Messe Berlin
- Company typePrivate
- Founded1822
- HeadquartersBerlin, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Messe Berlin firmographics
Firmographics- Name
- Messe Berlin
- Legal name
- Messe Berlin GmbH
- Website
- https://messe-berlin.de
- Company type
- Private
- Founded year
- 1822
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Messe Berlin industry classification
Industry- Product category
- Trade Fair and Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- General & Multi-Industry Trade Show Organizers (THAHABAA)
- akta.pro secondary industries
- General Consumer Expos & Trade Shows (MPAGAFAA), Exhibition & Trade Show Catering (Show Floor Concessions, Exhibitor Hospitality) (THAHAKAH)
Keywords
Where Messe Berlin is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Messe Berlin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Trade Fair and Event Organization: Core business of organizing and hosting trade fairs, congresses, and events. The Group organized 124 trade fairs, congresses, events, and exhibitions with approximately 1.9 million visitors and around 28,800 exhibiting companies in 2025. Revenue generated through exhibitor space rental, visitor fees, sponsorship, and related services.
- Guest Event Services: Hosting external organizers' events at the venue, providing venue access, technical services, logistics, cleaning, and security. The Event Services division (approximately 100 employees) coordinates key services for both guest events and Messe Berlin's own events.
- State Services (Refugee Accommodation): Services commissioned by the State of Berlin for accommodation and support for refugees at the former Tegel Airport site, generating €99.6 million in revenue in 2025. This engagement concluded at the end of 2025.
- Venue Operations and Facility Management: Operating the 27-hall Berlin ExpoCenter with 190,000 square meters of event space, including the Funkturm restaurant and observation deck, and associated hospitality services through subsidiaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Deutsche Bahn Event Travel - Standard Rail Tickets |
| Usage-based | One time/ perpetual license | BVG ÖPNV Add-on Tickets |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Messe Berlin product offering
Product offeringCore offering
Messe Berlin conceives, markets, and organizes international trade fairs, congresses, and events at its 190,000 m² Berlin ExpoCenter City (27 exhibition halls) and supplementary venues. Core revenue is generated by flagship owned events (ITB Berlin, Fruit Logistica, InnoTrans, Grüne Woche) sold as exhibition space and sponsorship to business customers, complemented by full-service Guest Events for external organizers (venue rental, technical services, logistics, cleaning, security).
Product overview
Messe Berlin operates as a trade fair and event management company providing a comprehensive portfolio of exhibition venues, trade shows, conference services, and digital services. The core offering centers on hosting major international trade fairs at the Berlin ExpoCenter City (27 event halls on approximately 190,000 sqm), supplemented by specialized venues including CityCube Berlin, hub27, Palais Berlin, and the historic Funkturm Berlin. Flagship trade shows include FRUIT LOGISTICA (world's leading fresh produce trade fair), ITB Berlin (world's leading B2B travel trade show), InnoTrans (transport technology), and Grüne Woche (agriculture/food fair). The company is expanding internationally with new events like Smart Health Asia and Smart Health Europe, geographic expansions including ITB Americas, InnoTrans Asia, and CMS Asia, and new proprietary events such as bio:cap. Supporting infrastructure includes the €100 million dock9 congress hall development and a 18,000-module solar power installation. Digital services include integrated BVG public transport ticketing and the MESSEnger newsletter platform.
Differentiator
Problem solved
Functional benefit
Brands
- dock9: New multifunctional congress hall on the Berlin exhibition grounds, designed by gmp Architects, with capacity for up to 5,000 participants. Investment volume of approximately €100 million.
- MESSEnger
- Smart Health Europe
- bio:cap
Products and services
- ITB Berlin World's leading B2B travel trade show held annually at Berlin ExpoCenter City. Sold as exhibition space and sponsorship to travel and tourism companies seeking international audience reach.
- FRUIT LOGISTICA World's leading trade fair for the global fresh produce business covering the entire value chain from seed to sale. Features around 2,600 exhibitors and approximately 90,000 trade visitors from 151 countries.
- InnoTrans International trade fair for transport technology held in Berlin. Sold as exhibition space to mobility and transportation industry companies. Key industry event for rail, public transport, and mobility solutions.
- Grüne Woche (Green Week) One of Messe Berlin's flagship trade shows and one of the world's largest consumer fairs for agriculture, food, and gardening. Held annually at Berlin ExpoCenter City.
- ILA Berlin International Aerospace Exhibition (ILA Berlin), Europe's leading trade show for aviation, space, security, and defense. Co-organized with BDLI since 1992 at BER Airport in the Berlin-Brandenburg capital region.
- ITB Asia International version of the ITB Berlin travel trade show held in Asia. Part of the ITB brand's expansion to the Asia-Pacific region through Messe Berlin's international licensing model.
- ITB Americas First expansion of the ITB travel trade show brand to the Americas, with inaugural show scheduled for November 10-12, 2026 in Guadalajara, Mexico.
