What Russmedia does

Russmedia is a privately held Austrian multi-platform regional media company headquartered in Schwarzach, Vorarlberg. Operating as a GmbH under family ownership (Russ family) since the 1945 launch of Vorarlberger Nachrichten, the group has expanded to 40+ brands and products across print newspapers (VN, NEUE, NEUE am Sonntag, Die Vorarlbergerin, WANN & WO, magazines), digital portals (VOL.AT – described as Austria's largest regional news platform with 115M+ monthly online visits across the portfolio – and VIENNA.AT), vertical marketplaces (ländlejob.at job board, ländleimmo.at real estate, erento.com European rentals marketplace with 500,000+ annual rental inquiries), radio (ANTENNE VORARLBERG with 31% market share among 14-49 year-olds), and print production/logistics under one roof at Schwarzach. The company employs 1000+ people across 19 locations in Vorarlberg, with digital engineering operations in Vienna.

The company has positioned AI as a strategic differentiation layer. Since October 2023, Russmedia holds an OpenAI Enterprise partnership used in journalist workflows, advertising client services, and internal productivity; it runs internal Vibe Coding Day training using tools like Lovable and Claude. Two AI-influenced products have been nominated for or won international awards in 2026: WOHIN, a multimodal AI-driven events and activities discovery product (WAN-IFRA Digital Media Awards Europe nomination for Best AI-driven News Product), and Story Premium, a branded content format where PR editors spend a day on-site producing photo/video campaigns (INMA Global Award 2026 first place among 960 submissions from 46 countries; European Publishing Awards 2026 winner). V+ Tagespass, a 24-hour digital subscription pass, was nominated alongside The New York Times and DIE ZEIT for Best Reader Revenue Strategy.

Russmedia's revenue is generated through a hybrid model combining advertising sales (print, digital, radio, including Story Premium branded content), recurring subscriptions (VN, NEUE, NEUE am Sonntag, Die Vorarlbergerin; digital V+), digital services and marketplace verticals (ländlejob.at, ländleimmo.at, erento.com via marketplace commissions and listing fees), and printing/logistics services from the Schwarzach facility. Go-to-market combines direct field sales for major advertising accounts (e.g., Volksbank Vorarlberg, Fohrenburger, Casino Bregenz), self-serve platforms for classifieds (anzeigen.vn.at), and direct subscription sales via aboshop portals with subscriber discounts. In June 2025, Russmedia announced a joint media group with Moser Holding (77% Russmedia / 23% BTV at group level, pending antitrust approval), which — if completed — would significantly consolidate Russmedia's footprint in western Austrian regional media.

Name

Russmedia

Legal name

Russmedia GmbH

Website

https://russmedia.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Russmedia is a leading Austrian regional multi-platform media company headquartered in Schwarzach, Vorarlberg, operating 40+ brands across print newspapers, regional digital portals, radio, vertical marketplaces, and printing/logistics serving Western Austria and broader European markets.

Ownership category

akta.pro rank

Product category

Regional Media and Publishing

NAICS

Newspaper Publishers (51311), Radio Broadcasting Stations (51611), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), News & Public Affairs Syndication (MPABAMAF)

Keywords

• Regional newspaper publishing
• Digital news portals
• Online marketplace platforms
• Radio broadcasting services
• Classified advertising

Headquarters

HQ city

Schwarzach

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Traditional and digital advertising across print newspapers, online portals, and radio. Includes classified ads, display advertising, and sponsored content through Story Premium format.
2. Subscription Revenue: Paid newspaper subscriptions including Vorarlberger Nachrichten (VN), NEUE Vorarlberger Tageszeitung, NEUE am Sonntag, Die Vorarlbergerin, and digital V+ access. Includes premium digital passes like V+ Tagespass.
3. Digital Services: Online portal services including VOL.AT, VIENNA.AT, job boards (ländlejob.at), real estate portals (ländleimmo.at), and online classifieds marketplace.
4. Online Marketplace (erento.com): European online marketplace for rental items with over 500,000 rental inquiries annually. Revenue generated through marketplace commissions and listing fees.
5. Print and Logistics: Printing services and newspaper distribution/logistics operations from the main Schwarzach facility
6. Radio Broadcasting: ANTENNE VORARLBERG radio station operations with advertising revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Russmedia operates a multi-platform regional media business spanning daily and weekly print newspapers (Vorarlberger Nachrichten, NEUE Vorarlberger Tageszeitung, NEUE am Sonntag, WANN & WO), digital news and service portals (VOL.AT, VIENNA.AT), regional radio broadcasting (ANTENNE VORARLBERG), online marketplaces (erento.com for rentals, ländlejob.at for jobs, ländleimmo.at for real estate), magazine publications (Die Vorarlbergerin, VORARLBERGER, EINFACH GENIESSEN), and adjacent services including printing, logistics, and IT. The company sells advertising across all these channels and offers subscription-based digital access via the V+ pass.

