Air products. Distributors receive protected territories, MAP pricing, demo units, co-branded marketing assets, product training, sales certification, and lead sharing from national marketing campaigns. Ideal partner profiles include medical/dental supply distributors, HVAC/mechanical contractors, facility management companies, healthcare equipment distributors, education supply companies, and building automation integrators.
• Healthcare Procurement & Facility Management BuyersminorImplementation/ SI/ Consulting PartnerSCA works with healthcare facilities, schools, and government/municipal buyers as procurement-friendly partners. Net-30 + PO accepted, tax-exempt orders welcome, ADA Member Advantage exclusive pricing. Multi-site rollout support and dedicated account management per SCA's distribution model.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IQAir: Swiss-headquartered maker of medical-grade and commercial air purifiers (HealthPro series) with H13/H14 HEPA and gas-phase filtration. Directly comparable to SCA in clinical-grade positioning, hyperfiltration media, and global distribution.
• Austin Air: US-based manufacturer of medical-grade air purifiers (HealthMate, Allergy Machine) with H13 HEPA and large activated carbon beds. Competes with SCA in the clinical/dental/healthcare vertical on medical-grade positioning.

Broad incumbents

• Blueair: Premium consumer and pro-sumer air purifier brand owned by Unilever, with HEPASilent technology. SCA explicitly compares itself against Blueair; overlaps in healthcare, commercial, and residential segments, but Blueair lacks SCA's dental/clinical certification depth.
• Dyson: Global premium consumer brand with air purifier lineup (Pure Cool) and massive marketing budget. SCA explicitly benchmarks against Dyson; both compete for residential and small-business buyers, but Dyson lacks the clinical/medical-grade certifications SCA holds.
• Honeywell: Diversified industrial conglomerate with consumer and commercial air purifier lines (HPA series). Comparable to SCA across consumer and light-commercial segments with far broader HVAC and building controls reach.
• Sharp Electronics: Consumer and commercial electronics brand with Plasmacluster ion-based air purifiers sold through retail and HVAC channels. Comparable to SCA in residential and light-commercial segments, though positioned on ion technology rather than medical-grade HEPA + UV-C.

Emerging players

• Molekule: Premium consumer air purifier maker with proprietary PECO (photoelectrochemical oxidation) technology. Comparable to SCA's HEPA + UV-C/PCO approach in consumer market, with partial overlap in technology stack but limited clinical validation.
• Medify Air: Direct-to-consumer medical-grade air purifier brand with H13 True HEPA and large room coverage. Closely comparable to SCA in residential/healthcare positioning with aggressive DTC marketing and lower price points.
• Rabbit Air: Premium consumer air purifier brand (MinusA2, BioGS) with HEPA + activated carbon filtration and a focus on quiet operation. Comparable to SCA's JADE line on quiet residential/office positioning, though without the same clinical validation.
• AllerAir: Industrial and medical-grade air purifier specialist with deep activated-carbon beds for chemical/odor filtration. Closely comparable to SCA's ATOMIKAIR and heavy-carbon clinical positioning for industrial and chemical-sensitive environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/surgically
• LinkedInlinkedin.com/company/surgically-clean-air-inc.

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surgically Clean Air