- InnoTrans Asia Asian expansion of the InnoTrans transport technology trade fair, to be organized by Messe Berlin Asia Pacific in Singapore starting in 2027.
- CMS Asia Asian expansion of CMS Berlin (Congress, Messe, Seminars), to be organized by Messe Berlin Asia Pacific in Singapore starting in 2027.
- bio:cap New European platform for biotechnology and healthcare innovation, launched at Berlin ExpoCenter City in June 2026. Founding partners include Charité – Universitätsmedizin Berlin, Berlin Institute of Health, and Hasso Plattner Institute.
- Smart Health Europe New innovation platform for European healthcare systems, launching in 2027 in partnership with Bitkom. Part of the capital region's innovation strategy innoBB.
- Smart Health Asia New international congress and trade show focused on digitalization of healthcare, premiering in Singapore in July 2026.
- Berlin ExpoCenter City The main exhibition grounds of Messe Berlin with 27 trade fair and event halls plus multifunctional locations on approximately 190,000 square meters of event space. Sold as venue rental to trade fair organizers and external event customers.
- CityCube Berlin Modern conference and event venue within the Messe Berlin exhibition grounds, used for congresses, conferences, and conventions.
- hub27 Multifunctional event location within the Messe Berlin exhibition grounds, available for trade fairs, conferences, and special events.
- Palais Berlin Event venue within the Messe Berlin exhibition grounds, available for corporate events, conferences, and special occasions.
- Funkturm Berlin (Radio Tower) Historic Berlin landmark and visitor attraction at 147 meters height on the exhibition grounds, featuring an observation platform at 126 meters, restaurant at 55 meters, and serving as a protected historic monument. Over 17 million total visitors since 1926; approximately 60,000 annually in recent years.
- dock9 New multifunctional congress hall under construction on the Berlin exhibition grounds with an investment volume of approximately €100 million, designed to provide capacity for international congresses and events with up to 5,000 participants.
- Site Experience Digital site inspection service allowing clients to virtually explore Messe Berlin's event locations. Provided as a sales enablement tool for prospective event organizers.
- Guest Events Services Comprehensive event management and organizational services provided to external organizers hosting events at Messe Berlin facilities, including venue management, technical services, logistics, cleaning, and security services for both guest events and Messe Berlin's own events.
Quantifiable outcome
- Every €1 generated through Messe Berlin creates approximately €6 in additional purchasing power for Berlin
- +2 more outcomes
Companies that use Messe Berlin
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Messe Berlin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Messe Berlin partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- BDLI (German Aerospace Industries Association)coreBDLI has co-organized the International Aerospace Exhibition (ILA) in the Berlin-Brandenburg capital region at BER Airport with Messe Berlin since 1992. Marie-Christine von Hahn, Director General of BDLI, joined Messe Berlin's Supervisory Board in 2024.
- Charité – Universitätsmedizin BerlincoreFounding partner for bio:cap, a new European platform for biotechnology and healthcare innovation launched in June 2026, contributing to the healthcare industry innovation cluster and Berlin's innoBB innovation strategy.
- Berlin Institute of HealthcoreFounding partner for bio:cap, the new European platform for biotechnology and healthcare innovation.
- Hasso Plattner InstitutecoreFounding partner for bio:cap, the new European platform for biotechnology and healthcare innovation.
- BitkomcorePartnership with Bitkom to launch Smart Health Europe in 2027 as a new innovation platform for European healthcare systems. Also planning Smart Health Conference in Berlin 2027 to fill gap left by DMEA's relocation to Munich.
- Deutsche BahnminorEvent travel partnership offering Deutsche Bahn event tickets with up to 10% discount for event attendees, starting from €16.19. Supports sustainable travel with 100% renewable energy trains.
- BVG (Berliner Verkehrsbetriebe)coreGermany-wide nearly unique pilot project integrating BVG public transport tickets directly into Messe Berlin's event ticketing system. Technical interfaces were developed to enable optional ÖPNV add-on tickets aligned with event durations. Tested at ITB Berlin 2025 with ~3,000 tickets sold; expanded to all 2026 events.
- gmp Architects (Gerkan, Marg and Partners)coreWon competitive bidding for dock9 congress center design. The concept developed by gmp together with construction company Züblin was selected for the €100 million multifunctional congress hall project.
- Züblin (Construction Company)coreSelected as construction partner for dock9 congress center in consortium with gmp Architects. Implementation begins after InnoTrans 2026.
- visitBerlinminorTourism partnership for Berlin destination marketing; provides hotel booking services and Berlin travel information for event attendees.
- Berlin Partner for Business and TechnologyminorPublic-private partnership promoting Berlin as a business and technology location, collaborating with Berlin State Senate and over 200 companies.
- PhocuswrightminorCo-host of 2026 Leadership Exchange at ITB Berlin, convening senior travel industry leaders to discuss AI impact on global travel by 2046.
