Bath Rugby
Bath Rugby is a 150-year-old professional rugby union club in Bath, England, competing in Premiership Rugby and serving fans, corporate hospitality clients, and community members through ticketing, memberships, hospitality, academy pathways, and merchandise.
- Company typePrivate
- Founded1875
- HeadquartersBath, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Bath Rugby does
Bath Rugby is a professional rugby union club based in Bath, England, founded in 1875 and competing at the Recreation Ground (The Rec) in the Premiership Rugby competition. The club operates men's, women's (Women's 7s), and youth teams (Senior Academy, Senior Academy Scholars, U18), and runs a community outreach arm via the Bath Rugby Foundation and 'Force for Good' initiatives.
Revenue is generated across five interconnected streams: match ticketing and annual Club Memberships (the 2026/27 Club Membership is on sale with priority ticket access and exclusive events), full-season tickets, premium matchday Hospitality packages at The Rec, Group Bookings sold to schools, supporters clubs, and corporate groups, and retail merchandise via the dedicated bathrugbyshop.com storefront. The club is sponsored commercially — Dyson is visibly featured on the homepage — and supplements top-line income with academy pathway investment that produces homegrown talent.
The technical stack is limited to consumer-facing infrastructure: an eticketing.co.uk integrated ticketing and membership platform, a content-led official website, and an external e-commerce shop. There is no proprietary technology platform; technology is treated as a distribution and fan-engagement utility rather than a product. The club is privately held with no disclosed ownership structure, financials, or headcount beyond a named coaching and academy staff.
Bath Rugby firmographics
Firmographics- Name
- Bath Rugby
- Legal name
- Bath Rugby
- Website
- https://bathrugby.com
- Company type
- Private
- Founded year
- 1875
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bath Rugby is a 150-year-old professional rugby union club in Bath, England, competing in Premiership Rugby and serving fans, corporate hospitality clients, and community members through ticketing, memberships, hospitality, academy pathways, and merchandise.
- Ownership category
- akta.pro rank
Bath Rugby industry classification
Industry- Product category
- Professional Rugby Union Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Rugby (Union & League) Leagues (MPAKAAAG)
Keywords
Where Bath Rugby is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Bath Rugby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 2026/27 Club Membership with early ticket access and events |
Distribution channels4 records
Marketing channels4 records
Bath Rugby product offering
Product offeringCore offering
Bath Rugby is a professional rugby union club competing in Premiership Rugby at The Recreation Ground (The Rec) in Bath, England. It sells match tickets, season tickets, and annual club memberships, offers premium matchday hospitality packages, runs a youth development academy, and operates an official merchandise store. The club also delivers community outreach through the Bath Rugby Foundation.
Product overview
Bath Rugby operates as a professional rugby union club offering a comprehensive portfolio of products and services. The core offerings include match tickets, club memberships, season tickets, and hospitality packages for matchday experiences. The club maintains a youth development system through its Academy Programme (Senior Academy, University Scholars, U18) and Women's 7s team. Community engagement is delivered through Bath Rugby in the Community and Bath Rugby Foundation programmes. Additional revenue streams include an official merchandise shop. The club competes in the Premiership Rugby competition at The Recreation Ground (The Rec) stadium.
Differentiator
Problem solved
Functional benefit
Products and services
- Match Tickets
- Club Memberships
- Season Tickets
- Hospitality
- Group Bookings
- Bath Rugby Academy Programme
- Bath Rugby Shop
Companies that use Bath Rugby
Customer profileSegments2 records
Ideal customer profiles2 records
Bath Rugby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bath Rugby partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Bath Rugby competitors and assessment
Company assessmentDirect peers
- Leicester Tigers: Another historic English Premiership Rugby club competing in the same league and European competitions, with a comparable membership, ticketing, and hospitality model. Like Bath, Leicester sells season tickets, club memberships, and corporate hospitality at a major stadium and runs a multi-tier academy pathway.
- Saracens: Direct Premiership rival that monetises matchday through memberships, hospitality, and merchandise in the same way as Bath. Saracens offer a useful benchmark for Bath's commercial scaling given their history of multiple league titles and strong academy output.
- Exeter Chiefs: Premiership competitor with a similar membership-driven ticketing model and academy-led talent strategy. Exeter's rise from lower-division rugby to title-winning club offers a relevant comparable trajectory for Bath's sporting and commercial ambitions.
- Harlequins: London-based Premiership club that sells memberships, season tickets, hospitality packages, and merchandise through a comparable club-operated digital stack. Quins' South West London catchment and strong community programmes mirror Bath's fan engagement strategy.
- Northampton Saints: Mid-sized English Premiership club operating season tickets, hospitality, retail, and academy pathways much like Bath. Saints offer a relevant comparable for Bath's mix of regional fanbase, academy focus, and reliance on matchday revenue at a single home venue.
- Gloucester Rugby: West Country Premiership rival with overlapping regional supporter base and a similar mix of membership, ticketing, hospitality, and academy products. Gloucester's Kingsholm operations provide a direct local benchmark for Bath's matchday commercial model.
- Bristol Bears: Closest geographic Premiership rival to Bath, sharing the South West catchment and competing for the same corporate hospitality, season ticket, and academy talent pools. Bristol's recent Premiership investment cycle offers a useful comparable for Bath's growth ambitions.
- Sale Sharks: Premiership club with a comparable membership, ticketing, and academy-centric operating model. Sale provides a relevant benchmark for a privately-owned, mid-tier English club competing for limited commercial share within the league salary cap.
- Newcastle Falcons: Premiership club that competes in the same league structure, drawing on a regional fanbase with season tickets, memberships, and a community foundation. Newcastle is a comparable peer in terms of being a privately-run club balancing academy output with on-pitch performance.
Emerging players
- Connacht Rugby: Irish provincial club competing in the URC with a similar scale of operations (matchday, membership, academy). Connacht's recent on-field rise from a smaller commercial base makes it a useful emerging-peer comparable for Bath's ambitions to punch above its market weight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bath Rugby social profiles
Digital presenceBath Rugby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bath Rugby leadership team
Management profileNumber of profiles
Profiles11 records
Bath Rugby subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bath Rugby funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bath Rugby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bath Rugby
What does Bath Rugby do?
Bath Rugby is a professional rugby union club competing in Premiership Rugby at The Recreation Ground (The Rec) in Bath, England. It sells match tickets, season tickets, and annual club memberships, offers premium matchday hospitality packages, runs a youth development academy, and operates an official merchandise store. The club also delivers community outreach through the Bath Rugby Foundation.
Is Bath Rugby a public or private company?
Bath Rugby is a private company. It is classified as unknown and is currently operating.
When was Bath Rugby founded?
Bath Rugby was founded in 1875. It employs 101 to 250 people.
Where is Bath Rugby based?
Bath Rugby is headquartered in Bath, United Kingdom, in the Europe region.
Who are Bath Rugby's main competitors?
Direct peers on record are Leicester Tigers, Saracens, Exeter Chiefs, Harlequins, Northampton Saints, Gloucester Rugby, Bristol Bears, Sale Sharks and Newcastle Falcons. Connacht Rugby is listed as an emerging player.
Does Bath Rugby have an API?
No public API is recorded for Bath Rugby.
What industry is Bath Rugby in?
Bath Rugby's product category is Professional Rugby Union Club. Its primary akta.pro industry code is MPAKAAAG, Rugby (Union & League) Leagues. Its NAICS code is 711211 and its SIC code is 7997.