Product overview

Russmedia ist das progressivste Multi-Nischen-Medienunternehmen Europas mit Sitz in Schwarzach, Vorarlberg. Das Unternehmen vereint 19 Standorte, über 40 internationale Marken & Produkte und mehr als 1000 MitarbeiterInnen. Das Portfolio umfasst traditionelle Printmedien (Vorarlberger Nachrichten, NEUE, NEUE am Sonntag, WANN & WO, Magazine) sowie digitale Plattformen (VOL.AT als Österreichs größte regionale Nachrichtenplattform, VIENNA.AT Stadtportal, ländlejob.at Jobbörse, ländleimmo.at Immobilienportal, erento.com Mietmarktplatz), Radio (ANTENNE VORARLBERG), und digitale Produkte (V+, WOHIN, Story Premium). Online-Portale werden monatlich über 115 Millionen Mal besucht. International fokussiert sich Russmedia auf Online-Marktplätze und Service-Technologien.

Differentiator

Problem solved

Functional benefit

Brands

• VOL.AT: Austria's largest regional news and service portal for Vorarlberg
• Vorarlberger Nachrichten (VN)
• NEUE Vorarlberger Tageszeitung
• VIENNA.AT
• Antenne Vorarlberg
• WANN & WO
• ländleimmo.at
• ländlejob.at
• erento.com
• Story Premium
• V+
• WOHIN
• Die Vorarlbergerin
• Der VORARLBERGER

Products and services

• Vorarlberger Nachrichten (VN) Vorarlberger Nachrichten (VN) is Russmedia's flagship daily regional newspaper for Vorarlberg, covering regional background stories, interviews, and exclusive news. It is the most digital Austrian daily newspaper by digital reader share.
• NEUE Vorarlberger Tageszeitung NEUE Vorarlberger Tageszeitung is Russmedia's daily regional newspaper providing current news coverage for Vorarlberg with a separate editorial line from VN.
• NEUE am Sonntag NEUE am Sonntag is Vorarlberg's Sunday newspaper, delivering in-depth stories and current news. It is the Sunday market leader with 19.5% total reach and 24.1% reach in Vorarlberg.
• VOL.AT VOL.AT is Austria's largest regional news platform serving Vorarlberg and beyond, with over 115 million monthly visits across the Russmedia portal portfolio. It is the leading regional news and service portal with LIVE video, 360-degree content, and community features including the Ländlepunkte reward system.
• VIENNA.AT VIENNA.AT is Russmedia's comprehensive city portal for Vienna delivering news and services, ranked among the top 10 news portals in Austria.
• ANTENNE VORARLBERG ANTENNE VORARLBERG is Russmedia's regional private radio station serving Vorarlberg with over 82,000 daily listeners, reaching parts of Germany and Switzerland, and holding a 31% market share among the 14-49 demographic — making it the most successful private radio in Austria.
• ländlejob.at ländlejob.at is the leading job exchange in Vorarlberg for both job seekers and recruiters/employers, operated as part of Russmedia Digital.
• ländleimmo.at ländleimmo.at is the largest real estate portal in Vorarlberg, listing over 4,000 current properties for property seekers and providing a platform for real estate agents.
• erento.com erento.com is one of Europe's largest online marketplaces for rental items, connecting item owners with consumers and SMBs seeking to rent rather than buy equipment, vehicles, party supplies, and similar items, generating over 500,000 rental inquiries annually.
• WANN & WO WANN & WO is Russmedia's newspaper targeting younger readers in Vorarlberg, published twice weekly as a youth-oriented publication.
• WOHIN WOHIN is an AI-driven news product that shows users where events and leisure activities are happening, nominated for the WAN-IFRA Digital Media Awards Europe 'Best AI-driven News Product' category.
• Story Premium Story Premium is Russmedia's premium branded content advertising format where PR journalists spend a day at client companies producing photography, video, and mobile-first content individually designed to client corporate identity. The format won first place at the INMA Global Awards 2026 and the European Publishing Awards 2026.
• V+ Tagespass V+ Tagespass is Russmedia's 24-hour digital subscription pass providing access to premium digital VN content, nominated for the WAN-IFRA Digital Media Awards Europe 'Best Reader Revenue Strategy' category.
• Russmedia Akademie Russmedia Akademie provides continuing education and training for employees and apprentices across the media business, supporting both editorial and commercial traineeships.
• anzeigen.vn.at (VN/NEUE classifieds) anzeigen.vn.at is Russmedia's online classified advertising service enabling simple, fast placement of classified ads (general sale items, vehicles, real estate) with subscriber discounts for registered VN/NEUE subscribers.

