What Leicester Tigers does

Leicester Tigers is a professional rugby union club founded in 1880 and headquartered at Mattioli Woods Welford Road stadium in Leicester, England (capacity 25,849, home since 1892). The club fields men's, women's, and wheelchair teams competing in the Gallagher Premiership, Investec Champions Cup, and Premiership Women's Rugby, and operates an academy pathway that has produced long-tenured homegrown players. With a record 11 Premiership titles, Leicester is England's most successful club in the domestic league era, a brand identity reinforced by a 4th-place finish in the 2025/26 Premiership (12 wins, 63 points) and the 2026 Prem Rugby Cup victory.

The club operates a multi-stream commercial model spanning ticket sales (11- and 16-match men's season tickets, £28 women's season tickets), tiered hospitality (1880 Club, Executive Suites, Lounge 502, Chairman's Lounge, Try Line Club, plus matchday experiences like First Try Scorer and Player Sponsorship), corporate sponsorship anchored by main partner Mattioli Woods (stadium naming rights since November 2020) and ~13 official partners, merchandise sold through a club shop and e-commerce site, and ancillary group-day packages for 10+ visitors. Distribution is primarily direct-to-consumer through the website, mobile app (30,000+ downloads, ROARwards loyalty programme), ticket office, and a dedicated hospitality sales team, with SeatUnique used as a third-party marketplace for premium packages.

The underlying technology platform is a conventional digital fan-engagement stack: a native Tigers App on iOS and Android with fan voting, push notifications, and a points-based loyalty programme; LTTV as the official YouTube video platform; The Roar email newsletter delivered twice weekly; and an eCAL calendar sync service. Community and foundation programmes (Junior Tigers Club, rugby camps, Tigers Education, Project Rugby, inclusive Down's syndrome and wheelchair teams) extend the club's reach into schools and grassroots. The club is incorporated as Leicester Football Club PLC, a private UK limited company, and renegotiated a £6m DCMS COVID-19 loan to interest-only terms through 2028, a context consistent with sector-wide financial pressure in English professional rugby.

Name

Leicester Tigers

Legal name

Leicester Football Club PLC

Website

http://www.leicestertigers.com/

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

101–250 employees

Short description

Leicester Tigers is England's most successful professional rugby union club (11 Premiership titles), based in Leicester. It generates revenue from tickets, hospitality, corporate sponsorships, merchandise, and group experiences, serving individual supporters, corporate clients, and community programmes through its 25,849-capacity stadium and digital fan ecosystem.

Ownership category

akta.pro rank

Product category

Professional Rugby Union Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Professional rugby union
• Matchday hospitality packages
• Season ticket memberships
• Sports sponsorship and naming rights
• Club merchandise and apparel

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets and season tickets (16-match and 11-match options) for both men's and women's teams, including various seating categories and age-based pricing.
2. Hospitality Packages: Premium matchday experiences including 1880 Club, Clubhouse, Executive Suites, Lounge 502, Chairman's Lounge, Try Line Club, plus special experiences like First Try Scorer and Player Sponsorship.
3. Sponsorship & Partnerships: Main partner (Mattioli Woods naming rights), official partner packages (Breedon, Tradeview Markets, Kumho Tire, Jaffa, SPAR, Samworth Brothers, Europcar, Wayfair, Global Payments, Wilo, Thatchers, TDT Technology, Welford Investment Square), and category-specific partners including JAECOO as PWR title partner.
4. Merchandise & Retail: Club shop selling kits, collections and merchandise through both physical outlets and online e-commerce platform.
5. Group Experiences & Events: Group bookings with discounted rates, matchday stadium tours, flag shaker experiences, guard of honour, big boot challenge, coaching clinics, and future stars mascot experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Leicester Tigers operates a professional rugby union club delivering live men's, women's, and wheelchair rugby entertainment at Mattioli Woods Welford Road stadium in Leicester. The club sells season tickets, match tickets, premium hospitality packages, branded merchandise, and sponsorship rights, while also running community programmes through the Leicester Tigers Foundation, Rugby Camps, and Tigers Education, supported by a digital ecosystem of the Tigers App, LTTV video platform, and The Roar newsletter.

Product overview

Leicester Tigers operates as a professional rugby union club offering a multi-platform fan engagement ecosystem. The core offering centres on matchday experiences through Men's and Women's Season Tickets and Match Tickets for Gallagher Premiership, European Champions Cup, and Premiership Rugby Cup competitions. The digital product suite includes the Tigers App (mobile fan engagement with voting, notifications, and shop), The Roar e-newsletter (twice-weekly delivery), and LTTV video platform. Hospitality add-ons encompass the 1880 Club, Executive Suites, and various premium experiences. The club also provides community-focused products including Rugby Camps, Junior Tigers Club membership, Community Rugby programmes, Tigers Education, and the Leicester Tigers Foundation charity. Additional services include Stadium Tours, Group Days packages, Tigers Lotto, and The List priority ticketing service. The eCAL calendar sync service connects user calendars (Outlook, Apple, Google, Office 365) to fixture updates.