Scale indicators13 records
Recent moves17 records
Expansion highlights5 records
Messe Berlin competitors and assessment
Company assessmentDirect peers
- Fiera Milano: Italian trade fair and congress company operating the Rho-Pero exhibition complex near Milan and organizing flagship events like HostMilano and Salone del Mobile. European peer competing for international exhibitors in furniture, hospitality, and design verticals.
- Messe Düsseldorf: Düsseldorf-based trade fair company operating events like drupa, MEDICA, and ProWein. Direct German peer with strong international medical trade fair franchise (MEDICA) that overlaps with Messe Berlin's emerging bio:cap and Smart Health initiatives, creating competitive pressure in healthcare event verticals.
- Koelnmesse: Cologne-based trade fair operator with flagship events including Anuga (world's largest food fair), gamescom, and Orgatec. Direct German peer with comparable revenue scale and venue footprint, competing for exhibitor and visitor attention in food, gaming, and office furniture verticals.
- GL Events: French-headquartered global event organizer and venue operator managing exhibition centers and major trade fairs across Europe, Asia, and Latin America. Direct competitor in venue management services and trade fair organization with similar geographic expansion ambitions.
- Messe München: Messe München is Germany's second-largest trade fair company and the most direct peer to Messe Berlin, operating similar flagship events (bauma, IFAT, transport logistic), comparable 200,000 m²+ venue footprint, and competing head-to-head for German and European congress business. Just gained DMEA from Berlin, intensifying direct competition.
- Messe Frankfurt: Frankfurt-based global trade fair organizer operating flagship events like Ambiente, Frankfurt Book Fair, and ISH. Operates a comparable German venue footprint (592,000 m²) with significant international subsidiary network, making it a direct competitor for both German trade fair business and global brand licensing opportunities.
- Deutsche Messe (Hannover): Hanover-based trade fair company operating HANNOVER MESSE (world's leading industrial trade fair) and CeBIT successor events. Direct competitor in B2B trade fair organization with similar venue scale and industry vertical focus on industrial/technology sectors that overlap with InnoTrans.
Broad incumbents
- RX (Reed Exhibitions): Reed Exhibitions, part of RELX, is one of the world's largest event organizers with a portfolio of 400+ events in 30+ countries. Competes with Messe Berlin globally on industry trade fairs and increasingly in digital health, travel, and food sectors.
- Informa Markets: Informa Markets is the world's largest trade show organizer and a division of Informa plc (LSE-listed), operating hundreds of B2B events globally. Operates as a broad incumbent that competes with Messe Berlin across multiple verticals and has the scale to undercut on pricing or acquire event brands.
Emerging players
- dmg events: DMG Events is a Dubai-based international event organizer with growing presence in hospitality (The Hotel Show), construction (The Big 5), and energy verticals. An emerging global player expanding into markets and verticals where Messe Berlin has flagship positioning, particularly in hospitality (IHIF Berlin) and travel (ITB Berlin).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Messe Berlin social profiles
Digital presenceMesse Berlin compliance and trust
Trust signalCompliance2 records
Messe Berlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Messe Berlin leadership team
Management profileNumber of profiles
Profiles20 records
Messe Berlin subsidiaries and ownership
Company hierarchySubsidiaries4 records
Messe Berlin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Messe Berlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Messe Berlin
What does Messe Berlin do?
Messe Berlin conceives, markets, and organizes international trade fairs, congresses, and events at its 190,000 m² Berlin ExpoCenter City (27 exhibition halls) and supplementary venues. Core revenue is generated by flagship owned events (ITB Berlin, Fruit Logistica, InnoTrans, Grüne Woche) sold as exhibition space and sponsorship to business customers, complemented by full-service Guest Events for external organizers (venue rental, technical services, logistics, cleaning, security).
Is Messe Berlin a public or private company?
Messe Berlin is a private company. It is classified as state government owned and is currently operating.
When was Messe Berlin founded?
Messe Berlin was founded in 1822. It employs 501 to 1,000 people.
Where is Messe Berlin based?
Messe Berlin is headquartered in Berlin, Germany, in the Europe region.
How does Messe Berlin make money?
Four revenue lines are on record. Trade Fair and Event Organization is the primary driver. The others are guest Event Services, state Services (Refugee Accommodation) and venue Operations and Facility Management.
Who are Messe Berlin's main competitors?
Direct peers on record are Fiera Milano, Messe Düsseldorf, Koelnmesse, GL Events, Messe München, Messe Frankfurt and Deutsche Messe (Hannover). Broad incumbents are RX (Reed Exhibitions) and Informa Markets. dmg events is listed as an emerging player.
Does Messe Berlin have an API?
No public API is recorded for Messe Berlin.
What industry is Messe Berlin in?
Messe Berlin's product category is Trade Fair and Event Management Services. Its primary akta.pro industry code is THAHABAA, General & Multi-Industry Trade Show Organizers, with a secondary code of MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 56192 and its SIC code is 7990.