Quantifiable outcome

• 90% daily reach in Vorarlberg region among residents 14+ years
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Moser HoldingcoreStrategic or Co-development Partner · 3 June 2025Strategic alliance to form joint media group for western Austria. Russmedia will acquire 77% stake with BTV as strategic partner holding 23% at group level. Moser Holding owners contribute their shares to create unified regional media presence. Transaction subject to antitrust approval.
• Russmedia Equity Partners Portfolio CompaniescoreStrategic or Co-development Partner · 13 May 2024Annual Russmedia Unite event gathering portfolio companies including Alpinresorts.com, Bergfex, Shpock, and Russmedia Austria for technology exchange and AI trend discussions in Dublin. Strategic investor in innovative digital companies.
• OpenAIcoreTechnology or Integration · 11 October 2023Enterprise partnership with OpenAI for AI integration across operations. Enables AI-powered workflows for all employees, journalist operations, and consulting services for external stakeholders. Positions Russmedia as innovation leader among European media companies.
• Klimaneutralitätsbündnis 2025minorStrategic or Co-development Partner · 1 January 2016Voluntary climate protection commitment with 54 member organizations aiming for climate neutrality within 12 years. Russmedia has reduced CO2 emissions by 50%+ since joining.
• Energieeffizienz-Netzwerk VorarlbergminorStrategic or Co-development PartnerEnergy efficiency network with 12 other Vorarlberg companies participating in joint sustainability initiatives.

Scale indicators17 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• Funke Mediengruppe: Major German regional media company (WAZ, Berliner Morgenpost, Thüringer Allgemeine) with national digital portals and radio operations. Comparable to Russmedia as a multi-platform regional-to-national media group with print, digital, and broadcast assets.
• NOZ Medien: German regional media group (Lower Saxony, Schleswig-Holstein) operating newspapers, digital portals (noz.de), printing operations, and marketing services. Comparable to Russmedia as a multi-platform regional DACH media company with print-to-digital transition strategy.
• Madsack Mediengruppe: Major German regional newspaper group (Hannoversche Allgemeine, Leipziger Volkszeitung, Lübecker Nachrichten) with digital platforms, radio stakes, and digital marketing services. Comparable integrated regional media house operating across multiple German states.
• Axel Springer National Media & Tech: Germany's largest digital publisher (Bild, Welt) with classifieds (Stepstone, Immonet) and growing media tech investments. Comparable to Russmedia as an integrated news, classifieds, and advertising platform, though operating at massive national/international scale rather than regional.

Emerging players

• Shpock: Mobile-first C2C marketplace operating in Austria, Germany, UK, and Nordics. Russmedia is an investor via Russmedia Equity Partners, and Shpock is comparable to Russmedia's erento.com and ländlejob.at classifieds/marketplace portfolio as a digital consumer marketplace extension of regional media businesses.

Direct peers

• Medianet: Austrian B2B media and advertising network providing marketing services, ad placement, and content solutions across print, digital, and out-of-home. Comparable to Russmedia's Impact advertising sales and Story Premium branded content monetization motion.
• Moser Holding: Austrian regional media group operating newspapers, magazines, and TV (TT.com, RZ Medien) across western Austria (Tyrol, Carinthia, Salzburg). Russmedia is acquiring 77% of Moser Holding, making it the closest direct comparable with overlapping print, digital, and broadcast offerings in adjacent Austrian regional markets.
• Kurier: Austrian daily newspaper with national reach, digital portal (kurier.at), and multimedia operations. Comparable to Russmedia as an Austrian multi-platform media company offering news, classifieds, and subscription digital products (KurierPlus), though Kurier operates at national rather than regional scale.
• Kronen Zeitung: Austria's highest-circulation daily newspaper with strong digital presence (krone.at) and multimedia operations. Comparable to Russmedia as a multi-platform Austrian mass-media company combining national print reach with digital portals, advertising sales, and events.
• Kleine Zeitung: Leading Austrian regional newspaper group (Styria/Carinthia) with strong digital portal (kleinezeitung.at), classifieds, and radio assets. Highly comparable to Russmedia's integrated regional print/digital/radio model in a different Austrian state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=h0OSZ48UkZw
• Xx.com/russmediacom

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russmedia