Differentiator

Problem solved

Functional benefit

Brands

• Mattioli Woods Welford Road: Stadium naming rights partnership - the club's home ground
• LTTV
• The Roar
• Junior Tigers Club (JTC)
• ROARwards

Products and services

• Men's Season Tickets (16-match and 11-match options) Annual subscription season tickets for men's Gallagher Premiership, European competition home pool stage, and Premiership Rugby Cup fixtures, with options covering 16 matches or 11 matches, benefits including free Under-12 tickets, Club Shop discounts, monthly holder events, and interest-free Direct Debit instalments.
• Women's Season Tickets Annual subscription season ticket for the women's team covering all eight Premiership Women's Rugby home games at Mattioli Woods Welford Road, priced at £28 with free Under-16 tickets and 10% off additional match tickets and Club Shop purchases.
• Match Tickets
• Hospitality Experiences
• Group Day Experiences
• Club Shop Merchandise
• Stadium Tours
• Sponsorship and Partnership Packages
• Tigers App
• LTTV (Leicester Tigers TV)
• The Roar Newsletter
• eCAL (Electronic Calendar Sync)
• Junior Tigers Club (JTC) Membership
• Rugby Camps
• Community Rugby Programme
• Leicester Tigers Foundation
• The List (Priority Ticket Access)

Quantifiable outcome

• 8 consecutive home wins at Welford Road
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor and core.

• JAECOOminorGTM or Marketing Partner · 1 January 2026Title partner for Premiership Women's Rugby (PWR) in a multi-year agreement announced June 2026.
• Mattioli WoodscoreOthers · 1 November 2020Main partner and stadium naming rights sponsor since November 2020. Mattioli Woods Welford Road stadium naming rights partnership. Also includes Mattioli Woods bridge connecting stadium to voco Leicester hotel opened April 2023.
• BreedonminorGTM or Marketing PartnerOfficial partner providing construction materials and associated services.
• Tradeview MarketsminorGTM or Marketing PartnerOfficial partner and sponsor of the Tradeview Markets Stand at Mattioli Woods Welford Road.
• Kumho TireminorGTM or Marketing PartnerOfficial partner providing tyre products and services.
• JaffaminorGTM or Marketing PartnerOfficial partner and sponsor of Jaffa brand products.
• SPARminorGTM or Marketing PartnerOfficial partner providing convenience retail products.
• Samworth BrothersminorGTM or Marketing PartnerOfficial partner providing food products.
• EuropcarminorGTM or Marketing PartnerOfficial partner and sponsor of the Europcar Stand at Mattioli Woods Welford Road. Provides transport services for players and officials.
• WayfairminorGTM or Marketing PartnerOfficial Furniture and Decor Partner announced in May 2026.
• WilominorGTM or Marketing PartnerOfficial partner providing pump and pumping systems.
• ThatchersminorGTM or Marketing PartnerOfficial partner providing premium cider products for hospitality.
• Welford Investment SquareminorGTM or Marketing PartnerOfficial partner providing investment services.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bath Rugby: Premiership club operating a similar season-ticket, hospitality and sponsorship model, with a comparable stadium footprint (Recreation Ground) and heritage brand. Direct peer for benchmarking matchday economics.
• Northampton Saints: East Midlands derby rival and fellow Premiership club with similar fan-base scale, stadium economics and matchday commercial model. Direct competitor for regional sponsorship, season-ticket and talent pools.
• Bristol Bears: Premiership rival with strong commercial ambitions and stadium (Ashton Gate) shared with Bristol City FC. Comparable ticketing, hospitality and community engagement programmes.
• Gloucester Rugby: West Country Premiership rival with shared league competition (Premiership and Champions Cup) and a comparable traditional supporter-base commercial model around Kingsholm Stadium.
• Munster Rugby: Irish province competing in the URC and Investec Champions Cup alongside Leicester. Comparable matchday commercial model, supporter culture and European competition economics.
• Exeter Chiefs: Top-of-table Premiership rival (finished above Leicester in 2025/26) operating a similar ticketing, hospitality and academy model. Provides a benchmark for sporting success and commercial scalability among mid-sized clubs.
• Saracens: Gallagher Premiership rival competing in the same league (Premiership and Champions Cup) with comparable ticketing, hospitality and sponsorship revenue model. Multiple-time champions, providing a direct benchmark for sporting and commercial performance.
• Sale Sharks: Premiership club competing in the same league with similar revenue mix (ticketing, hospitality, sponsorship) and community outreach model. Direct peer for sporting and commercial benchmarking.
• Harlequins: London-based Premiership club with comparable ticketing, membership and corporate hospitality offerings, and a strong digital/community engagement programme. Direct competitor for sponsors and fan attention.

Broad incumbents

• Stade Français Paris: Major Top 14 rugby club with an owner-operator commercial model (similar to CVC-backed Premiership peers) and substantial hospitality/sponsorship scale. Comparable European rugby business model even though not in the same league.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/leicestertigers
• YouTubeyoutube.com/leicestertigers
• Facebookfacebook.com/leicestertigers
• LinkedInlinkedin.com/company/leicester-tigers
• Instagraminstagram.com/leicestertigers

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leicester Tigers